Greystar

What Greystar does

Greystar Worldwide, LLC is a privately held, vertically integrated real estate platform founded in 1993 by Bob Faith and headquartered in Charleston, South Carolina. The company operates three core service lines — property management, investment management, and development and construction — serving institutional investors, REITs, university partners, and third-party property owners across approximately 260 markets globally. Greystar manages roughly 1.1 million multifamily units and student beds, holds $79 billion in assets under management, owns approximately 280,000 units valued at $78.2 billion, and has $34 billion in development assets spanning the U.S., Europe, Asia-Pacific, and South America.

The product portfolio spans six specialties: traditional multifamily, active adult (29,000 units across 163 communities), student housing (including the Canvas brand in Europe), logistics/industrial, single family rental, and Modern Living Solutions modular construction. The consumer-facing Greystar Apartments Platform aggregates over one million units and displays Total Monthly Leasing Prices for fee transparency following a December 2025 FTC settlement. Ancillary offerings include the Greystar Rewards program, a mobile resident app, and integrations with payment platforms such as Bilt. Modern Living Solutions modular construction has demonstrated 40% faster build times and 10% lower costs on the Pennsylvania pilot and is being scaled with a 390-unit project in Taunton, Massachusetts.

Revenue is generated through property management fees on managed assets, investment management and performance fees on the $79B AUM platform, development and construction fees, and rental income and appreciation on the owned portfolio. Distribution combines direct-to-consumer rental search (greystar.com), enterprise property management for institutional owners, investment management for institutional capital, and university partnerships. Recent strategy emphasizes international expansion into the UK, Ireland, and Spain via acquisition, a new independent living management platform launched in February 2026, and continued modular housing scaling.

Name

Greystar

Legal name

Greystar Worldwide, LLC

Website

https://greystar.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Greystar is a privately held, vertically integrated real estate platform managing approximately 1.1 million multifamily and student housing units globally, serving institutional investors, REITs, universities, and renters across roughly 260 markets with $79 billion AUM and $34 billion in development assets.

Ownership category

akta.pro rank

Product category

Multifamily Real Estate Services

NAICS

Rental and Leasing Services (532), Other Activities Related to Real Estate (53139), Portfolio Management and Investment Advice (52394), Real Estate and Rental and Leasing (53)

SIC

Real Estate Agents & Managers (For Others) (6531), Services-Facilities Support Management Services (8744), Investors, Nec (6799)

akta.pro primary industry

Core Real Estate (Stabilized/Core-Plus) (FSAAAKAA)

akta.pro secondary industry

Student Housing Marketplaces & Booking Platforms (THAMAGAJ)

Keywords

• Multifamily property management
• Real estate investment management
• Real estate development services
• Student housing management
• Apartment rental services

Headquarters

HQ city

Charleston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Property Management Fees: Greystar earns fees for managing approximately 1.1 million multifamily units and student beds globally, serving institutional clients and third-party property owners. Management fees are typically a percentage of assets under management.
2. Investment Management Fees: Greystar supports institutional investment management with over $79 billion in assets under management. The firm earns management and performance fees from institutional investors seeking rental housing investments globally.
3. Development and Construction: Greystar's vertically integrated platform guides projects from concept to completion with over $34 billion in development assets across global markets. Revenue generated from development fees, construction services, and property sales.
4. Property Ownership Returns: As a major property owner with approximately 280,000 owned units worth $78.2 billion, Greystar generates returns through rental income, property appreciation, and property dispositions.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Greystar is a vertically integrated real estate platform that owns, develops, builds, manages, and invests in multifamily rental housing globally. Its core service lines are Property Management (overseeing approximately 1.1 million multifamily units and student beds), Investment Management (over $79 billion in assets under management), and Development and Construction (over $34 billion in development assets), delivered across property types including multifamily, student housing, active adult, single family rental, logistics, and modular housing.

