Indusface
Indusface is a cloud-based application security company offering a unified WAAP platform (AppTrana) with WAF, DDoS, bot protection, API security, DAST scanning, and managed SOC, serving 6,500+ enterprise customers across 95+ countries with a heavy India BFSI focus.
- Company typePrivate
- Founded2012
- HeadquartersSouth San Francisco, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Indusface does
Indusface is a privately held application security company founded in 2012 and headquartered primarily in India, operating through a dual-entity structure with a US contracting arm (Indusface Inc., California). The company offers a unified cloud-based WAAP (Web Application and API Protection) platform under the AppTrana brand, combining Web Application Firewall, DDoS mitigation, bot protection, API security, DAST scanning, and managed 24x7 SOC services. Its proprietary AI engine enables behavioral threat detection, autonomous virtual patching of vulnerabilities within 72 hours, and block-mode deployment from day one with a zero-false-positive guarantee. The product portfolio also includes Indusface WAS for standalone DAST scanning (with a free tier starting at $59) and SwyftComply AI for AI-powered pentesting and compliance reporting.
The company monetizes primarily through annual subscription contracts with enterprise customers and freemium/SMB self-serve onboarding for its DAST product. Indusface serves more than 6,500 customers across 95+ countries, with heavy concentration in Indian BFSI (HDFC Bank, Axis Bank, Bank of India, PNB Housing Finance, multiple insurers), large Indian conglomerates (Tata group companies including TCS, Tata Power, Titan), and global enterprises in pharmaceuticals, chemicals, and retail. Its go-to-market blends direct enterprise sales, self-serve PLG, and a three-tier channel program (MSP, MSSP, VAR) with white-label MSSP Edition capabilities. The company maintains an extensive compliance posture including PCI DSS v4.0.1, ISO/IEC 27001:2022, SOC 2 Type II, GDPR, HITRUST CSF, and CERT-In empanelment, supporting regulated-vertical sales.
Indusface firmographics
Firmographics- Name
- Indusface
- Legal name
- Indusface Inc.
- Website
- https://indusface.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Indusface is a cloud-based application security company offering a unified WAAP platform (AppTrana) with WAF, DDoS, bot protection, API security, DAST scanning, and managed SOC, serving 6,500+ enterprise customers across 95+ countries with a heavy India BFSI focus.
- Ownership category
- akta.pro rank
Indusface industry classification
Industry- Product category
- Application Security Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Web Application Security (WAF, RASP) (HDADACAA)
- akta.pro secondary industries
- Edge Security Delivery (DDoS, WAF, Bot Mitigation at Edge) (HDABAGAH), Web Application Firewall (WAF) & Bot Management (ADC‑Integrated) (HDAFAHAG)
Keywords
Where Indusface is headquartered
LocationHeadquarters
- HQ city
- South San Francisco
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Indusface business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales
Revenue model
- AppTrana WAAP Platform Subscription: Annual or monthly subscription for the unified WAAP platform encompassing WAF, DDoS protection, bot mitigation, API security, DAST scanning, and 24x7 managed SOC services. Multiple plan tiers with bundled features. No metered billing surprises - all modules included in base price.
- Indusface WAS (DAST Scanning): Web application security scanning subscription starting from $59, including malware checks, OWASP Top 10 scanning, SANS 25, zero-day vulnerabilities. Plans include Free Forever, Advance, and Premium tiers with API scanning add-on capabilities.
- SSL/TLS Certificates: Enterprise encryption certificates with 24x7 expert support. Additional PKI services including PKI-as-a-Service, Certificate Lifecycle Management, VMC/BIMI certificates, and Digital Signing Certificates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Free | Indusface WAS - Free Forever |
| Subscription | Monthly | Indusface WAS - DAST Scanning |
| Subscription | Annual | AppTrana WAAP - Enterprise Plans |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels10 records
Indusface product offering
Product offeringCore offering
Indusface provides an AI-powered autonomous application security platform delivered as a cloud-based Web Application and API Protection (WAAP) service. Its core offerings combine a Web Application Firewall, DDoS protection, bot mitigation, API discovery and protection, DAST vulnerability scanning, virtual patching, and 24x7 managed SOC services into a unified subscription platform. The company also sells a standalone DAST scanning product (Indusface WAS) and SSL/PKI certificate services for enterprise encryption and digital identity.
Product overview
Indusface offers a unified autonomous application security platform combining multiple security products. The core AppTrana WAAP Platform provides web application firewall, DDoS protection, bot mitigation, API security, and DAST scanning as an integrated managed service. AppTrana API extends API-specific discovery and protection capabilities. Indusface WAS offers standalone DAST scanning, penetration testing, and vulnerability management. SwyftComply (including the newer AI variant) provides autonomous vulnerability patching and compliance reporting. The portfolio is unified by a closed-loop model where AI handles discovery, scanning, and automated protection while certified security experts verify and tune policies.
Differentiator
Problem solved
Functional benefit
Brands
- AppTrana: WAAP platform providing Web Application Firewall, DDoS protection, Bot protection, API security, and managed services with zero false positives guarantee.
- Indusface WAS
- SwyftComply AI
- SwyftComply
- AppTrana AI-Shield
Products and services
- AppTrana WAAP Platform Unified cloud-based Web Application and API Protection (WAAP) platform integrating Web Application Firewall, DDoS protection, bot mitigation, API security, DAST scanning, and 24x7 managed SOC services. Designed for enterprises requiring block-mode protection with zero false positives, virtual patching within 72 hours, and continuous asset discovery. Customers include banks, insurers, pharma, retail, SaaS, and MSSPs globally.
