Turing Labs
Turing Labs builds Luna, a domain-trained AI platform that helps consumer packaged goods companies accelerate product formulation, cost optimization, and regulatory compliance from R&D concept through production-ready formulas.
- Company typePrivate
- Founded2019
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Turing Labs does
Turing Labs Inc., founded in 2019 and headquartered in Sunnyvale, California (with a New York presence), is a venture-backed private software company that builds domain-trained AI for consumer packaged goods (CPG) research and development. Its flagship platform, Luna, orchestrates the complete product innovation journey from business KPIs to validated, production-ready formulations through four integrated modules: KPI-solver (business-objective ingestion), IntelligenceIQ (ingredient optimization and substitution), FormulationIQ (minimum-prototype testing under sparse-data constraints), and KnowledgeIQ (formulation knowledge retrieval). The underlying technology is anchored by US Patent 12,141,727 for 'Intelligently Seeding a Formulation Network Model,' which delivers causal path explanations and confidence scoring rather than opaque recommendations, and a closed-loop learning system that improves with each experiment.
The company monetizes through annual enterprise SaaS subscriptions bundled with professional services (configuration, training, and integration) and incremental fees for API and integration access. First-year contract value for mid-size CPG manufacturers is documented in the $71K–$289K range, with a phased pilot-to-rollout structure spanning months 1–12 and multi-year commitment expectations. Go-to-market is purely direct enterprise field sales, supplemented by content marketing, an annual benchmark report, webinars, and industry events. Named customers include Danone, Herdez, and Kalsec, with publicly documented case studies at a top-four global condiments manufacturer (29%+ cost reduction in 5 weeks), a worldwide plant-based food company (98% melt-rate replication vs. 36% baseline), and a global homecare brand ($9.7M annual testing savings, 7 months faster to market). The platform is SOC 2 Type II and ISO 27001 certified and holds approximately $19.5M in cumulative funding led by Insight Partners.
Turing Labs firmographics
Firmographics- Name
- Turing Labs
- Legal name
- Turing Labs Inc.
- Website
- https://turingsaas.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Turing Labs builds Luna, a domain-trained AI platform that helps consumer packaged goods companies accelerate product formulation, cost optimization, and regulatory compliance from R&D concept through production-ready formulas.
- Ownership category
- akta.pro rank
Turing Labs industry classification
Industry- Product category
- CPG R&D AI Software
- NAICS
- Software Publishers (5132), Scientific Research and Development Services (5417)
- akta.pro primary industry
- End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)
- akta.pro secondary industries
- Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII) (HDAEANAG), AI Observability, Monitoring & Evaluation Platforms (Drift, Quality, Safety) (HDAEANAF), Model Governance, Risk & Compliance (GRC) Platforms (HDAAAKAA)
Keywords
Where Turing Labs is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Turing Labs business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- SaaS Platform Subscription: Subscription-based SaaS platform providing AI-powered formulation intelligence. Billing cycles are set on an annual basis with automatic renewal. Includes core platform access, AI processing, and professional services.
- Professional Services: Initial platform configuration, customization, training, and change management. Includes R&D team training, custom model training for proprietary ingredients, regulatory compliance validation, and performance optimization.
- Integration and API Access: Data integration services connecting Luna AI with existing R&D infrastructure including PLM, ERP, LIMS, and supplier databases. Additional API costs for extended usage.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise Subscription - Annual billing with automatic renewal |
| Subscription | Multi-year contract | Pilot Program (Months 1-3) |
| Subscription | Multi-year contract | Departmental Rollout (Months 4-9) |
| Subscription | Multi-year contract | Optimization and Scale (Months 10-12) |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels8 records
Turing Labs product offering
Product offeringCore offering
Turing Labs sells Luna, a domain-trained AI platform that orchestrates the complete CPG R&D innovation journey from business KPIs to validated, production-ready formulations. The platform combines four AI agents (KPI-solver, IntelligenceIQ, FormulationIQ, KnowledgeIQ) plus a regulatory compliance solution to help consumer packaged goods companies accelerate product development, optimize costs, and adapt to ingredient regulations.
Product overview
Turing Labs offers Luna AI as a unified platform with four core modules (KPI-solver, IntelligenceIQ, FormulationIQ, and KnowledgeIQ) that work together to orchestrate the complete R&D innovation journey from business KPIs to validated production-ready formulations. The platform is built on patented 'intelligent seeding' technology and provides domain-trained AI agents that work with minimal data requirements. A regulatory compliance solution module addresses ingredient regulation changes. The platform integrates predictive analytics, multi-objective optimization, autonomous agents, and knowledge retrieval capabilities to help CPG companies reduce development cycles from months to weeks.
Differentiator
Problem solved
Functional benefit
Products and services
- Luna AI Platform Cloud-based SaaS platform that coordinates the complete CPG product innovation journey from business KPIs to validated production-ready formulations. Targets R&D teams at large consumer packaged goods companies in food & beverage, personal care, and homecare categories.