Product overview

Greystar is a fully integrated real estate platform offering property management, investment management, and development/construction services across the global rental housing market. The platform comprises three core service lines: Property Management (managing approximately 1.1 million multifamily units globally), Investment Management (over $79 billion in assets under management), and Development and Construction (over $34 billion in development assets). These core services are organized across six product specialties: Multifamily (traditional apartments), Active Adult (55+ communities with 29,000 units across 163 communities), Student Housing (including the Canvas brand in Europe), Logistics (industrial/logistics real estate), Single Family Rental (build-to-rent homes), and Modern Living Solutions (modular construction). The consumer-facing Greystar Apartments Platform aggregates over 1 million rental units and features the Total Monthly Leasing Price Calculator for transparent pricing. Ancillary offerings include the Greystar Rewards program and resident mobile app, all designed to enhance the rental experience across the company's portfolio.

Differentiator

Problem solved

Functional benefit

Brands

• Greystar Advantage: Property management service offering within Greystar's portfolio.
• Canvas
• Modern Living Solutions

Products and services

• Property Management Professional property management services overseeing approximately 1.1 million multifamily units and student beds globally for institutional clients and third-party owners. Services include resident management, leasing, maintenance, and operational oversight, making Greystar the largest operator of apartments in the United States.
• Investment Management Institutional investment management platform with over $79 billion in assets under management, supporting investment strategies in rental housing across global markets for pension funds, sovereign wealth funds, REITs, and other institutional investors.
• Development and Construction
• Modern Living Solutions (Modular Housing) Modular construction business combining development, construction, and modular manufacturing to deliver design-conscious, cost-effective modular apartments. Includes the 390-unit Taunton, Massachusetts project, the largest modular residential project in the Commonwealth, expected to reduce construction time by half compared to traditional building.
• Student Housing (Canvas) Purpose-built student accommodation (PBSA) services at leading colleges and universities, delivered both on- and off-campus. Operates internationally under the Canvas brand, including Spanish portfolio expansion to approximately 3,000 beds. Major U.S. projects include 493-bed Sansom Place West redevelopment at the University of Pennsylvania and 540-bed project at Merrimack College.
• Active Adult Housing Residential communities designed for people 55 and above that facilitate an active lifestyle with regular social interaction and enhanced living. Greystar manages 29,000 units across 163 active adult communities with $5 billion in owned assets, and is expanding into independent living services.
• Greystar Apartments Platform (Apartment Search and Leasing)

Quantifiable outcome

• Maintained position as largest US apartment owner and manager with approximately 1.1 million units under management
• +5 more outcomes

