Candivore
Candivore is an Israeli mobile gaming studio founded in 2018 that develops and operates Match Masters, a competitive real-time multiplayer match-3 puzzle game with 60M+ downloads, monetized via freemium in-app purchases and advertising across global app stores and a web platform.
- Company typePrivate
- Founded2018
- HeadquartersTel Aviv, Israel
- Headcount51–100
- GTM typeB2C
- OfferingSoftware
What Candivore does
Candivore LTD is an Israeli mobile gaming studio founded in 2018 and headquartered at 30 Ibn Gabirol Street, Tel Aviv-Yafo. The company operates a single-product strategy centered on Match Masters, a competitive match-3 puzzle game featuring real-time player-versus-player multiplayer mechanics in which players worldwide face off in quick matches using varied strategies and power-ups. The game is distributed globally through the Apple App Store, Google Play Store, and a dedicated web platform at matchmasters.com, and has accumulated over 60 million downloads on the game page, with the company citing 75+ million total downloads across its portfolio. Candivore employs more than 100 people (referred to internally as "Candivorians") and is privately held, operating as an independent studio with no disclosed parent company or subsidiaries.
The company's revenue model is freemium, combining in-app purchases of virtual currency and licensed virtual items (which cannot be redeemed for real-world money) with personalized advertising served through third-party networks including AppLovin, Unity, Google AdMob, Meta, and Liftoff, with push notifications managed via OneSignal. Distribution is product-led via global app stores, supplemented by event-driven marketing including a 2022 UK campaign featuring celebrity endorsements and a live festival near London. Social login is enabled through Facebook, Twitter, Instagram, Apple, and Google integrations. The company is led by CEO Gal Goldstein, co-founder and CCO Zur Tamam, co-founders Alon Shkedi, Ehud Rosenberg, Sahar Azran, and Tom Amel (R&D lead), and COO Ilya Agron.
Candivore has raised capital across multiple disclosed rounds, including a $12M round in February 2021 led by VGames with O.G. Venture Partners and Velo Partners, a $10M round in May 2022 from Tiger Global Management, VGames, and Viola Ventures, and a substantially larger later-stage round in August 2023 led by Haveli Investments with participation from O.G. Venture Partners and Union Tech Ventures. The company is venture-backed, privately held, and globally distributed, with operational and compliance infrastructure extending into the EU and UK via appointed GDPR representatives.
Candivore firmographics
Firmographics- Name
- Candivore
- Legal name
- Candivore LTD
- Website
- https://candivore.io
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Candivore is an Israeli mobile gaming studio founded in 2018 that develops and operates Match Masters, a competitive real-time multiplayer match-3 puzzle game with 60M+ downloads, monetized via freemium in-app purchases and advertising across global app stores and a web platform.
- Ownership category
- akta.pro rank
Candivore industry classification
Industry- Product category
- Mobile Gaming
- akta.pro primary industry
- Offerwalls, Rewards & Performance Monetization (UA-linked payouts) (MPAFAJAI)
- akta.pro secondary industry
- Billing, Subscription & Entitlement Management (IAP orchestration) (MPAFAJAC)
Keywords
Where Candivore is headquartered
LocationHeadquarters
- HQ city
- Tel Aviv
- HQ country
- Israel
- HQ region
- Middle East
Offices1 record
Markets served
Candivore business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- In-app purchases (Virtual Items): The company generates revenue through in-app purchases of virtual currency and virtual items within Match Masters. Players can win or obtain virtual coins, points, credits, bonuses, collectibles and other in-game items. Virtual Items are licensed, not sold, and cannot be redeemed for real-world money.
- Advertising: The company serves personalized and non-personalized advertising within their mobile applications, using tracking technologies to deliver targeted advertisements based on user browsing activities and interests.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Candivore product offering
Product offeringCore offering
Candivore is an Israeli mobile game studio that develops and publishes Match Masters, a competitive match-3 puzzle game featuring real-time multiplayer gameplay where players from around the world compete in quick matches using varied strategies and power-ups. The game is available globally on iOS, Android, and web platforms and has achieved over 60 million downloads. Candivore monetizes through in-app purchases of virtual currency and items, supported by in-app advertising, operating a freemium business model.
Product overview
Candivore is a mobile gaming studio operating a single-core-product model centered on Match Masters. The company, founded in 2018, has built its identity entirely around this competitive match-3 game, which has grown to over 60 million downloads and reshaped the genre through its real-time multiplayer PvP mechanics. Match Masters is available across iOS, Android, and web platforms, with the company also operating the matchmasters.com web portal. The studio focuses exclusively on evolving and supporting this flagship title rather than maintaining a broader product portfolio.
