Highside Companies

What Highside Companies does

Highside Companies is a Denver-based, privately held commercial real estate investment and development firm operating across the US and Canada. The company is structured around three integrated service lines: Investment Management, Development, and Project Management, which together span the full commercial real estate lifecycle from feasibility and due diligence through construction, opening, and ongoing asset management. Its portfolio is weighted toward hospitality (60%), multifamily and condominium (26%), retail (12%), and office (2%) assets, with branded hotel operations forming the strategic core, including the Everhome Suites extended-stay brand developed in partnership with Choice Hotels International and a portfolio of Cambria Hotels properties.

Highside reports $365 million in assets under management across more than 20 projects totaling over 2,150 keys, alongside $81 million in equity and $122 million in debt raised and deployed, and 50+ development projects totaling over $1 billion in development cost. In August 2025 the firm secured a $500 million debt financing package from Apollo Global Management to scale the Everhome Suites brand toward a stated $2 billion AUM target over the next decade. The company also maintains a strategic Canadian franchise through a partnership with Westmount Park Investments covering all asset classes.

The firm targets institutional investors, family offices, real estate developers, and hospitality brand partners, distributing services through direct enterprise sales, brand partnerships with major hotel families, and capital markets transactions. The leadership team of approximately 17-20 professionals is led by CEO and Founder Justin Roberts (prior tenure at Choice Hotels, AIG Global Real Estate, and GE Capital) and President and COO Paul Congleton (formerly of Trammell Crow and Prologis, with oversight of $10 billion in AUM across 13 prior investment funds). There is no evidence in the source material of proprietary technology products, AI or ML capabilities, or recurring software revenue; the business model is a traditional CRE services and capital deployment platform.

Name

Highside Companies

Legal name

Highside Companies

Website

https://highsidecompanies.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Highside Companies is a Denver-based commercial real estate investment and development firm integrating investment management, development, and project management services, focused on hospitality (60%) and multifamily (26%) assets across the US and Canada for institutional investors and brand partners.

Ownership category

akta.pro rank

Product category

Commercial Real Estate Investment & Development

NAICS

Portfolio Management and Investment Advice (523940), Funds, Trusts, and Other Financial Vehicles (525)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate Dealers (For Their Own Account) (6532)

akta.pro primary industry

Hospitality (Hotels & Resorts) Asset Management (BPAJAMAE)

akta.pro secondary industry

Capital Raising Advisory (Debt/Equity/Private Capital) (BPAHADAG)

Keywords

• Commercial real estate investment
• Real estate development services
• Hospitality asset management
• Construction project management
• Real estate investment management

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Investment Management: Managing investment portfolios across commercial real estate with assets under management generating management fees and performance-based returns.
2. Development Services: Comprehensive development and construction management services from feasibility through project opening, including site selection, due diligence, entitlements, design, permitting, and construction representation.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Highside Companies is an integrated group of commercial real estate verticals offering three core service lines: Investment Management (disciplined capital deployment and asset management targeting risk-adjusted returns), Development (comprehensive development and construction management from feasibility and due diligence through project opening), and Project Management (oversight of investment, development, and management projects). The firm focuses on hospitality (60%) and multifamily/condominium (26%) assets, operating branded hotel portfolios including Cambria Hotels and Everhome Suites (in partnership with Choice Hotels), and manages $365M AUM across 20+ projects totaling over 2,150 keys in the US and Canada.

Product overview

Highside Companies operates as an integrated real estate investment and development platform offering three core service lines: Investment Management (handling capital deployment and asset management for investors), Development (managing projects from feasibility through completion), and Project Management (overseeing investment and construction deliverables). The company specializes in hospitality and multifamily sectors, maintaining portfolio brands including Cambria Hotels (upscale boutique properties) and Everhome Suites (extended-stay midscale brand in partnership with Choice Hotels). Combined portfolio exceeds $6 billion in market value with over 100 years of combined team experience. Asset type experience is weighted toward hospitality (60%), multifamily/condominium (26%), retail (12%), and office (2%).

