Skipify
Skipify is a US-based fintech operating a Commerce Identity Cloud that identifies shoppers by email, phone, or device at checkout and retrieves fresh payment credentials from issuing banks, enabling one-click checkout for enterprise and mid-market merchants via direct sales, PSP integrations, and card-network partnerships.
- Company typePrivate
- Founded2020
- HeadquartersSan Francisco, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Skipify does
Skipify is a US-based fintech founded in 2020 that operates a Commerce Identity Cloud platform connecting merchants, online shoppers, and financial institutions at the point of checkout. The platform identifies returning shoppers by email, phone, or device ID—without requiring prior account creation—and retrieves fresh payment credentials directly from issuing banks in real time, enabling one-click checkout with reported 60%+ shopper recognition and 98%+ authorization rates. Skipify serves enterprise and mid-market merchants through logos that include Dolce & Gabbana, BJS, ASI, Lightspeed, and the University of Kentucky, distributed via a hybrid GTM that combines direct enterprise field sales, a self-serve merchant portal, pre-built integrations with seven major PSPs (Adyen, Stripe, Braintree, Fiserv, Worldpay, Payrix, Maverick), and connectors to ecommerce platforms including BigCommerce, Magento, Lightspeed, and Microsoft Dynamics 365.
The core technology stack includes proprietary network tokenization covering all five major US card networks (Amex, Discover, Mastercard, Visa, Synchrony), HMAC/SHA-256 and API-key authentication, PCI DSS Level 1 and SOC 2 Type II compliance, and "Ella," an agentic AI concierge that conducts conversational checkout. Skipify's revenue model is primarily transaction-based, earning a take rate on successful payments processed through its platform paid by merchants, supplemented by platform access fees for the Commerce Identity Cloud SDK and Embedded Components, and incremental revenue from card-linked installment payments (Mastercard) and Pay-by-Bank (Aeropay). Merchant pricing is custom/enterprise and not publicly disclosed; the service is free to shoppers. The company is venture-backed (~$46M disclosed across seed, Series A, and strategic rounds from investors including Samsung Next, PayPal Ventures, Synchrony, Amex Ventures, Okta Ventures, Point72, Flourish, MSD, and Infinity Ventures), operates US-only from offices in San Francisco (HQ), San Mateo, Denver, and New York, and employs 51–100 people.
Skipify firmographics
Firmographics- Name
- Skipify
- Legal name
- SKIPIFY, INC.
- Website
- https://skipify.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Skipify is a US-based fintech operating a Commerce Identity Cloud that identifies shoppers by email, phone, or device at checkout and retrieves fresh payment credentials from issuing banks, enabling one-click checkout for enterprise and mid-market merchants via direct sales, PSP integrations, and card-network partnerships.
- Ownership category
- akta.pro rank
Skipify industry classification
Industry- Product category
- Digital Payments Infrastructure
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)
- SIC
- Retail-Nonstore Retailers (5960)
- akta.pro primary industry
- In-App / Online Checkout Wallets (FSAMAEAH)
Keywords
Where Skipify is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Skipify business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Transaction / Take Rate Fees: Skipify earns a fee on each successful payment transaction processed through its platform. The fee is paid by the merchant. Installment payments are available to merchants at no additional cost compared to traditional BNPL solutions which typically charge 2%–8% in service fees.
- Commerce Identity Cloud Platform Fees: Merchants pay for access to Skipify's identity-powered checkout infrastructure, including SDK integration, Embedded Components, and API access, typically as part of a commercial agreement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free for Shoppers |
| Transaction based/ take rate | Monthly | Merchant Platform — Custom Enterprise / Volume-Based Pricing |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels6 records
Skipify product offering
Product offeringCore offering
Skipify operates a Commerce Identity Cloud platform that connects merchants, shoppers, and financial institutions at the moment of purchase. The platform identifies shoppers by email, phone, or device ID and retrieves their saved payment credentials in real time from issuing banks, enabling one-click checkout. It sells software products including a Checkout SDK, Embedded UI Components, an AI-powered concierge (Ella), URL-based Paylinks, Card Linking, Pay by Bank (ACH), and card-linked Installment Payments to enterprise and mid-market merchants.
