OptiGroup
OptiGroup is a privately-held European B2B distribution platform that acquires and develops subsidiaries in facility supplies, packaging, graphical, and medical products. Headquartered in Sweden, it serves 100,000+ customers across 19 countries via 50+ subsidiary brands under FSN Capital VI ownership.
- Company typePrivate
- Founded2016
- HeadquartersMölndal, Sweden
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What OptiGroup does
OptiGroup is a privately-held European B2B distribution platform headquartered in Mölndal, Sweden, that acquires and develops specialized distribution subsidiaries serving business customers across 19 countries. The group operates across four business areas: Facility, Safety & Foodservice Products (brands include All Safety, Procurator, Stadsing, Maske, van den IJssel Bedrijfskleding, Top Service, Facility Trade Group); Packaging Products (Moonen Packaging, PacsOn, Koemans, Ubro Vangby, CreaPak, Technotape, Paardekooper Packaging); Graphical Products (Papyrus, Scaldia); and Health & Medical Care Products (Daxtrio, Mediost, Walki Medical, WeCareMedical). Revenue is generated through product distribution, primarily on transaction-fee economics with quote-based B2B pricing, offering 175,000+ SKUs to over 100,000 customers.
The company's go-to-market is sales-led and organized through subsidiary-level direct B2B sales teams and account managers operating under well-established local brands. OptiGroup pursues a federated platform-plus-subsidiaries model: each acquired company retains its brand, customer relationships, and specialized product expertise, while the group provides capital, M&A capability, group sourcing, and shared infrastructure. The business is backed by private equity firm FSN Capital VI, which acquired OptiGroup alongside Dutch distributor Hygos in March 2022, creating a combined group then reported at EUR 1.3 billion revenue; current group revenue is approximately EUR 1.4 billion. OptiGroup has executed 58 add-on acquisitions since 2016, supplemented by debt facilities including a EUR 425 million first lien, EUR 200 million second lien, and a EUR 100 million first lien tap raised in May 2023.
The company employs approximately 2,400 people and serves customers in cleaning and facility management, hotel and restaurant, health and medical care, manufacturing industry, and graphical sector segments. Notable enterprise relationships include a five-year contract with facility management provider ISS worth EUR 100 million across Sweden, Norway, Denmark, and Finland. OptiGroup has positioned around sustainability, joining the Science Based Targets initiative in December 2024 and receiving validated climate target approval in October 2025. Leadership transitioned to Niklas Berntsson as President and CEO effective January 9, 2026, following Christoph Sander's interim CEO tenure from March 2025.
OptiGroup firmographics
Firmographics- Name
- OptiGroup
- Legal name
- OptiGroup AB
- Website
- https://optigroup.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- OptiGroup is a privately-held European B2B distribution platform that acquires and develops subsidiaries in facility supplies, packaging, graphical, and medical products. Headquartered in Sweden, it serves 100,000+ customers across 19 countries via 50+ subsidiary brands under FSN Capital VI ownership.
- Ownership category
- akta.pro rank
Where OptiGroup is headquartered
LocationHeadquarters
- HQ city
- Mölndal
- HQ country
- Sweden
- HQ region
- Europe
Offices2 records
Markets served
OptiGroup business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Product Distribution: OptiGroup generates revenue through the distribution of business essentials and supply solutions to B2B customers across Europe. Revenue comes from the sale of products including facility supplies, safety equipment, packaging solutions, medical supplies, and graphical products through its portfolio of subsidiary companies.
- Customized Supply Solutions: The company provides customized supply solutions that streamline operations for B2B customers. Revenue is generated through product sales, service offerings, and ongoing customer relationships across multiple business segments.
Go-to-market motion3 records
Distribution channels2 records
Marketing channels4 records
OptiGroup product offering
Product offeringCore offering
OptiGroup is a leading European B2B distribution group that acquires and develops specialized subsidiary companies delivering customized supply solutions to more than 100,000 business customers across 19 European countries. The group operates across four business segments — Facility, Safety & Foodservice Products; Packaging Products; Graphical Products; and Health & Medical Care Products — offering more than 175,000 SKUs of business essentials through its portfolio of established local brands.
Product overview
OptiGroup is a leading European B2B distribution Group organized as a platform-plus-subsidiaries model. The Group acquires and develops specialized distribution companies across four main business segments: Facility, Safety & Foodservice Products (including brands like All Safety, Maske, Procurator, Stadsing, van den IJssel Bedrijfskleding, VeliMark, Textiel Services, Top Service, Facility Trade Group); Packaging Products (including Barneveld, Bentsen, CreaPak, Koemans Verpakkingen, Mercamer, Moonen Packaging, PacsOn, Paardekooper Packaging, SG Verpakkingen, TechnoTape, Telpak, Ubro Vangby, The LCA Centre); Graphical Products (Papyrus, Scaldia); and Health & Medical Care Products (Daxtrio, Diabetescentrale.nl, G3-Medical, Mediost, Natalis, Walki Medical, WeCareMedical). The company provides customized supply solutions to over 100,000 B2B customers across 19 European countries, serving primarily cleaning & facility management, hotel & restaurant, health & medical care, manufacturing industry, and graphical sector customers.
Differentiator
Problem solved
Functional benefit
Brands
- All Safety Group: Safety supplies cluster in Benelux
- Papyrus
- Hygos
- Procurator
Products and services
- Facility, Safety & Foodservice Products Distribution of cleaning, hygiene, facility management, workwear, personal protective equipment (PPE), and foodservice products to commercial and institutional customers across Europe, delivered through dedicated subsidiary brands.
