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KKW Beauty

Full company profile

uuid0000klw

Namestring
KKW Beauty
Legal namestring
SKKN BY KIM
Websiteurl
kkwbeauty.com
Company typeenum
Private
Founded yearint
2023
Operating statusenum
Closed
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersWoodland Hills, United States
HQ citystring
Woodland Hills
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
celebrity beauty brand, color cosmetics, makeup products, skincare regimen, lip kits
Industry1 code
1Clean/Organic/Natural Makeup (Positioning-based Color Cosmetics)
CodeCRABACAJPrimaryYes
NAICS code2 codes
  • Cosmetics, Beauty Supplies, and Perfume Retailers45612
  • Cosmetics, Beauty Supplies, and Perfume Retailers456120
SIC code1 code
  • Perfumes, Cosmetics & Other Toilet Preparations2844
Product category
Color Cosmetics
Social media profiles5 records
Cost components4 values
Marketing or Sales, Supply Chain, Operations, Personnel
GTM typeB2C
B2C
Offering typeHardware or Manufacturing
Hardware or Manufacturing
Core offering1 text field

KKW Beauty is Kim Kardashian's color cosmetics brand, selling its own line of makeup products (lip kits, eyeshadows, complexion items, and related beauty goods) directly to consumers. The brand portfolio also includes SKKN BY KIM, a nine-product luxury skincare regimen. Following Coty's $200 million majority investment in June 2020, products are produced, packaged, and distributed with Coty's manufacturing and retail infrastructure.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

KKW Beauty operates as a multi-brand beauty and lifestyle portfolio under Kim Kardashian. The available source data indicates SKKN BY KIM, a luxury skincare sub-brand offering a curated nine-product skincare regimen, as the primary documented product offering. SKKN BY KIM was the skincare division of Kim Kardashian's brand ecosystem, distinct from the KKW Beauty fragrance and makeup line. The brand is now closing operations as of June 29th, 2025.

Product and service2 records
1KKW Beauty Color Cosmetics Line
CategoryColor Cosmetics
Description

Kim Kardashian's original celebrity color cosmetics brand selling lip kits, eyeshadow palettes, complexion products, and other makeup items directly to consumers via kkwbeauty.com and Coty-powered retail and digital channels.

2SKKN BY KIM Nine-Product Skincare Regimen
CategorySkincare
Description

Luxury skincare sub-brand offering a curated nine-product regimen-based skincare line targeting consumers seeking a prestige, founder-led skincare routine. The brand announced it will wind down operations and officially close on June 29, 2025.

Partnership1 partner
1Nike
Strategic tierCoreTypeGTM or Marketing Partner
Description

Skims, the shapewear and clothing company founded by Kim Kardashian, formed a partnership with Nike. This partnership represents a significant brand collaboration expanding Skims from its core shapewear business into broader athletic clothing categories. The partnership was announced following Skims' capital raise that valued the company at $5 billion.

Recent move4 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight3 records

Each record includes

Type, Description

Market position
Competitive moat3 records

Each record includes

Type, Details

Key highlights4 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds1 record

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors1 record

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

KKW Beauty

Color Cosmeticskkwbeauty.com

KKW Beauty firmographics

Firmographics
Name
KKW Beauty
Legal name
SKKN BY KIM
Website
https://kkwbeauty.com
Company type
Private
Founded year
2023
Operating status
Closed
Headcount range
11–50 employees
Ownership category
akta.pro rank

KKW Beauty industry classification

Industry
Product category
Color Cosmetics
NAICS
Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
SIC
Perfumes, Cosmetics & Other Toilet Preparations (2844)
akta.pro primary industry
Clean/Organic/Natural Makeup (Positioning-based Color Cosmetics) (CRABACAJ)

Keywords

  • Celebrity beauty brand
  • Color cosmetics
  • Makeup products
  • Skincare regimen
  • Lip kits

Where KKW Beauty is headquartered

Location

Headquarters

HQ city
Woodland Hills
HQ country
United States
HQ region
North America

Markets served

KKW Beauty business model

Business model
GTM type
B2C
Offering type
Hardware or Manufacturing
Cost components
Marketing or Sales, Supply Chain, Operations, Personnel

KKW Beauty product offering

Product offering

Core offering

KKW Beauty is Kim Kardashian's color cosmetics brand, selling its own line of makeup products (lip kits, eyeshadows, complexion items, and related beauty goods) directly to consumers. The brand portfolio also includes SKKN BY KIM, a nine-product luxury skincare regimen. Following Coty's $200 million majority investment in June 2020, products are produced, packaged, and distributed with Coty's manufacturing and retail infrastructure.

