What Amulet does

Amulet PBC is a Madison, Wisconsin-based food safety technology company that develops proprietary electrochemical sensor technology for detecting food allergens, toxins, and contaminants. Founded in 2016 and structured as a Public Benefit Corporation, the company operates two distinct product divisions built on the same patented molecular recognition platform: Allergy Amulet, a consumer-facing wearable device that detects food allergens at the table with results displayed on-device and via a companion mobile app; and Amulet Scientific, which offers the world's smallest handheld battery-powered potentiostat targeting food manufacturers, consumer packaged goods companies, and researchers for on-site detection of food toxins and contaminants. The underlying sensor technology recognizes and binds target molecules and measures binding via electrical current, calibrated to parts-per-billion to parts-per-million sensitivity ranges, with results delivered in approximately one minute. The technology is supported by 20+ years of R&D, 7+ years of proprietary development, and peer-reviewed publications in Scientific Reports (Nature Publishing Group) and Food Chemistry journal.

Amulet generates revenue through hardware sales across both consumer and B2B channels, with consumable sensor components likely supporting recurring transactions. The company employs a dual go-to-market motion: direct-to-consumer e-commerce via amulet-inc.com for the Allergy Amulet device, and field-based business development for Amulet Scientific potentiostats targeting labs, universities, startups, SMBs, and food manufacturers. The company is also evaluating distributor partnerships. Target customer segments include individual consumers with food allergies and sensitivities, food manufacturers and CPGs needing rapid on-site detection, and academic and laboratory researchers requiring portable diagnostic instruments.

Amulet has raised approximately $11.45 million in disclosed funding across rounds led by Colle Capital Partners (2016), TitletownTech (2020), and HealthX Ventures (2024), plus a Wisconsin Economic Development Corporation award in 2025 and multiple SBIR grants from NSF, NIH, and USDA. The company maintains research partnerships with Dartmouth College and Imperial College London and operates as a remote-first organization with positions open in the United States and Europe. With 1-10 employees, Amulet remains in an early commercial stage with both product lines requiring continued market validation.

Name

Amulet

Legal name

Amulet PBC

Website

https://www.amulet-inc.com/

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Amulet PBC is a Madison, Wisconsin food safety technology company developing proprietary electrochemical sensors that detect food allergens and toxins. It operates two divisions: Allergy Amulet (consumer wearable) and Amulet Scientific (B2B portable potentiostat for manufacturers and researchers).

Ownership category

akta.pro rank

Product category

Food Safety Detection Devices

NAICS

Analytical Laboratory Instrument Manufacturing (334516)

SIC

Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Chemical Hazard Risk Assessment (Residues, Toxins, Adulterants) (AFALAOAB)

akta.pro secondary industries

“Free-From” & Allergen-Free Claim Substantiation (e.g., gluten-free, peanut-free) (AFALAHAD), Product Authentication & Adulteration Testing (Origin, Species, Fraud) (AFALAGAE)

Keywords

• Food allergen detection
• Electrochemical biosensors
• Food safety testing
• Portable potentiostat instruments
• Wearable health monitoring

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Allergy Amulet Consumer Device: Wearable device sold directly to consumers for food allergen detection at the table. One-time hardware purchase with companion mobile app.
2. Amulet Scientific Potentiostat: Portable detection instruments sold to manufacturers, CPGs, and researchers for food toxin and contaminant detection. Targets B2B customers including food manufacturers, labs, universities, and startups.
3. Detection Consumables/Sensors: Sensor-based detection likely requires consumable test components for ongoing use.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Amulet PBC develops food safety detection technology through two divisions. Allergy Amulet offers a consumer wearable device that detects food allergens at the table using proprietary electrochemical sensors and a companion mobile app. Amulet Scientific provides portable, handheld potentiostat instruments for food manufacturers, CPGs, and researchers to detect food toxins and contaminants on-site, with results in approximately one minute and parts-per-billion sensitivity.

