NatureMetrics
NatureMetrics provides environmental DNA (eDNA) analysis and a cloud-hosted nature intelligence SaaS platform for biodiversity monitoring, portfolio-level nature risk scoring, and regulatory compliance (TNFD, CSRD/ESRS E4), serving 600+ enterprises, governments, and conservation organizations across 110 countries.
- Company typePrivate
- Founded2014
- HeadquartersGuildford, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What NatureMetrics does
NatureMetrics is a UK-headquartered environmental DNA (eDNA) analytics company founded in 2014 that converts biodiversity data into nature risk intelligence for enterprise, government, and conservation buyers. Its core technology combines high-throughput Illumina MiSeq sequencing, a proprietary metabarcoding and qPCR bioinformatics pipeline, and a probabilistic species identification algorithm that explicitly accounts for gaps in reference databases. These feed a proprietary eDNA reference database built over a decade across 126+ countries, which is the data foundation for the company's NatureMetrics Intelligence Platform — a cloud-hosted SaaS product offering Species Insights, Habitat Insights, Ecosystem Condition Insights, Global Nature Performance tracking, and the 2026-launched Global Nature Risk layer that produces 0-1 portfolio risk scores aligned with the TNFD framework. Bioacoustics monitoring for birds and bats extends the platform beyond DNA into acoustic data collection.
NatureMetrics monetizes through a hybrid GTM model. Enterprise field sales target large corporates and governments needing nature risk assessment, CSRD/ESRS E4, TNFD, SBTN, and GRI 304 compliance, plus multi-year sampling contracts; these engagements combine platform subscriptions (annual auto-renewal), per-sample analysis fees, and higher-margin nature strategy advisory (Nature Maturity Assessment, Risk Assessments, Strategy Design, Biodiversity Action Plans). A self-serve eDNA Shop and a free-trial-enabled platform portal provide a product-led growth motion for mid-market and project-based buyers (e.g., Great Crested Newt testing). Customers include EDF Renewables, Vale Base Metals, Tesco, Purina, Cargill, Ramboll, WSP, the Danish Agency for Green Transition and Aquatic Environment, Forestry England, WWF, RSPB, and Fauna & Flora International — spanning mining, renewable energy, infrastructure, consumer goods, agriculture, finance, and conservation across 110 countries.
The company is privately held, has 101-250 employees (including 30+ in-house PhDs and 25+ postdoctoral researchers), and operates from Guildford (HQ), London, and Guelph, Ontario. Total disclosed funding stands at approximately $26M across a 2021 Series A (£6.5M led by Acuity Investments) and a 2022 $15M round, with a subsequent $25M round closed in January 2025 led by Just Climate alongside Ananda Impact Ventures, BNP Paribas, EDF Pulse Ventures, Swen Capital Partners, and ReOcean Fund. NatureMetrics cites $2.8B in prevented project delays, regulatory violations, and restoration costs across its customer base.
NatureMetrics firmographics
Firmographics- Name
- NatureMetrics
- Legal name
- Nature Metrics Ltd
- Website
- https://naturemetrics.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- NatureMetrics provides environmental DNA (eDNA) analysis and a cloud-hosted nature intelligence SaaS platform for biodiversity monitoring, portfolio-level nature risk scoring, and regulatory compliance (TNFD, CSRD/ESRS E4), serving 600+ enterprises, governments, and conservation organizations across 110 countries.
- Ownership category
- akta.pro rank
NatureMetrics industry classification
Industry- Product category
- Biodiversity Monitoring Software
- NAICS
- Environmental Consulting Services (54162), Testing Laboratories and Services (54138)
- SIC
- Services-Commercial Physical & Biological Research (8731), Services-Testing Laboratories (8734)
- akta.pro primary industry
- Environmental DNA (eDNA) & Advanced Biodiversity Methods (Bioacoustics, Camera Traps) (EUAHAHAM)
- akta.pro secondary industries
- Nature & Biodiversity Reporting (TNFD, natural capital) (EUAHAJAM), Ecosystem Services & Natural Capital Assessment / Valuation (EUAHAHAI), Biodiversity Baseline Studies & Long-Term Monitoring Programs (EUAHAHAE)
Keywords
Where NatureMetrics is headquartered
LocationHeadquarters
- HQ city
- Guildford
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
NatureMetrics business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Platform Subscriptions: NatureMetrics Intelligence Platform subscription service providing biodiversity monitoring and nature impact reporting access. Subscriptions include platform access, data storage, and reporting tools. Auto-renews annually with 60-day pricing change notice.
- eDNA Kits and Analysis: Self-serve eDNA kit sales through the NatureMetrics Shop for species detection surveys including Great Crested Newt testing. Clients purchase sampling kits and subsequent analysis services.
