Clarity Movement

What Clarity Movement does

Clarity Movement Co. is a Berkeley, California-based air quality monitoring company that operates a Sensing-as-a-Service platform combining solar-powered IoT hardware, cloud software, and expert project support. The company's flagship Node-S sensor is a cellular-connected, weatherproof outdoor device that measures PM2.5 and NO2 without external power or Wi-Fi, and serves as the platform for a modular family of add-on modules covering Black Carbon (via AethLabs microAeth integration), PM10 dust, multi-gas (CO, O3, NO2, NO, NOx), EPA-approved ozone, and wind/meteorology. The cloud layer comprises a Dashboard for real-time visualization and network management, OpenMap for public data sharing, and a REST API for programmatic access, all backed by a patented Remote Calibration System that aligns low-cost sensor output with regulatory reference standards and provides ongoing model updates for extreme conditions such as wildfires.

Clarity monetizes exclusively through multi-year subscription contracts that bundle hardware, software, connectivity, calibration, and expert support, eliminating upfront capital expenditure for buyers. Pricing is quote-based with no public tiers; academic and community discount programs exist. Go-to-market is direct enterprise sales with three regional account managers covering Asia & Oceania, Europe & Africa, and the Americas, complemented by strategic channel partnerships with C40 Cities, Bloomberg Philanthropies, World Bank, Asian Development Bank, and UN-Habitat that effectively function as funded demand pipelines into government buyers. The company has deployed 9,000+ sensors across 85+ countries and 220+ cities, accumulating 400M+ air quality measurements. Customers span city governments (Chicago, Philadelphia, London, Perth, Yerevan, Accra, Paris), air quality management districts (South Coast AQMD), school districts (LAUSD), industrial operators (First Quantum Minerals, Teck Coal), community and environmental justice NGOs, and academic research institutions (Imperial College London, NIWA).

The company was founded in 2014 and has raised approximately US$16.7M across multiple rounds, including a US$9.6M Series A+ in August 2022 co-led by Amasia and The Active Fund. Leadership includes co-founder and CEO David Lu and co-founder and CTO Paolo Micalizzi. Clarity is CCPA and GDPR compliant and aligns information security practices with ISO 27001 standards. Revenue is not publicly disclosed.

Name

Clarity Movement

Legal name

Clarity Movement Co.

Website

https://clarity.io

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Clarity Movement operates a Sensing-as-a-Service air quality monitoring platform combining solar-powered IoT sensors, cloud software, and expert support, serving governments, industrial operators, schools, and environmental NGOs across 85+ countries.

Ownership category

akta.pro rank

Product category

Air Quality Monitoring

NAICS

Computer Systems Design and Related Services (5415), Computer Systems Design and Related Services (54151)

SIC

Auto Controls For Regulating Residential & Comml Environments (3822)

akta.pro primary industry

Smart Climate & Air Quality (Thermostats, HVAC, Purifiers, IAQ Sensors) (HSAPAQAD)

akta.pro secondary industries

Smart Air Quality Sensors, Purifiers & Humidifier/Dehumidifier Integration (HSAOANAH), Multi-Sensor Environmental Monitoring Hubs & Smart Home Integrations (HSAHAGAJ)

Keywords

• Air quality monitoring
• Sensing-as-a-service
• Environmental monitoring solutions
• Air pollution sensors
• IoT air sensors

Headquarters

HQ city

Berkeley

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Supply Chain, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Sensing-as-a-Service Subscription: All-in-one subscription bundling solar-powered hardware sensors, cloud software platform, cellular data connectivity, calibration services, and expert project support. Minimal maintenance with no hidden costs. Customers deploy sensors and Clarity handles data transmission, calibration, and ongoing maintenance.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Clarity Movement sells a Sensing-as-a-Service subscription that bundles its solar-powered, cellular-connected Node-S outdoor air quality sensor (measuring PM2.5 and NO2) with a cloud-based data platform (Dashboard, OpenMap, REST API), a portfolio of add-on measurement modules (Multi-Gas, Dust PM10, Black Carbon, Wind & Met, FEM Ozone), a patented remote calibration service, and expert project support. Customers include governments, environmental agencies, cities, industrial operators, communities/environmental justice groups, and schools/universities that deploy Clarity hardware to expand hyperlocal air quality monitoring beyond sparse regulatory stations. The offering is sold as a multi-year quote-based subscription rather than a one-time hardware purchase.

