Conekta
Conekta is a Mexican online payment platform founded in 2012 that processes $15B annually for 8,000+ merchants through a single integration covering cards, SPEI, BNPL, cash, and the exclusive Pago Directo BBVA method. It serves Mexican businesses across e-commerce, education, entertainment, healthcare, financial services, and SMB verticals with AI-powered anti-fraud and multi-acquirer smart routing.
- Company typePrivate
- Founded2012
- HeadquartersMexico City, Mexico
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Conekta does
Conekta is a Mexican online payment platform founded in 2012 that provides a unified payment processing infrastructure for businesses operating in Mexico. The company operates as a payment gateway and aggregator, processing approximately $15B USD in annual volume across 428M+ transactions for 8,000+ active merchants. Its core technology architecture is built around a single-integration model that consolidates all major Mexican payment methods — Visa, Mastercard, American Express, Apple Pay, Google Pay, SPEI bank transfers, Pago Directo BBVA (exclusive), three BNPL providers (Coppel Pay, Aplazo, Creditea), and cash payments at 20,000+ physical points — with native connectivity to all five major Mexican acquiring banks (Banorte, BBVA, Afirme, Banregio, Amex).
The platform's technical foundation includes the Conekta AI anti-fraud engine trained on 14 years of Mexican-specific transaction patterns, achieving <0.2% chargeback rates and 76ms evaluation response times. Smart Retry technology automatically routes failed transactions across up to five acquirer affiliations to maximize approval rates (94.2%+ average). The system supports multiple integration approaches: direct API, Checkout scripts, Components for modular embedding, pre-built plugins for Shopify/WooCommerce/VTEX/Magento, and payment links for non-technical merchants. Conekta holds PCI DSS Level 1 certification, CNBV and Banxico regulatory compliance, and ISO 27001-equivalent security certifications.
Revenue is generated through transaction-based fees across all supported payment methods, with additional revenue from BNPL provider commissions, Meses Sin Intereses (interest-free installment) surcharges, and per-attempt 3D Secure 2.0 authentication fees. The company serves six verticals — Retail/E-commerce (primary), Education, Entertainment, Healthcare, Financial Services, and SMB/In-Person Payments — through a hybrid distribution model combining self-serve PLG onboarding, direct enterprise sales, and a formal technology partner program. Named enterprise customers include AT&T, Bit Technologies, Boletomovil, and Parco. The company is privately held, last raised a $13M Series B in March 2019, and operates from Mexico City under legal entity Grupo Conektame, S.A. de C.V.
Conekta firmographics
Firmographics- Name
- Conekta
- Legal name
- Grupo Conektame, S.A. de C.V.
- Website
- https://conekta.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Conekta is a Mexican online payment platform founded in 2012 that processes $15B annually for 8,000+ merchants through a single integration covering cards, SPEI, BNPL, cash, and the exclusive Pago Directo BBVA method. It serves Mexican businesses across e-commerce, education, entertainment, healthcare, financial services, and SMB verticals with AI-powered anti-fraud and multi-acquirer smart routing.
- Ownership category
- akta.pro rank
Conekta industry classification
Industry- Product category
- Payment Processing
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320), Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200)
- akta.pro primary industry
- Merchant Payment Gateways (API/Hosted Checkout) (FSAMACAA)
- akta.pro secondary industries
- Card-Not-Present / eCommerce Acquirers (FSAMABAD), A2A Payment Initiation Service Providers (PISPs) (FSAMAFAB), Merchant-Integrated BNPL (Checkout POS Financing) (FSAGAIAA), Alternative Payment Methods (APMs) & Local Rails (ACH/SEPA/UPI, etc.) (CRAFALAG)
Keywords
Where Conekta is headquartered
LocationHeadquarters
- HQ city
- Mexico City
- HQ country
- Mexico
- HQ region
- Latin America
Offices1 record
Markets served
Conekta business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Transaction Processing Fees: Conekta charges merchants a commission on each successful transaction processed through its platform. The fee structure varies by payment method (cards, SPEI, cash, BNPL). Commissions are deducted from the transaction amount before deposit to merchant account. Additional fees apply for installments (Meses Sin Intereses) and 3DS2 authentication. Annual price adjustments may occur based on inflation indices.
