What FORME does

FORME, operated by Interactive Strength Inc. (NASDAQ: TRNR), is a connected fitness platform that combines premium hardware with live and on-demand personal training services. The core product ecosystem consists of the FORME Studio smart fitness mirror (integrated screen, camera, speakers, and processor) and the FORME Lift connected strength training equipment, supported by iOS and Android mobile applications that enable training anywhere. The underlying technology stack includes camera-based computer vision for real-time form analysis, biometric data collection (heart rate, movement, voiceprints, sleep), and a recommendation engine that personalizes workout plans and resistance suggestions based on user history.

The business model blends hardware sales (Studio, Lift) with recurring membership subscriptions priced at $49 for the first month and $149/month thereafter, plus add-on live 1:1 training sessions and specialized programs such as the TPI-certified 12-week Golf Fitness Program at $799. FORME sells primarily direct-to-consumer through its website (formelife.com) and mobile apps, with Affirm providing installment financing, and extends into commercial markets through channel partnerships with Aethos and SIGNA Sports United. The target customer base is health-conscious individual home fitness consumers seeking accountability and expert coaching, supplemented by a golf enthusiast segment and commercial operators (gyms, hotels, corporate wellness). Customer segments also include post-rehab, mobility, yoga, pilates, nutrition, sleep, and pre/post-natal use cases serviced by a network of certified personal trainers.

FORME is one of four premium fitness brands within Interactive Strength Inc.'s portfolio, alongside Wattbike (indoor cycling), Ergatta (gamified rowing, acquired March 2026), and CLMBR (vertical climbing, acquired 2024), following a serial acquisition strategy supported by a $15 million senior secured notes facility (June 2023) and the Sportstech acquisition announced in 2025. The parent completed a 1-for-10 reverse stock split effective February 24, 2026 to regain Nasdaq minimum bid price compliance, reflecting capital structure pressure even as the consolidated business targets $80M+ pro forma revenue for 2025 and $30M+ pro forma revenue for 2026.

Name

FORME

Legal name

Interactive Strength Inc.

Website

https://formelife.com

Company type

Public

Founded year

2018

Operating status

Operating

Headcount range

101–250 employees

Short description

FORME, a brand of Interactive Strength Inc. (NASDAQ: TRNR), is a connected fitness platform offering smart home gym hardware (Studio mirror, Lift) paired with live 1:1 personal training subscriptions and on-demand content for individual consumers, commercial operators, and golf enthusiasts.

Ownership category

akta.pro rank

Product category

Connected Fitness Equipment

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Online/Remote Personal Training & Programming (HSADAAAM)

akta.pro secondary industries

Strength & Conditioning Personal Training (HSADAAAB), General Personal Training (In-Person & Virtual) (HSADAAAA)

Keywords

• Connected fitness platform
• Smart fitness mirror
• Home gym equipment
• Virtual personal training
• Strength training equipment

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Hardware Sales: Sale of FORME Studio mirrors and FORME Lift strength training equipment as one-time purchases. Products include 12-month warranty coverage.
2. Membership Subscriptions: Recurring monthly subscriptions ($149/month after $49 first month) providing access to on-demand classes, custom workouts, trainer communication, and ability to connect hardware products. Membership provides full access to content and features.
3. Personal Training Sessions: Additional revenue from live 1:1 training sessions with certified personal trainers. First month includes complimentary sessions; subsequent sessions sold individually or in pre-paid packages.
4. Specialized Programs: Sale of specialized fitness programs such as the 12-week Golf Fitness Program ($799) and complimentary training packages ($800 value for 2 months).

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

FORME designs, manufactures, and sells smart connected fitness hardware — the award-winning FORME Studio mirror and FORME Lift strength-training system — bundled with a subscription membership that delivers weekly live 1:1 personal training, on-demand classes, and custom workout plans through its mobile app and in-mirror interface. The platform pairs camera-based form feedback, heart rate monitoring, and biometric tracking with a network of certified trainers spanning 13+ specializations including TPI-certified golf fitness, yoga, pilates, and post-rehab coaching.

Product overview

FORME is a connected fitness platform operated by Interactive Strength Inc. (NASDAQ: TRNR) that combines advanced hardware with smart technology and immersive content. The product ecosystem centers on FORME Studio (a smart fitness mirror) and FORME Lift (connected strength equipment), supported by a mobile app and subscription membership service. The platform delivers expert-led programming, live 1-on-1 coaching, and personalized training through computer vision-powered form feedback and biometric data collection. FORME is one of four premium fitness brands in Interactive Strength Inc.'s portfolio, alongside Wattbike (cycling), Ergatta (rowing), and CLMBR (climbing), collectively offering data-driven fitness solutions for home and commercial use.

