Sorare
Sorare is a Paris-based fantasy sports platform operating across football, NBA, MLB, and NFL, where users buy, trade, and compete with officially licensed NFT player cards backed by blockchain. It serves 143,000+ individual fantasy managers and generates revenue from marketplace transaction fees and primary card pack sales.
- Company typePrivate
- Founded2018
- HeadquartersParis, France
- Headcount101–250
- GTM typeB2C
- OfferingSoftware
What Sorare does
Sorare is a Paris-headquartered, privately held fantasy sports platform founded in 2018 that lets consumers buy, trade, and compete with officially licensed digital player cards representing real-world athletes. The company operates four sport verticals — Sorare Football, Sorare NBA, Sorare MLB, and Sorare NFL — built on a shared NFT marketplace where users assemble five-player lineups whose scores track live match statistics, earning rewards such as signed jerseys, match tickets, VIP experiences, cash, and ETH.
Under the hood, the platform issues NFT player cards on a public blockchain. It originally ran on Ethereum with StarkEx layer-2 scaling and migrated 17 million cards across 10+ sports games to Solana in October 2025 to improve transaction speed and reduce friction for mainstream users. Officially licensed content — including player names, imagery, and league branding — is sourced through exclusive agreements with the Premier League (reported at approximately $37 million annually), the NBA, MLB, and a broad set of football leagues; high-profile ambassadors and investors include Lionel Messi, Kylian Mbappé, Gerard Piqué, and Rio Ferdinand.
Sorare generates revenue primarily through marketplace transaction fees on secondary NFT card trades and through primary card pack sales. Distribution is product-led and self-serve via sorare.com and mobile access, supplemented by a Creator Program and referral system. Total disclosed funding across four rounds is approximately $739 million, anchored by a $680 million Series B led by SoftBank in September 2021 that valued the company at $4.3 billion; subsequent market reports indicate a valuation decline to approximately €240 million and references to restructuring as of 2026. The company is led by co-founder and CEO Nicolas Julia, with co-founder Adrien Montfort and an executive bench including a Chief Operating Officer and Chief People Officer, operating across Europe, North America, and other global markets with a headcount of 101-250.
Sorare firmographics
Firmographics- Name
- Sorare
- Legal name
- Sorare, SAS
- Website
- https://sorare.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Sorare is a Paris-based fantasy sports platform operating across football, NBA, MLB, and NFL, where users buy, trade, and compete with officially licensed NFT player cards backed by blockchain. It serves 143,000+ individual fantasy managers and generates revenue from marketplace transaction fees and primary card pack sales.
- Ownership category
- akta.pro rank
Sorare industry classification
Industry- Product category
- Fantasy Sports
- NAICS
- Hobby, Toy, and Game Retailers (45912), Spectator Sports (71121)
- akta.pro primary industry
- Fantasy Contests, Leagues & Tournament Organizers (MPAEAHAF)
- akta.pro secondary industries
- Sports NFTs & Collectibles Marketplaces (FSADANAH), Digital Sports Collectibles Retail (NFTs) (CRAMAOAK), Digital Game Marketplaces & Item Economies (NFT/Skins/Trading) (BPAMAKAJ)
Keywords
Where Sorare is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Sorare business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure
Revenue model
- NFT Marketplace Transaction Fees: Sorare generates revenue by taking a commission on NFT player card trades executed on its secondary marketplace. Users buy and sell digital collectibles with the platform capturing a percentage of each transaction.
- Primary Card Sales (Packs): Revenue from initial sale of NFT player card packs to users, similar to trading card pack openings in traditional fantasy sports.
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Sorare product offering
Product offeringCore offering
Sorare operates a blockchain-based fantasy sports platform where users scout, buy, trade, and play with officially licensed digital player cards as NFTs. Users build 5-player lineups for football, NBA, and MLB competitions whose scores reflect real-life athlete performances, earning rewards such as signed jerseys, match tickets, VIP experiences, cash, and ETH. The platform combines fantasy gameplay with a secondary NFT marketplace and a content creator program, having migrated from Ethereum to Solana.
Product overview
Sorare is a multi-sport NFT fantasy sports platform operating as a unified platform with sport-specific verticals. The core offering consists of Sorare Football, Sorare NBA, and Sorare MLB, each enabling users to own, trade, and compete with NFT player cards tied to real-world athletic performances. These products share a common blockchain infrastructure (originally Ethereum, now migrated to Solana), a unified marketplace for card trading, and a creator program for ecosystem growth. Users build 5-player lineups that earn rewards based on real match statistics, with rewards including signed jerseys, match tickets, VIP experiences, cash, or ETH.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 143,278+ active managers participating in competitions
- +1 more outcomes
Companies that use Sorare
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Sorare technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Sorare partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, flagship and minor.
- Solana BlockchaincoreMigration of over 10 sports games and 17 million NFT trading cards from Ethereum to Solana blockchain, leveraging Solana's scalability and user base for faster, more flexible NFT trading.
- Premier LeagueflagshipSorare serves as the official blockchain fantasy sports licensee for the Premier League, enabling authorized fantasy games with official player data and league branding. The reported deal is worth approximately $37 million annually.