Named customers11 records

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Blake Investment Partners / Related GroupcoreStrategic or Co-development Partner · 2 July 2026Development team for St. Petersburg Historic Gas Plant District redevelopment (86 acres, $8.1 billion proposal) with over 3,600 affordable housing units. Team includes Skanska, Gilbane, Blue Sky Communities, Open Realty, and Stadler Development.
• Haseko North AmericaminorStrategic or Co-development Partner · 29 June 2026Partnership on Birchway Elk Grove, a 276-unit apartment community in Elk Grove, California. Greystar partnered with Haseko North America, the US subsidiary of Japan-based Haseko Corporation.
• Lanterra Developments / Westdale Properties / Lantree Developments / Altree DevelopmentscoreStrategic or Co-development Partner · 29 June 2026Joint venture for West Side Square development - a 477-unit mixed-use residential development at 1075 West Side Ave in Jersey City's Marion neighborhood. Greystar handles property management and leasing.
• University of PennsylvaniacoreStrategic or Co-development Partner · 3 June 2026493-bed graduate housing redevelopment project at Sansom Place West in Philadelphia's University City. Greystar's first student housing investment through its infrastructure platform, partnering with JLC (backed by Magic Johnson Enterprises and Loop Capital).
• Modern Living SolutionscoreStrategic or Co-development Partner · 27 May 2026Modular construction partner for 390-unit modular residential development in Taunton, Massachusetts - the largest modular residential project in the Commonwealth. Prefabricated modules accelerate construction and reduce costs.
• Straco Real Estate (Spain)coreStrategic or Co-development Partner · 27 March 2026Greystar acquired two purpose-built student accommodation (PBSA) residences in Salamanca and Valencia from Straco Real Estate, adding 1,600 beds. Deutsche Pfandbriefbank financed the transaction, doubling Greystar's bed capacity in Spain to approximately 3,000 beds under its Canvas brand.
• Tejon Ranch CominorStrategic or Co-development Partner · 19 March 2026Partnership for multifamily and farming segments growth. Tejon Ranch expects continued growth through its partnership with Greystar in multifamily segment.
• Native Communities (from Ares Real Estate funds)coreStrategic or Co-development Partner · 16 March 2026Greystar acquired Native Communities, a third-party living and mixed-use operator, from Ares Real Estate funds and management shareholders. The deal includes 37 residential and mixed-use assets with over 9,000 homes across England, Scotland, and Wales, expanding Greystar's third-party property management business in Europe.
• MD Property & Living (Dublin)minorStrategic or Co-development Partner · 16 March 2026Dublin-based property management company acquired by Greystar as part of European expansion strategy, complementing the Native Communities acquisition.
• H&R Real Estate Investment Trust (Lantower)coreStrategic or Co-development Partner · 13 February 2026Lantower Residential transitioning to third-party property management via Greystar effective April 1, 2026, expected to yield approximately $5 million in annual cost savings for H&R REIT.
• Project Galaxy / Cúirt na Coiribe (Irish Portfolio)coreStrategic or Co-development Partner · 18 December 2025Greystar acquired a portfolio of over 700 student beds in Dublin and Galway for approximately €105 million, integrating into Irish operations and building national platform for student housing in Ireland.
• Trilogy Real Estate GroupcoreStrategic or Co-development Partner · 25 March 2025Strategic partnership to enhance Trilogy's property management operations while expanding Greystar's presence in the Midwest region. Trilogy owns approximately 20 assets across eight states primarily in the Midwest and Florida.
• Merrimack CollegeminorStrategic or Co-development Partner · 4 October 2024Joint development of 540-bed student housing project in North Andover, Massachusetts. Construction started September 2023 with expected completion fall 2026, financed through tax-exempt bonds issued by MassDevelopment.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• AvalonBay Communities: Large US multifamily REIT owning and operating approximately 80,000+ apartment units with institutional property management. Direct comparable to Greystar's owned-portfolio and institutional management business across similar geographies.
• Lincoln Property Company: Largest privately held multifamily property manager in the US and a direct competitor on third-party management mandates. Highly comparable business model spanning residential management, development, and investment services.
• Bozzuto Group: Privately held real estate developer and manager specializing in multifamily, student housing, and senior living. Direct peer on property management scale, mixed-use development, and resident-focused service offerings.
• Mid-America Apartment Communities: Sun Belt-focused multifamily REIT with ~100,000 units. Comparable on residential rental operations, scale advantages, and exposure to similar demographic-driven demand patterns Greystar serves in student and active adult segments.
• Equity Residential: Major US multifamily REIT owning ~80,000 units in urban and high-density suburban markets. Closely comparable in product type (luxury Class A multifamily) and target renter demographic, with overlapping third-party property management exposure.
• Camden Property Trust: Diversified multifamily REIT operating ~170 apartment communities across the Sun Belt. Direct comparable on multifamily ownership, third-party management services, and institutional client relationships.
• UDR Inc. Diversified multifamily REIT with ~60,000 units across coastal and high-growth markets. Comparable in operating platform scale, institutional capital relationships, and Class A apartment focus.

Broad incumbents

• JLL (Jones Lang LaSalle): Global real estate services and investment management company with multifamily and capital markets practices. Comparable as a broad incumbent competing for institutional owner-operator relationships and large-scale mandates.
• Cushman & Wakefield: Global commercial real estate services firm with property management, valuation, and investment management arms. Comparable broad incumbent identified alongside Greystar in SAC Insight's top property management rankings.
• CBRE Group: Global commercial real estate services firm with overlapping property management, investment management, and capital markets capabilities. Broad incumbent that competes with Greystar on institutional mandates and real estate services delivery.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/GreystarApts
• Facebookfacebook.com/greystarapts
• LinkedInlinkedin.com/company/greystar

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries5 records

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A5 records

Investments3 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greystar