- Sampling Services: Per-sample analysis services including one-off sampling or multi-year sampling contracts for biodiversity monitoring projects.
- Nature Strategy Advisory: Advisory services including Nature Maturity Assessment, Nature-related Risk Assessments, Nature Strategy Design, TNFD Pilots, and CSRD compliance support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Platform subscription with annual auto-renewal |
| Unit Pricing | Pay-as-you-go | Self-serve eDNA kit purchases |
| Other | Multi-year contract | Enterprise advisory and custom projects |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
NatureMetrics product offering
Product offeringCore offering
NatureMetrics delivers environmental DNA (eDNA) analysis combined with a subscription-based Nature Intelligence Platform for biodiversity monitoring and nature-related risk assessment. Its services include species detection via metabarcoding and qPCR, bioacoustics monitoring, geospatial habitat analytics, portfolio-wide nature risk scoring, and advisory services for TNFD, CSRD/ESRS E4 and SBTN-aligned reporting. The offering spans self-serve eDNA kits, enterprise platform subscriptions, and bespoke nature strategy consulting for mining, energy, infrastructure, consumer goods, financial services and conservation clients.
Product overview
NatureMetrics offers a subscription-based Nature Intelligence Platform providing end-to-end biodiversity monitoring and nature impact reporting solutions. The platform integrates eDNA analysis (metabarcoding and qPCR), bioacoustics monitoring, and geospatial analytics with advisory services for nature strategy, risk assessment, and regulatory compliance (TNFD, CSRD/ESRS E4). Core products include Global Nature Risk (portfolio-wide risk screening with 0-1 scores), Global Nature Performance (tracking), Species Insights, Habitat Insights, and Ecosystem Condition Insights. Sampling services include eDNA monitoring for vertebrates, invertebrates, bacteria and fungi, plus specialized Great Crested Newt testing. Advisory offerings encompass Nature Maturity Assessment, Risk Assessments, Strategy Design, Roadmaps to Nature Positive, and Biodiversity Action Plans. The platform serves 600+ companies across 110 countries.
Differentiator
Problem solved
Functional benefit
Products and services
- NatureMetrics Intelligence Platform Subscription-based SaaS platform providing species, habitat and portfolio-level biodiversity metrics and indicators of nature health for enterprise customers in mining, energy, infrastructure, consumer goods, financial services and conservation sectors.
- Global Nature Risk Portfolio-wide nature risk screening product that ranks every site in a portfolio by 0-1 risk and opportunity scores, combining impacts, dependencies and state of nature into a single comparable signal aligned with TNFD, CSRD and SBTN frameworks.
- eDNA Monitoring Environmental DNA analysis service that detects vertebrates, invertebrates, bacteria and fungi through water, soil and other environmental samples using metabarcoding and qPCR methods, available as one-off or multi-year sampling contracts.
- Bioacoustics Monitoring Audio-based monitoring service using autonomous recording units to detect birds and bats at scale, integrated into NatureMetrics' biodiversity intelligence offerings.
- Great Crested Newt (GCN) eDNA Testing Specialized qPCR eDNA test for Great Crested Newt detection from water samples, compliant with Natural England guidance and supporting UK development licensing requirements.
- eDNA Shop Self-serve online store selling eDNA sampling kits and analysis services for customers running their own species detection surveys, including Great Crested Newt testing and other assays on a pay-as-you-go basis.
- Nature Strategy Advisory Services Project-based advisory services covering Nature Maturity Assessment, Nature-related Risk Assessments, Nature Strategy Design, Roadmaps to Nature Positive, Biodiversity Action Plans, TNFD Pilots and CSRD/ESRS E4 compliance support, delivered by in-house PhDs and nature strategy practitioners.
Quantifiable outcome
- $2.8 billion in potential project delays, regulatory violations and ecosystem restoration costs prevented
- +4 more outcomes
Companies that use NatureMetrics
Customer profileNamed customers15 records
Segments7 records
Ideal customer profiles7 records
NatureMetrics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature7 records
NatureMetrics partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Forestry EnglandmajorNatureMetrics and Forestry England collaborated to develop a soil health metric for businesses. This partnership leverages eDNA technology to create actionable soil health indicators for enterprise sustainability reporting.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
NatureMetrics competitors and assessment
Company assessmentDirect peers
- Wilder Sensing: UK-based eDNA biodiversity monitoring company offering species detection kits and analysis services. Direct competitor to NatureMetrics' eDNA Shop and metabarcoding offerings, particularly for Great Crested Newt testing and aquatic biodiversity surveys in the UK and Europe.
