Crabi
Crabi is a Mexico-based InsurTech operating the country's first fully digital auto insurance carrier, licensed by the CNSF since 2019 and serving individual vehicle owners across 27 states through a mobile-first platform.
- Company typePrivate
- Founded2019
- HeadquartersMexico City, Mexico
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Crabi does
Crabi is a Mexico-based InsurTech operating the country's first 100% digital auto insurance carrier, founded in 2016 and licensed by the CNSF (Comisión Nacional de Seguros y Fianzas) in 2019. It serves individual vehicle owners across 27 Mexican states, targeting a structurally underpenetrated market in which only approximately 30% of more than 50 million vehicles in the country are insured. Co-founded by Javier Orozco, Arnoldo de la Torre, and Cristina Carvallo, the company was built around a mobile-first distribution model with no physical branches or agent network.
The company's core product is digital auto insurance, covering material damage, total theft, third-party liability, medical expenses, 24/7 roadside assistance, and legal assistance. Distribution is fully digital across web, iOS/Android mobile applications, and WhatsApp. The underlying technology stack includes computer vision for biometric identity verification, anomaly and fraud detection on claims, AI-assisted underwriting, geolocation services for service dispatch, and end-to-end digital claims management. Around the insurance core, Crabi has built an expanding product surface that includes CrabiPass — a vehicle maintenance and service network — and multiple add-on coverages (e.g., Crabi Conduce, Crabi Auto Alianzas).
Crabi's business model is built on insurance premium revenue from policyholders, with quote-based pricing that the company positions at up to 30% lower than traditional insurers, and flexible payment options including annual, monthly, and deferred schedules. Revenue is complemented by the CrabiPass maintenance ecosystem. The company has raised approximately $30M+ in cumulative funding across multiple rounds since 2019, most recently a $13.6M Series A in June 2025 led by Kaszek and IGNIA, and operates with 51–100 employees.
Crabi firmographics
Firmographics- Name
- Crabi
- Legal name
- CRABI, S.A. DE C.V.
- Website
- https://crabi.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Crabi is a Mexico-based InsurTech operating the country's first fully digital auto insurance carrier, licensed by the CNSF since 2019 and serving individual vehicle owners across 27 states through a mobile-first platform.
- Ownership category
- akta.pro rank
Crabi industry classification
Industry- Product category
- Digital Auto Insurance
- NAICS
- Direct Insurance (except Life, Health, and Medical) Carriers (52412)
- SIC
- Fire, Marine & Casualty Insurance (6331)
- akta.pro primary industry
- Accident Management Services (Incident Response, Towing, Repair Coordination) (TLABANAI)
Keywords
Where Crabi is headquartered
LocationHeadquarters
- HQ city
- Mexico City
- HQ country
- Mexico
- HQ region
- Latin America
Offices3 records
Markets served
Crabi business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Auto Insurance Premiums (Pólizas de seguro de auto): Crabi generates revenue through the sale of auto insurance policies, charging insurance premiums. Customers can pay annually (pago de contado) or monthly (mes a mes) with credit or debit cards, or in installments of 3, 6, 9, or 12 months via credit card. Policies can be purchased, renewed, modified, and cancelled entirely through digital channels. The company also offers optional supplementary services such as CrabiPass (vehicle maintenance and support).
- CrabiPass (Vehicle Maintenance Services): CrabiPass connects insured customers with trusted workshops for services not covered by the insurance policy, including tire changes, batteries, maintenance, parts, and mechanical inspection — all at pre-negotiated preferential prices. This is a free add-on for existing policyholders but generates network partnerships with automotive service providers.
- Referral Program Rewards: Referral program rewards include redeemable coupons with commercial partners. Rewards are non-transferable for cash and have no expiration. Rewards are delivered per successful referred insurance purchase, non-accumulative.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Customizable auto insurance coverage with multiple plan options |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Crabi product offering
Product offeringCore offering
Crabi is a 100% digital, autonomous auto insurance company in Mexico that enables customers to quote, customize, purchase, and manage auto insurance policies entirely through its website, mobile app, or WhatsApp without intermediaries. The company offers comprehensive auto coverage including material damage, total theft, third-party liability, medical expenses, 24/7 roadside assistance, and legal assistance, with a contracting process that completes in approximately 15 minutes. Crabi also provides CrabiPass, a free vehicle maintenance add-on service connecting policyholders with a network of trusted automotive workshops.
Product overview
Crabi is a Mexico-based InsurTech company offering a suite of digital auto insurance products centered on its core 100% digital auto insurance platform (Seguro de Auto). The product portfolio consists of the flagship digital auto insurance product (Crabi Seguro de Auto), the CrabiPass vehicle maintenance add-on service, and various named coverage modules (Crabi Paga Más/Da Más, Crabi Conduce, Crabi Auto Alianzas, and the mandatory RCO coverage). The platform is accessible via web, mobile app (iOS/Android), and WhatsApp, enabling fully digital quote-to-claims workflows. CrabiPass is offered as an exclusive add-on connecting policyholders with automotive service providers for non-insurance-covered needs.
Differentiator
Problem solved
Functional benefit
Brands
- CrabiPass: A maintenance and support service for vehicles available to Crabi insured customers, offering discounted access to workshops for oil changes, batteries, tires, maintenance, parts, and mechanical diagnostics at preferential prices.
Products and services
- Crabi Seguro de Auto (Digital Auto Insurance) Mexico's first 100% digital auto insurance product, regulated by CNSF since 2019. Offers comprehensive auto coverage including material damage, total theft, third-party liability, medical attention, 24/7 road assistance, and legal assistance. Fully digital purchasing, claims, and policy management process.