- NBA (National Basketball Association)coreLicensed partnership enabling Sorare NBA fantasy games with official basketball player data and digital collectibles.
- MLB (Major League Baseball)coreLicensed partnership enabling Sorare MLB fantasy games with official baseball player data and digital collectibles.
- Good Vibes Club NFTminorStrategic partnership that drove a 180% surge in Good Vibes Club NFT floor price to 0.84 ETH following new initiative launch.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Sorare competitors and assessment
Company assessmentDirect peers
- Dapper Labs (NBA Top Shot): Dapper Labs operates NBA Top Shot, the most direct sports-NFT collectibles and marketplace platform, using licensed league IP (NBA/NFL). It is the closest comparable to Sorare's sports NFT marketplace model and shares the licensed-IP, NFT-ownership, and marketplace economics.
- Mythical Games: Mythical Games operates NFL Rivals and NBA Rivals on a blockchain-based, licensed-IP model similar to Sorare. It is a direct competitor in the sports-NFT gaming vertical, combining fantasy-style mobile gameplay with NFT player-card ownership.
Broad incumbents
- DraftKings: DraftKings is the dominant US-regulated daily fantasy sports operator and now sports-betting company. It is comparable to Sorare as a scaled fantasy-sports platform targeting similar football/basketball/baseball fans, although its mechanic is paid-entry DFS rather than NFT ownership.
- FanDuel: FanDuel is the other dominant US DFS and online sports-betting operator with broadly overlapping customer base (NFL, NBA, MLB) to Sorare. It serves the same fan-driven fantasy engagement use case at scale, though through fiat-DFS rather than NFT-collectible mechanics.
- Panini (trading cards / blockchain): Panini is the incumbent in licensed sports trading cards (stickers/physical) and has launched blockchain-licensed card products. It is comparable to Sorare as a holder of tier-1 league licensing and operator of sports-collectible distribution channels, both physical and digital.
- Topps (Fanatics Collectibles): Topps (now part of Fanatics) is a traditional sports-trading-card incumbent with extensive league licensing (MLB, FIFA) and digital collectibles. It overlaps with Sorare in sports-collectibles retail and licensed league IP, though Topps' core business remains physical.
Emerging players
- Footium: Footium is a football-manager NFT game where users buy clubs as NFTs and compete in player-development simulations. It directly overlaps with Sorare's football fantasy + NFT ownership thesis, though it is a smaller, earlier-stage project targeting a more hardcore football-management segment.
- Axie Infinity (Sky Mavis): Axie Infinity pioneered the play-to-earn NFT gaming model, sharing Sorare's NFT-asset, marketplace, and GameFi architecture. While positioned in creature-collection rather than sports, it is a comparable reference for blockchain-based gaming economies and player-owned digital assets.
Others
- OpenSea: OpenSea is the largest general-purpose NFT marketplace. It is comparable to Sorare as competing marketplace infrastructure for digital collectibles, and provides an alternative venue for sports-NFT liquidity that could constrain Sorare's proprietary marketplace economics.
- ESPN Fantasy Sports: ESPN Fantasy is the largest free-to-play traditional fantasy football/basketball/baseball platform. It is comparable as a free fantasy-sports consumer destination targeting the same fan base, though without NFT mechanics or ownership monetization.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Sorare social profiles
Digital presenceSorare financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sorare leadership team
Management profileNumber of profiles
Profiles4 records
Sorare funding detail
Funding detailFunding overview
Funding rounds5 records
Investors39 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sorare M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sorare
What does Sorare do?
Sorare operates a blockchain-based fantasy sports platform where users scout, buy, trade, and play with officially licensed digital player cards as NFTs. Users build 5-player lineups for football, NBA, and MLB competitions whose scores reflect real-life athlete performances, earning rewards such as signed jerseys, match tickets, VIP experiences, cash, and ETH. The platform combines fantasy gameplay with a secondary NFT marketplace and a content creator program, having migrated from Ethereum to Solana.
Is Sorare a public or private company?
Sorare is a private company. It is classified as venture growth investor backed and is currently operating.
When was Sorare founded?
Sorare was founded in 2018. It employs 101 to 250 people.
Where is Sorare based?
Sorare is headquartered in Paris, France, in the Europe region.
How does Sorare make money?
Two revenue lines are on record. NFT Marketplace Transaction Fees are the primary driver. The others are primary Card Sales (Packs).
Who are Sorare's main competitors?
Direct peers on record are Dapper Labs (NBA Top Shot) and Mythical Games. Broad incumbents are DraftKings, FanDuel, Panini (trading cards / blockchain) and Topps (Fanatics Collectibles). Emerging players are Footium and Axie Infinity (Sky Mavis). Others are OpenSea and ESPN Fantasy Sports.
Does Sorare have an API?
Yes. Sorare exposes a public API. Developer documentation is at sorare.com/api-terms.
What industry is Sorare in?
Sorare's product category is Fantasy Sports. Its primary akta.pro industry code is MPAEAHAF, Fantasy Contests, Leagues & Tournament Organizers, with a secondary code of FSADANAH, Sports NFTs & Collectibles Marketplaces. Its NAICS code is 45912.