- Packaging Products Distribution of industrial and commercial packaging products, packaging materials, end-of-line packaging machines, and tailor-made packaging solutions for B2B customers in manufacturing, logistics, food, building, and relocation industries.
- Graphical Products Distribution of paper, paper specialties, printing supplies, and visual communication products to printing industry customers and graphical sector businesses across Benelux, Denmark, Sweden, Switzerland, and other European markets.
- Health & Medical Care Products Distribution of medical supplies, medical equipment, medical disposables, and specialized diabetes care products to healthcare providers, clinics, and medical professionals across the Netherlands and Finland.
- MultiDesign Premium Offset Paper Premium offset paper product line with stable shade and whiteness characteristics, FSC certified with a lower carbon footprint than competing products, designed for letterheads, envelopes, company presentations, and promotional print.
Quantifiable outcome
- Over 100,000 B2B customers served across 19 European countries
- +2 more outcomes
Companies that use OptiGroup
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles5 records
OptiGroup technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
OptiGroup partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Hygos (now Hygas)coreHygos Group was acquired alongside OptiGroup by FSN Capital VI to create a combined European B2B distribution group with revenue of EUR 1.3 billion. Hygos is a leading Benelux supplier of hygiene products, medical disposables, protective equipment, and packaging materials.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
OptiGroup competitors and assessment
Company assessmentBroad incumbents
- Brenntag SE: German global market leader in chemical and ingredient distribution. Comparable as a publicly traded European B2B distribution roll-up with multi-category, multi-country operations and acquisition-led growth, though focused on chemicals rather than facility/packaging consumables.
- Bunzl plc: London-listed global B2B distribution group focused on non-food consumables (cleaning, hygiene, safety, foodservice, packaging) across the Americas, Europe, and Asia-Pacific. Closest large-cap analog to OptiGroup's multi-category B2B distribution model and a benchmark for the European roll-up strategy.
- Würth Group: German family-owned global market leader in B2B distribution of fasteners, tools, and related consumables. Comparable as a European B2B distribution roll-up with extensive subsidiary network, though focused on industrial/technical consumables rather than facility and packaging.
- IMCD N.V. Dutch-listed global specialty chemicals and ingredients distributor with strong European roll-up DNA. Comparable operating model of decentralized subsidiaries and acquisition-driven growth, useful as a benchmark for European mid-cap B2B distribution platforms.
Direct peers
- Lyreco: Privately held French family-owned B2B distributor of workplace supplies, facility, hygiene, and PPE products across Europe. Closely comparable to OptiGroup's facility/safety/foodservice vertical and shares a multi-country European footprint with similar SME and enterprise customer base.
- Inapa Group: Portuguese-headquartered European paper and graphical products distributor, historically OptiGroup's direct competitor in the paper merchant market (Inapa acquired OptiGroup's former German paper business Papyrus Deutschland in 2019). Most directly comparable for the graphical/paper distribution segment.
- Staples Solutions: European arm of Staples focused on B2B office and facility supplies. Comparable to OptiGroup's facility and hygiene products distribution, particularly for office-adjacent customers in Benelux and DACH.
- Groupe Raja: French family-owned B2B distributor specializing in packaging, facility supplies, and office consumables across Europe. Directly comparable to OptiGroup's packaging distribution segment and to its multi-country, multi-brand operating model.
- Antalis (formerly Kokusai Pulp & Paper subsidiary): European paper, packaging, and visual communication distributor (sold by Sequana and now owned by Kokusai Pulp & Paper). Directly competes with OptiGroup's Papyrus and Scaldia graphical subsidiaries in Benelux, Nordics, and Central Europe.
Regional players
- RS Components (RS Group): UK-headquartered B2B distributor of industrial and maintenance products (electronic, mechanical, MRO). Comparable as a pan-European B2B consumables distributor serving maintenance and facilities customers, though with stronger industrial/MRO emphasis than OptiGroup.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
OptiGroup social profiles
Digital presenceOptiGroup compliance and trust
Trust signalCompliance3 records
OptiGroup financial estimates
Financial estimateRevenue estimate
Valuation estimate
OptiGroup leadership team
Management profileNumber of profiles
Profiles6 records
OptiGroup subsidiaries and ownership
Company hierarchySubsidiaries22 records
OptiGroup funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OptiGroup M&A and investment
M&A and investmentM&A20 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OptiGroup
What does OptiGroup do?
OptiGroup is a leading European B2B distribution group that acquires and develops specialized subsidiary companies delivering customized supply solutions to more than 100,000 business customers across 19 European countries. The group operates across four business segments — Facility, Safety & Foodservice Products; Packaging Products; Graphical Products; and Health & Medical Care Products — offering more than 175,000 SKUs of business essentials through its portfolio of established local brands.
Is OptiGroup a public or private company?
OptiGroup is a private company. It is classified as private equity controlled and is currently operating.
When was OptiGroup founded?
OptiGroup was founded in 2016. It employs 1,001 to 5,000 people.
Where is OptiGroup based?
OptiGroup is headquartered in Mölndal, Sweden, in the Europe region.
How does OptiGroup make money?
Two revenue lines are on record. Product Distribution is the primary driver. The others are customized Supply Solutions.
Who are OptiGroup's main competitors?
Broad incumbents on record are Brenntag SE, Bunzl plc, Würth Group and IMCD N.V.. Direct peers are Lyreco, Inapa Group, Staples Solutions, Groupe Raja and Antalis (formerly Kokusai Pulp & Paper subsidiary). RS Components (RS Group) is listed as a regional player.
Does OptiGroup have an API?
No public API is recorded for OptiGroup.