Nuon

What Nuon does

Nuon is a Bring Your Own Cloud (BYOC) deployment platform that enables B2B software vendors to deploy and manage their applications inside their enterprise customers' own cloud accounts. Founded in 2021 and headquartered in San Francisco, the company serves software vendors selling into regulated industries (healthcare, financial services) where compliance requirements such as HIPAA, SOC 2, PCI-DSS, and data residency mandate that customer data cannot leave the buyer's environment. Named customers include Retool, AnswerLayer, and Restate, spanning internal tools, AI infrastructure, and infrastructure software segments.

The platform is built on a distinctive runner-based pull architecture where a stateless Nuon Runner agent is deployed inside each customer cloud account. The runner phones home to a control plane to receive jobs, executes provisioning, day-2 operations, and lifecycle management under customer-controlled IAM roles, and uses egress-only connectivity so vendors require no inbound access to customer VPCs. Customers can scale down the runner's Auto Scaling Group to revoke vendor access entirely. Workflows are powered by Temporal for durable execution; policy enforcement uses Open Policy Agent (OPA) and Kyverno; and drift detection continuously reconciles deployed state against desired configuration. The platform supports AWS, Azure, and GCP with Terraform, Helm, Kubernetes, and container image deployment options. In December 2025, Nuon open-sourced the platform under AGPL-3.0.

Nuon operates a hybrid go-to-market combining product-led growth with enterprise sales. The Nuon Cloud SaaS offering provides a freemium, fully-managed multi-tenant service with a free trial for evaluation and smaller deployments. Nuon BYOC and Self-Hosted deployment options require paid licensing through contact sales, structured as a Master Service Agreement with a minimum 12-month subscription period, a platform fee covering forward-deployed engineering and support, plus install-based metering. Three deployment models (Cloud, BYOC, Self-Hosted) address the full spectrum from convenience to maximum sovereignty/air-gap. The company raised $16.5M in December 2024 led by M12 (Microsoft's Venture Fund) and is pursuing SOC 2 Type II certification.

Name

Nuon

Legal name

Nuon Inc.

Website

https://nuon.co

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Nuon is a BYOC (Bring Your Own Cloud) deployment platform that enables B2B software vendors to deploy and manage applications inside enterprise customers' own cloud accounts, addressing compliance requirements such as HIPAA, SOC 2, and data residency through a runner-based pull architecture.

Ownership category

akta.pro rank

Product category

Cloud Deployment Platform / DevOps Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)

akta.pro primary industry

Network-as-a-Service (NaaS) & On-Demand Connectivity (HDABALAE)

akta.pro secondary industries

Infrastructure & Network Monitoring (NPM/NPMD) (HDABAJAA), Cloud Networking Core Services (VPC/VNet, Load Balancing, DNS, NAT) (HDABAAAJ)

Keywords

• BYOC deployment platform
• Continuous delivery software
• Multi-cloud deployment
• Customer cloud deployment
• Deployment automation platform

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Platform Subscription: Subscription-based licensing with Master Service Agreement (MSA) including platform fee covering forward-deployed engineering resources, support, and deployment. Minimum 12-month subscription period. Deployment models include Customer or Provider-Hosted options.
2. Install-based Metering: Metered/seat-based pricing based on number of customer installs. POC engagements typically involve upfront commitment to target install count with option to expand. Platform fee plus per-install metering model.
3. Nuon Cloud SaaS: Fully managed multi-tenant service hosted by Nuon with free trial for initial evaluation. Zero infrastructure to manage for smaller deployments.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Nuon is a continuous delivery platform that enables software vendors to deploy, manage, and operate their applications inside their enterprise customers' own cloud accounts (BYOC - Bring Your Own Cloud). The platform offers three deployment models: Nuon Cloud (fully managed multi-tenant SaaS), Nuon BYOC (single-tenant control plane running in the vendor's AWS, Azure, or GCP account), and Self-Hosted Nuon (fully isolated with no remote Nuon access). It supports Terraform, Helm, Kubernetes, and Docker-based applications across the full install lifecycle including provisioning, day-2 operations, drift detection, policy enforcement, audit logging, and break-glass emergency access.

Product overview

Nuon is a continuous delivery platform for software vendors to deploy and manage applications in customer cloud accounts. The platform offers three deployment models: Nuon Cloud (fully managed SaaS), Nuon BYOC (single-tenant control plane in vendor's cloud), and Self-Hosted Nuon (fully isolated with no remote access). Core components include the Nuon Runner (agent deployed in customer accounts), Vendor Control Plane (dashboard for managing all customer installs), and Customer Dashboard (white-label portal for end customers). Key features include Workflows with Temporal-backed durable execution, Policy engine with OPA support, Actions for operational scripts, Audit Logs, Drift Detection, and Break-Glass emergency access. The platform supports AWS, Azure, and GCP with Terraform, Helm, Kubernetes, and container image deployment options. Nuon also provides AI-assisted app building through integrations with Claude Code and other AI agents.

