Advocate
- Company typePrivate
- Founded2022
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
Advocate firmographics
Firmographics- Name
- Advocate
- Legal name
- Benefits Advocate Corp.
- Website
- https://joinadvocate.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Advocate industry classification
Industry- Product category
- Disability Benefits Assistance Services
- NAICS
- Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412), Other Individual and Family Services (624190)
- SIC
- Services-Legal Services (8111), Services-Social Services (8300)
- akta.pro primary industry
- Disability Benefits Administration (BPAIAKAC)
- akta.pro secondary industries
- Legal Aid & Client Advocacy Services (BPAGAEAM), Financial Assistance & Benefits Navigation Services (BPAGAEAK)
Keywords
Where Advocate is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Advocate business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Contingency Fees: Contingency-based fee model where customers pay nothing upfront. The fee is capped at $9,200 as set by federal regulation. If the company does not help win benefits, the customer owes nothing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Outcome Based/ Performance | Multi-year contract | Contingency-based service with fee cap of $9,200 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Advocate product offering
Product offeringCore offering
Advocate operates an AI-powered platform paired with licensed clinical support that assists Americans in applying for and appealing federal Social Security disability benefits. The offering spans SSDI and SSI initial applications, reconsideration, appeals, and representation at ALJ hearings, with automated medical records collection and contingency-based pricing capped at $9,200.
Product overview
Advocate is a technology platform that simplifies access to government disability benefits (SSDI and SSI) for Americans. The platform combines an AI-powered eligibility assessment tool with licensed clinical support and experienced disability specialists. The core service includes SSDI and SSI application assistance, supplemented by services for existing claims at various stages: Initial Application, Appeals, ALJ Hearing Representation, and Reconsideration. The platform also offers medical records collection and case building powered by AI innovation.
Differentiator
Problem solved
Functional benefit
Products and services
- SSDI Application Assistance Assistance with Social Security Disability Insurance (SSDI) application filing for Americans with disabilities who are too sick to work. Includes eligibility check, medical records collection, application preparation, and follow-through with the Social Security Administration. Target customers: individuals with sufficient work history whose disability prevents them from working.
- SSI Application Assistance Assistance with Supplemental Security Income (SSI) application filing for individuals with limited income and resources who meet disability criteria. Includes eligibility assessment, medical records collection, and application preparation with the SSA. Target customers: low-income individuals with disabilities.
- Initial Application Service Assistance with the initial SSDI/SSI application filing through the Social Security Administration. Provides eligibility assessment, medical records collection, and application preparation for first-time filers. Target customers: individuals who have not yet filed for disability benefits.
- Appeals Service Representation and support for applicants who have been denied disability benefits and need to appeal their decision. Target customers: claimants with prior denials seeking to navigate the multi-stage appeals process within 60-day deadlines.
- ALJ Hearing Representation Administrative Law Judge (ALJ) hearing preparation and in-person representation for applicants appealing denied disability claims. Target customers: claimants who have proceeded to ALJ hearings, often after multiple prior denials.
- Reconsideration Service Assistance with the reconsideration stage of appeal following an initial application denial. Target customers: claimants whose initial SSDI/SSI application was denied and who are pursuing the first level of appeal.
Quantifiable outcome
- Applicants with representation are up to 3x more likely to be approved according to Government Accountability Office findings
- +1 more outcomes
Companies that use Advocate
Customer profileNamed customers8 records
Segments2 records
Ideal customer profiles1 record
Advocate technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature3 records
Advocate partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Advocate competitors and assessment
Company assessmentDirect peers
- Atticus: Technology-enabled disability benefits representation firm helping claimants with SSDI/SSI applications and appeals. Closest direct peer in mission, AI-led intake, and contingency fee model.
- Allsup: Long-standing national SSDI/SSI representation and benefits-management firm. Comparable customer base and service offering, but operates on a traditional model rather than AI-led self-serve.
- Binder & Binder (Disability Group): Established SSDI/SSI advocacy and representation firm that has historically been one of the largest disability representative organizations nationally. Direct competitor for claimant representation.
- Disability Advocates Group: Regional SSDI/SSI advocacy firm offering application and appeals support. Direct peer at smaller scale, similar contingency fee economics.
Broad incumbents
- HealthAdvocate: Broader healthcare advocacy and benefits-navigation provider serving employees and health plan members. Overlaps in 'helping patients access benefits' but is far broader and B2B-anchored.
- LegalZoom: Mass-market legal services platform. Shares the PLG, technology-enabled access-to-justice positioning but serves a much broader legal use-case set, not specifically disability.
Others
- Patient Advocate Foundation: Nonprofit providing case management and benefits navigation to patients with chronic/debilitating illnesses. Adjacent mission and population, but operates as a grant-funded nonprofit rather than a contingency fee business.
- CaseGlide: Case-management software built specifically for Social Security disability law firms. Functions as an upstream technology supplier/provider to Advocate's traditional competitors rather than a direct claimant-facing peer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Advocate social profiles
Digital presenceAdvocate compliance and trust
Trust signalCompliance1 record
Advocate financial estimates
Financial estimateRevenue estimate
Valuation estimate
Advocate leadership team
Management profileNumber of profiles
Advocate funding detail
Funding detailFunding overview
Funding rounds1 record
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Advocate M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Advocate
What does Advocate do?
Advocate operates an AI-powered platform paired with licensed clinical support that assists Americans in applying for and appealing federal Social Security disability benefits. The offering spans SSDI and SSI initial applications, reconsideration, appeals, and representation at ALJ hearings, with automated medical records collection and contingency-based pricing capped at $9,200.
Is Advocate a public or private company?
Advocate is a private company. It is classified as venture growth investor backed and is currently operating.
When was Advocate founded?
Advocate was founded in 2022. It employs 1 to 10 people.
Where is Advocate based?
Advocate is headquartered in New York, United States, in the North America region.
How does Advocate make money?
One revenue line is on record: contingency Fees.
Who are Advocate's main competitors?
Direct peers on record are Atticus, Allsup, Binder & Binder (Disability Group) and Disability Advocates Group. Broad incumbents are HealthAdvocate and LegalZoom. Others are Patient Advocate Foundation and CaseGlide.
Does Advocate have an API?
No public API is recorded for Advocate.
What industry is Advocate in?
Advocate's product category is Disability Benefits Assistance Services. Its primary akta.pro industry code is BPAIAKAC, Disability Benefits Administration, with a secondary code of BPAGAEAM, Legal Aid & Client Advocacy Services. Its NAICS code is 624120 and its SIC code is 8111.