- Regulatory Compliance AI Solution Specialized AI-powered offering enabling CPG manufacturers to rapidly reformulate products in response to changing ingredient regulations such as the FDA Red Dye No. 3 ban. Includes faster reformulation, enhanced safety and quality analysis, sustainability focus, and cost optimization.
Quantifiable outcome
- 8x cost saving for condiment manufacturer in 5 weeks
- +7 more outcomes
Companies that use Turing Labs
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles2 records
Turing Labs technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability9 records
Feature10 records
Turing Labs partnerships and signals
Strategic signalScale indicators13 records
Recent moves6 records
Expansion highlights6 records
Turing Labs competitors and assessment
Company assessmentDirect peers
- Citrine Informatics: AI platform for materials and chemicals R&D that helps scientists accelerate formulation and materials discovery. Closely comparable to Turing as a domain-trained AI platform selling into R&D-heavy enterprises, with similar explainability and data-sparse positioning.
- Schrödinger: Computational chemistry and materials simulation platform used by pharma and consumer-products companies to predict molecular and formulation properties. Comparable to Turing as a scientific-AI platform serving R&D teams, though anchored in physics-based simulation rather than agent orchestration.
- Dotmatics: Scientific R&D informatics platform used across life sciences and CPG for experiment capture, formulation tracking, and data management. Comparable to Turing as enterprise R&D software sold into CPG and adjacent verticals with a similar buyer (R&D leaders) and category.
- Sopheon: Innovation management and product development software sold to large manufacturers including CPG companies. Comparable to Turing as enterprise software targeting the same R&D and innovation leader buyer with overlapping use cases around portfolio prioritization and speed-to-market.
Broad incumbents
- Biovia (Dassault Systèmes): Enterprise scientific R&D platform from Dassault Systèmes covering formulation, lab informatics, and molecular design. Comparable to Turing as a much larger incumbent offering overlapping R&D informatics capabilities, but as part of a broader PLM/3DEXPERIENCE portfolio rather than a CPG-focused AI specialist.
- Revvity Signals: Scientific software and informatics business (formerly PerkinElmer Informatics) serving pharma, food, and materials R&D. Comparable to Turing as an established enterprise R&D software provider with overlapping customers, but with a broader and less CPG-specialized product portfolio.
- Siemens Xcelerator / Teamcenter: Industrial-scale PLM and product engineering software from Siemens that handles formulation data, specifications, and R&D workflows for global manufacturers. Comparable to Turing as enterprise software touching CPG R&D workflows, but at much larger scale and with a horizontal industrial focus.
Others
- Elsevier Reaxys: Scientific literature and chemistry data platform widely used by formulation scientists in CPG and pharma. Comparable to Turing as an enabling R&D knowledge/data layer for the same buyer, but as a data and content provider rather than an AI-driven formulation engine.
- Agilent Technologies: Analytical instruments and lab informatics used across food, beverage, and CPG R&D. Comparable to Turing as a vendor serving the same R&D buyer with adjacent capabilities (lab measurement and data), rather than a direct competitor in formulation AI.
Emerging players
- Kebotix: Emerging AI-for-materials company applying machine learning to chemicals and materials discovery. Comparable to Turing as a smaller, domain-specialized AI entrant targeting R&D, with partial overlap in materials/formulation use cases but less CPG-specific focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Turing Labs social profiles
Digital presenceTuring Labs compliance and trust
Trust signalCompliance4 records
Turing Labs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Turing Labs leadership team
Management profileNumber of profiles
Profiles7 records
Turing Labs funding detail
Funding detailFunding overview
Funding rounds4 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Turing Labs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Turing Labs
What does Turing Labs do?
Turing Labs sells Luna, a domain-trained AI platform that orchestrates the complete CPG R&D innovation journey from business KPIs to validated, production-ready formulations. The platform combines four AI agents (KPI-solver, IntelligenceIQ, FormulationIQ, KnowledgeIQ) plus a regulatory compliance solution to help consumer packaged goods companies accelerate product development, optimize costs, and adapt to ingredient regulations.
Is Turing Labs a public or private company?
Turing Labs is a private company. It is classified as venture growth investor backed and is currently operating.
When was Turing Labs founded?
Turing Labs was founded in 2019. It employs 51 to 100 people.
Where is Turing Labs based?
Turing Labs is headquartered in New York, United States, in the North America region.
How does Turing Labs make money?
Three revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are professional Services and integration and API Access.
Who are Turing Labs's main competitors?
Direct peers on record are Citrine Informatics, Schrödinger, Dotmatics and Sopheon. Broad incumbents are Biovia (Dassault Systèmes), Revvity Signals and Siemens Xcelerator / Teamcenter. Others are Elsevier Reaxys and Agilent Technologies. Kebotix is listed as an emerging player.
Does Turing Labs have an API?
No public API is recorded for Turing Labs.
What industry is Turing Labs in?
Turing Labs's product category is CPG R&D AI Software. Its primary akta.pro industry code is HDAEANAA, End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management), with a secondary code of HDAEANAG, Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII). Its NAICS code is 5132.