Differentiator

Problem solved

Functional benefit

Products and services

• Nuon Cloud Nuon Cloud is a fully managed, multi-tenant SaaS offering hosted by Nuon that gives software vendors the fastest way to get started with BYOC deployment. It includes automatic upgrades, full access to the Nuon dashboard, CLI, and API, and is ideal for teams evaluating BYOC or running smaller deployments. A free trial is available with no credit card required.
• Nuon BYOC (Bring Your Own Cloud) Nuon BYOC deploys a single-tenant Nuon control plane into the vendor's own AWS, Azure, or Google Cloud account. Nuon uses its own platform to remotely manage the control plane while the vendor retains ownership of its data plane, networking, and compliance posture. Targeted at security-conscious and compliance-driven teams that need to deploy into regulated customer environments. Requires a paid license.
• Self-Hosted Nuon Self-Hosted Nuon is the most disconnected deployment option, where vendors run Nuon entirely within their own infrastructure with no path for Nuon to reach in. The vendor handles installation, operations, upgrades, backup, and monitoring. There is no Nuon Runner polling Nuon Cloud and no remote troubleshooting. Suitable for compliance, sovereignty, or air-gap requirements. Requires a paid license.

Quantifiable outcome

• Time to deploy enterprise customer reduced from herculean task to streamlined process

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature7 records

Partnerships

Seven partnerships are on record, tiered core.

• AWS (Amazon Web Services)coreTechnology or IntegrationAWS is a supported deployment target alongside Azure and GCP. Nuon deploys on EKS with RDS, ECR, Route 53, ACM, and Secrets Manager for BYOC deployments. CloudFormation stack-based deployment into AWS customer accounts.
• AzurecoreTechnology or IntegrationAzure is a supported deployment target for Nuon BYOC. Deployments run on AKS with Azure SQL, ACR, Blob Storage, and Key Vault. CloudFormation-based deployment model.
• Google Cloud Platform (GCP)coreTechnology or IntegrationGCP is a supported deployment target. BYOC Nuon runs on GKE with Cloud SQL, GAR, GCS, and Secret Manager. Terraform-based provisioning for GCP deployments.
• GitHubcoreTechnology or IntegrationGitHub integration for CI/CD workflows. GitHub Actions integration supported. Nuon apps connect to GitHub repositories for source code and infrastructure configuration. GitHub App required for private repository access.
• StripecoreTechnology or IntegrationStripe is the payment processor for Nuon services. Handles card acceptance, merchant settlement, and related payment services. Subject to Stripe Privacy Policy and Terms of Service.
• TemporalcoreTechnology or IntegrationWorkflow engine powering Nuon's durable execution for deployments. Workflows are natively resumable and persistent until completion. Part of Nuon Cloud infrastructure stack.
• Terraform (HashiCorp)coreTechnology or IntegrationInfrastructure as Code support. Nuon supports Terraform, Pulumi, Kubernetes manifests, Kustomize, and Helm charts. Vendors can bring existing Terraform modules. State backend protocol supported for migrations.

Scale indicators2 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• HashiCorp Terraform Cloud: HashiCorp offers Terraform Cloud as a broader infrastructure lifecycle platform with IaC, policy (Sentinel), and self-hosted options. It overlaps with Nuon on infrastructure provisioning and policy enforcement but does not specialize in BYOC customer-deployment workflows.
• CircleCI: CircleCI is a broader CI/CD platform with self-hosted runners, orbs, and deployment automation. It addresses parts of Nuon's deployment workflow but focuses on pipeline execution rather than BYOC multi-cloud customer deployment management.
• Render: Render is a unified cloud platform for hosting and deploying applications with private infrastructure options. It competes for software vendor mindshare around deployment but operates a multi-tenant cloud rather than Nuon's BYOC model.

Direct peers

• env0: env0 provides self-service cloud infrastructure management with policy enforcement, drift detection, and IaC collaboration features. It is a direct competitor in the IaC orchestration and continuous deployment space serving software vendors and platform engineering teams.
• Octopus Deploy: Octopus Deploy automates application deployment and operations across environments with strong release management, multi-cloud support, and on-premises deployment capabilities. It serves the same software vendor use case as Nuon for managing deployments into customer-managed environments.
• Argo CD: Argo CD is an open-source GitOps continuous delivery tool for Kubernetes with drift detection and policy enforcement. It serves the same application-deployment use case as Nuon's runner-based architecture but is Kubernetes-only and lacks Nuon's multi-cloud app packaging.
• Spacelift: Spacelift is a SaaS platform for infrastructure orchestration that supports Terraform, Pulumi, Kubernetes, and Ansible with policy-as-code (OPA) and self-hosted options. It competes directly with Nuon's workflow engine and policy enforcement for multi-cloud deployment automation targeting platform engineering teams.
• Pulumi: Pulumi provides infrastructure-as-code and deployment automation across multiple clouds, including self-hosted and customer-cloud deployment models. It directly competes with Nuon in enabling software teams to deploy and manage infrastructure programmatically, with comparable Terraform/Helm/Kubernetes support.
• Codefresh (Octopus): Codefresh, now part of Octopus Deploy, provides GitOps-based continuous delivery for Kubernetes and cloud-native applications with strong deployment automation. It competes with Nuon in serving software vendors deploying into customer environments.

Emerging players

• Northflank: Northflank is a developer platform for deploying and scaling applications with BYOC and self-hosted deployment options. It targets the same software-vendor use case as Nuon with comparable bring-your-own-cloud and on-premises offerings, though with less depth in day-2 operations tooling.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/nuoninc
• GitHubgithub.com/nuonco/nuon
• LinkedInlinkedin.com/company/nuonco

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nuon