What Datafy.io does

Datafy.io is a cloud storage optimization company focused exclusively on AWS Elastic Block Store (EBS). Its core product, the Datafy EBS Auto-Scaling Engine, virtualizes the block storage layer to present a consistent logical volume to applications while dynamically managing the underlying EBS volumes in real time. The company's key technical differentiator is bi-directional auto-scaling — Datafy can both grow and shrink EBS volumes without downtime, addressing a native AWS limitation (AWS supports growth natively but not shrinkage without complex migration and downtime). The engine operates as a transparent Container Storage Interface (CSI) proxy on Kubernetes/EKS clusters and as a systemd service on bare Linux hosts, requiring zero application or filesystem changes. Scaling decisions are deterministic and rule-based rather than AI-driven, governed by user-configurable thresholds tied to real-time utilization.

The product portfolio consists of Datafy AutoScaler (the paid, full-management product delivering up to 50% EBS cost reduction on an annual subscription) and Datafy Sensor (a free, read-only monitoring tier installed via single-command, serving as product-led-growth funnel). Datafy targets DevOps, infrastructure, and FinOps teams operating multi-account AWS environments with significant Kubernetes/EKS footprints — illustrated by reference customers including H2O.ai (60% cost reduction, $1M+ annual savings, 50+ AWS accounts, 100+ EKS clusters), NoTraffic (ClickHouse utilization improvement from 30% to 95% on 10 TiB nodes), and Checkmarx (50% storage reduction on MongoDB). Go-to-market combines a self-serve/PLG motion (Sensor) with an enterprise field-sales motion (quote-based AutoScaler contracts) supported by a channel partner program and AWS Partner Network membership.

Founded in 2021 by former AWS EBS team leads Zivan Ori (CEO) and Ziv Serlin (COO) — whose prior startup E8 Storage was acquired by Amazon — together with CPO Yoav Ilovich, Datafy is headquartered in New York with engineering in Tel Aviv. The company has raised $26 million in seed funding (April 2024: $6M led by Insight Partners; July 2025: $20M led by Bessemer Venture Partners with Insight participation) and operates with 11-50 employees. Compliance posture includes SOC 2 Type 2, ISO 27001, and HIPAA readiness, and the product integrates with Terraform, Pulumi, Helm, ArgoCD, Ansible, and Prometheus for IaC-native and GitOps-native deployment.

Name

Datafy.io

Legal name

Datafy, Inc.

Website

https://datafy.io

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Datafy.io provides autonomous, bi-directional AWS EBS storage optimization that grows and shrinks block volumes without downtime. It targets DevOps, FinOps, and infrastructure teams running multi-account AWS environments with Kubernetes/EKS workloads and stateful databases, reducing EBS spend by up to 50%.

Ownership category

akta.pro rank

Product category

Cloud Storage Optimization

NAICS

Computer Facilities Management Services (541513)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

IT Service Management for Data Centers (ITSM/CMDB/Change) (HDABANAF)

akta.pro secondary industry

Data Warehouse/Lakehouse Performance Optimization & Cost Management (HDAEABAL)

Keywords

• Cloud storage optimization
• EBS volume management
• Kubernetes storage scaling
• Cloud cost reduction
• FinOps automation

Headquarters

HQ city

Tel Aviv

HQ country

Israel

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Datafy Auto-Scaler (Paid): Full-featured EBS storage management solution that automatically grows and shrinks EBS volumes. Revenue generated through subscription-based pricing tied to volume management. Upgrades from free Sensor to paid AutoScaler capability.
2. Datafy Sensor (Free Tier): Read-only monitoring agent providing EBS utilization visibility. Available free of charge indefinitely. Serves as lead generation and onboarding into the paid AutoScaler product.
3. Enterprise Multi-Account Management: Single dashboard managing multiple AWS accounts. Each account connected individually through its own installation and permissions setup, potentially supporting tiered or per-account pricing.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Datafy.io provides an autonomous EBS storage optimization engine that virtualizes the block storage layer, automatically growing and shrinking AWS EBS volumes in real time based on actual usage. The platform eliminates storage over-provisioning for EC2 instances, Kubernetes/EKS clusters, and self-hosted databases through its paid Datafy AutoScaler product and free Datafy Sensor monitoring agent. The solution operates as a transparent CSI proxy on Kubernetes or a systemd service on Linux hosts, requiring no application or filesystem changes, and delivers up to 50% EBS cost reduction with zero downtime.

