Clarus
Clarus is a Fort Worth, Texas-based manufacturer of premium glass whiteboards and architectural glass products serving healthcare, workplace, and higher-education customers across the US through direct sales, authorized reps, and the Material Bank marketplace.
- Company typePrivate
- Founded2009
- HeadquartersFort Worth, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Clarus does
Clarus is a Fort Worth, Texas-based manufacturer of premium architectural glass products, primarily glass dry-erase whiteboards and writing surfaces. Founded in 2009 and operating with 101–250 employees, the company positions itself as the largest manufacturer of glassboards and interior glass products in the US market. Its proprietary technology platform centers on tempered safety glass manufacturing with direct-to-glass printing (ColorDrop), a signature edge finish (Opti-Clear), and a patented mounting hardware system (TruMount), with a product surface spanning wall-mounted and mobile glassboards (Float, Depth, Flip, Glide, Lynk, Atmus, be!, Flex, View), glass partitions (Divide, Adapt, Wall2Wall), healthcare-focused communication boards (Healthboard, Atmus Wall Desk), and a recently launched glass chair mat (Clarus Glass Mat).
The company sells primarily through a quote-based direct sales model supplemented by an authorized rep locator network, the Material Bank B2B building-materials marketplace, the Mindful Materials transparency portal, and a permanent showroom at The Merchandise Mart for the NeoCon commercial-interiors trade show. It serves three primary verticals — Healthcare (Cleveland Clinic, Kaiser Permanente, VA, Parkland), Workplace/Corporate (Google, Apple, Amazon, IBM, McKinsey, Lockheed Martin, Nvidia), and Higher Education (Vanderbilt, Stanford, MIT, Cornell, Georgetown, Penn) — with Government (VA) as a secondary vertical. Pricing is configuration-based rather than published and is driven by size, color selection (175+ standard plus custom via Colors By Clarus), mounting hardware, and ColorDrop customization; the company offers a 20-year warranty on most glass components versus a roughly 4–5 year melamine whiteboard replacement cycle. Capital structure includes a $61.9 million exempt securities offering filed in January 2023 by Clarus Super Holdco, LLC, a Delaware-incorporated holding entity based in Fort Worth, though Clarus Glassboards should not be confused with Clarus Corporation (NASDAQ:CLAR), an unrelated outdoor/adventure company.
Clarus firmographics
Firmographics- Name
- Clarus
- Legal name
- Clarus Glassboards
- Website
- https://clarus.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Clarus is a Fort Worth, Texas-based manufacturer of premium glass whiteboards and architectural glass products serving healthcare, workplace, and higher-education customers across the US through direct sales, authorized reps, and the Material Bank marketplace.
- Ownership category
- akta.pro rank
Where Clarus is headquartered
LocationHeadquarters
- HQ city
- Fort Worth
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Clarus business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Glass Whiteboard and Architectural Glass Product Sales: One-time sale of manufactured glass dry-erase boards, projection boards, mobile boards, partitions, chair mats, and architectural glass products. Pricing is quote-based on size, color, mounting hardware, and custom ColorDrop printing. Primary revenue engine.
- Customization and ColorDrop Printing Services: Premium customization service that applies direct-to-glass printing of custom colors, logos, and imagery onto nearly any Clarus product. Sold alongside base product orders as an upsell.
- Exempt Securities Offering (Holding-Company Capital Raise): Clarus Super Holdco, LLC (Delaware-incorporated parent holding company for the Clarus Glassboards business in Fort Worth, TX) filed an SEC Form D notice in January 2023 for an exempt securities offering of approximately $61.9 million involving multiple officers/entities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | — | Quote-based custom configuration for standard and customized glassboards |
| Other | — | Quick Ship expedited program |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels8 records
Clarus product offering
Product offeringCore offering
Clarus manufactures and sells premium tempered glass writing-surface products — wall-mounted and mobile glass dry-erase boards, glass partitions, projection surfaces, glass chair mats, and architectural glass — primarily through quote-based custom orders for healthcare, workplace, higher education, and government customers. Products are made in Fort Worth, Texas and are highly customizable via the proprietary ColorDrop direct-to-glass printing system, 175+ Colors By Clarus palette, and a range of mounting and finish options.
Product overview
Clarus (Clarus Glassboards / Clarus Corporation, NASDAQ:CLAR) is a single-platform manufacturer of premium architectural glass products centered on its proprietary tempered glass writing-surface technology, made in Fort Worth, TX. The platform pairs a core product family of wall-mounted and mobile glass dry-erase whiteboards — Float (including Float Extend and Float Transition), Depth, Flip, Glide (and Glide TV), Lynk, Atmus Wall Desk and Atmus Mobile Desk, the be! family (Wall, Mobile, Shield, Clear), go! Mobile (including go! Mobile Acoustic), Flex Wall and Flex Mobile, View (combined whiteboard/projector), Divide, Adapt, Wall2Wall, and Tops — with supporting verticals such as Healthboard for healthcare and Clarus Glass Mat for chair protection. Customization and integration services layer on top: Colors By Clarus (175+ standard and custom colors), ColorDrop direct-to-glass printing, Clarus Opti-Clear edgework, and the TruMount hardware platform, plus accessories. Distribution and specification are supported through third-party platforms Material Bank and the Mindful Materials transparency portal.
Differentiator
Problem solved
Functional benefit
Brands
- Atmus™: Mobile and wall-mounted glass desks with dual flip-up desks for collaboration, presentations, and solo work. Atmus Wall Desk won the Nightingale Innovation Award at HCD 2025.
