What Lantmännen Unibake does

Lantmännen Unibake is one of Europe's largest bakery groups, operating more than 30 bakeries across 13 countries with products sold in 60+ markets worldwide. Founded in 1880 and headquartered in Copenhagen, the company is wholly owned by Lantmännen, a Swedish agricultural cooperative owned by approximately 17,000–18,000 Swedish farmers. The company produces frozen and fresh bakery products, bake-off solutions, Mediterranean flatbreads, premium pastries, and fast-food breads under a portfolio of regional brands including Schulstad, Hatting, Vaasan, Bonjour, Americana, Pastridor, Myllyn Paras, Boboli, and Panificio San Francesco, serving customers in retail, food service/QSR, and wholesale distribution channels.

The company's core technology centers on industrial frozen and fresh bakery production with bake-off capability that allows professional kitchens to finish products on-site, supported by domain specialization in whole-grain formulations, premium pastries, and Mediterranean flatbreads. Manufacturing scale is demonstrated by facilities producing approximately 40 million pounds of product annually in the United States and over 100 million premium pastries annually in Australia. The company holds a BRC AA rating, ISO 14001 certification, and Science Based Targets initiative approval (including FLAG targets), and participates in the EU/OECD-recognized Danish Whole Grain Partnership, reinforcing credibility in health-positioned and sustainability-led categories.

Lantmännen Unibake generates approximately EUR 1.2 billion in net annual sales through a hybrid B2B and B2C model, selling directly to major retail chains, quick-service restaurant operators, and food service distributors while also distributing consumer-facing brands through retail channels. The company employs approximately 6,000 people globally, with pricing negotiated directly with foodservice and retail customers under multi-year contracts. Recent strategy has emphasized geographic and category expansion through acquisitions (Bakery Du Jour 2019, French Bakery Company AS 2020, Boboli Benelux 2025, Panificio San Francesco 2025) and greenfield investment (EUR 90M Romania facility, EUR 40M Poland expansion), alongside selective footprint rationalization through the closure of legacy bakeries in Poznan, Viborg, and Budapest.

Name

Lantmännen Unibake

Legal name

Lantmännen Unibake

Website

https://lantmannenunibake.com

Company type

Private

Founded year

1880

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Lantmännen Unibake is a European bakery group producing frozen and fresh bakery products, bake-off solutions, and Mediterranean flatbreads for retail, foodservice, and QSR customers across 60+ markets, operating 30+ bakeries in 13 countries as a subsidiary of the farmer-owned Lantmännen cooperative.

Ownership category

akta.pro rank

Product category

Commercial Bakery Products

NAICS

Commercial Bakeries (311812), Frozen Cakes, Pies, and Other Pastries Manufacturing (311813), Bread and Bakery Product Manufacturing (31181), Bakeries and Tortilla Manufacturing (3118)

SIC

Bakery Products (2050)

akta.pro primary industry

Frozen Bakery Products Manufacturing (AFAKAAAF)

akta.pro secondary industries

Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG), Frozen Bakery & Dough Products Wholesale (AFAIAHAD), Patisseries & Viennoiserie (French-Style) (THAFAFAB), Bakery & Confectionery Wholesale (AFAIABAG)

Keywords

• Frozen bakery products
• Fresh bakery products
• Bake-off solutions
• Industrial bread manufacturing
• Foodservice bakery supply

Headquarters

HQ city

Örebro

HQ country

Sweden

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Frozen Bakery Products: Frozen bread and pastry products sold to retail and food service customers globally
2. Fresh Bakery Products: Fresh bakery products including bread, pastries distributed to retailers and foodservice
3. B2B Brand Sales: Sales of Schulstad Bakery Solutions, Pastridor, Bonjour, Americana brands to professional customers
4. B2C Brand Sales: Consumer-facing brands including Schulstad, Hatting, Vaasan, Myllyn Paras sold through retail channels

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Lantmännen Unibake manufactures and sells frozen and fresh bakery products, including bread, pastries, premium Danish pastries, croissants, Mediterranean flatbreads (focaccias, pizzas, pizza crusts), and bake-off products. The company serves both B2B professional customers (retail chains, quick-service restaurants, foodservice distributors) via brands such as Schulstad Bakery Solutions, Bonjour, Americana, and Pastridor, and B2C consumers via brands such as Schulstad, Hatting, Vaasan, and Myllyn Paras.

Differentiator

Problem solved

Functional benefit

Brands

• Schulstad: Danish bakery brand offering B2C products including bread and pastries
• Schulstad Bakery Solutions
• Bonjour
• Americana
• Vaasan
• Myllyn Paras
• Pastridor
• Hatting
• Boboli
• Panificio San Francesco