Product overview

Clarity Movement offers a Sensing-as-a-Service air quality monitoring solution comprising the Node-S flagship sensor platform, add-on measurement modules, cloud software, and expert support. The Node-S is a solar-powered, cellular-connected outdoor air quality sensor that measures PM2.5 and NO2 and serves as the foundation for modular add-on modules including the Multi-Gas Module (CO, O3, NO2, NO, NOx), Dust Module (PM10), Black Carbon Module (5-wavelength UV-IR source apportionment), Wind & Met Module (wind speed/direction), and FEM Ozone Module (EPA-approved UV absorption). Software components include the Clarity Dashboard for data visualization and sensor management, OpenMap for public data sharing, and a REST API for programmatic data access. The system includes patented Remote Calibration technology that aligns sensor data with regulatory standards and provides ongoing calibration updates for extreme conditions. The Wildfire Smoke and Emergency Response Air Monitoring Kit provides comprehensive emergency air quality monitoring capability.

Differentiator

Problem solved

Functional benefit

Products and services

• Sensing-as-a-Service Subscription-based bundle that combines Clarity's solar-powered Node-S air quality sensors, cloud-based data platform, cellular data connectivity, calibration services, and expert project support into one recurring contract. Designed for governments, environmental agencies, industrial operators, communities, and schools that need hyperlocal air quality monitoring without upfront capital expenditure.
• Node-S Air Sensor Flagship solar-powered, cellular-connected outdoor air quality sensor that measures PM2.5 and NO2 in real-time. Operates continuously without external power or Wi-Fi and serves as the platform for Clarity's add-on measurement modules.
• Multi-Gas Module Add-on module that attaches to a Node-S sensor to provide real-time measurement of CO, O3, NO2, NO, and NOx — five key pollutants impacting air quality and public health.
• Dust (PM10) Module Near-reference PM10 dust monitoring module designed for accurate, solar-capable outdoor and remote deployments, delivering near-reference measurements at a fraction of the cost and complexity of traditional reference monitors.
• Black Carbon Module Real-time 5-wavelength UV-IR black carbon monitor based on AethLabs microAeth technology that integrates into Clarity networks for combustion source apportionment, distinguishing sources such as diesel, woodsmoke, biomass, and tobacco.
• Wind & Met Module Plug-and-play wind module that attaches to a Node-S sensor to measure wind speed and direction for improved air quality modeling and source attribution.
• FEM Ozone Module EPA-approved module for accurate ozone measurement using UV absorption technology, helping customers confirm ozone attainment compliance.
• Clarity Dashboard Cloud-based dashboard for real-time air quality data visualization and sensor network management, providing customers with a user-friendly interface to access and review data from their Clarity sensor networks.
• OpenMap Public platform for sharing real-time air quality data, combining Clarity sensor insights with government reference monitoring and enabling organizations to share data transparently or embed it into websites and public health initiatives.
• Wildfire Smoke and Emergency Response Air Monitoring Kit Comprehensive kit that provides vital air quality information during wildfires and other emergency air pollution events, including everything needed to monitor air quality and respond effectively to emergencies.
• Remote Calibration Patented remote calibration service that aligns low-cost sensor data with regulatory standards and provides ongoing updates including wildfire calibration models to keep data accurate even in extreme conditions.

Quantifiable outcome

• 91% average increase in cities' existing air quality data coverage
• +3 more outcomes

Named customers19 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability3 records

Feature8 records

Partnerships

Twelve partnerships are on record, tiered core, flagship and minor.