- Float™
- Glide™
- Lynk™
- TruMount™
- ColorDrop™
- Colors By Clarus™
- Flex™
- go! Mobile™
- View™
- Flip™
- Healthboard
- Clarus Glass Mat
- be!
Products and services
- Float™
Quantifiable outcome
- Glass 5X stronger than traditional glass and scratch-resistant
- +5 more outcomes
Companies that use Clarus
Customer profileNamed customers22 records
Segments4 records
Ideal customer profiles4 records
Clarus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature7 records
Clarus partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and supporting.
- Material BankcoreClarus is listed as a manufacturer on Material Bank, the B2B building-materials marketplace where architects and designers can search, sample, and specify Clarus glassboards alongside other vendors. Material Bank provides a sampling-and-specification funnel for A&D customers.
- Mindful MaterialssupportingClarus is listed on the Mindful Materials sustainability portal, allowing A&D specifiers to filter Clarus products under mindful-materials criteria. The portal acts as a sustainability-marketing channel and supports Clarus' 'Clarus is Green' positioning, alongside its Declare label and SCS certifications.
- The Merchandise Mart (NeoCon host)supportingClarus maintains a permanent showroom (Suite 10-102) at The Merchandise Mart in Chicago, the venue for NeoCon, the commercial-interiors trade show where Clarus has won multiple product awards and launches new products annually.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Clarus competitors and assessment
Company assessmentBroad incumbents
- Steelcase: Steelcase is a global office furniture and workspace solutions incumbent whose portfolio overlaps with Clarus's workplace vertical (premium collaborative furniture including writable surfaces). Comparable workplace customer base but at vastly broader scale and product breadth.
- Herman Miller (MillerKnoll): Herman Miller / MillerKnoll is a premium office furniture incumbent serving many of the same Fortune 500 and higher-ed customers as Clarus. Comparable enterprise workplace channel but broader portfolio without a glassboard specialization.
Direct peers
- Best-Rite (MooreCo): MooreCo's Best-Rite brand is a long-established direct competitor in glass and porcelain whiteboards, dry-erase boards, and visual communication products serving education, healthcare, and corporate offices. Closely comparable product category, target verticals, and specification-driven GTM.
- Magnatag Visible Systems: Magnatag specializes in customizable visual planning and communication boards (including glass/magnetic whiteboards) for hospitals, government, and enterprise. Directly comparable in customization-first value proposition and vertical customer base.
- OptiMA: OptiMA manufactures glass whiteboards and custom visual communication products with a focus on customization and on-site measurement. Closely comparable in glass-whiteboard customization and direct/quote-based sales.
- Bi-Silque (Bi-Office): Bi-Silque / Bi-Office manufactures whiteboards, glassboards, and visual communication products for global office and education markets. Comparable product category with broader international footprint than Clarus.
- Ghent Manufacturing: Ghent manufactures whiteboards, glassboards, and visual communication products for corporate, education, and healthcare markets through a rep/distributor network. Comparable in product breadth, vertical mix, and specification-driven sales motion.
- Quartet (ACCO Brands): Quartet is one of the most recognized whiteboard, glassboard, and bulletin-board brands in North America under ACCO Brands, serving the same office, education, and healthcare channels. Directly comparable product line and channel strategy.
- U Brands: U Brands designs and markets a broad portfolio of whiteboards, glassboards, and modern workspace products sold through mass retail and office channels. Comparable in core product category though distributed more via retail than specification.
Others
- Material Bank: Material Bank is the B2B building-materials marketplace where Clarus lists its products. Although a channel partner rather than a competitor, it sits adjacent in the A&D specification stack and is structurally relevant to Clarus's go-to-market motion.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Clarus social profiles
Digital presenceClarus compliance and trust
Trust signalCompliance3 records
Clarus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Clarus leadership team
Management profileNumber of profiles
Profiles3 records
Clarus subsidiaries and ownership
Company hierarchySubsidiaries1 record
Clarus funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Clarus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Clarus
What does Clarus do?
Clarus manufactures and sells premium tempered glass writing-surface products — wall-mounted and mobile glass dry-erase boards, glass partitions, projection surfaces, glass chair mats, and architectural glass — primarily through quote-based custom orders for healthcare, workplace, higher education, and government customers. Products are made in Fort Worth, Texas and are highly customizable via the proprietary ColorDrop direct-to-glass printing system, 175+ Colors By Clarus palette, and a range of mounting and finish options.
Is Clarus a public or private company?
Clarus is a private company. It is classified as unknown and is currently operating.
When was Clarus founded?
Clarus was founded in 2009. It employs 101 to 250 people.
Where is Clarus based?
Clarus is headquartered in Fort Worth, United States, in the North America region.
How does Clarus make money?
Three revenue lines are on record. Glass Whiteboard and Architectural Glass Product Sales are the primary driver. The others are customization and ColorDrop Printing Services and exempt Securities Offering (Holding-Company Capital Raise).
Who are Clarus's main competitors?
Broad incumbents on record are Steelcase and Herman Miller (MillerKnoll). Direct peers are Best-Rite (MooreCo), Magnatag Visible Systems, OptiMA, Bi-Silque (Bi-Office), Ghent Manufacturing, Quartet (ACCO Brands) and U Brands. Material Bank is listed as an others.
Does Clarus have an API?
No public API is recorded for Clarus.