Product overview
Skipify offers a unified Commerce Identity Cloud platform for identity-powered checkout solutions. The core platform connects merchants, shoppers, and financial institutions at the moment of purchase through identity recognition and real-time payment credential retrieval. Key product modules include the Checkout SDK and Embedded Components for merchant integration, Ella AI Concierge for agentic commerce experiences, Paylinks for channel-extended payments, Card Linking for credential management, Pay by Bank for ACH payments, and Installment Payments for flexible financing. The Connected Wallet serves as the overarching digital wallet experience.
Differentiator
Problem solved
Functional benefit
Products and services
- Commerce Identity Cloud The foundational identity-powered platform connecting merchants, shoppers, and financial institutions at checkout. Instantly identifies shoppers by email, phone, or device ID and retrieves their available payment methods from financial institution partners without requiring prior account creation.
- Ella (AI Concierge) Skipify's agentic commerce platform that serves as an AI frontend for storefronts. Ella engages in natural language conversations with shoppers to guide purchasing decisions and complete transactions autonomously. Embedded in merchant sites and connected to AI agents.
- Checkout SDK Software development kit that integrates with merchants' existing checkout infrastructure. Enables shopper lookup, authentication, and payment method presentation within the merchant's native checkout flow.
- Embedded Components Pre-built UI modules including Shopper Recognition, Authentication, and Payment Carousel components that merchants can embed into any ecommerce site or app to integrate Commerce Identity Cloud capabilities.
- Skipify Paylinks URL-based payment links that merchants can send to customers for completing purchases. Enables payments via text, email, or other channels without requiring the customer to visit the merchant's website directly. Supports one-time and recurring payments with hosted checkout experience.
- Card Linking Service enabling shoppers to link their credit cards, debit cards, and private label cards to their Skipify wallet. Skipify retrieves and auto-updates payment credentials from financial institution partners in real-time.
- Pay by Bank ACH/bank transfer payment option allowing shoppers to complete purchases directly through their bank accounts. Reduces payment processing costs for merchants while offering alternative payment methods to shoppers.
- Installment Payments Card-linked installment payment option at checkout, in partnership with Mastercard. Allows eligible cardholders to split purchases into installment plans without additional fees compared to traditional BNPL solutions.
Quantifiable outcome
- 9% average conversion rate increase with no increase to fraud
- +6 more outcomes
Companies that use Skipify
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
Skipify technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
AI capability6 records
Feature10 records
Skipify partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- AeropaycoreSkipify and Aeropay announced a strategic partnership to streamline Pay-by-Bank (ACH) at checkout. Skipify partnered with Aeropay to offer ACH payments directly within the Skipify experience, enabling shoppers to pay directly from their bank accounts. When a shopper connects a bank account to complete ACH payments, an Aeropay account is created and Skipify shares identifying information with Aeropay to support the account.
- MastercardcoreMastercard selected Skipify for its US installments program and added Skipify to the Mastercard Start Path acceptance program. The partnership enables eligible Mastercard cardholders to access installment payment options at checkout through Skipify's Commerce Identity Cloud. Skipify works with Mastercard to enable seamless, card-linked installments without requiring separate BNPL provider integration.
- WorldpaycoreSkipify appointed Worldpay's Chief Product Officer Cindy Turner as a Board Observer and Growth Advisor. This appointment strengthens Skipify's strategic relationship with Worldpay, one of the largest payment processors globally, providing Skipify with deep industry expertise and potential GTM leverage through Worldpay's merchant network.
- VisacoreSkipify and Visa partnered to extend the reach and capabilities of Skipify's Connected Wallet. The partnership leverages Visa's global payment network to expand Skipify's tokenization capabilities and enable more merchants and consumers to access identity-powered checkout. Visa's network tokens and issuer relationships are integrated into Skipify's Commerce Identity Cloud.
- DiscovercoreSkipify and Discover announced a strategic partnership to enhance tokenization and streamline digital payments. The partnership integrates Discover's tokenization services into Skipify's platform, enabling Discover cardholders to benefit from identity-powered checkout and real-time credential management at Skipify merchant sites.
- American ExpresscoreSkipify launched its digital wallet with American Express, enabling Amex cardholders to use Skipify's identity-powered checkout at participating merchants. The partnership allows Amex to deliver a faster, more seamless checkout experience to its card members, with Skipify handling the identity recognition and payment credential retrieval.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Skipify competitors and assessment
Company assessmentDirect peers
- Bolt: Bolt is a direct one-click checkout competitor offering shopper network-based checkout, fraud prevention, and payments optimization for online merchants. Highly comparable to Skipify on product category (one-click/identity-powered checkout), merchant target (mid-market and enterprise), and value proposition (conversion and auth rate uplift).
