ChargeAfter
ChargeAfter operates a multi-lender embedded lending platform connecting mid-market and enterprise merchants to 40+ lenders across the credit spectrum via a waterfall matching engine, delivering point-of-sale financing across online, in-store, in-home, and call center channels in the US, Canada, and Australia.
- Company typePrivate
- Founded2018
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What ChargeAfter does
ChargeAfter, founded in 2017–2018 and headquartered in New York with engineering operations in Tel Aviv, operates an embedded lending platform that connects mid-market and enterprise merchants to a network of more than 40 lenders spanning the full consumer credit spectrum (prime, near-prime, subprime) plus B2B financing. The core technology is a Waterfall Matching Engine that processes a single loan application in real time, routing the borrower sequentially through lenders until an approval is found, which the company reports yields average approval rates up to 85% compared to materially higher decline rates for single-lender POS integrations. The platform is built on Google Cloud Platform, holds ISO 27001, ISO 27018, PCI DSS, and SOC3 certifications, and integrates via API/SDK with major eCommerce platforms (Shopify, WooCommerce, BigCommerce, Magento, Hybris, nopCommerce, Miva) as well as custom in-store POS systems, supporting omnichannel financing across online, in-store, in-home, call center, and door-to-door channels.
ChargeAfter generates revenue through transaction-based fees paid by merchants on each financing transaction processed, with pricing quoted on a tailored basis according to volume and business model. The company serves three primary customer cohorts: enterprise merchants (annual revenue exceeding $25M) across verticals including furniture, appliances, consumer electronics, home improvement, jewelry, mattresses, aftermarket car parts, and sports/fitness; tier-one banks and financial institutions that white-label The Lending Hub to distribute their own consumer and B2B lending products; and the lenders themselves, who gain point-of-sale distribution without bespoke integration work. To date ChargeAfter has raised approximately $61 million across multiple rounds, including an $8M Series A in 2018 and a $44M Series B in March 2022 led by The Phoenix with participation from Citi Ventures, Banco Bradesco, MUFG, Visa, and others; the company holds a granted patent on its embedded lending technology and reports deployment in the US, Canada, and Australia.
ChargeAfter firmographics
Firmographics- Name
- ChargeAfter
- Legal name
- ChargeAfter, Inc.
- Website
- https://chargeafter.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- ChargeAfter operates a multi-lender embedded lending platform connecting mid-market and enterprise merchants to 40+ lenders across the credit spectrum via a waterfall matching engine, delivering point-of-sale financing across online, in-store, in-home, and call center channels in the US, Canada, and Australia.
- Ownership category
- akta.pro rank
ChargeAfter industry classification
Industry- Product category
- Embedded Lending Platform
- NAICS
- Nondepository Credit Intermediation (5222), Activities Related to Credit Intermediation (5223), Credit Intermediation and Related Activities (522)
- SIC
- Personal Credit Institutions (6141), Loan Brokers (6163), Short-Term Business Credit Institutions (6153)
- akta.pro primary industry
- Embedded Lending & Credit (POS, Working Capital, Credit Lines) (FSAGALAD)
- akta.pro secondary industry
- Pricing, Risk-Based Offer & Limit Management (FSAGAHAE)
Keywords
Where ChargeAfter is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
ChargeAfter business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Platform Fees / Transaction-based: ChargeAfter generates revenue through transaction-based fees charged to merchants for each financing transaction processed through the platform. The fee structure varies according to business model and volume, with pricing provided on a tailored quote basis.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Custom enterprise pricing based on merchant volume and business model |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
ChargeAfter product offering
Product offeringCore offering
ChargeAfter operates an embedded lending platform that connects merchants to a network of 40+ lenders across the full credit spectrum (prime, near-prime, subprime, B2B) through a single integration. Its waterfall matching engine routes loan applications in real time at the point of sale to maximize approvals, with omnichannel coverage spanning online, in-store, in-home, and call center environments. It also provides The Lending Hub, a white-label platform enabling banks and financial institutions to create, manage, and distribute their own lending products.
