Clarus

What Clarus does

Clarus is a Fort Worth, Texas-based manufacturer of premium architectural glass products, primarily glass dry-erase whiteboards and writing surfaces. Founded in 2009 and operating with 101–250 employees, the company positions itself as the largest manufacturer of glassboards and interior glass products in the US market. Its proprietary technology platform centers on tempered safety glass manufacturing with direct-to-glass printing (ColorDrop), a signature edge finish (Opti-Clear), and a patented mounting hardware system (TruMount), with a product surface spanning wall-mounted and mobile glassboards (Float, Depth, Flip, Glide, Lynk, Atmus, be!, Flex, View), glass partitions (Divide, Adapt, Wall2Wall), healthcare-focused communication boards (Healthboard, Atmus Wall Desk), and a recently launched glass chair mat (Clarus Glass Mat).

The company sells primarily through a quote-based direct sales model supplemented by an authorized rep locator network, the Material Bank B2B building-materials marketplace, the Mindful Materials transparency portal, and a permanent showroom at The Merchandise Mart for the NeoCon commercial-interiors trade show. It serves three primary verticals — Healthcare (Cleveland Clinic, Kaiser Permanente, VA, Parkland), Workplace/Corporate (Google, Apple, Amazon, IBM, McKinsey, Lockheed Martin, Nvidia), and Higher Education (Vanderbilt, Stanford, MIT, Cornell, Georgetown, Penn) — with Government (VA) as a secondary vertical. Pricing is configuration-based rather than published and is driven by size, color selection (175+ standard plus custom via Colors By Clarus), mounting hardware, and ColorDrop customization; the company offers a 20-year warranty on most glass components versus a roughly 4–5 year melamine whiteboard replacement cycle. Capital structure includes a $61.9 million exempt securities offering filed in January 2023 by Clarus Super Holdco, LLC, a Delaware-incorporated holding entity based in Fort Worth, though Clarus Glassboards should not be confused with Clarus Corporation (NASDAQ:CLAR), an unrelated outdoor/adventure company.

Name

Clarus

Legal name

Clarus Glassboards

Website

https://clarus.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Short description

Clarus is a Fort Worth, Texas-based manufacturer of premium glass whiteboards and architectural glass products serving healthcare, workplace, and higher-education customers across the US through direct sales, authorized reps, and the Material Bank marketplace.

Ownership category

akta.pro rank

Headquarters

HQ city

Fort Worth

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Glass Whiteboard and Architectural Glass Product Sales: One-time sale of manufactured glass dry-erase boards, projection boards, mobile boards, partitions, chair mats, and architectural glass products. Pricing is quote-based on size, color, mounting hardware, and custom ColorDrop printing. Primary revenue engine.
2. Customization and ColorDrop Printing Services: Premium customization service that applies direct-to-glass printing of custom colors, logos, and imagery onto nearly any Clarus product. Sold alongside base product orders as an upsell.
3. Exempt Securities Offering (Holding-Company Capital Raise): Clarus Super Holdco, LLC (Delaware-incorporated parent holding company for the Clarus Glassboards business in Fort Worth, TX) filed an SEC Form D notice in January 2023 for an exempt securities offering of approximately $61.9 million involving multiple officers/entities.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels8 records

Core offering

Clarus manufactures and sells premium tempered glass writing-surface products — wall-mounted and mobile glass dry-erase boards, glass partitions, projection surfaces, glass chair mats, and architectural glass — primarily through quote-based custom orders for healthcare, workplace, higher education, and government customers. Products are made in Fort Worth, Texas and are highly customizable via the proprietary ColorDrop direct-to-glass printing system, 175+ Colors By Clarus palette, and a range of mounting and finish options.

Product overview

Clarus (Clarus Glassboards / Clarus Corporation, NASDAQ:CLAR) is a single-platform manufacturer of premium architectural glass products centered on its proprietary tempered glass writing-surface technology, made in Fort Worth, TX. The platform pairs a core product family of wall-mounted and mobile glass dry-erase whiteboards — Float (including Float Extend and Float Transition), Depth, Flip, Glide (and Glide TV), Lynk, Atmus Wall Desk and Atmus Mobile Desk, the be! family (Wall, Mobile, Shield, Clear), go! Mobile (including go! Mobile Acoustic), Flex Wall and Flex Mobile, View (combined whiteboard/projector), Divide, Adapt, Wall2Wall, and Tops — with supporting verticals such as Healthboard for healthcare and Clarus Glass Mat for chair protection. Customization and integration services layer on top: Colors By Clarus (175+ standard and custom colors), ColorDrop direct-to-glass printing, Clarus Opti-Clear edgework, and the TruMount hardware platform, plus accessories. Distribution and specification are supported through third-party platforms Material Bank and the Mindful Materials transparency portal.

