GetSetUp
GetSetUp is a virtual social learning platform serving adults aged 50 and older, offering live classes, community engagement, and in-person activities across finance, health, and hobbies. Founded in 2016 and headquartered in San Francisco, the company serves 4.6 million users across 160 countries via a subscription model.
- Company typePrivate
- Founded2016
- HeadquartersSan Francisco, United States
- Headcount51–100
- GTM typeB2C
- OfferingSoftware
What GetSetUp does
GetSetUp is a virtual social learning platform that serves adults aged 50 and older, offering live interactive classes, community engagement features, and organized in-person activities. Founded in 2016 by Lawrence Kosick and headquartered in San Francisco, the platform addresses digital illiteracy and social isolation among seniors through educational content spanning finance, health, hobbies, and wellness, delivered in multiple languages to users across 160 countries. As of 2026 the company reports 4.6 million users and recorded over 4 million class attendances in 2024, per its 2025 Active Aging Report.
The platform's product surface combines live classes with experiential components including local adventures, travel experiences, and group activities (dance, writers, food, singing), positioning it as a hybrid edtech/community platform rather than a pure course marketplace. Distribution is digital-first through web and mobile apps (iOS and Android), supplemented by in-person events and strategic partnerships, most notably with Outlook Money in India. Leadership includes CEO Neil Dsouza, Founder and President Lawrence Kosick, and Head of Product and Growth Angela Bao.
GetSetUp operates on a subscription-based recurring revenue model providing access to live classes, educational content, and community features; pricing is not publicly disclosed. The company has raised a total of $20.6 million in disclosed funding across rounds in 2020, 2021, and 2024, with investors including Cowboy Ventures, LightShed Ventures, Rethink Education, AME Cloud Ventures, Primetime Partners, Sweat Equity Ventures, Workplay Ventures, and Manulife Financial. The most recent strategic capital deployment, along with the April 2026 hire of former Barclays MD Ashwini Kapila, signals a focused expansion into India's aging population market.
GetSetUp firmographics
Firmographics- Name
- GetSetUp
- Legal name
- GetSetUp
- Website
- https://getsetup.io
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- GetSetUp is a virtual social learning platform serving adults aged 50 and older, offering live classes, community engagement, and in-person activities across finance, health, and hobbies. Founded in 2016 and headquartered in San Francisco, the company serves 4.6 million users across 160 countries via a subscription model.
- Ownership category
- akta.pro rank
GetSetUp industry classification
Industry- Product category
- Senior Online Learning and Active Aging Platform
- NAICS
- Educational Services (611), Educational Support Services (61171)
- akta.pro primary industry
- Online & Hybrid Senior Learning Platforms (EDAAAMAD)
- akta.pro secondary industries
- Assistive Technology & Accessible Digital Skills (EDAAAIAK), Executive Functioning & Behavioral Support Tools (ADHD, SEL/Behavior Tracking, Routines) (EDAFAKAG)
Keywords
Where GetSetUp is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
GetSetUp business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription/Platform Access: GetSetUp generates revenue through a platform subscription model providing access to live classes, educational content, and community features for older adults across finance, health, and hobbies categories.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
GetSetUp product offering
Product offeringCore offering
GetSetUp is a virtual social learning platform for older adults aged 50+ that delivers live interactive classes, community engagement features, and organized in-person experiences including group activities, dance, travel, writing, food, and singing events. The platform covers content areas such as finance, health, hobbies, and wellness, with multilingual support and presence across 160 countries.
Product overview
GetSetUp is a single unified platform for older adults offering virtual learning, social connection, and experiential activities. The core product provides live interactive classes, community engagement features, and organized in-person experiences including adventures and trips. Content spans finance, health, hobbies, and wellness, delivered through virtual classes and community activities to address digital literacy and social isolation among seniors.
Differentiator
Problem solved
Functional benefit
Products and services
- GetSetUp Live Classes and Community Platform A virtual social learning platform that enables older adults aged 50+ to learn new skills, connect socially, and participate in activities both virtually and in person. It offers live interactive classes and content across finance, health, hobbies, and wellness, delivered via web and mobile apps with multilingual support for users across 160 countries.
- GetSetUp In-Person Events and Adventures Organized local events and travel experiences including group activities such as dance, travel, writing, food, and singing for community building among older adults, delivered in partnership with local organizations including in India.
