ICICI Prudential Mutual Fund
ICICI Prudential Mutual Fund is India's second-largest AMC, operating from Mumbai as a venture between ICICI Bank and Prudential, managing approximately Rs 11.78 lakh crore in AUM across equity, debt, hybrid, ETF, and specialized investment fund products for retail, HNI, institutional, and corporate treasury investors distributed via digital, branch, and exchange channels.
- Company typePrivate
- Founded2010
- HeadquartersMumbai, India
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What ICICI Prudential Mutual Fund does
ICICI Prudential Mutual Fund is operated by ICICI Prudential Asset Management Company Limited, a joint venture between ICICI Bank and Prudential International that was formed in 1999. The fund house is one of India's largest asset management companies with approximately Rs 11.78 lakh crore (approximately $140 billion) in assets under management as of May 2026, making it the second-largest AMC in India by AUM. Headquartered in Mumbai with 501-1,000 employees, the company is publicly listed on the NSE under ticker ICICIAMC and operates a pan-India distribution network.
The AMC operates a comprehensive product suite spanning equity funds (large-cap, flexicap, value, dividend yield, business cycle, sectoral/thematic), debt funds (overnight, savings, short-term, corporate bond), hybrid funds (multi-asset, balanced hybrid), ETFs (gold, silver, Nifty Smallcap 250, BSE Insurance, NASDAQ 100), fund of funds, and specialized investment funds (SIFs). Investment management is anchored by proprietary valuation and macroeconomic frameworks that combine top-down macroeconomic signals with bottom-up stock selection for dynamic asset allocation across multi-asset and hybrid schemes. Distribution is multi-channel: direct digital (icicipruamc.com website plus i-Invest iPru mobile app), a pan-India branch and authorized distributor network, third-party wealth platforms, and exchange listings for ETFs on BSE and NSE.
Revenue is generated primarily through Total Expense Ratio (TER) fees charged on assets under management across mutual fund schemes, as governed by SEBI-mandated TER limits. The fund house reported Rs 1,564 crore in revenue for Q1FY27 (up 17.5% year-over-year) and profit of Rs 965 crore (up 23% YoY), with customer segments spanning retail individual investors, high-net-worth individuals (HNIs), DIY/index investors through ETFs, institutional investors, and corporate treasury clients. Notable senior personnel include Sankaran Naren (Executive Director & CIO), Manish Banthia (largest individual fund manager AUM at Rs 4.43 lakh crore), and Nimesh Shah (CEO/MD).
ICICI Prudential Mutual Fund firmographics
Firmographics- Name
- ICICI Prudential Mutual Fund
- Legal name
- ICICI Prudential Asset Management Company
- Website
- https://icicipruamc.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- ICICI Prudential Mutual Fund is India's second-largest AMC, operating from Mumbai as a venture between ICICI Bank and Prudential, managing approximately Rs 11.78 lakh crore in AUM across equity, debt, hybrid, ETF, and specialized investment fund products for retail, HNI, institutional, and corporate treasury investors distributed via digital, branch, and exchange channels.
- Ownership category
- akta.pro rank
ICICI Prudential Mutual Fund industry classification
Industry- Product category
- Mutual Fund Asset Management
- NAICS
- Open-End Investment Funds (525910), Portfolio Management and Investment Advice (523940)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Equity Mutual Funds (Active) (FSAAAEAA)
- akta.pro secondary industries
- Multi-Sector / Total Return Fixed Income (FSAAAHAJ), Fixed Income Mutual Funds (FSAAAEAB), Index Mutual Funds (Non-ETF) (FSAAAEAE)
Keywords
Where ICICI Prudential Mutual Fund is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
ICICI Prudential Mutual Fund business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Asset Management Fees (Total Expense Ratio / TER): ICICI Prudential AMC generates revenue primarily through management fees charged as a Total Expense Ratio (TER) on Assets Under Management across its mutual fund schemes. The TER varies by scheme type (equity, debt, ETF, solution-oriented) and whether the plan is regular or direct. As of the June 2026 quarter, the AMC reported Rs 1,564 crore in revenue with 17.5% YoY growth.
- i-Invest Digital Platform Services: Revenue generated from digital distribution of mutual fund products through the i-Invest iPru mobile application and website platform, enabling direct investor participation with lower expense ratios for direct plan investors.
