Upstash
- Company typePrivate
- Founded2021
- HeadquartersSan Jose, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Upstash firmographics
Firmographics- Name
- Upstash
- Legal name
- Upstash, Inc.
- Website
- https://upstash.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Upstash industry classification
Industry- Product category
- Serverless Data Platform
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- API-First Backend Platforms (BaaS/mBaaS & Serverless Backends) (HDAEAKAH)
- akta.pro secondary industries
- Managed Application Platforms (App PaaS & Runtime Services) (HDABAAAD), Cloud-Native Application Development (Containers/Kubernetes/Serverless) (BPAEAFAE), Edge Compute Platforms (Serverless Edge, Edge Functions) (HDABAGAB)
Keywords
Where Upstash is headquartered
LocationHeadquarters
- HQ city
- San Jose
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Upstash business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Infrastructure, Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- Redis Database - Usage-Based: Pay-per-request pricing where customers pay $0.20 per 100K commands, with additional charges for storage ($0.25/GB beyond 1GB free) and bandwidth ($0.03/GB beyond 200GB free). Customers only pay for what they use with no fixed costs.
- Redis Database - Fixed Plans: Monthly subscription plans with flat pricing: Fixed 250MB ($10/month), Fixed 1GB ($20/month), Fixed 5GB ($100/month), Fixed 10GB ($200/month), Fixed 50GB ($400/month), Fixed 100GB ($800/month), Fixed 500GB ($1,500/month). No per-command billing on fixed plans.
- Free Tier: Free tier offering 256MB data, 500K commands/month, and 10GB bandwidth. Used for prototypes and developer onboarding with no credit card required.
- Prod Pack Add-on: $200/month per database add-on for production features including uptime SLA, multi-zone HA, SOC 2 Type 2 report, encryption at rest, and advanced monitoring (Prometheus, Grafana, Datadog).
- Enterprise Subscription: Custom pricing for unlimited databases, HIPAA compliance, VPC peering, SAML SSO, dedicated support, and technical account management. Contact sales for quotes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free - $0/month for prototypes and hobby projects |
| Usage-based | Pay-as-you-go | Pay as You Go - $0.20 per 100K commands, flexible for variable traffic |
| Subscription | Monthly | Fixed 250MB - $10/month flat rate |
| Subscription | Monthly | Fixed 1GB - $20/month flat rate |
| Subscription | Monthly | Fixed 5GB - $100/month flat rate |
| Subscription | Monthly | Fixed 10GB - $200/month flat rate |
| Subscription | Monthly | Fixed 50GB - $400/month flat rate |
| Subscription | Monthly | Fixed 100GB - $800/month flat rate |
| Subscription | Monthly | Fixed 500GB - $1,500/month flat rate |
| Subscription | Multi-year contract | Enterprise - Custom pricing for advanced needs |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Upstash product offering
Product offeringCore offering
Upstash develops a serverless data platform providing Redis-compatible key-value storage, vector database, message queuing, workflow orchestration, full-text search, real-time messaging, and containerized execution as managed cloud services. Products are accessed via HTTP/REST APIs and are priced on a per-request consumption basis, optimized specifically for serverless functions and edge runtimes such as Cloudflare Workers, Vercel Edge, and Fastly Compute.
Product overview
Upstash is a serverless data platform offering multiple interconnected data services. The core products include Upstash Redis (serverless key-value database), Upstash Vector (vector database for AI embeddings), QStash (serverless message queue and workflow orchestration), and Upstash Workflow (multi-step workflow orchestration). Additional services include Upstash Redis Search (full-text search), Upstash Box (containerized execution), Upstash Realtime (real-time data), and Context7 (AI documentation context). All products share a common serverless architecture with per-request pricing, REST API access, and edge-compatibility, allowing developers to use them independently or combine them for comprehensive data solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- Upstash Redis
Quantifiable outcome
- 99.99% uptime (weekly average)
- +4 more outcomes
Companies that use Upstash
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles3 records
Upstash technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability4 records
Feature8 records
Upstash partnerships and signals
Strategic signalScale indicators8 records
Recent moves6 records
Expansion highlights6 records
Upstash competitors and assessment
Company assessmentDirect peers
- Redis (Redis Cloud / Redis Ltd.): Redis Ltd. operates Redis Cloud, the canonical managed Redis service and the reference open-source Redis project. It is Upstash's closest direct competitor, offering managed Redis with global replication across AWS, GCP, and Azure.