Product overview
ChargeAfter is a multi-lender embedded lending platform that provides point-of-sale consumer financing across online, in-store, in-home, and call center channels. The core Embedded Lending Platform connects merchants to 40+ lenders through a waterfall matching engine, enabling approval rates up to 85% by routing customers through prime, near-prime, and subprime lenders. The platform includes The Lending Hub (white-label solution for banks to create/distribute lending products), vertical-specific financing solutions (furniture, appliances, electronics, home improvement, jewelry, mattresses, sports equipment, aftermarket car parts), and post-sale management tools. Key product modules include Waterfall Finance (real-time lender matching), POS Financing (omnichannel checkout integration), BNPL capabilities, and an Operate dashboard for merchants. The network spans USA, Canada, and Australia.
Differentiator
Problem solved
Functional benefit
Products and services
- Embedded Lending Platform Core multi-lender embedded lending platform that connects merchants with 40+ lenders across the credit spectrum through a single integration, enabling waterfall financing with real-time matching at point of sale. Designed for mid-market and enterprise merchants in furniture, appliances, electronics, home improvement, jewelry, mattresses, automotive, and fitness verticals.
- The Lending Hub White-label embedded lending hub for tier-one banks and financial institutions to create, manage, and distribute consumer and B2B lending products including installments, revolving credit, BNPL, B2C, and private label credit cards under their own brand with full control over the lending cycle.
- Operate Platform Merchant-facing back-office platform providing all-in-one dashboard for managing financing programs, post-sale activities, disputes, settlements, refunds, chargebacks, reconciliation, real-time analytics, and reporting.
- Aftermarket Car Parts Financing Vertical-specific embedded financing solution for aftermarket car parts retailers offering installment loans, BNPL, lease-to-own, and 0% APR financing through the multi-lender network.
- Appliance Financing Vertical-specific embedded financing solution for appliance retailers enabling personalized point-of-sale financing for big-ticket purchases through multi-lender waterfall matching.
- Consumer Electronics Financing Vertical-specific embedded lending solution for consumer electronics merchants enabling omnichannel financing from application through approval across online and in-store channels.
- Furniture Financing Vertical-specific point-of-sale financing solution for furniture retailers delivering personalized consumer financing choices and approval rates up to 85% through waterfall lending.
- Home Improvement Financing Vertical-specific multi-lender financing solution for home improvement contractors enabling flexible payment options for large projects with personalized lending offers.
- Jewelry & Luxury Items Financing Vertical-specific embedded financing solution for jewelers and luxury retailers offering instant, seamless financing from prime through lease-to-own products.
- Mattress Financing Vertical-specific embedded financing solution for mattress retailers delivering personalized consumer financing choices at every point of sale.
- Sports & Gym Equipment Financing
Quantifiable outcome
- 85% average approval rate
- +3 more outcomes
Companies that use ChargeAfter
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
ChargeAfter technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability2 records
Feature5 records
ChargeAfter partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Authority BrandscoreAuthority Brands selected ChargeAfter to power BuyFin, delivering frictionless consumer financing for homeowners through home services franchise network.
- Bread FinancialcoreLong-term partnership integrating Bread Pay pay-over-time financing options into ChargeAfter's embedded lending network. Johnson Health Tech is among the first merchant partners to offer Bread Pay through the platform.
- Wells FargocoreWells Fargo partnered with ChargeAfter to expand point-of-sale financing options, offering private-label credit through the embedded lending platform.
- HPcoreHP expanded financing options for consumers across all credit tiers through ChargeAfter's embedded lending network on HP.com.
Scale indicators5 records
Recent moves8 records
Expansion highlights5 records
ChargeAfter competitors and assessment
Company assessmentDirect peers
- Affirm: Affirm is a leading BNPL and point-of-sale lender offering installment financing directly to consumers and merchants. Like ChargeAfter, Affirm targets the same merchant checkout moment but does so by originating its own loans rather than orchestrating a multi-lender waterfall—making it the most visible competing embedded financing product at retail.
- Bread Financial: Bread Financial (formerly Alliance Data) is a major POS financing and private-label credit provider that serves large enterprise merchants across furniture, electronics, and home improvement. It is both a ChargeAfter partner (Bread Pay is integrated via the network) and a competitor offering direct white-label credit programs to the same merchant base.
- Klarna: Klarna is a global BNPL provider offering pay-in-4 and installment financing through direct merchant integrations. It competes with ChargeAfter at the POS for the same merchant relationships, particularly in retail and electronics, though Klarna is a direct lender rather than a multi-lender orchestrator.
