Naya
Naya Studio provides an AI-driven digital studio platform for enterprise physical product development teams, integrating workflow management, manufacturing cost estimation, and sustainability footprint analysis across 11+ verticals. It serves enterprise customers including Nike, BMW, Bose, Google, and Tiffany & Co.
- Company typePrivate
- Founded2021
- HeadquartersAllston, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Naya does
Naya Studio, Inc. is a US-based enterprise software company that operates an AI-driven platform purpose-built for physical product development, headquartered in Brooklyn, New York. The platform unifies three integrated products: Workflow AI for end-to-end asset and project management across product development teams; Estimation AI, which uses a proprietary Skills Engine with vertical-specific knowledge models to deliver manufacturing cost estimates in minutes across 11+ verticals; and Sustainability AI, which provides carbon, water, energy, and plastic footprint assessments for physical products. Naya also sells a consumer hardware product, the Naya Create modular keyboard, launched in July 2025 after a Kickstarter campaign.
The underlying technology combines multimodal AI (text, image, 3D model, and structured data processing) with a proprietary Skills engine that encodes domain-specific manufacturing expertise (e.g., ceramic firing breakage rates, tooling amortization curves at different production volumes). The platform integrates with 200+ tools including Autodesk Fusion 360 and Onshape, and incorporates expert-in-the-loop validation at each analytical step. Disclosed customer outcomes include 70% time savings in costing processes and estimated annual savings of $257K-$318K per costing team.
Naya's go-to-market is anchored in enterprise field sales with quote-based subscription pricing and annual billing, complemented by self-serve sandbox evaluations. The company serves enterprise product teams, costing/manufacturing teams, and sustainability teams across marquee customer logos including Nike, Adidas, BMW, Bose, Tiffany & Co., Google, New Balance, Wayfair, Columbia Sportswear, MillerKnoll, IDEO, and Trimble. Naya has raised $5,745,000 in a single institutional round filed via SEC Form D in December 2021, with 11-50 employees and operating primarily in the United States.
Naya firmographics
Firmographics- Name
- Naya
- Legal name
- Naya Studio, Inc.
- Website
- https://naya.studio
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Naya Studio provides an AI-driven digital studio platform for enterprise physical product development teams, integrating workflow management, manufacturing cost estimation, and sustainability footprint analysis across 11+ verticals. It serves enterprise customers including Nike, BMW, Bose, Google, and Tiffany & Co.
- Ownership category
- akta.pro rank
Naya industry classification
Industry- Product category
- Product Design Software
- akta.pro primary industry
- AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)
- akta.pro secondary industry
- Model Development & Training Platforms (AutoML, Notebooks, Feature Stores) (HDAEANAB)
Keywords
Where Naya is headquartered
LocationHeadquarters
- HQ city
- Allston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Naya business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Supply Chain, Infrastructure
Revenue model
- Enterprise SaaS Subscriptions: AI-powered platform for physical product development offered as enterprise software with custom workflow integration, expert-in-the-loop validation, and integrated datasets. Revenue likely comes from enterprise licensing and subscriptions.
- Hardware Sales: Sale of the Naya Create modular keyboard, a physical hardware product launched after a successful Kickstarter campaign
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise plan with full platform access |
| Unit Pricing | One time/ perpetual license | Naya Create modular keyboard |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Naya product offering
Product offeringCore offering
Naya provides an AI-powered digital studio platform for physical product development, combining workflow management, AI-driven manufacturing cost estimation, and environmental sustainability footprint analysis into a unified workspace. The platform uses a proprietary Skills Engine of vertical-specific industry knowledge models to deliver cost estimates and sustainability assessments in minutes, integrating with existing design tools such as Figma, Miro, Onshape, and Autodesk Fusion 360. Targeted at enterprise product development teams in industries such as Apparel, Consumer Electronics, Furniture, Automotive, and Sporting Goods.
Product overview
Naya is a digital studio platform for developing physical products, combining AI and human expertise. The platform comprises three integrated AI-powered products: (1) Workflow AI for end-to-end workflow and asset management across all teams and functions, from concept to launch; (2) Estimation AI for AI-driven manufacturing cost intelligence that delivers cost estimates in minutes with value engineering and scenario planning; and (3) Sustainability AI for enterprise-grade environmental footprint intelligence covering carbon, water, energy, and plastic impacts. All three products share a common Skills engine with built-in industry knowledge models across verticals including Apparel, Consumer Electronics, Automotive, Medical, Furniture, and more.
Differentiator
Problem solved
Functional benefit
Brands
- Workflow AI: End-to-end workflow and asset management across all teams and functions for physical product development.
- Estimation AI
- Sustainability AI
- Naya Create
Products and services
- Naya Estimation AI-driven manufacturing cost intelligence platform that delivers cost estimates in minutes using proprietary algorithms, vertical-specific industry knowledge models, and expert-in-the-loop validation. Supports product visualization from uploaded photos, BOM analysis, 3D model processing, value engineering, and scenario planning for enterprise product costing teams.
- Naya Workflow End-to-end workflow and asset management platform for physical product development. Provides a unified workspace where enterprise teams collaborate across all stages from concept to launch, with AI-powered search, insights, and creative intelligence tools that sync with 200+ design and file tools.
- Naya Sustainability Enterprise-grade environmental footprint intelligence platform for physical products. Provides rapid sustainability assessments for carbon, water, energy, and plastic footprints using AI-driven lifecycle analysis and vertical-specific knowledge models, enabling better design and sourcing decisions before launch.