- GetSetUp India Partner Content Program A tailored content collaboration program for India's 50+ demographic developed through the partnership between GetSetUp India and Outlook Money, delivering educational and engagement opportunities through content, virtual classes, and community activities.
Quantifiable outcome
- Users report increased digital confidence and reduced loneliness after participating in classes
- +1 more outcomes
Companies that use GetSetUp
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
GetSetUp technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
GetSetUp partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Outlook MoneycoreOutlook Money partnered with GetSetUp India to provide tailored content for India's senior population. The collaboration creates educational and engagement opportunities for the 50+ demographic through content, virtual classes, and community activities, featuring at the Outlook Money 40After40 expo.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
GetSetUp competitors and assessment
Company assessmentDirect peers
- Cyber-Seniors: Cyber-Seniors is a nonprofit that connects older adults with technology training and intergenerational mentorship. It is a direct peer in the senior digital literacy learning space.
- Senior Planet (AARP): Senior Planet, an AARP-affiliated program, offers free online classes, workshops, and community programming for older adults. It is the most direct US competitor to GetSetUp in senior-focused digital learning.
- OATS (Older Adults Technology Services): OATS provides technology training and social engagement programming for older adults through community-based classes. It directly competes with GetSetUp's mission of senior digital literacy.
Broad incumbents
- Coursera: Coursera is a large online learning platform with content accessible to older adults. It is a broad incumbent competing for the same lifetime-learning wallet share, though not designed specifically for the 50+ demographic.
- MasterClass: MasterClass is a broad subscription learning platform that includes content relevant to older adults (cooking, finance, wellness) but is not senior-specific. It represents incumbent competition for senior discretionary learning spend.
Emerging players
- Papa: Papa connects older adults with companion/pal support, often funded through Medicare Advantage and health plans. It targets the same senior demographic with social connection services and represents a B2B2C distribution model GetSetUp could pursue.
- Wellbi (active aging platform): Wellbi-style platforms deliver wellness and active-aging content to older adults via digital channels. These are emerging players with overlapping target users and content categories such as health and hobbies.
- Silvernest: Silvernest addresses aging-in-place and senior independence through home-sharing technology. It serves the same 50+ demographic and is comparable in mission scope, though the offering is housing rather than learning.
Regional players
- Age UK Learning: Age UK is a UK-based charity offering learning and digital skills training for older adults. It is a regional peer with comparable senior-learning content but is geographically anchored to the UK.
Others
- GetSetUp India Outlook Money content verticals: Outlook Money, GetSetUp's GTM partner in India, is adjacent as a content/media partner and event organizer serving India's 50+ audience. It is comparable as a distribution and content channel rather than a direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
GetSetUp social profiles
Digital presenceGetSetUp financial estimates
Financial estimateRevenue estimate
Valuation estimate
GetSetUp leadership team
Management profileNumber of profiles
Profiles4 records
GetSetUp funding detail
Funding detailFunding overview
Funding rounds5 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GetSetUp M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GetSetUp
What does GetSetUp do?
GetSetUp is a virtual social learning platform for older adults aged 50+ that delivers live interactive classes, community engagement features, and organized in-person experiences including group activities, dance, travel, writing, food, and singing events. The platform covers content areas such as finance, health, hobbies, and wellness, with multilingual support and presence across 160 countries.
Is GetSetUp a public or private company?
GetSetUp is a private company. It is classified as venture growth investor backed and is currently operating.
When was GetSetUp founded?
GetSetUp was founded in 2016. It employs 51 to 100 people.
Where is GetSetUp based?
GetSetUp is headquartered in San Francisco, United States, in the North America region.
How does GetSetUp make money?
One revenue line is on record: subscription/Platform Access.
Who are GetSetUp's main competitors?
Direct peers on record are Cyber-Seniors, Senior Planet (AARP) and OATS (Older Adults Technology Services). Broad incumbents are Coursera and MasterClass. Emerging players are Papa, Wellbi (active aging platform) and Silvernest. Age UK Learning is listed as a regional player. GetSetUp India Outlook Money content verticals is listed as an others.
Does GetSetUp have an API?
No public API is recorded for GetSetUp.
What industry is GetSetUp in?
GetSetUp's product category is Senior Online Learning and Active Aging Platform. Its primary akta.pro industry code is EDAAAMAD, Online & Hybrid Senior Learning Platforms, with a secondary code of EDAAAIAK, Assistive Technology & Accessible Digital Skills. Its NAICS code is 611.