OJO
OJO Labs is an Austin-based real estate technology company operating an AI-powered platform that serves U.S. homebuyers, sellers, homeowners, and real estate professionals across the full buy-sell-own lifecycle, monetizing via agent referrals and transaction fees built atop the Movoto consumer search portal.
- Company typePrivate
- Founded2015
- HeadquartersAustin, United States
- Headcount251–500
- GTM typeB2C
- OfferingSoftware
What OJO does
OJO Labs Inc. is an Austin, Texas-based real estate technology company founded in 2015 that operates an integrated AI-powered platform spanning the full home ownership lifecycle — buying, selling, and owning. The company serves U.S. consumers (homebuyers, homeowners, and home sellers) through the OJO Homebuyer, OJO Homeowner, OJO Home Seller, and Movoto by OJO products, accessible via web and native iOS/Android applications, and serves real estate professionals through the OJO Real Estate Professional Platform. Under the hood, the platform employs AI agents for property search, valuations, and conversational guidance, leveraging knowledge retrieval over vector databases and natural language processing to personalize recommendations and connect users to local agents.
The platform's data and product surface have been assembled largely through M&A: WolfNet Technologies (MLS listing data, 2018), Real Savvy (agent collaboration, 2019), Movoto (consumer traffic, 2020), and Digs (homeowner tools, 2020). OJO monetizes primarily through real estate transaction referral fees — routing platform users to partner agents, including those reached through the HomeSmart 25,000-agent channel referenced in 2025 coverage — and through its own brokerage operations under Texas Real Estate Commission broker licenses held by OJO Labs Inc. (9007689) and OJO Home LLC (9008342). The company has raised approximately $134 million across four funding rounds (2016–2020), with the most recent being a $62.5 million Series C in June 2020 led by InterVest Capital Partners. The company is privately held; supplied ownership commentary indicates no confirmed parent company, while a 2025 partnership source references "OJO's parent company Lower," a discrepancy that warrants diligence but is not resolved in the available data.
OJO firmographics
Firmographics- Name
- OJO
- Legal name
- OJO Labs Inc.
- Website
- https://ojo.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- OJO Labs is an Austin-based real estate technology company operating an AI-powered platform that serves U.S. homebuyers, sellers, homeowners, and real estate professionals across the full buy-sell-own lifecycle, monetizing via agent referrals and transaction fees built atop the Movoto consumer search portal.
- Ownership category
- akta.pro rank
OJO industry classification
Industry- Product category
- Real Estate Technology Platform
- NAICS
- Other Activities Related to Real Estate (531390)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Out-of-Home (OOH), DOOH & Ambient Advertising (BPAFAAAI)
Keywords
Where OJO is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
OJO business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Real estate transaction fees: Platform likely generates revenue through referral fees from real estate agents and brokerages when users transact. Movoto agent portal suggests a referral/lead generation model where agents pay for qualified leads.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
OJO product offering
Product offeringCore offering
OJO is a real estate technology platform that provides AI-powered tools and services to guide consumers through the entire homeownership lifecycle—from searching and buying a home (via Movoto by OJO and OJO Homebuyer), to managing ongoing homeownership tasks (via OJO Homeowner), to selling a home (via OJO Home Seller). The platform connects consumers with local real estate agents to complete transactions, generating revenue through referral fees.
Product overview
OJO is a real estate technology platform that provides an integrated suite of products for home buyers, homeowners, and sellers. The platform consists of OJO Homebuyer for purchasing assistance, OJO Homeowner as a personal home management assistant, Movoto by OJO (an acquired real estate search platform) for property discovery, and OJO Home Seller for selling support. The company also operates a Real Estate Professional Platform for agents. These products work together to provide end-to-end support throughout the home ownership journey, from initial search through ongoing management and eventual sale.
Differentiator
Problem solved
Functional benefit
Brands
- Movoto: Real estate search platform for homebuyers, acquired by OJO to drive consumer traffic.
Products and services
- OJO Homebuyer A consumer-facing platform for home buyers that provides personalized guidance throughout the home purchasing journey, with customizable search experiences based on user preferences and connections to real estate agents.
- OJO Homeowner A personal assistant for homeowners that centralizes home management tasks, home value tracking, and expert guidance in one place.
- Movoto by OJO Consumer real estate search platform acquired by OJO that enables customizable home search experiences to find properties matching user preferences.
- OJO Home Seller A service for home sellers that provides estimated home value calculations and connects users with local real estate agents to help maximize their sale experience.