Product overview

Amulet PBC is a food safety technology company operating two distinct product lines: Allergy Amulet, a consumer-facing wearable device that detects food allergens at the table for end consumers; and Amulet Scientific, which provides portable electrochemical detection capabilities for food manufacturers, CPGs, and researchers to detect food toxins and contaminants. Both product lines share Amulet's core proprietary sensor technology built on 20+ years of R&D, which uses molecular recognition and electrical measurement to deliver results in approximately one minute.

Differentiator

Problem solved

Functional benefit

Brands

• Allergy Amulet: Consumer-facing food allergen detection technology for individuals with food allergies
• Amulet Scientific

Products and services

• Allergy Amulet A signature consumer wearable device that detects food allergens at the table for individuals with food allergies and sensitivities. The device uses proprietary electrochemical sensor technology to recognize and bind target molecules, measures binding via electrical current, and provides a user-friendly readout directly on the device and on the companion mobile app. Detection results are available in approximately one minute. Sold direct-to-consumer via the amulet-inc.com e-commerce storefront.
• Amulet Scientific Potentiostat A portable, handheld, battery-powered potentiostat described as the world's smallest of its kind, equipped with a small display, internal memory, and Bluetooth connectivity. It provides rapid (~1 minute) electrochemical detection of food toxins and contaminants at parts-per-billion to parts-per-million sensitivity for food manufacturers, consumer packaged goods (CPG) companies, researchers, labs, and universities. Sold via direct sales (Business Development Representative-led field sales) targeting manufacturers, labs, and universities, with distributor opportunities under evaluation.

Quantifiable outcome

• ~1 minute detection time
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• Dartmouth CollegecoreStrategic or Co-development PartnerDartmouth College partnership for research collaboration, as indicated by Dartmouth logo in grants and partnerships section of the website. Funded through NSF for lactose detection research.
• Imperial College LondoncoreStrategic or Co-development PartnerImperial College London partnership for cross-Atlantic research collaboration and charity support. Included in grants and partnerships section.

Scale indicators3 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• CH Instruments: Manufacturer of electrochemical workstations / potentiostats for research and analytical use. Comparable to Amulet Scientific on the instrumentation side and a likely competitor in the academic and lab portion of Amulet Scientific's customer base.
• Nima (6SensorLab): Closest historical direct competitor: built a consumer portable food-allergen sensor (gluten/peanut) and was the market reference point for Allergy Amulet's product concept. Its struggles highlight the execution difficulty of consumer food-allergen wearables.
• Gamry Instruments: Established manufacturer of laboratory and portable potentiostats for electrochemical research and analytical applications. Closely comparable to Amulet Scientific in core electrochemical instrumentation, though lacking food-allergen assay chemistry.

Broad incumbents

• Eurofins Scientific: World-leading food-testing services and product portfolio with a huge installed base of labs serving food manufacturers. Represents both a potential customer channel and a competitive threat to Amulet Scientific's on-site rapid testing thesis.
• Neogen: Major food-safety and animal-safety diagnostics and testing-products company with broad test kits, instrumentation, and consumables. Competes with Amulet Scientific across food manufacturer, CPG, and lab customers.
• Romer Labs: Specialist in mycotoxin, allergen, and food-contaminant testing kits and reference materials for food and feed producers. Direct overlap with Amulet Scientific's allergen and contaminant detection focus.
• 3M Food Safety: Large incumbent in food-safety testing products (pathogen detection, hygiene monitoring, sample preparation) sold to food manufacturers globally. Comparable as the entrenched alternative that Amulet Scientific must displace in CPG procurement.
• BioMérieux: Global leader in microbiological diagnostics and industrial food-safety testing, serving food manufacturers and CPGs with kits and instruments. Direct overlap with Amulet Scientific on pathogen/toxin/contaminant testing for food producers.

Emerging players

• Consumer Physics (SCiO): Maker of the SCiO handheld NIR molecular sensor, marketed to consumers and food/agri buyers. Comparable as a pocket-sized spectrometer-style device competing for the same use case of on-the-spot food composition analysis.
• Tellspec: Early-stage developer of portable molecular / NIR-based food scanning devices targeted at consumers and food-service operators. Comparable to Allergy Amulet in pursuing portable, point-of-consumption food-content sensing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds13 records

Investors21 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amulet