Product overview

Datafy.io is a cloud storage optimization platform built around a single core engine — the Datafy EBS Auto-Scaling Engine — which delivers bi-directional, zero-downtime auto-scaling of AWS Elastic Block Store (EBS) volumes. The product portfolio consists of two named offerings: Datafy AutoScaler (the full active management product) and Datafy Sensor (a free read-only monitoring agent). Both are powered by the same underlying agent, which operates as a transparent CSI proxy on Kubernetes clusters and as a systemd service on bare Linux hosts. The platform is organized around three deployment patterns (EC2, Kubernetes/EKS, and Self-Hosted Data) and integrates with Infrastructure-as-Code tools (Terraform, Pulumi), deployment pipelines (Helm, ArgoCD, Ansible), and observability platforms (Prometheus). The offering is differentiated by its ability to shrink EBS volumes — something AWS does not natively support — and by requiring zero application or configuration changes to adopt.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Up to 50% reduction in EBS storage costs
• +5 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration20 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• CloudZerominorGTM or Marketing Partner · 25 March 2026Co-hosting 'Cloud Cruise' networking event at KubeCon Europe 2026 in Amsterdam. Joint ecosystem engagement within Kubernetes and AI cost-optimization market segment.
• TerraformcoreTechnology or IntegrationInfrastructure as Code integration. Datafy keeps Terraform state in sync with Datafy-managed volumes. No drift, no manual reconciliation. Full Terraform provider support.
• PulumicoreTechnology or IntegrationInfrastructure as Code integration. Keeps Pulumi state in sync with Datafy-managed volumes. Works in TypeScript, Python, and Go.
• HelmcoreTechnology or IntegrationKubernetes deployment via Helm chart. Deploys Datafy agent to clusters in sensor or autoscaler modes via values configuration.
• ArgoCDcoreTechnology or IntegrationGitOps integration for Kubernetes deployments. Deploys Datafy agent via single Application manifest with automated sync, no manual steps.
• AnsiblecoreTechnology or IntegrationConfiguration management integration. Deploys Datafy agent across EC2 instances via single task in existing playbook.
• PrometheuscoreTechnology or IntegrationObservability integration. Exports per-volume utilization metrics, autoscale events, and size history for monitoring.
• AWS (Amazon Web Services)coreTechnology or IntegrationAWS Partner Network member. Solution operates on AWS EBS, EKS, and EC2 infrastructure. SOC2 compliant and HIPAA-ready for AWS workloads.
• AWS Partner NetworkcoreChannel Partner/ Reseller/ DistributorOfficial AWS partner with verified badge. AWS Partner Network badge displayed on partner page.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Cast AI: Direct competitor in Kubernetes cost optimization, including storage volume management on EKS. Datafy is explicitly listed as a partner alongside Cast AI in the CloudZero Cloud Cruise event, and the two are frequently positioned as complementary (compute vs. storage) — but they increasingly overlap in the K8s FinOps buyer.
• Zesty: Direct peer offering automated EBS and EC2 right-sizing for AWS environments. Closest functional competitor to Datafy's AutoScaler, solving the same 'block storage only grows' problem for AWS-native infrastructure teams.
• Kubecost: Kubernetes-specific cost monitoring and optimization, now part of IBM. Direct overlap with Datafy's K8s use case in providing visibility and recommendations for persistent volume spend on EKS.

Broad incumbents

• CloudZero: Cloud cost intelligence platform that covers storage, compute, and SaaS spend. Broader than Datafy but competes for the same FinOps buyer's budget; co-markets with Datafy at KubeCon Cloud Cruise events.
• Apptio (Cloudability): Enterprise IT financial management and FinOps platform owned by IBM. Broad incumbent competing for the same FinOps and cloud cost optimization buyer as Datafy.
• Densify: Cloud and container resource optimization with ML-driven right-sizing. Competes in the broader 'right-size your cloud resources' category alongside Datafy's EBS-focused automation.
• Spot by NetApp: Cloud infrastructure optimization suite (compute, containers, storage) backed by NetApp. Competes with Datafy in the EBS/storage cost optimization niche while also offering broader cloud cost automation.
• AWS Cost Explorer / AWS Compute Optimizer: AWS-native tooling for cloud cost visibility and right-sizing recommendations. Not a direct auto-scaler, but represents the 'do nothing / use native' alternative in every Datafy deal and the most likely source of a competing native shrink capability.

Emerging players

• StormForge: Kubernetes performance and cost optimization platform. Partial overlap with Datafy on K8s persistent volume cost management and resource efficiency.
• Vantage: Cloud cost transparency and FinOps platform with strong AWS coverage including EBS cost analytics. Adjacent competitor — Vantage provides the visibility layer, while Datafy provides the automated remediation layer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Datafy.io