- Cloudflare: Cloudflare offers Workers KV, Durable Objects, and D1—edge-native data primitives that compete directly with Upstash's HTTP-first Redis, Vector, and Workflow products for developers building on Cloudflare Workers.
- Vercel: Vercel KV (powered by Upstash historically) and Vercel Postgres target the same serverless data layer for Next.js and Vercel Edge deployments, making Vercel both a partner distribution channel and a direct competitor.
- Momento: Momento is a serverless caching and message queue service with usage-based pricing and a focus on serverless and edge workloads. It overlaps directly with Upstash Redis and QStash for caching and async messaging.
- Neon: Neon is a serverless Postgres platform with branching and scale-to-zero, targeting the same developer-led, consumption-priced data infrastructure market that Upstash addresses for Redis, Vector, and Workflow.
- PlanetScale: PlanetScale offers serverless MySQL with branching and sharding; while focused on relational rather than key-value, it competes for the same serverless-first developer data platform buyer as Upstash.
Broad incumbents
- Amazon Web Services (ElastiCache / MemoryDB): AWS ElastiCache and MemoryDB for Redis are the incumbent managed Redis offerings with native VPC, IAM, and CloudWatch integration. They bundle with existing AWS enterprise spend, creating a structural competitor for Upstash.
- Aiven: Aiven provides managed open-source data services (Redis, PostgreSQL, Kafka, etc.) across multiple clouds. It competes with Upstash for multi-cloud managed Redis workloads at mid-market and enterprise customers.
Emerging players
- Dragonfly Cloud: DragonflyDB is a Redis-compatible in-memory store with higher throughput per node, offered as a managed cloud service. It is an emerging alternative to Upstash for latency-sensitive caching workloads.
- Turso (libSQL / ChiselStrike): Turso provides distributed SQLite (libSQL) at the edge with per-request pricing, targeting a similar developer persona as Upstash for globally distributed, low-latency data needs in serverless stacks.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Upstash social profiles
Digital presenceUpstash compliance and trust
Trust signalCompliance4 records
Upstash financial estimates
Financial estimateRevenue estimate
Valuation estimate
Upstash leadership team
Management profileNumber of profiles
Profiles2 records
Upstash funding detail
Funding detailFunding overview
Funding rounds2 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Upstash M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Upstash
What does Upstash do?
Upstash develops a serverless data platform providing Redis-compatible key-value storage, vector database, message queuing, workflow orchestration, full-text search, real-time messaging, and containerized execution as managed cloud services. Products are accessed via HTTP/REST APIs and are priced on a per-request consumption basis, optimized specifically for serverless functions and edge runtimes such as Cloudflare Workers, Vercel Edge, and Fastly Compute.
Is Upstash a public or private company?
Upstash is a private company. It is classified as venture growth investor backed and is currently operating.
When was Upstash founded?
Upstash was founded in 2021. It employs 11 to 50 people.
Where is Upstash based?
Upstash is headquartered in San Jose, United States, in the North America region.
How does Upstash make money?
Five revenue lines are on record. Redis Database - Usage-Based is the primary driver. The others are redis Database - Fixed Plans, free Tier, prod Pack Add-on and enterprise Subscription.
Who are Upstash's main competitors?
Direct peers on record are Redis (Redis Cloud / Redis Ltd.), Cloudflare, Vercel, Momento, Neon and PlanetScale. Broad incumbents are Amazon Web Services (ElastiCache / MemoryDB) and Aiven. Emerging players are Dragonfly Cloud and Turso (libSQL / ChiselStrike).
Does Upstash have an API?
Yes. Upstash provides REST APIs for Redis, Vector, QStash, and Search products. The REST API enables access to Upstash database using REST over HTTP. Authentication uses Bearer token in Authorization header or _token URL parameter. Supports pipelining for batch commands, transactions for atomic execution, and Server-Sent Events for SUBSCRIBE/PUBLISH and MONITOR commands. Provides JSON and RESP2 response formats, with optional Base64 encoding. Developer documentation is at upstash.com/docs.
What industry is Upstash in?
Upstash's product category is Serverless Data Platform. Its primary akta.pro industry code is HDAEAKAH, API-First Backend Platforms (BaaS/mBaaS & Serverless Backends), with a secondary code of HDABAAAD, Managed Application Platforms (App PaaS & Runtime Services). Its NAICS code is 518 and its SIC code is 7372.