Homegrown
Homegrown is a revenue-based financing platform that provides up to $2M in non-dilutive expansion capital to multi-location brick-and-mortar businesses (F&B, retail, fitness, wellness), repaid as 1-6% of monthly sales over 2-4 years. Distribution runs through direct online underwriting plus embedded Square and Flock Safety channels.
- Company typePrivate
- Founded2023
- HeadquartersAtlanta, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Homegrown does
Homegrown Financing Inc. is a privately held Delaware corporation headquartered in Atlanta, Georgia, founded in 2023 by Michael Davis (CEO) and Tapan Patel (CTO) — with Evan Knox also listed as a co-founder — to provide revenue-based growth capital to multi-location brick-and-mortar operators. The company's flagship product, Homegrown Expansion, provides up to $2 million per deal to fund buildouts, tenant improvements, furniture/fixtures/equipment, and new-unit acquisitions, repaid as a 1-6% share of monthly revenue over a 2-4 year term with no personal guarantees, no equity dilution, and no balloon payments. A second product, Homegrown Bridge, fronts tenant improvement dollars before landlord reimbursement, settling directly against the landlord's TI allowance. Underwriting is driven by a proprietary algorithm that the company states is 'covered by patents or are patent pending,' fronted by a 60-second online pre-qualification tool at app.joinhomegrown.com and routed to expert underwriters for tailored terms.
Homegrown's target borrower is a proven multi-unit operator with $1.5M+ annual revenue, at least two existing locations, three or more years in operation, and active growth plans, spanning F&B, retail, fitness, wellness, beauty, coffee shops, neighborhood retail, and co-working. Pricing is fully publicly disclosed: 1-6% of monthly revenue, 2-4 year terms, up to $2M per deal, with an early-payment discount that allows outperformance to shorten effective duration. The company cites a 3-4 week close versus an approximately 90-day SBA/bank loan process, with monthly payments roughly one-third of a comparable working-capital offer.
Distribution is anchored by a direct online application funnel and amplified through embedded partnerships: Square refers eligible multi-location sellers under a $24 million committed pilot (announced May 2026), Flock Safety backs the $10 million Thriving Cities Fund that Homegrown manages across Atlanta, Dallas-Fort Worth, and North Carolina (with 400+ jobs reportedly created), and Groundfloor powers the SMB Growth Fund that exposes Homegrown-originated loans to accredited investors targeting 13-15% net IRR. Capital is raised through small equity and exempt-offering rounds (~$500K seed led by Overline in 2023, ~$2.8M in December 2024, and a ~$576K Form D filing in April 2026) supplemented by partner-supplied capital, while operating revenue accrues from revenue-share percentages across the deployed book.
Homegrown firmographics
Firmographics- Name
- Homegrown
- Legal name
- Homegrown Financing Inc.
- Website
- https://joinhomegrown.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Homegrown is a revenue-based financing platform that provides up to $2M in non-dilutive expansion capital to multi-location brick-and-mortar businesses (F&B, retail, fitness, wellness), repaid as 1-6% of monthly sales over 2-4 years. Distribution runs through direct online underwriting plus embedded Square and Flock Safety channels.
- Ownership category
- akta.pro rank
Homegrown industry classification
Industry- Product category
- Revenue-Based Financing
- NAICS
- New Housing For-Sale Builders (236117)
- SIC
- Finance Lessors (6172)
- akta.pro primary industry
- Custom Home Construction Financing (FSALAHAB)
- akta.pro secondary industries
- Sustainable Infrastructure & Resilient Cities Funds (FSANAJAC), Home Improvement Personal Loans (Unsecured Installment) (FSAKAAAE)
Keywords
Where Homegrown is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Homegrown business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain
Revenue model
- Revenue-share / revenue-based financing (Expansion): Operator pays a percentage of monthly sales (typically 1-6%) over a 2-4 year term until a fixed cap is reached. Used to fund buildouts, FF&E, working capital, and acquisitions for new locations. Closed in 3-4 weeks; non-dilutive, no personal guarantees, no balloon payments. Maximum exposure is the agreed-upon revenue-share cap.
- Bridge (Tenant Improvement) advance: Homegrown fronts buildout/TI costs upfront; once construction is complete, the landlord reimburses Homegrown directly from the tenant improvement allowance. Operators receive flexible payments that adjust with business performance.
- Early-payment discount economics: Operators that outperform can pay off financing early in a lump sum and save on total cost, meaning revenue-share deals can convert into shorter-duration cash inflows when businesses pay ahead of schedule.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Expansion: up to $2M in growth capital for 1-3 new locations, paid back as 1-6% of monthly sales over 2-4 years. |
| Outcome Based/ Performance | Pay-as-you-go | Bridge: TI/Buildout advance repaid when landlord reimburses the TI allowance. |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels6 records
Homegrown product offering
Product offeringCore offering
Homegrown provides revenue-share growth capital to proven multi-location brick-and-mortar operators, funding up to $2M per deal for 1-3 new locations, buildouts, tenant improvement reimbursements, furniture/fixtures/equipment, and unit acquisitions. Repayment is structured as 1-6% of monthly sales over 2-4 years with no personal guarantees, no equity dilution, and no balloon payments. The company also fronts tenant improvement capital via a Bridge product and operates the Thriving Cities Fund in partnership with Flock Safety.
