What Zitara Technologies does

Zitara Technologies, founded in 2019 and headquartered in San Francisco, develops predictive battery management software for grid-scale Battery Energy Storage Systems (BESS) and adjacent battery-powered applications including electric vehicles, satellite constellations, and micromobility devices. The company's core technology consists of patented, model-based algorithms that ingest cell-level raw data — voltage, current, and temperature — from existing sensor networks and produce accurate real-time control signals including State of Charge (SoC), State of Health (SoH), State of Energy (SoE), State of Power (SoP), high sustained load (HSL), and maximum discharge power (MXDP) figures, as well as predictive LookAhead forecasts. Its product portfolio is unified under Zitara Live, an embedded and edge-deployable platform that integrates with existing battery management systems (BMS), energy management systems (EMS), power conversion systems (PCS), and SCADA infrastructure. The three primary products are Zitara Power (control signal replacement), Zitara Balance (rack-level balancing prioritization), and Zitara Insights (historical asset analysis and advisory reporting).

Zitara's business model is enterprise software licensing and subscription, with multi-year contracts tied to specific MW-scale BESS deployments rather than per-seat pricing. The go-to-market combines direct enterprise field sales targeting BESS asset operators, utilities, and independent power producers (IPPs) with a strategic distribution channel through Emerson's Ovation automation platform. The company generates recurring revenue through performance SLAs and lifetime accuracy warranties on deployed algorithms, with optional one-time validation benchmarks for prospective deployments. Named enterprise customers include NYPA and Southern Company, both engaged in 20MW/20MWh BESS analytical projects. In January 2026, Zitara was acquired by Elysia, Fortescue's battery intelligence platform, and now operates as part of the Elysia - Battery Intelligence from Fortescue portfolio, combining Zitara's on-site control algorithms with Elysia's cloud analytics for global BESS deployment.

Name

Zitara Technologies

Legal name

Zitara Technologies

Website

https://zitara.com

Company type

Private

Founded year

2019

Operating status

Acquired

Headcount range

11–50 employees

Short description

Zitara Technologies develops model-based predictive battery management software for grid-scale battery energy storage systems, electric vehicles, and satellites. Its Zitara Live platform replaces error-prone OEM signals with accurate state estimates and rack-level balancing, sold via enterprise subscriptions to utilities and IPPs.

Ownership category

akta.pro rank

Product category

Battery Management Software

NAICS

Electrical Equipment Manufacturing (3353)

SIC

Instruments For Meas & Testing Of Electricity & Elec Signals (3825)

akta.pro primary industry

Battery Management Systems (BMS) & Safety Controls (EUAFAAAD)

akta.pro secondary industries

BESS Operations, Maintenance & Asset Performance Management (APM) (EUAFAAAG), BESS Safety, Fire Detection/Suppression & Compliance (NFPA/UL/IEC) (EUAFAAAH)

Keywords

• Battery management software
• Energy storage systems
• Battery analytics
• Grid-scale BESS
• Predictive battery intelligence

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Licensing / Subscription: Zitara's primary revenue model is software licensing, delivering its algorithms as on-premise or cloud-deployed solutions. The company offers its software with one-time validation benchmark or configured to include a lifetime SLA. Deployment is tied to specific BESS asset capacity (MW scale), suggesting enterprise licensing tied to asset deployment rather than per-seat pricing.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Zitara Technologies develops and licenses real-time, on-premise battery management software for battery energy storage systems (BESS) and electric fleets. Its platform processes cell-level sensor data (voltage, current, temperature) to produce accurate state estimates (SoC, SoH, SoE, SoP), balance signals, and LookAhead forecasts, replacing error-prone OEM battery management outputs to unlock additional capacity, reduce downtime, and improve safety.

Product overview

Zitara offers a software platform for battery management with three integrated products: Zitara Power, Zitara Balance, and Zitara Insights, unified under the Zitara Live platform. Zitara Live provides continuous cell-level monitoring and optimization for battery energy storage systems. Zitara Power delivers accurate real-time control signals replacing error-prone OEM signals. Zitara Balance provides rack-level balancing prioritization. Zitara Insights offers historical analysis and actionable recommendations. The platform supports multiple battery chemistries including LFP and works with existing BMS hardware, EMS platforms, and SCADA systems.