- Fast: Fast offers one-click checkout and a shopper login network for ecommerce merchants. It is a direct competitor to Skipify on identity-based checkout, shopper recognition, and merchant conversion optimization.
Broad incumbents
- Shop Pay (Shopify): Shop Pay is Shopify's one-click checkout wallet used across the Shopify merchant base. While proprietary to Shopify's ecosystem, it competes for the same merchant conversion and one-click checkout use cases that Skipify addresses.
- Stripe Link: Stripe Link is Stripe's one-click checkout offering, layered on top of the Stripe payments stack. Skipify's value proposition is partly substitutable by Link for merchants already on Stripe, making Stripe a key incumbent peer.
- Amazon Pay: Amazon Pay extends Amazon's shopper identity and stored payment credentials to third-party merchants for one-click checkout. It is a broad incumbent competing for the same conversion-uplift use case.
- PayPal: PayPal operates one of the largest digital wallets globally (Venmo, PayPal Checkout) and is both a Skipify investor (PayPal Ventures) and competitor for one-click checkout and stored credential use cases.
- Klarna: Klarna is a global BNPL and payments network offering checkout, installments, and shopper engagement. While its core product is BNPL, its broader checkout suite and one-click wallet overlap with Skipify's installment and connected wallet offerings.
- Adyen: Adyen is a global payments platform and acquirer offering unified online and in-person checkout. Skipify integrates with Adyen as a complementary layer, but Adyen's own roadmap in network tokenization and shopper recognition makes it a broad incumbent peer.
Emerging players
- Razorpay Magic Checkout: Razorpay Magic Checkout offers one-click checkout for ecommerce merchants in India. It is an emerging player pursuing the same shopper-recognition value proposition as Skipify, though focused on the Indian market today.
- Affirm: Affirm offers BNPL and card-linked installment payments at checkout. It overlaps with Skipify's installment payments module (in partnership with Mastercard) for the same merchant use case of flexible financing at point of sale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Skipify social profiles
Digital presenceSkipify compliance and trust
Trust signalCompliance3 records
Skipify financial estimates
Financial estimateRevenue estimate
Valuation estimate
Skipify leadership team
Management profileNumber of profiles
Profiles7 records
Skipify funding detail
Funding detailFunding overview
Funding rounds4 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Skipify M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Skipify
What does Skipify do?
Skipify operates a Commerce Identity Cloud platform that connects merchants, shoppers, and financial institutions at the moment of purchase. The platform identifies shoppers by email, phone, or device ID and retrieves their saved payment credentials in real time from issuing banks, enabling one-click checkout. It sells software products including a Checkout SDK, Embedded UI Components, an AI-powered concierge (Ella), URL-based Paylinks, Card Linking, Pay by Bank (ACH), and card-linked Installment Payments to enterprise and mid-market merchants.
Is Skipify a public or private company?
Skipify is a private company. It is classified as venture growth investor backed and is currently operating.
When was Skipify founded?
Skipify was founded in 2020. It employs 51 to 100 people.
Where is Skipify based?
Skipify is headquartered in San Francisco, United States, in the North America region.
How does Skipify make money?
Two revenue lines are on record. Transaction / Take Rate Fees are the primary driver. The others are commerce Identity Cloud Platform Fees.
Who are Skipify's main competitors?
Direct peers on record are Bolt and Fast. Broad incumbents are Shop Pay (Shopify), Stripe Link, Amazon Pay, PayPal, Klarna and Adyen. Emerging players are Razorpay Magic Checkout and Affirm.
Does Skipify have an API?
Yes. Skipify offers a comprehensive REST API and SDK for merchants to integrate checkout capabilities. The API supports merchant onboarding, payment processing, webhook notifications, card linking, Paylinks, and Commerce Identity Cloud features. Authentication methods include HMAC with SHA-256 and API Key authentication. Available endpoints cover merchant account management, payment modifications (capture, void, refund, reverse), Paylinks creation and management, and webhook subscriptions for payment events. Developer documentation is at docs.skipify.com.
What industry is Skipify in?
Skipify's product category is Digital Payments Infrastructure. Its primary akta.pro industry code is FSAMAEAH, In-App / Online Checkout Wallets. Its NAICS code is 52232 and its SIC code is 5960.