Product overview
Homegrown operates as a single, revenue-based growth capital platform for multi-location brick-and-mortar businesses, built around two core financing products: Homegrown Expansion (the flagship growth-capital product providing up to $2M via 2-4 year revenue-share contracts) and Homegrown Bridge (a TI-reimbursement bridge that fronts buildout capital). The platform is fronted by a 60-second online Pre-Qualification Tool that funnels prospects into underwriting, and is complemented on the capital-supply side by the Thriving Cities Fund — a $10M revenue-share vehicle managed by Homegrown in partnership with Flock Safety that deploys Homegrown-style capital to proven multi-location operators in select cities. Distribution is extended through a Square pilot that delivers Homegrown Expansion capital to eligible Square sellers, while investor access to Homegrown-originated loans is exposed via the Groundfloor-powered SMB Growth Fund.
Differentiator
Problem solved
Functional benefit
Products and services
- Homegrown Expansion Revenue-share growth capital that provides up to $2M to fund 1-3 new locations, buildouts, or acquisitions. Repayment is structured as a 2-4 year revenue-share contract (typically 1-6% of monthly sales) with no personal guarantees, no balloon payments, and no equity dilution. Designed for proven multi-location brick-and-mortar operators doing $1.5M+ in revenue.
- Homegrown Bridge Tenant improvement (TI) bridge that fronts buildout capital before landlord reimbursement, allowing operators to open faster, preserve working capital, and avoid the cash-flow crunch of waiting on traditional landlord TI reimbursement.
- Thriving Cities Fund A $10M revenue-share investment fund, managed by Homegrown in partnership with Flock Safety, that backs proven multi-location businesses (restaurants, fitness studios, salons, coffee shops) in select U.S. cities to create jobs, foster safer communities, and accelerate local economic growth.
Quantifiable outcome
- Up to $2M per deal, terms 2-4 years, 1-6% of monthly sales.
- +6 more outcomes
Companies that use Homegrown
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Homegrown technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Homegrown partnerships and signals
Strategic signalScale indicators9 records
Recent moves8 records
Expansion highlights6 records
Homegrown competitors and assessment
Company assessmentDirect peers
- Square Capital (Block): Block's embedded SMB lending arm historically served Square sellers with working capital and is the most direct incumbent Homegrown is replacing via its Square pilot. Same embedded-distribution model and same target customer set, but Block has broader financial-product ambitions.
- Clearco: Clearco pioneered revenue-based financing for SMBs and has been expanding beyond ecommerce into brick-and-mortar. Closest direct peer in RBF structure and SMB target, with a substantially larger capital base and brand.
- Wayflyer: Revenue-based financing platform focused on ecommerce and consumer brands. Direct peer in revenue-share loan structure and SMB segment, and a likely future competitor as it expands into multi-location operators.
- Pipe: Revenue-based financing and recurring-revenue trading platform. Direct peer in monetizing future revenue streams via RBF; competes for the same conceptual SMB and growth-stage customer wallet.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Homegrown social profiles
Digital presenceHomegrown financial estimates
Financial estimateRevenue estimate
Valuation estimate
Homegrown leadership team
Management profileNumber of profiles
Profiles8 records
Homegrown subsidiaries and ownership
Company hierarchySubsidiaries2 records
Homegrown funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Homegrown M&A and investment
M&A and investmentM&A
Investments5 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Homegrown
What does Homegrown do?
Homegrown provides revenue-share growth capital to proven multi-location brick-and-mortar operators, funding up to $2M per deal for 1-3 new locations, buildouts, tenant improvement reimbursements, furniture/fixtures/equipment, and unit acquisitions. Repayment is structured as 1-6% of monthly sales over 2-4 years with no personal guarantees, no equity dilution, and no balloon payments. The company also fronts tenant improvement capital via a Bridge product and operates the Thriving Cities Fund in partnership with Flock Safety.
Is Homegrown a public or private company?
Homegrown is a private company. It is classified as venture growth investor backed and is currently operating.
When was Homegrown founded?
Homegrown was founded in 2023. It employs 11 to 50 people.
Where is Homegrown based?
Homegrown is headquartered in Atlanta, United States, in the North America region.
How does Homegrown make money?
Three revenue lines are on record. Revenue-share / revenue-based financing (Expansion) is the primary driver. The others are bridge (Tenant Improvement) advance and early-payment discount economics.
Who are Homegrown's main competitors?
Direct peers on record are Square Capital (Block), Clearco, Wayflyer and Pipe.
Does Homegrown have an API?
No public API is recorded for Homegrown.
What industry is Homegrown in?
Homegrown's product category is Revenue-Based Financing. Its primary akta.pro industry code is FSALAHAB, Custom Home Construction Financing, with a secondary code of FSANAJAC, Sustainable Infrastructure & Resilient Cities Funds. Its NAICS code is 236117 and its SIC code is 6172.