Dailyhuman

What Dailyhuman does

Dailyhuman is a B2B AI-native platform that delivers structured reflection — framed by the company as "mental reps" — to help organizations measure and improve behavior change. Founded in 2020 and headquartered in New York as a Delaware corporation, the company operates a single AI engine packaged into three vertical modules: Performance OS (professional and collegiate sports), Youth Dev OS (youth-serving nonprofits and K-12), and Adherence OS (healthcare and clinical adherence). The core offering combines a proprietary "Reflective Science" methodology with AI-driven conversational prompts that move users past surface-level answers to surface cognitive patterns, default responses, and self-talk; users then receive personalized "Mindset Cards" while organizational leaders access dashboards, reports, alerts, and cohort-level intelligence.

The platform is delivered as enterprise SaaS with quote-based pricing and multi-year contracts; every public CTA routes to a Calendly demo booking. Distribution combines direct enterprise sales with channel partnerships through youth-serving organizations, sports programs, and health systems. A founding partnership with the Mindset Minute Foundation and Boys & Girls Clubs of Central Florida (announced November 2025) scaled the platform to 40,000+ youth and staff across 39 clubs, and a technology integration with ViiT Health links biometric signals (glucose and key health markers) to reflection and behavior change. Customer logos span professional sports (NFL Scouting Combine, WNBA's Connecticut Sun, Hartford Athletic, Bethany Hamilton), collegiate athletics (MIT, Kent State, Pitt, Ursinus, Widener, U Penn), K-12 schools (Kent Denver, Liberty HS, Notre Dame HS), and health partners (Andrew Weil Center, Synapse Physical Therapy, Signers National Insurance).

The company raised approximately $3.09 million in an SEC Form D exempt offering under Rule 506(b) in June 2023 with 16 investors, and was selected for the Health & Wellness cohort at Creative Destruction Lab (CDL) at the University of Wisconsin. It operates with an 11–50 person team and an advisory board including former executives from Children's Minnesota, Walmart Health, Better Up, RUSH Health, and the Andrew Weil Center for Integrative Medicine. Revenue is not publicly disclosed.

Name

Dailyhuman

Legal name

Dailyhuman, Inc.

Website

https://dailyhuman.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Dailyhuman is a B2B AI platform that delivers structured reflection to help sports teams, youth development organizations, and healthcare providers measure and improve behavior change via personalized Mindset Cards and cohort-level intelligence dashboards.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription (implied): Dailyhuman operates as a SaaS platform with organizations (sports teams, youth programs, health systems) as primary customers. The consistent 'Request a demo' enterprise sales motion and focus on organizational dashboards suggests B2B SaaS subscription model with per-seat or cohort-based pricing.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Dailyhuman sells an AI-native reflective science SaaS platform, branded the Behavior OS, that delivers structured reflection prompts to users and returns personalized Mindset Cards while providing organizational leaders with dashboards, reports, alerts, and cohort-level behavior intelligence. The platform is offered through three market-specific modules: Performance OS for sports, Youth Dev OS for youth development organizations, and Adherence OS for health systems, sold on enterprise subscription contracts to sports teams, youth-serving nonprofits, and healthcare providers.

Product overview

Dailyhuman offers a unified AI-native platform called the Dailyhuman Behavior OS, with three market-specific modules: Performance OS for sports, Youth Dev OS for youth development, and Adherence OS for health/clinical settings. All versions share the same core technology—AI-driven structured reflection that delivers personalized Mindset Cards to users while providing leaders with dashboards, reports, and cohort-level intelligence. The platform is built on 'Reflective Science' methodology comprising three steps: Map the Pattern (identify default cognitive loops), Interrupt the Default (create choice points between stimulus and response), and Upgrade the Output (replace legacy behaviors with high-performance defaults).

Differentiator

Problem solved

Functional benefit

Products and services

• Dailyhuman Behavior OS The main AI-native platform that turns reflection into behavior intelligence by helping users see patterns behind how they think, respond, and behave. Users receive personalized Mindset Cards revealing their behavior blueprint, while leaders get dashboards, reports, alerts, and cohort-level intelligence across their organization. Sold to enterprise customers (sports teams, youth development organizations, health systems) via quote-based subscription contracts.
• Dailyhuman Performance OS The sports-focused version of the Behavior OS that helps athletes identify performance patterns, upgrade self-talk, and build composure required to perform under pressure. Includes structured reflection around practice, competition, recovery, and pressure moments, and provides team-level performance intelligence across the roster. Customers include the NFL Scouting Combine, Connecticut Sun, Hartford Athletic, MIT Women's Lacrosse, Kent State D1 Baseball, and others.
• Dailyhuman Youth Dev OS The youth development version of the Behavior OS that helps young people understand their own story, build agency, and strengthen internal skills that drive growth. Helps youth reflect on experiences, emotions, identity, confidence, and belonging, and gives organizations aggregate development intelligence across their cohorts. Deployed at scale through the Boys & Girls Clubs of Central Florida, reaching 40,000+ youth and staff across 39 clubs.
• Dailyhuman Adherence OS The health-focused platform for clinical adherence that helps people connect health signals to daily behavior, improve adherence, and make measurable course corrections. Turns biometric signals (e.g., glucose monitoring via ViiT Health) and health information into reflection and behavior modification, and provides programs with aggregate adherence intelligence across patient cohorts.