- Fund of Funds (FOF) Management Fees: Fees earned for managing Fund of Funds schemes (e.g., Multi-Asset Active FOF, Balanced Hybrid Fund) that invest in other ICICI Prudential schemes plus external ETFs, with management charges applied on the scheme's AUM.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | ICICI Prudential BSE Insurance ETF NFO |
| Unit Pricing | One time/ perpetual license | ICICI Prudential Nifty Smallcap 250 ETF NFO |
| Unit Pricing | One time/ perpetual license | ICICI Prudential Balanced Hybrid Fund NFO |
| Unit Pricing | One time/ perpetual license | ICICI Prudential Multi-Asset Active FOF |
| Unit Pricing | One time/ perpetual license | ICICI Prudential Specialized Investment Funds (SIF) |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
ICICI Prudential Mutual Fund product offering
Product offeringCore offering
ICICI Prudential Mutual Fund is one of India's largest asset management companies, managing approximately Rs 11.78 lakh crore in assets under management as of May 2026. It offers a comprehensive suite of mutual fund schemes across equity, debt, hybrid, exchange-traded funds (ETFs), index funds, fund-of-funds, and specialized investment funds (SIFs), serving retail investors, high net worth individuals, DIY investors, institutional clients, and corporate treasuries.
Product overview
ICICI Prudential Mutual Fund operates as one of India's largest asset management companies with approximately Rs 11.78 lakh crore in assets under management, offering a comprehensive suite of mutual fund products across multiple categories. The product portfolio includes: (1) Equity Funds - Large Cap, Flexicap, Value, Dividend Yield, Business Cycle, and Sectoral/Thematic funds like India Opportunities Fund; (2) Hybrid Funds - Multi-Asset Fund, Balanced Hybrid Fund, and Equity & Debt Fund; (3) Debt Funds - Short Term, Savings Fund, Overnight Fund, Corp Bond Fund, and Gilt Funds; (4) Index Funds and ETFs - Nifty Smallcap 250 ETF, BSE Insurance ETF, Gold ETF, Silver ETF, and NASDAQ 100 Index Fund; (5) Fund of Funds - Multi-Asset Active FOF, Multi Sector Passive FOF, and Income plus Arbitrage Omni FOF; (6) Specialized Investment Funds (i-SIF) - For experienced investors with Rs 10 lakh minimum investment. The fund house also provides digital platforms including the i-Invest mobile app, AI-powered website search, and WhatsApp support bot. Fund managers include prominent names like Sankaran Naren (Executive Director & CIO), Manish Banthia, Roshan Chutkey, and others managing across diverse market segments.
Differentiator
Problem solved
Functional benefit
Brands
- i-Invest: Mobile application for portfolio management and investments
- iSIF
Products and services
- ICICI Prudential Flexicap Fund Dynamic equity scheme investing across large-cap, mid-cap, and small-cap stocks with flexible market cap allocation based on market conditions.
- ICICI Prudential Large Cap Fund
Quantifiable outcome
- ICICI Prudential Flexicap Fund delivered 14.55% CAGR over 5 years (launch July 2021 to June 2026), versus benchmark BSE 500 TRI of 11.88% CAGR.
- +10 more outcomes
Companies that use ICICI Prudential Mutual Fund
Customer profileSegments5 records
Ideal customer profiles4 records
ICICI Prudential Mutual Fund technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature4 records
ICICI Prudential Mutual Fund partnerships and signals
Strategic signalScale indicators16 records
Recent moves6 records
Expansion highlights6 records
ICICI Prudential Mutual Fund competitors and assessment
Company assessmentDirect peers
- HDFC Mutual Fund: India's largest AMC by AUM and the most direct competitor to ICICI Prudential MF across equity, debt, hybrid, and ETF categories. Both firms frequently co-invest in IPO/QIP book-builds and target the same retail SIP base.
- SBI Mutual Fund: One of India's top-three AMCs by AUM with comparable breadth across equity, debt, and hybrid schemes. Leverages SBI's pan-India branch network in a similar fashion to how ICICI Prudential leverages ICICI Bank.
