Freeletics
- Company typePrivate
- Founded2013
- HeadquartersMünchen, Germany
- Headcount101–250
- GTM typeB2C
- OfferingSoftware
Freeletics firmographics
Firmographics- Name
- Freeletics
- Legal name
- Freeletics GmbH
- Website
- https://www.freeletics.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Freeletics industry classification
Industry- Product category
- AI-powered Digital Fitness Coaching
- NAICS
- Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620), Diet and Weight Reducing Centers (812191)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Online/Remote Personal Training & Programming (HSADAAAM)
- akta.pro secondary industries
- Strength & Conditioning Personal Training (HSADAAAB), Weight Loss & Body Transformation Training (HSADAAAC), Weight Loss Coaching (Non-Clinical) (HSADAFAB), Endurance & Running/Cycling Training (HSADAAAG)
Keywords
Where Freeletics is headquartered
LocationHeadquarters
- HQ city
- München
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Freeletics business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Freemium Subscription Model: Freeletics operates a freemium model where the app is free to download with basic functionality. Premium features including personalized AI coaching, Coach Bundle, and Super Bundle (access to 7 apps including Training, Nutrition, Running, and Recovery apps) require paid subscription. The subscription unlocks personalized training plans, advanced analytics, and full feature access.
- Premium Subscription Tiers: Multiple subscription tiers including Coach Bundle and Super Bundle offerings that provide access to different combinations of fitness apps and coaching features. Pricing varies by tier and billing frequency.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Freemium with premium subscription tiers |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Freeletics product offering
Product offeringCore offering
Freeletics sells a mobile-based AI-powered digital fitness coaching platform consisting of the Freeletics Training App and the Freeletics Nutrition App, distributed via a freemium subscription model. The platform delivers personalized adaptive workout programs across HIIT, calisthenics, gym, weights, cardio, running, and interval training, supported by the Coach+ AI chatbot trained on data from 59+ million user journeys. Premium tiers (Coach Bundle and Super Bundle) unlock personalized coaching, advanced analytics, and access to multiple integrated fitness and nutrition apps.
Product overview
Freeletics operates as a digital fitness coaching platform offering a unified mobile app experience. The core offering consists of the Training App and Nutrition App as the primary products, complemented by specialized training modules (HIIT Workout, Functional Training, Progressive Overload, Strength Training, Fat Loss Workouts, Bodyweight Training). The platform features an AI-powered Coach+ chatbot (introduced 2024) that leverages predictive algorithms and data from 59+ million user journeys for personalized workout recommendations. Additional features include the Daily Athlete Score (DAS) performance metric, Running Journeys, and Skill Progression paths. The platform also maintains an active community forum for user engagement.
Differentiator
Problem solved
Functional benefit
Products and services
- Freeletics Training App Mobile-first adaptive fitness coaching app providing personalized HIIT, calisthenics, gym, weights, cardio, running, and interval training workouts tailored to user needs, goals, and fitness level, with 700+ exercises and AI-driven personalization. Targeted at individual consumers seeking flexible, equipment-optional training.
- Freeletics Nutrition App
Quantifiable outcome
- 60 million users have trusted the platform for digital fitness coaching
- +2 more outcomes
Companies that use Freeletics
Customer profileSegments3 records
Ideal customer profiles1 record
Freeletics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability5 records
Feature4 records
Freeletics partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- DecathloncoreFreeletics has a partnership with Decathlon, evidenced by the 'Decathlon x Freeletics' branding in the website footer and navigation. This appears to be a co-branding or integration partnership, potentially involving equipment recommendations or promotional activities. The partnership positions both brands together in the fitness ecosystem.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Freeletics competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Freeletics social profiles
Digital presenceFreeletics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Freeletics leadership team
Management profileNumber of profiles
Profiles5 records
Freeletics funding detail
Funding detailFunding overview
Funding rounds3 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Freeletics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Freeletics
What does Freeletics do?
Freeletics sells a mobile-based AI-powered digital fitness coaching platform consisting of the Freeletics Training App and the Freeletics Nutrition App, distributed via a freemium subscription model. The platform delivers personalized adaptive workout programs across HIIT, calisthenics, gym, weights, cardio, running, and interval training, supported by the Coach+ AI chatbot trained on data from 59+ million user journeys. Premium tiers (Coach Bundle and Super Bundle) unlock personalized coaching, advanced analytics, and access to multiple integrated fitness and nutrition apps.
Is Freeletics a public or private company?
Freeletics is a private company. It is classified as venture growth investor backed and is currently operating.
When was Freeletics founded?
Freeletics was founded in 2013. It employs 101 to 250 people.
Where is Freeletics based?
Freeletics is headquartered in München, Germany, in the Europe region.
How does Freeletics make money?
Two revenue lines are on record. Freemium Subscription Model is the primary driver. The others are premium Subscription Tiers.
Does Freeletics have an API?
No public API is recorded for Freeletics.
What industry is Freeletics in?
Freeletics's product category is AI-powered Digital Fitness Coaching. Its primary akta.pro industry code is HSADAAAM, Online/Remote Personal Training & Programming, with a secondary code of HSADAAAB, Strength & Conditioning Personal Training. Its NAICS code is 61162 and its SIC code is 7372.