ClickFunnels

What ClickFunnels does

ClickFunnels is a privately held SaaS company founded in 2014 by Russell Brunson and Todd Dickerson, headquartered in Canton, Georgia, and operating as a subsidiary of Etison. The company provides an all-in-one cloud-based platform that enables solopreneurs, coaches, consultants, and small online businesses to build, launch, and scale sales funnels, landing pages, e-commerce stores, email campaigns, courses, membership sites, and related marketing workflows without coding. The product surface centers on a drag-and-drop Funnel Builder (rebuilt for 300% faster performance) and an ecosystem of approximately 20 integrated modules including Email, Automations, CRM (Opportunities), Smart Checkout, Payments AI, Affiliate Center, Store, Courses, Community, Message Hub, and Analytics, supported by native integrations with Stripe, PayPal, NMI, Coinbase, Klarna, HubSpot, ActiveCampaign, Mailchimp, Shippo, and Zendrop.

The platform is built on global infrastructure (40 Edge servers worldwide) with tiered subscription pricing from $97/month (Launch) up to $5,997/year (Dominate), supplemented by a 14-day free trial and a 30-day money-back guarantee. ClickFunnels does not take a percentage of user revenue, and its distribution model combines product-led growth (self-serve funnel building, free trial) with event-driven acquisition through founder-led virtual training events such as the AI Secrets Challenge and Selling Online Challenge. Secondary revenue and distribution levers include an affiliate program and a content/training library (FunnelFlix). ClickFunnels also owns Magnetic Marketing, acquired September 15, 2021, which contributes direct response marketing IP. The company reports serving 100,000+ active businesses and 1M+ created funnels globally, with feature localization into Japanese signaling select international expansion beyond the US-based operations.

Name

ClickFunnels

Legal name

ClickFunnels

Website

https://clickfunnels.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

ClickFunnels is a SaaS funnel-building platform serving 100,000+ solopreneurs, coaches, and online entrepreneurs with an all-in-one subscription suite for sales funnels, landing pages, email, e-commerce, courses, and memberships.

Ownership category

akta.pro rank

Product category

Sales Funnel Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)

Keywords

• Sales funnel software
• Marketing automation platform
• Landing page builder
• Ecommerce funnel software
• Email marketing automation

Headquarters

HQ city

Eagle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Operations

Revenue model

1. Subscription Plans: Monthly and annual subscription plans with tiered pricing (Launch, Scale, Optimize, Dominate) ranging from $81-248/month annually or $97-297/month monthly, plus $5,997/year for Dominate plan. Includes 14-day free trial and 30-day money-back guarantee.
2. Platform Revenue Share: ClickFunnels does not take any percentage of customer sales - users keep 100% of revenue generated through their funnels, differentiating from marketplace models.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

ClickFunnels is an all-in-one cloud-based SaaS sales funnel and marketing platform that enables entrepreneurs, coaches, and small businesses to build and launch landing pages, multi-step sales funnels, ecommerce stores, email marketing campaigns, online courses, membership sites, communities, and integrated CRM and payment workflows without coding. The platform combines a drag-and-drop funnel builder, AI-powered text generation and automation tools, multi-gateway payment processing, and real-time analytics, sold via tiered subscription plans rather than revenue share.

Product overview

ClickFunnels is an all-in-one sales funnel and marketing platform providing a unified ecosystem of integrated tools for building online businesses. The core platform centers on the Funnel Builder and ClickFunnels Editor for creating high-converting sales funnels with drag-and-drop simplicity. Key integrated modules include Sales Funnels, Landing Pages, Smart Checkout, Store, Email, Automations, Courses, Membership Sites, Community, Message Hub, Appointments, Opportunities, Analytics, Discounts, Payments AI, Short Links, Affiliate Center, Survey Workflows, Countdown Funnels, and Customer Center. The platform serves solopreneurs and coaches with tiered pricing (Launch, Scale, Optimize, Dominate) and differentiates through conversion-focused design, built-in payment processing, and comprehensive business automation capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• ClickFunnels Platform All-in-one cloud-based SaaS platform that combines a drag-and-drop funnel builder, landing pages, ecommerce store builder, email marketing, marketing automations, online courses, membership sites, communities, CRM (Opportunities), scheduling (Appointments), unified messaging (Message Hub), analytics, discounts, Affiliate Center, and multi-gateway Payments AI into a single subscription product for solopreneurs, coaches, and small businesses.

Quantifiable outcome

• 2,000+ users generated $1M+ in a single funnel (Two Comma Club)
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability5 records

Feature7 records

Partnerships

Three partnerships are on record, tiered major and core.

• Magnetic Marketing (Dan Kennedy)majorStrategic or Co-development Partner · 15 September 2021ClickFunnels acquired Dan Kennedy's Magnetic Marketing company on September 15, 2021. This acquisition brought together Russell Brunson's ClickFunnels with Kennedy's direct response marketing expertise to expand ClickFunnels' marketing methodology offerings.
• StripecoreTechnology or IntegrationStripe is integrated as a primary payment gateway in ClickFunnels' Payments AI system, enabling merchants to accept credit card payments and digital wallets.
• PayPalcoreTechnology or IntegrationPayPal is integrated as a payment gateway option in ClickFunnels' Payments AI system, providing customers with alternative payment method acceptance.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/clickfunnels
• YouTubeyoutube.com/@ClickFunnels
• Facebookfacebook.com/ClickFunnels
• LinkedInlinkedin.com/company/clickfunnels
• Instagraminstagram.com/ClickFunnels

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ClickFunnels