Product overview

KKW Beauty operates as a multi-brand beauty and lifestyle portfolio under Kim Kardashian. The available source data indicates SKKN BY KIM, a luxury skincare sub-brand offering a curated nine-product skincare regimen, as the primary documented product offering. SKKN BY KIM was the skincare division of Kim Kardashian's brand ecosystem, distinct from the KKW Beauty fragrance and makeup line. The brand is now closing operations as of June 29th, 2025.

Differentiator

Problem solved

Functional benefit

Products and services

  • KKW Beauty Color Cosmetics Line Kim Kardashian's original celebrity color cosmetics brand selling lip kits, eyeshadow palettes, complexion products, and other makeup items directly to consumers via kkwbeauty.com and Coty-powered retail and digital channels.
  • SKKN BY KIM Nine-Product Skincare Regimen Luxury skincare sub-brand offering a curated nine-product regimen-based skincare line targeting consumers seeking a prestige, founder-led skincare routine. The brand announced it will wind down operations and officially close on June 29, 2025.

Companies that use KKW Beauty

Customer profile

Ideal customer profiles1 record

KKW Beauty technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

KKW Beauty partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • NikecoreGTM or Marketing PartnerSkims, the shapewear and clothing company founded by Kim Kardashian, formed a partnership with Nike. This partnership represents a significant brand collaboration expanding Skims from its core shapewear business into broader athletic clothing categories. The partnership was announced following Skims' capital raise that valued the company at $5 billion.

Recent moves4 records

Expansion highlights3 records

KKW Beauty competitors and assessment

Company assessment

Market position

Competitive moat3 records

Key highlights4 records

Customer concentration

KKW Beauty social profiles

Digital presence

KKW Beauty financial estimates

Financial estimate

Revenue estimate

Valuation estimate

KKW Beauty leadership team

Management profile

Number of profiles

Profiles1 record

KKW Beauty funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

KKW Beauty M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KKW Beauty

What does KKW Beauty do?

KKW Beauty is Kim Kardashian's color cosmetics brand, selling its own line of makeup products (lip kits, eyeshadows, complexion items, and related beauty goods) directly to consumers. The brand portfolio also includes SKKN BY KIM, a nine-product luxury skincare regimen. Following Coty's $200 million majority investment in June 2020, products are produced, packaged, and distributed with Coty's manufacturing and retail infrastructure.

Is KKW Beauty a public or private company?

KKW Beauty is a private company. It is classified as corporate owned and is currently closed.

When was KKW Beauty founded?

KKW Beauty was founded in 2023. It employs 11 to 50 people.

Where is KKW Beauty based?

KKW Beauty is headquartered in Woodland Hills, United States, in the North America region.

Does KKW Beauty have an API?

No public API is recorded for KKW Beauty.

What industry is KKW Beauty in?

KKW Beauty's product category is Color Cosmetics. Its primary akta.pro industry code is CRABACAJ, Clean/Organic/Natural Makeup (Positioning-based Color Cosmetics). Its NAICS code is 45612 and its SIC code is 2844.