Differentiator

Problem solved

Functional benefit

Brands

• Atmus™: Mobile and wall-mounted glass desks with dual flip-up desks for collaboration, presentations, and solo work. Atmus Wall Desk won the Nightingale Innovation Award at HCD 2025.
• Float™
• Glide™
• Lynk™
• TruMount™
• ColorDrop™
• Colors By Clarus™
• Flex™
• go! Mobile™
• View™
• Flip™
• Healthboard
• Clarus Glass Mat
• be!

Products and services

• Float™

Quantifiable outcome

• Glass 5X stronger than traditional glass and scratch-resistant
• +5 more outcomes

Named customers22 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature7 records

Partnerships

Three partnerships are on record, tiered core and supporting.

• Material BankcoreChannel Partner/ Reseller/ DistributorClarus is listed as a manufacturer on Material Bank, the B2B building-materials marketplace where architects and designers can search, sample, and specify Clarus glassboards alongside other vendors. Material Bank provides a sampling-and-specification funnel for A&D customers.
• Mindful MaterialssupportingGTM or Marketing PartnerClarus is listed on the Mindful Materials sustainability portal, allowing A&D specifiers to filter Clarus products under mindful-materials criteria. The portal acts as a sustainability-marketing channel and supports Clarus' 'Clarus is Green' positioning, alongside its Declare label and SCS certifications.
• The Merchandise Mart (NeoCon host)supportingStrategic or Co-development PartnerClarus maintains a permanent showroom (Suite 10-102) at The Merchandise Mart in Chicago, the venue for NeoCon, the commercial-interiors trade show where Clarus has won multiple product awards and launches new products annually.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Steelcase: Steelcase is a global office furniture and workspace solutions incumbent whose portfolio overlaps with Clarus's workplace vertical (premium collaborative furniture including writable surfaces). Comparable workplace customer base but at vastly broader scale and product breadth.
• Herman Miller (MillerKnoll): Herman Miller / MillerKnoll is a premium office furniture incumbent serving many of the same Fortune 500 and higher-ed customers as Clarus. Comparable enterprise workplace channel but broader portfolio without a glassboard specialization.

Direct peers

• Best-Rite (MooreCo): MooreCo's Best-Rite brand is a long-established direct competitor in glass and porcelain whiteboards, dry-erase boards, and visual communication products serving education, healthcare, and corporate offices. Closely comparable product category, target verticals, and specification-driven GTM.
• Magnatag Visible Systems: Magnatag specializes in customizable visual planning and communication boards (including glass/magnetic whiteboards) for hospitals, government, and enterprise. Directly comparable in customization-first value proposition and vertical customer base.
• OptiMA: OptiMA manufactures glass whiteboards and custom visual communication products with a focus on customization and on-site measurement. Closely comparable in glass-whiteboard customization and direct/quote-based sales.
• Bi-Silque (Bi-Office): Bi-Silque / Bi-Office manufactures whiteboards, glassboards, and visual communication products for global office and education markets. Comparable product category with broader international footprint than Clarus.
• Ghent Manufacturing: Ghent manufactures whiteboards, glassboards, and visual communication products for corporate, education, and healthcare markets through a rep/distributor network. Comparable in product breadth, vertical mix, and specification-driven sales motion.
• Quartet (ACCO Brands): Quartet is one of the most recognized whiteboard, glassboard, and bulletin-board brands in North America under ACCO Brands, serving the same office, education, and healthcare channels. Directly comparable product line and channel strategy.
• U Brands: U Brands designs and markets a broad portfolio of whiteboards, glassboards, and modern workspace products sold through mass retail and office channels. Comparable in core product category though distributed more via retail than specification.

Others

• Material Bank: Material Bank is the B2B building-materials marketplace where Clarus lists its products. Although a channel partner rather than a competitor, it sits adjacent in the A&D specification stack and is structurally relevant to Clarus's go-to-market motion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/clarusboards
• Facebookfacebook.com/Clarus
• LinkedInlinkedin.com/company/clarus

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clarus