• AethLabscoreTechnology or IntegrationTechnology partner providing microAeth Black Carbon measurement technology for Clarity's Black Carbon Module. AethLabs manufactures the sensor technology that Clarity integrates into its air quality monitoring networks.
• C40 CitiesflagshipStrategic or Co-development PartnerStrategic partnership for Breathe Cities initiative. C40 Cities is a network of major cities committed to addressing climate change. Clarity provides air quality monitoring technology for city-scale deployments under the C40/Breathe Cities program.
• Clean Air AsiacoreStrategic or Co-development PartnerPartnership for Metro Manila pilot network deployment. Clean Air Asia is an international NGO working to improve air quality and promote sustainable transport in Asia.
• UN-HabitatcoreStrategic or Co-development PartnerUN-Habitat partners with Clarity for urban air quality monitoring projects in developing cities, bringing UN expertise and city relationships.
• Imperial College LondoncoreStrategic or Co-development PartnerResearch collaboration for air quality sensor validation and community monitoring projects. Imperial College researchers have published on using Clarity Node-S for distributed air quality sensing.
• Groundwork RichmondcoreImplementation/ SI/ Consulting PartnerCommunity organization implementing AB617 Community Air Monitoring Program in Richmond, CA with 50-sensor network funded by CARB. Groundwork Richmond deploys and manages the network with Clarity support.
• Brightline DefensecoreImplementation/ SI/ Consulting PartnerEnvironmental advocacy organization deploying air quality monitoring network in San Francisco neighborhoods near SRO hotels, expanding to 19 sensors due to community demand.
• RambollcoreImplementation/ SI/ Consulting PartnerEngineering consultancy and SHAIR partner for Richmond air monitoring project, providing analysis and technical expertise alongside Clarity's hardware.
• Valley VisioncoreImplementation/ SI/ Consulting PartnerNonprofit partner for community-based air quality monitoring projects, deploying sensors with community engagement and education programs.
• Columbia UniversityminorStrategic or Co-development PartnerAcademic partner for air quality monitoring deployment in Brazzaville, Republic of Congo, in collaboration with Marien Ngouabi University.
• National Institute of Water and Atmospheric Research (NIWA)coreStrategic or Co-development PartnerNew Zealand research institute using Clarity Node-S to develop virtual sensor networks for reliable air quality information.
• Environment Management Bureau (EMB) PhilippinescoreStrategic or Co-development PartnerPhilippine government environmental agency partnering for Metro Manila pilot network deployment with Clean Air Asia.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Peers

• Vaisala:

Direct peers

• PurpleAir: PurpleAir is the most direct low-cost PM2.5 air quality sensor competitor, selling consumer-grade Wi-Fi-connected sensors used widely by citizens and municipalities. It competes with Clarity in the hyperlocal air monitoring space, particularly where cost sensitivity outweighs decision-grade accuracy requirements.
• Aclima: Aclima deploys hyperlocal air quality sensor networks on vehicles and fixed locations to measure pollutants at neighborhood scale, partnering with Google Street View and California Air Resources Board. It directly competes with Clarity for government and environmental justice air monitoring contracts and shares a similar Sensing-as-a-Service positioning.
• IQAir: IQAir is a Swiss-based air quality monitoring company offering both consumer indoor purifiers/monitors (AirVisual Pro) and outdoor professional sensors. It competes with Clarity in the outdoor professional sensing market while also sharing the global, data-driven air quality information platform model.
• Aeroqual: Aeroqual manufactures compact air quality monitors measuring PM, NO2, O3, VOCs and other gases for environmental and industrial applications. It is a direct competitor to Clarity in modular, multi-pollutant air sensor platforms with similar target customers in government, research, and industrial segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/joinclarity
• LinkedInlinkedin.com/company/claritymovement
• Facebookfacebook.com/claritymovement

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds5 records

Investors14 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clarity Movement