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Contact sales
Live signals
BrandvmKim Kardashian's Marketing and Corporate Success: The Branding of a Business MogulKim Kardashian's corporate ventures span Dash, ShoeDazzle, Selfish, KKW Beauty, SKIMS, and SKYY Partners, with ShoeDazzle reaching $100 million and KKW Beauty partially acquired by Coty. Her strategy blends personal branding with product launches, and she now invests in private equity.BenzingaKim Kardashian Becomes An Angel Investor — What Kind Of Startups Are On Her Radar?Kim Kardashian has built a diversified business empire including SKIMS (valued at $4 billion) and previously sold KKW Beauty for $200 million in 2021, establishing herself as a significant entrepreneur beyond her reality TV fame. She has now partnered with Jay Sammons, a former Carlyle private equity executive, to launch SKKY Partners, a venture capital firm targeting a $1 billion raise to invest in fashion, beauty, media, and food and beverage companies. The article promotes equity crowdfunding as an accessible investment model, positioning Kardashian's venture activities alongside broader startup investment opportunities.BenzingaHow The Kardashian Clan Keeps Making Billionaires - Amazon.com (NASDAQ:AMZN), Coty (NYSE:COTY)The Kardashian-Jenner family has accumulated significant wealth through various business ventures, with Kim Kardashian's companies SKIMS and KKW Beauty performing well while Kylie Jenner's Kylie Cosmetics, owned by Coty Inc., drove her to billionaire status. The article explores the family's substantial real estate portfolio, highlighting properties like Kim Kardashian's $70.4 million Malibu purchase and Kylie Jenner's Holmby Hills estate valued over $36.5 million. The piece concludes by suggesting real estate investment trusts and platforms like Arrived Homes (backed by Jeff Bezos) as accessible alternatives for retail investors seeking to emulate billionaire wealth-building strategies.Business InsiderHow Princess Anna of Bavaria, a German political journalist with a powerful royal social network, became CEO and celebrity wrangler for the Kardashian-Jenner beauty brandsPrincess Anna of Bavaria was named CEO of Kylie Cosmetics and KKW Beauty in January, joining Coty as chief corporate affairs officer. Her compensation totaled $3.6 million last year, and Coty's stock tripled since CEO Sue Y. Nabi took over in August 2020.Vulture2020 Was the Year of the Celebrity CandleThe article identifies 2020 as the year of the celebrity candle, noting a shift from celebrity fragrances to scented home goods driven by pandemic-related indoor trends. It highlights specific market examples including releases from Boy Smells, KKW Fragrance, and Taylor Swift's merchandise line, noting that limited drops often sell out quickly or command high resale prices.Business InsiderKim Kardashian wore a bikini and sat inside a giant birthday cake to announce her latest makeup collectionKim Kardashian's KKW Beauty announced the Opalescent Collection launching October 21 at 10:46 a.m., her birth time. The line includes a $45 eye-shadow palette, $22 lipsticks, and $12 lip liners, with bundles up to $250.Business InsiderDid Kim Kardashian just become a billionaire? It's complicated.Coty's $200 million investment in KKW Beauty raised its valuation to $1 billion, but Forbes estimates Kim Kardashian West's net worth at $900 million. The valuation is based on Coty's investment price, not actual revenue, and Forbes typically discounts such assets by at least 10%.Business InsiderKanye West claimed Kim Kardashian is officially a billionaire in a bizarre vegetable tribute postKanye West tweeted that his wife Kim Kardashian has officially become a billionaire, posting a photo of vegetables. Forbes reported Kardashian West sold a stake in KKW Beauty to Coty for $200 million, leaving her with a 72% stake and an estimated net worth of $900 million.BenzingaMid-Afternoon Market Update: Dow Jumps 475 Points; Intercept Pharmaceuticals Shares Slide - Coty (NYSE:COThe Dow Jones Industrial Average rose 1.9% to close at 25,490 on Monday as global equity markets generally gained ground amid ongoing coronavirus statistics. Coty Inc. agreed to acquire a 20% stake in KKW Beauty for $200 million, valuing the brand at $1 billion, while Intercept Pharmaceuticals shares fell 40% after the FDA rejected its drug application for NASH.PopsugarSave on Beauty Products This Weekend With These Awesome Labor Day SalesThe article promotes Labor Day weekend discounts on various beauty products from brands such as Ahava, KKW Beauty, and DHC. It suggests that consumers can restock cosmetic and skincare items at steep prices during this limited-time sales event. The piece serves as a curated list of deals rather than reporting on specific corporate actions or financial results.