ClickFunnels
ClickFunnels is a SaaS funnel-building platform serving 100,000+ solopreneurs, coaches, and online entrepreneurs with an all-in-one subscription suite for sales funnels, landing pages, email, e-commerce, courses, and memberships.
- Company typePrivate
- Founded2014
- HeadquartersEagle, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What ClickFunnels does
ClickFunnels is a privately held SaaS company founded in 2014 by Russell Brunson and Todd Dickerson, headquartered in Canton, Georgia, and operating as a subsidiary of Etison. The company provides an all-in-one cloud-based platform that enables solopreneurs, coaches, consultants, and small online businesses to build, launch, and scale sales funnels, landing pages, e-commerce stores, email campaigns, courses, membership sites, and related marketing workflows without coding. The product surface centers on a drag-and-drop Funnel Builder (rebuilt for 300% faster performance) and an ecosystem of approximately 20 integrated modules including Email, Automations, CRM (Opportunities), Smart Checkout, Payments AI, Affiliate Center, Store, Courses, Community, Message Hub, and Analytics, supported by native integrations with Stripe, PayPal, NMI, Coinbase, Klarna, HubSpot, ActiveCampaign, Mailchimp, Shippo, and Zendrop.
The platform is built on global infrastructure (40 Edge servers worldwide) with tiered subscription pricing from $97/month (Launch) up to $5,997/year (Dominate), supplemented by a 14-day free trial and a 30-day money-back guarantee. ClickFunnels does not take a percentage of user revenue, and its distribution model combines product-led growth (self-serve funnel building, free trial) with event-driven acquisition through founder-led virtual training events such as the AI Secrets Challenge and Selling Online Challenge. Secondary revenue and distribution levers include an affiliate program and a content/training library (FunnelFlix). ClickFunnels also owns Magnetic Marketing, acquired September 15, 2021, which contributes direct response marketing IP. The company reports serving 100,000+ active businesses and 1M+ created funnels globally, with feature localization into Japanese signaling select international expansion beyond the US-based operations.
ClickFunnels firmographics
Firmographics- Name
- ClickFunnels
- Legal name
- ClickFunnels
- Website
- https://clickfunnels.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ClickFunnels is a SaaS funnel-building platform serving 100,000+ solopreneurs, coaches, and online entrepreneurs with an all-in-one subscription suite for sales funnels, landing pages, email, e-commerce, courses, and memberships.
- Ownership category
- akta.pro rank
ClickFunnels industry classification
Industry- Product category
- Sales Funnel Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)
Keywords
Where ClickFunnels is headquartered
LocationHeadquarters
- HQ city
- Eagle
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ClickFunnels business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Operations
Revenue model
- Subscription Plans: Monthly and annual subscription plans with tiered pricing (Launch, Scale, Optimize, Dominate) ranging from $81-248/month annually or $97-297/month monthly, plus $5,997/year for Dominate plan. Includes 14-day free trial and 30-day money-back guarantee.
- Platform Revenue Share: ClickFunnels does not take any percentage of customer sales - users keep 100% of revenue generated through their funnels, differentiating from marketplace models.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Launch Plan - $97/mo or $81/mo annual (save $194/year) |
| Subscription | Monthly | Scale Plan - $197/mo or $164/mo annual (save $394/year) |
| Subscription | Monthly | Optimize Plan - $297/mo or $248/mo annual (save $594/year) |
| Subscription | Multi-year contract | Dominate Plan - $5,997/year (annual only) |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
ClickFunnels product offering
Product offeringCore offering
ClickFunnels is an all-in-one cloud-based SaaS sales funnel and marketing platform that enables entrepreneurs, coaches, and small businesses to build and launch landing pages, multi-step sales funnels, ecommerce stores, email marketing campaigns, online courses, membership sites, communities, and integrated CRM and payment workflows without coding. The platform combines a drag-and-drop funnel builder, AI-powered text generation and automation tools, multi-gateway payment processing, and real-time analytics, sold via tiered subscription plans rather than revenue share.