- Nippon Life India Asset Management: Listed Indian AMC with a comparable multi-category product suite and similar investor base. Frequently appears alongside ICICI Prudential in large IPO/QIP syndicates as a co-investor.
- Kotak Mahindra Asset Management: Mid-to-large Indian AMC operating across equity, debt, hybrid and ETF categories. Backed by Kotak Mahindra Bank's distribution, mirroring the bank-AMC partnership model of ICICI Prudential.
- Aditya Birla Sun Life AMC: Top-five Indian AMC and a direct competitor across active equity, debt, and solution-oriented schemes. Joint venture between Aditya Birla Group and Sun Life, comparable in structure to ICICI Prudential's ICICI-Prudential JV.
- Axis Mutual Fund: Indian AMC that led top-30-city inflows in May 2026, slightly ahead of ICICI Prudential. Operates a comparable multi-category suite and competes directly for retail SIP share.
- UTI Asset Management Company: One of India's oldest AMCs with a broad equity, debt and hybrid product range. A long-standing competitor for institutional and retail flows across categories where ICICI Prudential also operates.
- Tata Mutual Fund: Backed by Tata group's brand trust, Tata MF competes head-on across equity, debt, and thematic funds. Frequently co-invests with ICICI Prudential in large Indian IPO anchor allocations.
- DSP Mutual Fund: Mid-sized Indian AMC with active equity and hybrid fund strengths. Competes with ICICI Prudential for HNI and retail active-fund flows with similar category coverage.
- Mirae Asset Mutual Fund: Indian AMC known for equity and ETF products with growing market share. Competes in the same retail and HNI segments as ICICI Prudential, especially in active equity and passive ETF categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key highlights7 records
Customer concentration
ICICI Prudential Mutual Fund social profiles
Digital presenceICICI Prudential Mutual Fund compliance and trust
Trust signalCompliance2 records
ICICI Prudential Mutual Fund financial estimates
Financial estimateRevenue estimate
Valuation estimate
ICICI Prudential Mutual Fund leadership team
Management profileNumber of profiles
Profiles3 records
ICICI Prudential Mutual Fund funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ICICI Prudential Mutual Fund M&A and investment
M&A and investmentM&A
Investments62 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ICICI Prudential Mutual Fund
What does ICICI Prudential Mutual Fund do?
ICICI Prudential Mutual Fund is one of India's largest asset management companies, managing approximately Rs 11.78 lakh crore in assets under management as of May 2026. It offers a comprehensive suite of mutual fund schemes across equity, debt, hybrid, exchange-traded funds (ETFs), index funds, fund-of-funds, and specialized investment funds (SIFs), serving retail investors, high net worth individuals, DIY investors, institutional clients, and corporate treasuries.
Is ICICI Prudential Mutual Fund a public or private company?
ICICI Prudential Mutual Fund is a private company. It is classified as public and is currently operating.
When was ICICI Prudential Mutual Fund founded?
ICICI Prudential Mutual Fund was founded in 2010. It employs 501 to 1,000 people.
Where is ICICI Prudential Mutual Fund based?
ICICI Prudential Mutual Fund is headquartered in Mumbai, India, in the Asia region.
How does ICICI Prudential Mutual Fund make money?
Three revenue lines are on record. Asset Management Fees (Total Expense Ratio / TER) is the primary driver. The others are i-Invest Digital Platform Services and fund of Funds (FOF) Management Fees.
Who are ICICI Prudential Mutual Fund's main competitors?
Direct peers on record are HDFC Mutual Fund, SBI Mutual Fund, Nippon Life India Asset Management, Kotak Mahindra Asset Management, Aditya Birla Sun Life AMC, Axis Mutual Fund, UTI Asset Management Company, Tata Mutual Fund, DSP Mutual Fund and Mirae Asset Mutual Fund.
Does ICICI Prudential Mutual Fund have an API?
No public API is recorded for ICICI Prudential Mutual Fund.
What industry is ICICI Prudential Mutual Fund in?
ICICI Prudential Mutual Fund's product category is Mutual Fund Asset Management. Its primary akta.pro industry code is FSAAAEAA, Equity Mutual Funds (Active), with a secondary code of FSAAAHAJ, Multi-Sector / Total Return Fixed Income. Its NAICS code is 525910 and its SIC code is 6282.