- BNPL Provider Commissions: Revenue share arrangements with Buy Now Pay Later providers including Coppel Pay, Aplazo, and Creditea. Merchants receive full payment upfront while customers pay in installments to the BNPL provider, with Conekta taking a commission on each transaction.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Transaction-based pricing with method-specific rates |
| Transaction based/ take rate | Pay-as-you-go | Meses Sin Intereses surcharge |
| Transaction based/ take rate | Pay-as-you-go | 3DS2 authentication fee |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels6 records
Conekta product offering
Product offeringCore offering
Conekta provides a unified online payment processing platform for Mexican merchants, enabling acceptance of cards, SPEI bank transfers, cash payments at 20,000+ points, digital wallets, BNPL methods, and the exclusive Pago Directo BBVA through a single integration. The platform bundles AI-powered antifraud, smart multi-acquirer routing, recurring billing, payment links, and pre-built plugins for major e-commerce platforms, serving 8,000+ businesses and processing $15B+ USD annually.
Product overview
Conekta is a Mexican online payments platform offering a unified, single-integration architecture that consolidates all major Mexican payment methods — cards (Visa, Mastercard, Amex), digital wallets (Apple Pay, Google Pay), bank transfers (SPEI), cash payments at 20,000+ physical points, BNPL providers (Aplazo, Coppel Pay, Creditea), and the exclusive Pago Directo BBVA — into one platform. The product portfolio consists of the core Pagos en Línea processing engine paired with multiple integration approaches (Checkout script, Components, Plugins for Shopify/WooCommerce/VTEX/Magento, Links de Pago, and API), all powered by Conekta AI for fraud prevention and Smart Retry for multi-acquirer optimization. Recurring billing and subscription management (Cobranza) runs as a separate product module, while Conekta POS and QR-based Pagos en Persona extend the platform to physical-commerce scenarios. The platform processes over $15B USD in annual volume across 8,000+ merchants and 428+ million transactions.
Differentiator
Problem solved
Functional benefit
Brands
- Conekta Bundle: A single integration solution for all Mexico payment methods
- Conekta POS
- Pago Directo BBVA
- Coppel Pay
- Conekta AI
Products and services
- Pagos en Línea (Online Payments) Core online payment processing platform enabling merchants to accept cards, bank transfers (SPEI), digital wallets (Apple Pay, Google Pay), BNPL, and cash payments via a single integration for websites and mobile applications.
- Links de Pago (Payment Links)
Quantifiable outcome
- 24% higher transaction approval rate compared to global processors
- +7 more outcomes
Companies that use Conekta
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles5 records
Conekta technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability4 records
Feature7 records
Conekta partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- BBVA MéxicocoreJoint development of Pago Directo, an exclusive digital payment solution enabling in-app purchases through BBVA mobile banking for Conekta merchants. During initial testing, processed 26,000 transactions totaling MX$25.3 million across 24,000 users with 389 companies integrated. BBVA aims to scale to over 2 million monthly transactions in 2026, serving approximately 30 million digital banking clients.
- Banorte (Banco Mercantil del Norte)corePrimary acquiring bank partner enabling card transaction processing. Listed as one of the acquiring banks (Bancos Adquirentes) that process card transactions on behalf of merchants using Conekta's platform.
- BBVA México (as Acquirer)coreAcquiring bank partner for card transaction processing alongside Banorte. Enables merchant payment acceptance through the Conekta platform.
- Coppel PaycoreBNPL provider integrated into Conekta platform, giving merchants access to 10 million Coppel customers who can pay in installments. Merchant receives full payment upfront while Coppel assumes installment risk.
- ShopifycoreE-commerce platform integration through Conekta plugins, enabling Shopify merchants in Mexico to accept payments through the Conekta platform with minimal technical setup.
- WooCommercecoreOpen-source e-commerce platform plugin integration, allowing WooCommerce merchants to accept Conekta payments on their WordPress-based stores.
Scale indicators13 records
Recent moves6 records
Expansion highlights6 records
Conekta competitors and assessment
Company assessmentBroad incumbents
- Adyen: Adyen is a global enterprise payment platform offering unified acquiring, gateway, and risk services to large merchants. While Conekta operates at a smaller scale, Adyen competes for the same enterprise merchants operating in Mexico and across borders, with growing local payment-method support.
- Stripe: Stripe is a global payment infrastructure platform increasingly expanding into Mexico with localized payment methods, BNPL, and acquiring partnerships. While broader in scope, Stripe is the primary global PSP threat to Conekta's differentiation around approval rates and local fraud detection.
- Mercado Pago: Mercado Pago, the fintech arm of MercadoLibre, is the dominant digital payments platform across Latin America including Mexico. It offers a much broader portfolio (wallets, POS, credit, merchant acquiring) but competes with Conekta for Mexican online merchants, particularly SMBs and marketplaces.