Differentiator

Problem solved

Functional benefit

Products and services

• Investment Management Disciplined and targeted real estate investment management service providing exceptional investment opportunities to partners. Analyzes risk and opportunity to deploy capital for maximized risk-adjusted returns, with current portfolio of 20+ projects totaling over 2,150 keys and $365M AUM. Targeted at institutional investors and capital partners seeking commercial real estate exposure across hospitality, multifamily, retail, and office.
• Development Comprehensive development and construction management services spanning feasibility and due diligence through project opening, including site selection, due diligence, entitlements, design, permitting, and construction representation. The team has delivered 50+ projects totaling over $1B in development cost across the US and Canada.
• Project Management Project management services covering investment projects, development projects, and management projects for hospitality and multifamily assets across North America.
• Everhome Suites Extended-stay midscale hotel brand portfolio operated in partnership with Choice Hotels International. Includes completed properties in Corona CA, Nampa ID, Glendale AZ, Cheyenne WY, Fayetteville NC, Waco TX, El Paso TX, Brownsville TX, and Bastrop TX, with additional properties under construction and in development. Supported by a $500M Apollo financing facility with a stated goal of reaching $2B AUM over the next decade.
• Cambria Hotels Upscale boutique hotel brand portfolio including properties in Columbia SC (144 keys), New Haven CT (130 keys), Burbank CA (150 keys), Denver CO, Portland OR, Fort Worth TX, and Bend OR. Properties range from 130 to 178 keys and are developed in partnership with Choice Hotels' Cambria brand.

Quantifiable outcome

• Over $6 billion in combined total market value of assets executed
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Westmount Park InvestmentscoreStrategic or Co-development Partner · 15 March 2023Strategic partnership for real estate investment and development across all asset classes throughout Canada. Westmount Park Investments will lead all real estate investment and development for their extensive network in Canada, with Highside Companies providing expertise in development, investments, and asset management.
• Choice Hotels InternationalcoreStrategic or Co-development PartnerStrategic partnership for development of Everhome Suites extended-stay hotels and Cambria Hotels. Highside Companies has developed a strong relationship with Choice Hotels, including managing Choice's real estate capital program from 2017-2019.
• Hospitality Brands (Hilton, Marriott, IHG, Wyndham)coreStrategic or Co-development PartnerAsset management partnerships with leading hospitality brands for national portfolios. VP Asset Management Trisha Grisko has partnered with Hilton, Marriott, IHG, Choice, Wyndham, and Extended Stay America.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sage Hospitality Group: Denver-based, privately held owner/operator/developer of upscale and lifestyle hotels with integrated real estate investment and third-party management. Highly comparable to Highside's combination of investment, development, and asset management across branded hospitality assets.
• White Lodging Services: Privately held hotel developer, owner, and operator with Marriott, Hilton, Hyatt, and IHG affiliations. Comparable to Highside in combining capital deployment, ground-up development, and asset management of branded select-service and full-service hotels.
• Concord Hospitality Enterprises: Privately held hotel development and management company with both owned investments and third-party management contracts across Marriott, Hilton, Hyatt, and IHG brands. Directly comparable integrated investment + asset management model.
• Woodmont Lodging Group: Privately held hotel development, investment, and management firm focused on branded select-service and full-service assets. Closely parallels Highside's investment-management + development combination.
• Vision Hospitality Group: Privately held developer, owner, and operator with a strong extended-stay and dual-brand focus across Hilton, Marriott, IHG, and Hyatt. Highly relevant as a comparable operator building extended-stay product at scale similar to Highside's Everhome pipeline.
• Pyramid Global Hospitality: Hotel and resort management company with development, investment, and asset management capabilities across branded full-service, lifestyle, and resort assets. Directly comparable asset management + development model.
• Greystar Real Estate Partners: Global real estate investment, development, and management firm with significant multifamily and hospitality exposure. Comparable integrated investment + operating platform serving institutional capital.
• Peachtree Hotel Group: Privately held hotel investment, development, and management firm focused on premium-branded select-service and extended-stay assets. Closely parallels Highside's institutional capital, branded development, and asset management approach.

Broad incumbents

• Choice Hotels International: Flagship franchisor of the Everhome Suites and Cambria brands that Highside develops and asset-manages. Not a direct competitor, but the most important strategic counterparty and a broader incumbent in the extended-stay and upscale segments where Highside is concentrated.
• JLL Hotels & Hospitality: Global CRE services platform with a dedicated hotels and hospitality group covering investment sales, debt advisory, asset management, and consulting. Broader incumbent serving many of the same institutional investor clients as Highside.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/highsidecompanies
• Facebookfacebook.com/highsidecompanies

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Highside Companies