Emerging players
- Dendra Systems: Ecosystem restoration monitoring platform combining drone imagery, AI, and ecological data. Overlaps with NatureMetrics' Habitat Insights and ecosystem condition products by addressing biodiversity and restoration monitoring, but from an aerial rather than molecular sensing angle.
- Watershed: Enterprise climate and sustainability platform originally focused on carbon accounting, expanding into nature and supply chain disclosures. A direct competitor in the nature-related reporting space for enterprise customers, with overlapping enterprise GTM motion and CSRD/TNFD positioning.
Broad incumbents
- Sphera: Large ESG and operational risk software platform serving enterprises with sustainability, EHS, and product stewardship workflows. Competes for nature-related reporting and risk management budget via its broader ESG suite, including modules aligned to CSRD/ESRS and TNFD.
- Salesforce (Net Zero Cloud / Sustainability Cloud): Major CRM and ESG software platform offering sustainability, carbon, and nature-related modules at enterprise scale. Represents a bundling threat: enterprises may prefer to source nature reporting within an existing Salesforce estate rather than a point solution.
- ERM (Environmental Resources Management): Global environmental consulting giant serving mining, energy, and infrastructure clients with biodiversity, permitting, and ESG advisory. Competes with NatureMetrics' advisory and Nature Strategy offerings through its large consulting bench and existing enterprise relationships.
- WSP: Global engineering and environmental consulting firm with a significant biodiversity practice. Existing NatureMetrics customer and partner, but also a competitor that can offer biodiversity monitoring and nature risk services through its consulting footprint.
- Arcadis: Global design and consultancy firm with a sizable environmental and nature advisory practice serving mining, infrastructure, and renewables. Competes for the same nature risk assessment and biodiversity monitoring budgets as NatureMetrics across its enterprise client base.
- Ramboll: Global engineering, design, and environmental consultancy with strong biodiversity and ESG capabilities. Existing NatureMetrics customer but also a competitor in nature strategy and impact assessment for the same enterprise verticals.
Regional players
- NatureServe: Non-profit provider of biodiversity data and species conservation status primarily in the Americas. An adjacent data and standards player rather than a direct commercial competitor, but relevant as a reference for nature data infrastructure and ecosystem classification that enterprise platforms build on.
Market position
Strengths5 records
Competitive moat6 records
Key highlights7 records
Customer concentration
NatureMetrics social profiles
Digital presenceNatureMetrics financial estimates
Financial estimateRevenue estimate
Valuation estimate
NatureMetrics leadership team
Management profileNumber of profiles
Profiles3 records
NatureMetrics funding detail
Funding detailFunding overview
Funding rounds3 records
Investors14 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NatureMetrics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NatureMetrics
What does NatureMetrics do?
NatureMetrics delivers environmental DNA (eDNA) analysis combined with a subscription-based Nature Intelligence Platform for biodiversity monitoring and nature-related risk assessment. Its services include species detection via metabarcoding and qPCR, bioacoustics monitoring, geospatial habitat analytics, portfolio-wide nature risk scoring, and advisory services for TNFD, CSRD/ESRS E4 and SBTN-aligned reporting. The offering spans self-serve eDNA kits, enterprise platform subscriptions, and bespoke nature strategy consulting for mining, energy, infrastructure, consumer goods, financial services and conservation clients.
Is NatureMetrics a public or private company?
NatureMetrics is a private company. It is classified as venture growth investor backed and is currently operating.
When was NatureMetrics founded?
NatureMetrics was founded in 2014. It employs 101 to 250 people.
Where is NatureMetrics based?
NatureMetrics is headquartered in Guildford, United Kingdom, in the Europe region.
How does NatureMetrics make money?
Four revenue lines are on record. Platform Subscriptions are the primary driver. The others are eDNA Kits and Analysis, sampling Services and nature Strategy Advisory.
Who are NatureMetrics's main competitors?
Wilder Sensing is listed as a direct peer. Emerging players are Dendra Systems and Watershed. Broad incumbents are Sphera, Salesforce (Net Zero Cloud / Sustainability Cloud), ERM (Environmental Resources Management), WSP, Arcadis and Ramboll. NatureServe is listed as a regional player.
Does NatureMetrics have an API?
No public API is recorded for NatureMetrics.
What industry is NatureMetrics in?
NatureMetrics's product category is Biodiversity Monitoring Software. Its primary akta.pro industry code is EUAHAHAM, Environmental DNA (eDNA) & Advanced Biodiversity Methods (Bioacoustics, Camera Traps), with a secondary code of EUAHAJAM, Nature & Biodiversity Reporting (TNFD, natural capital). Its NAICS code is 54162 and its SIC code is 8731.