Products and services

• Frozen Bakery Products Frozen bread and pastry products sold to retail and food service customers globally. Used by retail chains for in-store baking and by QSR/foodservice operators for menu use.
• Fresh Bakery Products Fresh bread, pastries and related products distributed to retailers and foodservice customers. Distributed daily to retail and foodservice channels across European markets.
• Bake-off Products Ready-to-bake bakery products for professional kitchens that can be baked on-site at retail bakeries, restaurants, cafes and hotels. Offered under the Schulstad Bakery Solutions brand and other B2B labels.
• Premium Pastry Range Danish pastries, croissants, and gourmet baked goods produced for foodservice customers. Produced at facilities including Bakery Du Jour in Melbourne (over 100 million pastries annually).
• Mediterranean Flatbreads Focaccias, pizzas, pizza crusts and specialty Mediterranean breads offered across bake-off and chilled technologies. Produced by Boboli Benelux in Bunschoten, Netherlands.
• Schulstad Bakery Solutions (B2B Brand) B2B brand offering professional bakery solutions for retail and foodservice customers, including bake-off products, frozen and fresh bread, and pastries.
• Pastridor (B2B Brand) B2B brand for premium and gourmet burger buns and fast food breads supplied to QSR and foodservice operators.
• Bonjour (B2B Brand) B2B brand for French-style pastries and bakery products sold to professional customers.
• Americana (B2B Brand) B2B brand for American-style bakery products, supporting US bakery operations including the St. Petersburg, Florida facility.
• Schulstad (B2C Brand) Danish consumer-facing bakery brand offering bread and pastries sold through retail stores.
• Hatting (B2C Brand) B2C bakery brand operating in Denmark, Norway and Sweden, serving retail and food service markets.
• Vaasan (B2C Brand) Finnish fresh bakery brand known for health-focused bread products, including whole grain offerings; acquired 2015.
• Myllyn Paras (B2C Brand) Finnish consumer brand for bakery and grocery products sold through retail.

Quantifiable outcome

• Scope 1 and 2 emissions down 39% since 2019
• +4 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered flagship and core.

• McDonald's FinlandflagshipStrategic or Co-development Partner · 24 March 2026McDonald's became the first partner in Finland for Lantmännen's Climate & Nature sustainable cultivation program, joining as the program expands to include wheat for the 2026 harvest year. The partnership involves approximately 40 Finnish contract farmers growing wheat under the program's criteria including low-carbon fertilizers, precision farming, 100 percent biofuels in farm machinery, and biodiversity measures. Measures estimated to reduce greenhouse gas emissions from average Finnish wheat cultivation by up to 30 percent compared to baseline.
• Panificio San Francesco S.p.A.flagshipStrategic or Co-development Partner · 23 December 2025Lantmännen Unibake signed agreement to acquire Panificio San Francesco S.p.A., an Italian producer of frozen bread for retail customers. The company operates one industrial bakery in Codevilla, Italy, approximately 75 km south of Milan. Currently owned by ITAGO through NEIP III SICAF S.p.A. and private shareholders. The acquisition aims to strengthen Lantmännen's position in the European bakery market and create growth opportunities, subject to regulatory approvals.
• Boboli Benelux B.V.flagshipStrategic or Co-development Partner · 1 September 2025Lantmännen Unibake acquired Boboli Benelux B.V., a Dutch leader in savoury bakery products including Mediterranean flatbreads. Boboli Benelux operates a state-of-the-art bakery in Bunschoten, employing approximately 200 people. The acquisition supports Unibake's expansion in the savoury segment and strengthens its position in the European bake-off market, marking Unibake's first bakery in the Netherlands.
• Danish Whole Grain PartnershipcoreStrategic or Co-development PartnerLantmännen Unibake participates in the Danish Whole Grain Partnership, a public-private coalition launched in 2008 that successfully raised average daily wholegrain consumption in Denmark from 36g to 82g per person by 2019. The partnership includes industry partners Lantmännen Schulstad and Valsemøllen which have progressively added wholegrains to products. Awarded best-practice status by EU and OECD.

Scale indicators14 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Aryzta: Swiss-headquartered global frozen bakery company serving retail and foodservice customers. Directly comparable as a B2B frozen and fresh bakery producer with similar QSR and private-label customer mix across European and international markets.
• Europastry: Spanish frozen dough and bakery producer with global distribution. Comparable as a major European frozen bakery player serving both retail and foodservice/QSR channels with similar product breadth and B2B go-to-market.
• Vandemoortele: Belgian family-owned food group with frozen bakery, margarines, and savory products. Directly comparable on frozen bakery manufacturing for European retail and foodservice, with similar scale and multi-country footprint.
• Harry-Brot: Germany's largest bakery company producing frozen and fresh bread, rolls, and baked goods. Directly comparable as a major European commercial bakery serving QSR and retail with significant frozen-bake-off production.
• Dawn Foods: Global bakery ingredients and finished products manufacturer serving retail and foodservice. Comparable on B2B bakery supply to retail chains and QSR operators across multiple geographies.
• Bridgford Foods: US frozen and refrigerated bakery products manufacturer serving foodservice and retail. Comparable on frozen bakery production for QSR and retail customers, though primarily North American in scope.

Broad incumbents

• Grupo Bimbo: Mexican multinational and world's largest bakery company. Comparable as a global bakery giant spanning fresh, frozen, and sweet baked goods, though it is much larger and more geographically diversified than Unibake.
• Flowers Foods: US-listed packaged bakery company producing breads, buns, and snack cakes. Comparable as an established multi-brand bakery producer focused on retail distribution, though primarily US-centric and in fresh rather than frozen.
• Associated British Foods (ABF): UK-listed conglomerate whose Kingsmill and Allied Bakeries brands make it a major European bakery operator. Comparable as a broad incumbent with retail bakery, ingredients, and grocery operations at scale.

Regional players

• Maple Leaf Foods: Canadian food company with bakery operations across North America. Comparable as a multi-category prepared-foods and bakery manufacturer, though primarily focused on Canadian/US markets rather than Europe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/unibakeglobal
• Facebookfacebook.com/lantmannenunibakesaue

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries11 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lantmännen Unibake