- CrabiPass Vehicle maintenance and support add-on service exclusive to Crabi policyholders. Connects users with vetted automotive workshops for services not covered by insurance (tire changes, batteries, maintenance, parts, mechanical inspections) at pre-negotiated preferential rates. Includes pickup/delivery options and dedicated agent support via WhatsApp.
Quantifiable outcome
- Up to 30% savings versus traditional insurers
- +2 more outcomes
Companies that use Crabi
Customer profileSegments1 record
Ideal customer profiles1 record
Crabi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability4 records
Feature4 records
Crabi partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- CNSF (Comisión Nacional de Seguros y Fianzas)coreCrabi is regulated and authorized by CNSF (Mexico's National Insurance and Bonds Commission) to operate as an insurance company in the auto insurance sector. CNSF conducts ongoing inspection and surveillance of Crabi's operations, as required by the Ley de Instituciones de Seguros y de Fianzas (LISF) and Circular Única de Seguros y Fianzas (CUSF).
- CONDUSEF (Comisión Nacional para la Protección y Defensa de los Usuarios de Servicios Financieros)coreCONDUSEF is Mexico's consumer protection agency for financial services. Crabi is registered with CONDUSEF, and customers can escalate complaints to CONDUSEF at Av. Insurgentes Sur 762, Col. Del Valle, CDMX.
- Buró de Entidades FinancierasminorCrabi is listed in the Buró de Entidades Financieras (BEF), a public consultation tool managed by CONDUSEF that discloses financial entity information including products, fees, rates, customer complaints, sanctions, and abusive contract clauses.
- Automotive Workshops and Service Providers NetworkcoreCrabi has built a network of trusted automotive workshops and service providers across major Mexican states for the CrabiPass maintenance benefit. These partners offer preferential pricing on tires, batteries, oil changes, parts, and mechanical services exclusively to Crabi policyholders. The network supports pickup and delivery services.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Crabi competitors and assessment
Company assessmentBroad incumbents
- MAPFRE México: Multinational insurer with significant Mexican auto and P&C presence. Broad incumbent competing for the same personal auto customer in Mexico.
- AXA Seguros México: One of Mexico's largest general insurers with a sizable auto book. AXA is a broad incumbent offering auto alongside home, life, and health insurance via a traditional agent/broker channel that Crabi's digital model is disrupting.
- Seguros Banorte: Insurance arm of Mexico's Grupo Financiero Banorte, offering auto insurance bundled with banking products. A traditional broad incumbent Crabi explicitly competes against in its content marketing.
- GNP Seguros: One of Mexico's largest insurance groups, with auto alongside life, health, and P&C lines. Established incumbent with strong brand and agent distribution that Crabi's digital model challenges.
- Seguros Sura México: Mexican subsidiary of LatAm insurer Sura, offering auto alongside P&C and life products. Broad incumbent peer in the Mexican personal auto market.
Direct peers
- Quálitas Controladora: Mexico's largest auto insurer by market share. Both Quálitas and Crabi underwrite Mexican personal auto insurance with overlapping coverage (theft, third-party liability, material damage) and compete head-to-head for the same customer base. Crabi's blog explicitly compares against Quálitas.
- HDI Seguros México: Mexican auto-insurance carrier with overlapping personal auto coverage and similar distribution into Mexican states. A direct auto insurance competitor.
Regional players
- Pier: Brazilian digital auto InsurTech providing app-based personal auto insurance with telematics-based pricing. Closest LatAm peer to Crabi in product and tech approach, serving a different geography (Brazil vs Mexico).
- Justos: Brazilian AI-driven auto InsurTech using telematics and behavioral data for risk pricing. Comparable to Crabi in its tech-first, AI-underwriting approach to personal auto in a major LatAm market.
Emerging players
- Kavak: Mexican used-auto marketplace that has expanded into auto financing and insurance attach. An emerging digital player that intersects with Crabi at the auto-insurance and ownership experience layer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Crabi social profiles
Digital presenceCrabi compliance and trust
Trust signalCompliance8 records
Crabi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Crabi leadership team
Management profileNumber of profiles
Profiles8 records
Crabi funding detail
Funding detailFunding overview
Funding rounds7 records
Investors14 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Crabi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Crabi
What does Crabi do?
Crabi is a 100% digital, autonomous auto insurance company in Mexico that enables customers to quote, customize, purchase, and manage auto insurance policies entirely through its website, mobile app, or WhatsApp without intermediaries. The company offers comprehensive auto coverage including material damage, total theft, third-party liability, medical expenses, 24/7 roadside assistance, and legal assistance, with a contracting process that completes in approximately 15 minutes. Crabi also provides CrabiPass, a free vehicle maintenance add-on service connecting policyholders with a network of trusted automotive workshops.
Is Crabi a public or private company?
Crabi is a private company. It is classified as venture growth investor backed and is currently operating.
When was Crabi founded?
Crabi was founded in 2019. It employs 51 to 100 people.
Where is Crabi based?
Crabi is headquartered in Mexico City, Mexico, in the Latin America region.
How does Crabi make money?
Three revenue lines are on record. Auto Insurance Premiums (Pólizas de seguro de auto) is the primary driver. The others are crabiPass (Vehicle Maintenance Services) and referral Program Rewards.
Who are Crabi's main competitors?
Broad incumbents on record are MAPFRE México, AXA Seguros México, Seguros Banorte, GNP Seguros and Seguros Sura México. Direct peers are Quálitas Controladora and HDI Seguros México. Regional players are Pier and Justos. Kavak is listed as an emerging player.
Does Crabi have an API?
No public API is recorded for Crabi.
What industry is Crabi in?
Crabi's product category is Digital Auto Insurance. Its primary akta.pro industry code is TLABANAI, Accident Management Services (Incident Response, Towing, Repair Coordination). Its NAICS code is 52412 and its SIC code is 6331.