- OJO Real Estate Professional Platform A platform for real estate agents and professionals to manage referrals and client relationships through Movoto's agent programs.
Companies that use OJO
Customer profileSegments4 records
Ideal customer profiles3 records
OJO technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature3 records
OJO partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- HomeSmartcoreOJO's parent company Lower has forged a partnership with HomeSmart's 25,000-agent network. This partnership is part of Lower's strategy to build a vertically integrated platform and achieve top-10 lender status within five years. The agent network provides distribution for mortgage and real estate services.
Recent moves6 records
Expansion highlights5 records
OJO competitors and assessment
Company assessmentDirect peers
- HomeLight: AI-powered platform matching home buyers and sellers with top-performing real estate agents. Highly comparable business model: consumer-facing AI tools that route to agent networks for transaction completion.
- Zillow Group: Largest US consumer real estate platform with Zestimate AI valuations, agent referrals, and mortgage services. Direct competitor across home search, valuation, and agent matching — explicitly named alongside OJO in real estate AI agent comparisons.
- Compass: Tech-enabled real estate brokerage and agent platform serving luxury and mainstream markets. Comparable in combining proprietary technology with a national agent network to deliver a modern home buying/selling experience.
- eXp Realty: Cloud-based real estate brokerage with a large distributed agent network. Comparable in leveraging technology and an agent-network model to deliver a modern real estate transaction experience.
- Realtor.com: Operated by Move (News Corp), Realtor.com is a leading consumer home search platform with listing data from MLS networks. Direct competitor to Movoto on home discovery and to OJO's broader buyer/seller funnel.
- Rocket Homes: Real estate search and agent-matching platform owned by Rocket Companies (Rocket Mortgage). Comparable in integrating home discovery with mortgage services and leveraging AI for consumer guidance.
- Redfin: Tech-enabled national brokerage and consumer real estate platform with Redfin Assistant AI. Competes directly on home search, AI-powered guidance, and agent services — cited alongside OJO as a real estate AI agent.
Broad incumbents
- CoStar Group: Dominant real estate data and marketplace company (Apartments.com, Homes.com) with vastly broader scope than OJO. Overlaps through Homes.com's consumer home search ambitions and CoStar's comprehensive property data assets.
Emerging players
- Offerpad: Tech-enabled iBuyer and real estate solutions platform. Comparable in applying technology to streamline home transactions, though focused more on direct cash offers than OJO's agent-routing model.
- Lower (formerly Orchard): Vertically integrated home buying platform combining agent, mortgage, and title services — referenced in OJO's data as its parent company. Highly comparable end-to-end homeownership platform model with similar AI-powered consumer experience.
Market position
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
OJO social profiles
Digital presenceOJO financial estimates
Financial estimateRevenue estimate
Valuation estimate
OJO leadership team
Management profileNumber of profiles
Profiles9 records
OJO subsidiaries and ownership
Company hierarchySubsidiaries1 record
OJO funding detail
Funding detailFunding overview
Funding rounds4 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OJO M&A and investment
M&A and investmentM&A4 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OJO
What does OJO do?
OJO is a real estate technology platform that provides AI-powered tools and services to guide consumers through the entire homeownership lifecycle—from searching and buying a home (via Movoto by OJO and OJO Homebuyer), to managing ongoing homeownership tasks (via OJO Homeowner), to selling a home (via OJO Home Seller). The platform connects consumers with local real estate agents to complete transactions, generating revenue through referral fees.
Is OJO a public or private company?
OJO is a private company. It is classified as venture growth investor backed and is currently operating.
When was OJO founded?
OJO was founded in 2015. It employs 251 to 500 people.
Where is OJO based?
OJO is headquartered in Austin, United States, in the North America region.
How does OJO make money?
One revenue line is on record: real estate transaction fees.
Who are OJO's main competitors?
Direct peers on record are HomeLight, Zillow Group, Compass, eXp Realty, Realtor.com, Rocket Homes and Redfin. CoStar Group is listed as a broad incumbent. Emerging players are Offerpad and Lower (formerly Orchard).
Does OJO have an API?
No public API is recorded for OJO.
What industry is OJO in?
OJO's product category is Real Estate Technology Platform. Its primary akta.pro industry code is BPAFAAAI, Out-of-Home (OOH), DOOH & Ambient Advertising. Its NAICS code is 531390 and its SIC code is 6531.