- Naya Create Modular Keyboard A modular keyboard hardware product featuring a split-hinge design, hot-swappable keys, and customizable modules for enhanced functionality. Sold to individual buyers and enthusiasts starting at $499.99 with configurable modules.
- Naya Platform Digital studio platform for developing physical products that combines AI and human expertise, integrating Workflow AI, Estimation AI, and Sustainability AI into a unified workspace for enterprise product development teams.
Quantifiable outcome
- Saves close to 70% of the time for costing teams
- +7 more outcomes
Companies that use Naya
Customer profileNamed customers15 records
Segments3 records
Ideal customer profiles1 record
Naya technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability18 records
Feature4 records
Naya partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- Cukierman & Co. Investment HouseminorPartner in organizing the GoforIsrael Investment Conference where Naya was featured among approximately 40 Israeli technology startups across sectors including AI, Cyber, Defense, and Agri-Tech.
- Catalyst FundsminorCo-organizer of the GoforIsrael Investment Conference where Naya was featured as one of approximately 40 Israeli technology startups.
- OnshapecoreIntegration partnership enabling cloud-native CAD users to connect product development workflows with Naya's platform. Joint go-to-market activities including co-authored blog posts and the 'Reimagine' design challenge.
- AutodeskcoreIntegration partnership with Fusion 360 enabling designers to access Naya's product development tools. Featured in Autodesk's blog showcasing customer projects like the Reset Hotel by Ben Uyeda.
Scale indicators1 record
Expansion highlights6 records
Naya competitors and assessment
Company assessmentEmerging players
- Aras: Aras Innovator is a next-generation PLM platform competing for enterprise product workflow and lifecycle management budgets alongside Naya Workflow. It targets complex manufacturing organizations and is investing in AI-augmented PLM capabilities.
- Jiga: Jiga is an AI-enabled manufacturing sourcing and parts marketplace serving hardware and industrial product teams. It overlaps with Naya's cost estimation and supplier conversation use cases for early-stage and mid-market hardware companies.
Broad incumbents
- Autodesk: Autodesk offers Fusion 360 and a broad PLM/CAD portfolio that overlaps with Naya's workflow and estimation capabilities for physical product development. It is both an integration partner and the most likely incumbent competitor to embed AI cost estimation into its existing enterprise stack.
- PTC (Onshape): PTC's Onshape is a cloud-native CAD/PLM platform and a current Naya integration partner. It serves the same enterprise product development teams and competes for the same workflow, asset management, and AI-augmented design intelligence budget.
- Ansys: Ansys provides simulation and digital engineering software used by enterprise product teams across automotive, aerospace, and industrial verticals. It competes for design decision-support budget and could expand into AI-driven cost and sustainability analysis.
- Siemens Digital Industries Software: Siemens offers Teamcenter PLM, NX CAD, and digital twin solutions that compete directly with Naya's workflow and estimation capabilities. It serves large industrial and automotive product development organizations with deep enterprise penetration.
- Dassault Systèmes: Dassault's 3DEXPERIENCE platform combines CAD, PLM, and simulation for physical product development across automotive, aerospace, and industrial verticals. It is a broad incumbent with the resources to bundle AI cost and sustainability features into its enterprise stack.
Direct peers
- Fictiv: Fictiv is a digital manufacturing platform that combines quoting, sourcing, and workflow tools for physical product development. It overlaps with Naya's Estimation AI for instant cost intelligence and serves similar enterprise customers across hardware and consumer products.
- Sphera: Sphera offers product sustainability, LCA, and ESG software that directly overlaps with Naya Sustainability AI. It competes for the same sustainability team budget inside enterprise product development organizations and brings established regulatory reporting depth.
- aPriori Technologies: aPriori provides AI-driven manufacturability and cost estimation for physical products, directly competing with Naya Estimation. It targets similar enterprise product development teams with should-cost analysis and value engineering workflows.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Naya social profiles
Digital presenceNaya financial estimates
Financial estimateRevenue estimate
Valuation estimate
Naya leadership team
Management profileNumber of profiles
Profiles2 records
Naya funding detail
Funding detailFunding overview
Funding rounds2 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Naya M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Naya
What does Naya do?
Naya provides an AI-powered digital studio platform for physical product development, combining workflow management, AI-driven manufacturing cost estimation, and environmental sustainability footprint analysis into a unified workspace. The platform uses a proprietary Skills Engine of vertical-specific industry knowledge models to deliver cost estimates and sustainability assessments in minutes, integrating with existing design tools such as Figma, Miro, Onshape, and Autodesk Fusion 360. Targeted at enterprise product development teams in industries such as Apparel, Consumer Electronics, Furniture, Automotive, and Sporting Goods.
Is Naya a public or private company?
Naya is a private company. It is classified as venture growth investor backed and is currently operating.
When was Naya founded?
Naya was founded in 2021. It employs 11 to 50 people.
Where is Naya based?
Naya is headquartered in Allston, United States, in the North America region.
How does Naya make money?
Two revenue lines are on record. Enterprise SaaS Subscriptions are the primary driver. The others are hardware Sales.
Who are Naya's main competitors?
Emerging players on record are Aras and Jiga. Broad incumbents are Autodesk, PTC (Onshape), Ansys, Siemens Digital Industries Software and Dassault Systèmes. Direct peers are Fictiv, Sphera and aPriori Technologies.
Does Naya have an API?
No public API is recorded for Naya.
What industry is Naya in?
Naya's product category is Product Design Software. Its primary akta.pro industry code is HDAEANAJ, AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs), with a secondary code of HDAEANAB, Model Development & Training Platforms (AutoML, Notebooks, Feature Stores).