Differentiator

Problem solved

Functional benefit

Brands

• Zitara Live: On-premise battery management software that provides continuous monitoring, balancing, and optimization for battery systems.
• Zitara Balance
• Zitara Power
• Zitara Insights

Products and services

• Zitara Live

Quantifiable outcome

• Up to 15% additional capacity unlocked from existing BESS assets
• +5 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability4 records

Feature7 records

Partnerships

Two partnerships are on record, tiered flagship and core.

• Elysia (Fortescue)flagshipStrategic or Co-development Partner · 1 January 2026Fortescue's battery intelligence platform Elysia acquired Zitara to expand its on-site controls capabilities for grid-scale BESS, integrating Zitara's control layer into Elysia's portfolio. This acquisition combines Zitara's real-time on-premise algorithms with Elysia's cloud analytics to optimize BESS performance, safety, and revenue globally. Post-acquisition, Zitara operates under the Elysia brand as 'Battery Intelligence from Fortescue.'
• EmersoncoreStrategic or Co-development Partner · 20 February 2025Strategic partnership integrating Zitara's battery management software into Emerson's industry-leading Ovation automation platform. The collaboration builds on Emerson's investment through Emerson Ventures and enables joint go-to-market of enhanced battery performance and monitoring solutions for utilities and power/water customers. Zitara's algorithms run on Emerson's industrial-grade Windows Base Station, with optional redundant dual-server configuration.

Scale indicators11 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• TWAICE: TWAICE provides battery analytics software for EVs and stationary energy storage, offering state-of-health, lifetime prediction, and digital twin modeling. It is the closest direct competitor to Zitara in battery intelligence software for BESS and fleet operators.
• Accure Battery Intelligence: Accure offers a battery analytics and safety platform for BESS and EV applications, providing state-of-health monitoring, anomaly detection, and risk scoring. It competes directly with Zitara on cloud and edge battery intelligence for utility-scale storage.
• Voltaiq: Voltaiq provides an Enterprise Battery Intelligence platform that ingests cell-level data to deliver analytics on performance,寿命, and safety for battery manufacturers, OEMs, and BESS operators. It is a direct competitor in the battery data analytics and BMS-augmentation category.
• Energy Toolbase: Energy Toolbase is a software platform for designing, modeling, and controlling distributed energy resources including BESS. It overlaps with Zitara on BESS control and optimization, though Energy Toolbase historically focuses more on PV-plus-storage project modeling and dispatch.

Broad incumbents

• Fluence: Fluence is a major global BESS integrator and IPP offering its own battery management software, grid control platform (Nispera), and asset performance management. As a broad incumbent in grid-scale storage, it competes with Zitara both as an integrated offering and as a customer/distribution channel partner.
• Stem Inc: Stem provides AI-driven energy storage optimization software and smart power systems for commercial, industrial, and utility customers. It competes with Zitara in the BESS optimization layer, particularly for behind-the-meter and front-of-meter storage dispatch.
• Wartsila Energy Storage: Wartsila delivers grid-scale BESS solutions with its own energy management and optimization software (GEMS). It is a broad incumbent in stationary storage whose integrated software stack competes with Zitara's standalone BMS optimization approach.
• KULR Technology Group: KULR provides battery safety and thermal management technology, along with battery testing and cell analytics. While more focused on safety and thermal than on BESS optimization, it is adjacent in the battery intelligence and management ecosystem.

Emerging players

• BattGenie: BattGenie develops model-based battery management software for EVs and stationary storage, including fast-charging optimization and state estimation. It is an emerging competitor with academic roots focused on advanced BMS algorithms similar to Zitara's.

Others

• Pacific Northwest National Laboratory (PNNL) Battery Analytics: PNNL is a US national laboratory that develops and licenses advanced battery diagnostic and prognostic models for grid storage. While not a commercial peer, PNNL's open-source and licensed BMS algorithms are an alternative path for BESS operators evaluating Zitara's category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/zitara-technologies

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds4 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zitara Technologies