Virtual Gurus

What Virtual Gurus does

Virtual Gurus is a Calgary-based, for-profit talent marketplace that connects businesses with vetted, onshore US and Canadian virtual assistants across 13 functional categories including executive, administrative, bookkeeping, marketing, social media, sales, HR, e-commerce, customer support, real estate, legal, and medical office support. The company was founded in 2017 by Bobbie Racette, an Indigenous queer woman, with an explicit mission to create meaningful remote work opportunities for individuals from traditionally underrepresented communities, and it differentiates on this purpose-driven positioning rather than purely on price. The platform pairs clients with assistants via the AI-enabled Talentplace Dashboard, which combines machine-learning-driven matching with human Customer Success Manager oversight and provides real-time analytics, reporting, and feedback tools.

The product surface includes the core Virtual Assistant Services marketplace, the Talentplace Dashboard for matching and performance management, and Virtual Gurus Academy, positioned as North America's largest VA training platform serving as a supply-side pipeline. GTM is consultative and sales-led across three channels — direct sales for enterprise, inside sales for mid-market, and website self-service inquiry for SMBs — with pricing structured around flexible monthly subscriptions, no long-term contracts, and promotional incentives such as 5 bonus VA hours per month for the first 3 months. Headcount is reported in the 11–50 range, the company serves 500+ clients including named logos such as Telus, BMO, IDEO, RE/MAX, and AltaML, and it has raised approximately CAD 9.2 million across pre-seed, seed, and a CAD 8.4 million March 2022 Series A led by Telus Pollinator Fund for Good. In 2025, the Virtual Assistant Division was acquired by US-based Zirtual through an asset purchase — Canada's first tech exit by an Indigenous woman — and founder Bobbie Racette stepped from CEO to Founder & President, with Elliot Schneier appointed as the new CEO.

Name

Virtual Gurus

Legal name

Canadian Virtual Gurus

Website

https://thevirtualgurus.com

Company type

Private

Founded year

2017

Operating status

Acquired

Headcount range

11–50 employees

Short description

Virtual Gurus is a Calgary-based talent marketplace that matches US and Canadian businesses with vetted onshore virtual assistants across 13 specialized functions, using an AI-enabled matching platform combined with human Customer Success Managers and serving 500+ clients.

Ownership category

akta.pro rank

Product category

Virtual Assistant Services

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Management Consulting Services (8742)

akta.pro industry

PRIMARYBPAEAIAC

Virtual Desktop & Application Delivery (VDI/DaaS, Remote Apps)

Business & Public Services/IT & Digital Services (Managed Services, Systems Integration)/Digital Workplace & End-User Computing Services

Keywords

• Virtual assistant marketplace
• Remote talent staffing
• AI-powered matching
• Administrative support services
• Diversity-focused hiring

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Subscription-based Virtual Assistant Services: Monthly subscription model providing access to vetted virtual assistants for administrative, marketing, sales, and specialized support. Clients pay recurring fees based on plan tier with flexible hour allocations. No long-term contracts required, allowing clients to scale support up or down.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Virtual Gurus operates an online marketplace that connects businesses with rigorously vetted, onshore US and Canadian virtual assistants for administrative, marketing, sales, and specialized support tasks. The company pairs clients with talent through an AI-enabled matching platform combined with human Customer Success Manager expertise, delivered via flexible monthly subscription plans without long-term contracts.

Product overview

Virtual Gurus operates a virtual assistant marketplace connecting businesses with vetted remote assistants in the US and Canada. The platform consists of the core Virtual Assistant Services marketplace, the AI-powered Talentplace Dashboard for talent matching and management, and Virtual Gurus Academy for VA training. Services span 13 specialized assistant types: Executive Assistant, Administrative Assistant, Bookkeeping Assistant, Marketing Assistant, Social Media Assistant, Sales Assistant, Human Resources Assistant, e-Commerce Assistant, Customer Support Assistant, Real Estate Assistant, Legal Assistant, and Medical Office Assistant. The platform combines AI matching technology with human expertise to pair clients with appropriate talent.

Differentiator

Problem solved

Functional benefit

Products and services

• Virtual Assistant Services On-demand virtual assistant marketplace connecting businesses with vetted remote assistants across the US and Canada, supporting tasks from administrative work to specialized services like bookkeeping, marketing, legal, and medical office support.
• Talentplace Dashboard

Quantifiable outcome

• Up to 80% cost savings compared to traditional hiring
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• ZirtualmajorStrategic or Co-development Partner · 1 January 2025Zirtual, a US-based virtual assistant platform based in Powell, Ohio, acquired Virtual Gurus' Virtual Assistant Division in 2025 through an asset purchase. The transaction represents Canada's first tech exit by an Indigenous woman (founder Bobbie Racette), consolidating and scaling in the virtual assistant sector.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths4 records

Competitive moat5 records

Key risks2 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/yourvirtualgurus
• Xx.com/virtual_gurus

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds3 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Virtual Gurus