- Indusface WAS Comprehensive Dynamic Application Security Testing (DAST) platform for web, API, and mobile applications, performing OWASP Top 10, SANS 25, and zero-day vulnerability scanning with malware checks. Sold via subscription tiers (Free Forever, Advance, Premium) starting from $59, targeted at SMBs, security teams, pen testers, and MSSPs who need standalone scanning without the full WAAP stack.
- SSL/TLS Certificates & PKI Services Enterprise SSL/TLS encryption certificates with 24x7 expert support, plus additional PKI offerings including PKI-as-a-Service, Certificate Lifecycle Management, VMC/BIMI certificates, and Digital Signing Certificates. Sold to enterprises that need managed digital identity and certificate lifecycle management alongside their application security stack.
Quantifiable outcome
- 10.5B+ attacks blocked annually across customer base
- +10 more outcomes
Companies that use Indusface
Customer profileNamed customers21 records
Segments7 records
Ideal customer profiles5 records
Indusface technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature8 records
Indusface partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Amazon Web Services (AWS)coreAppTrana platform is hosted on AWS infrastructure. AWS provides the cloud computing foundation for Indusface's SaaS application security platform. AWS SOC 2 compliance enables Indusface to offer SOC 2 Type II compliance to customers. AWS's global infrastructure supports Indusface's delivery of WAAP services across 95+ countries.
Scale indicators12 records
Recent moves5 records
Expansion highlights5 records
Indusface competitors and assessment
Company assessmentDirect peers
- Cloudflare: Cloudflare's application security portfolio (WAF, DDoS, Bot Management, API Shield) competes head-to-head with AppTrana WAAP. Both target enterprise and mid-market customers seeking integrated, cloud-delivered application protection with bundled managed services.
- Akamai: Akamai App & API Protector combines WAF, bot mitigation, and API security at the edge. Indusface explicitly positions AppTrana as an Akamai alternative, and Akamai is a primary competitor in enterprise WAAP displacement deals.
- F5: F5's BIG-IP and Distributed Cloud WAAP offerings (including NGINX App Protect) are core incumbent WAFs that Indusface displaces in documented migrations (e.g., 42-app migration from F5). Both compete for enterprise application security budgets.
- Imperva: Imperva's Web Application Firewall, API Security, and DDoS protection are referenced in Indusface's SEO comparison content. Both serve regulated enterprises with compliance-driven application security requirements.
- Fastly: Fastly's Next-Gen WAF (powered by Signal Sciences) and bot mitigation products compete in the cloud-delivered application security category. Both target developer-friendly and enterprise security buyers seeking API and WAF protection.
- Barracuda Networks: Barracuda's WAF-as-a-Service, Application Protection, and bot defense offerings compete with AppTrana in the SMB and mid-market segment. Both emphasize bundled, easy-to-deploy application security.
- Radware: Radware's Cloud WAF, API Protection, and Bot Manager compete in the enterprise WAAP category. Both vendors sell into financial services and large enterprises with managed security service offerings.
- Sucuri: Sucuri (a GoDaddy company) provides cloud-based WAF, DDoS mitigation, and malware remediation for websites, overlapping with Indusface's SMB-tier WAS and entry-level WAAP offerings.
Broad incumbents
- AWS WAF / Shield: AWS WAF and AWS Shield Advanced are bundled into the broader AWS ecosystem and represent a primary competitive threat for cloud-native workloads. Indusface positions AppTrana as a more feature-rich, managed alternative to native AWS controls.
Emerging players
- Qualys: Qualys Web Application Scanning and TotalCloud compete with Indusface WAS and SwyftComply in vulnerability management and DAST. Both serve enterprise compliance-driven security buyers, though Qualys is broader in VM scope while Indusface integrates DAST with runtime WAAP.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Indusface social profiles
Digital presenceIndusface compliance and trust
Trust signalCompliance5 records
Indusface financial estimates
Financial estimateRevenue estimate
Valuation estimate
Indusface leadership team
Management profileNumber of profiles
Profiles6 records
Indusface funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Indusface M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Indusface
What does Indusface do?
Indusface provides an AI-powered autonomous application security platform delivered as a cloud-based Web Application and API Protection (WAAP) service. Its core offerings combine a Web Application Firewall, DDoS protection, bot mitigation, API discovery and protection, DAST vulnerability scanning, virtual patching, and 24x7 managed SOC services into a unified subscription platform. The company also sells a standalone DAST scanning product (Indusface WAS) and SSL/PKI certificate services for enterprise encryption and digital identity.
Is Indusface a public or private company?
Indusface is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Indusface founded?
Indusface was founded in 2012. It employs 101 to 250 people.
Where is Indusface based?
Indusface is headquartered in South San Francisco, United States, in the North America region.
How does Indusface make money?
Three revenue lines are on record. AppTrana WAAP Platform Subscription is the primary driver. The others are indusface WAS (DAST Scanning) and SSL/TLS Certificates.
Who are Indusface's main competitors?
Direct peers on record are Cloudflare, Akamai, F5, Imperva, Fastly, Barracuda Networks, Radware and Sucuri. AWS WAF / Shield is listed as a broad incumbent. Qualys is listed as an emerging player.
Does Indusface have an API?
No public API is recorded for Indusface.
What industry is Indusface in?
Indusface's product category is Application Security Software. Its primary akta.pro industry code is HDADACAA, Web Application Security (WAF, RASP), with a secondary code of HDABAGAH, Edge Security Delivery (DDoS, WAF, Bot Mitigation at Edge). Its NAICS code is 5182 and its SIC code is 7370.