- Citizens Pay: Citizens Pay, the POS financing arm of Citizens Financial Group, offers installment lending to mid-market and enterprise merchants across healthcare, automotive, and home improvement. It is a directly comparable POS financing competitor and represents the kind of bank-led offering ChargeAfter's Lending Hub competes against.
- Sunbit: Sunbit is an embedded POS financing provider focused on everyday and big-ticket purchases (auto service, dental, home services) with a single-lender underwriting model. It targets many of the same verticals as ChargeAfter (home improvement, automotive) and competes for the same enterprise merchant integrations.
- Ally Lending: Ally Lending is a POS financing provider offering installment loans for elective medical, automotive, home improvement, and recreational purchases. It is a directly comparable single-lender POS financing competitor in the verticals where ChargeAfter also operates.
Broad incumbents
- Synchrony Financial: Synchrony is the largest U.S. private-label credit card and POS financing issuer, serving retailers like Amazon, Lowe's, and Ashley Furniture. Synchrony is both a ChargeAfter investor/lender partner and a broad incumbent offering direct installment and revolving credit products that compete for the same merchant integrations.
- PayPal Pay Later: PayPal's Pay Later offering (Pay in 4, Pay Monthly) extends PayPal's checkout into installment lending at scale across millions of merchants. It is a broad incumbent BNPL competitor embedded into PayPal's existing checkout, competing with ChargeAfter for merchant financing placements.
Emerging players
- Splitit: Splitit offers installment payments on existing consumer credit cards rather than originating new loans, providing an alternative BNPL mechanism at POS. It overlaps with ChargeAfter at the merchant checkout but uses a fundamentally different credit delivery model.
- Sezzle: Sezzle is a publicly-traded BNPL provider offering pay-in-4 and longer-duration installment financing primarily to subprime and near-prime consumers. It competes with ChargeAfter's network lenders for the same merchant financing placements and customer segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ChargeAfter social profiles
Digital presenceChargeAfter compliance and trust
Trust signalCompliance4 records
ChargeAfter financial estimates
Financial estimateRevenue estimate
Valuation estimate
ChargeAfter leadership team
Management profileNumber of profiles
Profiles11 records
ChargeAfter funding detail
Funding detailFunding overview
Funding rounds5 records
Investors13 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ChargeAfter M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ChargeAfter
What does ChargeAfter do?
ChargeAfter operates an embedded lending platform that connects merchants to a network of 40+ lenders across the full credit spectrum (prime, near-prime, subprime, B2B) through a single integration. Its waterfall matching engine routes loan applications in real time at the point of sale to maximize approvals, with omnichannel coverage spanning online, in-store, in-home, and call center environments. It also provides The Lending Hub, a white-label platform enabling banks and financial institutions to create, manage, and distribute their own lending products.
Is ChargeAfter a public or private company?
ChargeAfter is a private company. It is classified as venture growth investor backed and is currently operating.
When was ChargeAfter founded?
ChargeAfter was founded in 2018. It employs 51 to 100 people.
Where is ChargeAfter based?
ChargeAfter is headquartered in New York, United States, in the North America region.
How does ChargeAfter make money?
One revenue line is on record: platform Fees / Transaction-based.
Who are ChargeAfter's main competitors?
Direct peers on record are Affirm, Bread Financial, Klarna, Citizens Pay, Sunbit and Ally Lending. Broad incumbents are Synchrony Financial and PayPal Pay Later. Emerging players are Splitit and Sezzle.
Does ChargeAfter have an API?
Yes. ChargeAfter provides an API and SDK integration kit for building custom eCommerce checkout experiences. The platform offers one-click integration to leading ecommerce platforms and custom integration to in-store POS systems. Integration is available via APIs and SDKs, with full documentation accessible upon request through a short form. The API-driven architecture enables seamless integration with banking software and systems. Developer documentation is at chargeafter.com/resource/documentation.
What industry is ChargeAfter in?
ChargeAfter's product category is Embedded Lending Platform. Its primary akta.pro industry code is FSAGALAD, Embedded Lending & Credit (POS, Working Capital, Credit Lines), with a secondary code of FSAGAHAE, Pricing, Risk-Based Offer & Limit Management. Its NAICS code is 5222 and its SIC code is 6141.