Direct peers
- EBANX: EBANX is a Latin American-focused payment processor offering cross-border and local payment processing across 15+ LatAm countries including Mexico. It provides similar services to global merchants entering Mexico and competes with Conekta for enterprise and cross-border e-commerce volume.
- dLocal: dLocal is a cross-border payment processor purpose-built for emerging markets including Mexico. It enables global merchants to accept local payment methods in LatAm and competes with Conekta for large enterprises and global platforms seeking Mexican payment infrastructure.
- Kushki: Kushki is a Latin American payment processor with presence in Mexico, Ecuador, Colombia, Chile, Peru, and Brazil. It offers similar online payment infrastructure (cards, bank transfers, BNPL) for merchants and competes with Conekta for the same Mexican e-commerce and enterprise merchants across verticals.
- PayU: PayU (a Prosus/Naspers company) is a global payment processor with strong LatAm presence including Mexico. It offers online card processing, alternative payment methods, and BNPL integration to merchants, competing head-to-head with Conekta for Mexican e-commerce volume.
- Clip: Clip is a Mexico-focused payments company providing mobile card readers and payment processing to SMBs. While more POS-focused than Conekta, Clip competes directly for the same Mexican merchant base, offering similar multi-payment-method coverage and targeting the same underbanked and SMB segments.
- Sr. Pago: Sr. Pago is a Mexican payment processor offering card acceptance, SPEI transfers, and BNPL to Mexican merchants. It targets similar SMB and mid-market segments as Conekta, providing direct head-to-head competition for Mexican online and in-person payment volume.
Emerging players
- Belvo: Belvo is a Mexican-founded open banking API platform enabling account-to-account payments, financial data aggregation, and KYC across Latin America. It is an adjacent competitor that could erode parts of Conekta's value proposition by enabling direct bank-to-bank payments that bypass card processing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Conekta social profiles
Digital presenceConekta compliance and trust
Trust signalCompliance5 records
Conekta financial estimates
Financial estimateRevenue estimate
Valuation estimate
Conekta leadership team
Management profileNumber of profiles
Profiles4 records
Conekta funding detail
Funding detailFunding overview
Funding rounds6 records
Investors13 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Conekta M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Conekta
What does Conekta do?
Conekta provides a unified online payment processing platform for Mexican merchants, enabling acceptance of cards, SPEI bank transfers, cash payments at 20,000+ points, digital wallets, BNPL methods, and the exclusive Pago Directo BBVA through a single integration. The platform bundles AI-powered antifraud, smart multi-acquirer routing, recurring billing, payment links, and pre-built plugins for major e-commerce platforms, serving 8,000+ businesses and processing $15B+ USD annually.
Is Conekta a public or private company?
Conekta is a private company. It is classified as venture growth investor backed and is currently operating.
When was Conekta founded?
Conekta was founded in 2012. It employs 101 to 250 people.
Where is Conekta based?
Conekta is headquartered in Mexico City, Mexico, in the Latin America region.
How does Conekta make money?
Two revenue lines are on record. Transaction Processing Fees are the primary driver. The others are BNPL Provider Commissions.
Who are Conekta's main competitors?
Broad incumbents on record are Adyen, Stripe and Mercado Pago. Direct peers are EBANX, dLocal, Kushki, PayU, Clip and Sr. Pago. Belvo is listed as an emerging player.
Does Conekta have an API?
Yes. Conekta provides a public REST API that enables developers to create charges, manage orders, generate payment links, and perform queries using API keys (private and public key pair). Authentication uses API key-based authentication. The platform offers a test/sandbox mode (Modo Prueba) separate from production mode (Modo Producción). Developers can integrate via direct API (Pagos a la medida / Direct API), Components, Checkout scripts, or Plugins. The API supports tokenization of card data, webhooks for real-time notifications, and 3DS2 authentication flows. The platform also offers Smart Retry functionality that attempts transactions across up to 5 acquirer affiliations. Documentation and API reference are published at developers.conekta.com. Developer documentation is at developers.conekta.com/docs/welcome.
What industry is Conekta in?
Conekta's product category is Payment Processing. Its primary akta.pro industry code is FSAMACAA, Merchant Payment Gateways (API/Hosted Checkout), with a secondary code of FSAMABAD, Card-Not-Present / eCommerce Acquirers. Its NAICS code is 522320 and its SIC code is 6200.