Quantifiable outcome

• Pilot showed significant improvements in participants' mindset scores and reflection depth

Named customers16 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature7 records

Partnerships

Four partnerships are on record, tiered flagship, core and minor.

• Mindset Minute FoundationflagshipStrategic or Co-development Partner · 6 November 2025Founding partnership to launch AI-powered mindset platform providing mental performance training for over 40,000 youth and staff across 39 Boys & Girls Clubs in Central Florida. The initiative leverages technology used by professional athletes and aims to expand nationwide. Pilot showed significant improvements in participants' mindset scores and reflection depth.
• Boys & Girls Clubs of Central FloridacoreChannel Partner/ Reseller/ Distributor · 6 November 2025Distribution partner providing Dailyhuman's AI-powered mental performance training to their 40,000+ youth members and staff across 39 clubs. Represents flagship implementation of the platform in youth development setting. Organization focuses on developing character and leadership, and views Dailyhuman as building on that foundation.
• ViiT HealthcoreTechnology or IntegrationHealth technology partnership where ViiT Health's advanced light-based sensors (measuring glucose and key health markers) are integrated with Dailyhuman's reflective science to turn biometric signals into behavior insight. Partnership spans workplace prevention and healthcare settings for pattern recognition and behavior modification.
• Creative Destruction Lab (CDL) - University of WisconsinminorOthersDailyhuman was selected from hundreds of global startups for the Health & Wellness cohort at CDL, one of the world's most respected science-based accelerator programs. Validated at every stage for scientific rigor and real-world impact. Led by top scientists, healthcare executives, and investors.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• BetterUp: BetterUp is the largest AI-powered mental performance, coaching, and behavior change platform, serving enterprise employers and individuals. Comparable to Dailyhuman because it addresses behavior change, mindset, and mental performance through structured digital coaching across multiple verticals including enterprise, health, and education.
• Headspace Health: Headspace (combined with Ginger) is a leading mental wellness platform with B2B distribution to employers and health plans. Directly comparable as a behavior/wellness SaaS serving enterprise and health buyers with structured content and self-guided tools, though broader scope than Dailyhuman's reflection-first methodology.
• Calm: Calm is a leading mental wellness and meditation platform with B2B Calm Health and Calm Business offerings. Comparable to Dailyhuman as an enterprise-distributed mental wellness product serving employers, health systems, and education, though focused on mindfulness content rather than reflective behavior change.

Direct peers

• Noom: Noom is a behavior change platform for health, focused on weight management and habit formation via structured coaching and psychology-based interventions. Directly comparable to Dailyhuman's Adherence OS as both are behavior change platforms using structured intervention to drive health outcomes, with Noom being the established incumbent in consumer health.
• Character Strong: Character Strong is a K-12 social-emotional learning (SEL) and character development platform serving schools and youth organizations. Directly comparable to Dailyhuman's Youth Dev OS as both serve youth-serving organizations with structured behavior and SEL programming, though Character Strong is more curriculum-focused while Dailyhuman is reflection-AI focused.
• EVERFI: EVERFI delivers digital SEL, health, and character education curricula to K-12 schools, youth organizations, and employers. Comparable to Dailyhuman because it serves youth development organizations and schools with structured behavioral and life-skill programming, and overlaps with the Boys & Girls Clubs / K-12 buyer segment.
• Headspace for Education: Headspace for Education is the K-12 arm of Headspace providing mental wellness tools to students and staff. Directly comparable to Dailyhuman's Youth Dev OS as both are sold to K-12 schools and youth organizations for SEL and mental wellness, though Headspace for Education focuses on mindfulness content while Dailyhuman uses AI-driven structured reflection.

Emerging players

• InsideTracker: InsideTracker translates biomarker and wearable data into personalized health and longevity recommendations. Comparable to Dailyhuman's Adherence OS and ViiT Health partnership direction—biometric signal to behavior intervention—though InsideTracker focuses on nutrition and longevity while Dailyhuman focuses on reflection-driven adherence.
• CoachAccountable: CoachAccountable is a coaching practice management and client engagement platform. Comparable to Dailyhuman's Performance OS and sports coaching workflows as both serve performance coaches with structured tools to deliver behavior change programs, though CoachAccountable is coach-facing tools while Dailyhuman is AI-driven reflection at the individual level.

Others

• MeUndies / Mursion / Academy of Sport Performance (Mental): Mursion provides virtual human simulation training for soft skills and behavior change across enterprise, healthcare, and education. Adjacent to Dailyhuman as a behavior change simulation/training provider serving sports, health, and enterprise buyers with structured interactive practice.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dailyhuman