Product overview
ClickFunnels is an all-in-one sales funnel and marketing platform providing a unified ecosystem of integrated tools for building online businesses. The core platform centers on the Funnel Builder and ClickFunnels Editor for creating high-converting sales funnels with drag-and-drop simplicity. Key integrated modules include Sales Funnels, Landing Pages, Smart Checkout, Store, Email, Automations, Courses, Membership Sites, Community, Message Hub, Appointments, Opportunities, Analytics, Discounts, Payments AI, Short Links, Affiliate Center, Survey Workflows, Countdown Funnels, and Customer Center. The platform serves solopreneurs and coaches with tiered pricing (Launch, Scale, Optimize, Dominate) and differentiates through conversion-focused design, built-in payment processing, and comprehensive business automation capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- ClickFunnels Platform All-in-one cloud-based SaaS platform that combines a drag-and-drop funnel builder, landing pages, ecommerce store builder, email marketing, marketing automations, online courses, membership sites, communities, CRM (Opportunities), scheduling (Appointments), unified messaging (Message Hub), analytics, discounts, Affiliate Center, and multi-gateway Payments AI into a single subscription product for solopreneurs, coaches, and small businesses.
Quantifiable outcome
- 2,000+ users generated $1M+ in a single funnel (Two Comma Club)
- +2 more outcomes
Companies that use ClickFunnels
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles2 records
ClickFunnels technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability5 records
Feature7 records
ClickFunnels partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered major and core.
- Magnetic Marketing (Dan Kennedy)majorClickFunnels acquired Dan Kennedy's Magnetic Marketing company on September 15, 2021. This acquisition brought together Russell Brunson's ClickFunnels with Kennedy's direct response marketing expertise to expand ClickFunnels' marketing methodology offerings.
- StripecoreStripe is integrated as a primary payment gateway in ClickFunnels' Payments AI system, enabling merchants to accept credit card payments and digital wallets.
- PayPalcorePayPal is integrated as a payment gateway option in ClickFunnels' Payments AI system, providing customers with alternative payment method acceptance.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
ClickFunnels competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key highlights7 records
Customer concentration
ClickFunnels social profiles
Digital presenceClickFunnels financial estimates
Financial estimateRevenue estimate
Valuation estimate
ClickFunnels leadership team
Management profileNumber of profiles
Profiles3 records
ClickFunnels subsidiaries and ownership
Company hierarchySubsidiaries1 record
ClickFunnels funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ClickFunnels M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ClickFunnels
What does ClickFunnels do?
ClickFunnels is an all-in-one cloud-based SaaS sales funnel and marketing platform that enables entrepreneurs, coaches, and small businesses to build and launch landing pages, multi-step sales funnels, ecommerce stores, email marketing campaigns, online courses, membership sites, communities, and integrated CRM and payment workflows without coding. The platform combines a drag-and-drop funnel builder, AI-powered text generation and automation tools, multi-gateway payment processing, and real-time analytics, sold via tiered subscription plans rather than revenue share.
Is ClickFunnels a public or private company?
ClickFunnels is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ClickFunnels founded?
ClickFunnels was founded in 2014. It employs 1 to 10 people.
Where is ClickFunnels based?
ClickFunnels is headquartered in Eagle, United States, in the North America region.
How does ClickFunnels make money?
Two revenue lines are on record. Subscription Plans are the primary driver. The others are platform Revenue Share.
Does ClickFunnels have an API?
Yes. ClickFunnels offers Webhooks and Full API Access in Scale, Optimize, and Dominate plans. The API enables developers to build and automate integrations with the ClickFunnels platform, connecting third-party tools and extending platform functionality. Developer documentation is at developers.myclickfunnels.com.
What industry is ClickFunnels in?
ClickFunnels's product category is Sales Funnel Software. Its primary akta.pro industry code is BPAMAGAL, Omnichannel Commerce & Click-and-Collect Platforms. Its NAICS code is 51821 and its SIC code is 7372.