Differentiator

Problem solved

Functional benefit

Products and services

• FORME Studio Award-winning smart fitness mirror designed for strength, mobility, and recovery training, featuring an integrated screen, camera, processor, and speakers that deliver live 1-on-1 coaching, on-demand classes, and camera-based real-time form feedback for individual home users.
• FORME Lift Connected strength training product with incorporated dumbbells, ankle weights, weight tree, and accessory storage that works in conjunction with the FORME ecosystem for comprehensive at-home strength training workouts.
• FORME Mobile App Mobile application available on iOS and Android that enables members to train anywhere with full access to FORME's content library, including live sessions, on-demand classes, custom workouts, workout tracking, messaging with trainers, and music playback.
• FORME Membership Subscription membership providing full access to FORME products and content library, priced at $49 for the first month and $149/month thereafter, including a dedicated personal trainer, weekly live 1-on-1 sessions, custom workout plans, and access to on-demand classes for individual members.
• FORME Golf Fitness Program Specialized 12-week golf fitness program priced at $799 designed to improve flexibility, range of motion, and power for golfers, delivered by Titleist Performance Institute (TPI) certified trainers with measurably improved performance outcomes.
• Wattbike Premium indoor cycling equipment with unmatched accuracy, realistic ride feel, and advanced performance data trusted by elite athletes, coaches, trainers, and sports scientists worldwide for sports and human performance training.
• Ergatta Gamified indoor rowing experience combining competitive gaming elements with progressive full-body training, featuring elegantly designed hardware and unique gamification that brings a competitive edge to rowing workouts.
• CLMBR Vertical climbing machine designed to deliver efficient, low-impact, high-intensity workouts that engage the entire body while building strength and cardiovascular capacity through vertical climbing motion.

Quantifiable outcome

• 139% year-over-year revenue growth in Q3 2025
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability7 records

Feature8 records

Partnerships

Three partnerships are on record, tiered core and minor.

• AethoscoreChannel Partner/ Reseller/ Distributor · 6 June 2023Partnership with Aethos established to enter new markets and expand FORME's customer base in the U.S. and Europe. Aethos serves as a distribution and channel partner to increase market reach for FORME's connected fitness products.
• SIGNA Sports UnitedcoreChannel Partner/ Reseller/ Distributor · 6 June 2023Strategic partnership with SIGNA Sports United to expand into new markets and leverage their sports retail and e-commerce platform to grow FORME's customer base across U.S. and European markets.
• Apple App StoreminorChannel Partner/ Reseller/ DistributorFORME iOS app available for download through the Apple App Store, enabling access to the FORME training platform on iOS devices.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Tonal: Tonal is a direct competitor offering a smart strength-training system with AI-powered form feedback, mirroring FORME's core value proposition of premium hardware plus intelligent coaching for the home market.
• Peloton Interactive: Peloton is a leading connected fitness platform combining hardware (bike, treadmill) with subscription content and live classes, directly comparable to FORME's hardware-plus-subscription model.
• Hydrow: Hydrow offers a connected rowing machine with live and on-demand content — a direct comparable to Interactive Strength's Ergatta brand and overlapping target customer.
• Tempo: Tempo provides a smart home gym with 3D sensors for form feedback and live training, directly competing with FORME Studio's mirror-and-camera coaching experience.
• Echelon Fitness: Echelon offers connected fitness hardware (bikes, rowers, mirrors) with subscription content at lower price points than FORME, targeting the same value-conscious home fitness segment.
• Wattbike (standalone brand context): Wattbike is now a wholly-owned subsidiary of Interactive Strength, but as a historical direct competitor it represents the premium indoor-cycling market FORME would otherwise compete against with its own strength hardware.
• Aviron Interactive: Aviron offers gamified connected rowing hardware competing head-to-head with Interactive Strength's Ergatta brand on the gamification + premium design axis.

Broad incumbents

• iFIT / NordicTrack: iFIT powers connected fitness across multiple NordicTrack hardware lines and partners like Wattbike historically; it competes broadly with Interactive Strength's multi-brand portfolio across cardio, strength, and content.
• Life Fitness / Hammer Strength: Life Fitness is the established commercial fitness equipment incumbent; FORME's Aethos and SIGNA partnerships target this same commercial-operator channel for premium installations.

Emerging players

• F45 Training: F45 is a functional training franchise that has pivoted toward hybrid digital/in-person training models, conceptually adjacent to FORME's live-coaching approach but delivered via studio network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/thisisformelife
• YouTubeyoutube.com/channel/UCzYCi1sWsDjnsgl9H32vvmg
• Facebookfacebook.com/FORMELifeOfficial
• LinkedInlinkedin.com/company/formelife
• Instagraminstagram.com/thisisformelife

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries4 records

Funding overview

Funding rounds6 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FORME