Differentiator
Problem solved
Functional benefit
Brands
- Match Masters: Competitive match-3 puzzle game with real-time multiplayer gameplay; flagship product with over 60 million downloads
Products and services
- Match Masters A competitive match-3 puzzle game featuring real-time player-versus-player multiplayer gameplay where players worldwide compete in quick matches using varied strategies and power-ups. The game has over 60 million downloads and offers multiple modes, boosters, and play styles for casual mobile gamers. Available on iOS, Android, and web.
Quantifiable outcome
- 75+ million total downloads across games
- +2 more outcomes
Companies that use Candivore
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Candivore technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature1 record
Candivore partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights6 records
Candivore competitors and assessment
Company assessmentBroad incumbents
- Playtika: Israel-based mobile gaming leader with a portfolio including Slotomania and Bingo Blitz. Operates similar IAP-driven casual mobile titles and shares the Israeli gaming ecosystem talent pool with Candivore.
- King (Activision Blizzard): Creator of Candy Crush Saga, the dominant franchise in match-3. Operates a broader portfolio of casual mobile games with similar IAP and ad-driven monetization, but at substantially greater scale and with a wider genre footprint.
- Zynga: Major mobile and social casino gaming publisher with a portfolio including match-3 titles (acquired via Peak Games) and broader casual genres. A broad incumbent operating in adjacent casual mobile categories.
- Rovio Entertainment: Finnish mobile gaming studio best known for Angry Birds, with a portfolio of casual mobile titles. Operates a comparable free-to-play mobile gaming model with global distribution.
- SciPlay: Mobile and social gaming subsidiary of Light & Wonder focused on casual and casino-style mobile games. Overlapping audience in the casual mobile gaming segment with similar IAP monetization mechanics.
Direct peers
- Dream Games: Developer of Royal Match, a leading match-3 puzzle game with strong PvP and competitive elements. Closest direct competitor to Candivore's Match Masters in the competitive match-3 subgenre, with similar audience and monetization model.
- Peak Games: Developer of Toon Blast and Toy Blast, both top-grossing match-3 titles now under Zynga. Directly competes with Match Masters in the match-3 casual mobile category.
- Playrix: Developer of Homescapes and Gardenscapes, two of the highest-grossing match-3 titles globally. Directly competes for the same casual mobile puzzle audience and operates a comparable freemium + advertising model.
- Moon Active: Israeli mobile gaming studio behind Coin Master, one of the highest-grossing mobile games of the past decade. Strong geographic and operational peer given shared Israeli roots and similar casual mobile genre focus.
Others
- AppLovin: Mobile advertising and monetization platform that is both a Candivore ad partner and a major player in the mobile gaming ecosystem (owns Lion Studios and several game studios). Adjacent infrastructure provider whose economics directly affect Candivore's UA and ad revenue.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Candivore social profiles
Digital presenceCandivore financial estimates
Financial estimateRevenue estimate
Valuation estimate
Candivore leadership team
Management profileNumber of profiles
Profiles7 records
Candivore funding detail
Funding detailFunding overview
Funding rounds3 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Candivore M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Candivore
What does Candivore do?
Candivore is an Israeli mobile game studio that develops and publishes Match Masters, a competitive match-3 puzzle game featuring real-time multiplayer gameplay where players from around the world compete in quick matches using varied strategies and power-ups. The game is available globally on iOS, Android, and web platforms and has achieved over 60 million downloads. Candivore monetizes through in-app purchases of virtual currency and items, supported by in-app advertising, operating a freemium business model.
Is Candivore a public or private company?
Candivore is a private company. It is classified as venture growth investor backed and is currently operating.
When was Candivore founded?
Candivore was founded in 2018. It employs 51 to 100 people.
Where is Candivore based?
Candivore is headquartered in Tel Aviv, Israel, in the Middle East region.
How does Candivore make money?
Two revenue lines are on record. In-app purchases (Virtual Items) is the primary driver. The others are advertising.
Who are Candivore's main competitors?
Broad incumbents on record are Playtika, King (Activision Blizzard), Zynga, Rovio Entertainment and SciPlay. Direct peers are Dream Games, Peak Games, Playrix and Moon Active. AppLovin is listed as an others.
Does Candivore have an API?
No public API is recorded for Candivore.
What industry is Candivore in?
Candivore's product category is Mobile Gaming. Its primary akta.pro industry code is MPAFAJAI, Offerwalls, Rewards & Performance Monetization (UA-linked payouts), with a secondary code of MPAFAJAC, Billing, Subscription & Entitlement Management (IAP orchestration).