Naya

What Naya does

Naya Studio, Inc. is a US-based enterprise software company that operates an AI-driven platform purpose-built for physical product development, headquartered in Brooklyn, New York. The platform unifies three integrated products: Workflow AI for end-to-end asset and project management across product development teams; Estimation AI, which uses a proprietary Skills Engine with vertical-specific knowledge models to deliver manufacturing cost estimates in minutes across 11+ verticals; and Sustainability AI, which provides carbon, water, energy, and plastic footprint assessments for physical products. Naya also sells a consumer hardware product, the Naya Create modular keyboard, launched in July 2025 after a Kickstarter campaign.

The underlying technology combines multimodal AI (text, image, 3D model, and structured data processing) with a proprietary Skills engine that encodes domain-specific manufacturing expertise (e.g., ceramic firing breakage rates, tooling amortization curves at different production volumes). The platform integrates with 200+ tools including Autodesk Fusion 360 and Onshape, and incorporates expert-in-the-loop validation at each analytical step. Disclosed customer outcomes include 70% time savings in costing processes and estimated annual savings of $257K-$318K per costing team.

Naya's go-to-market is anchored in enterprise field sales with quote-based subscription pricing and annual billing, complemented by self-serve sandbox evaluations. The company serves enterprise product teams, costing/manufacturing teams, and sustainability teams across marquee customer logos including Nike, Adidas, BMW, Bose, Tiffany & Co., Google, New Balance, Wayfair, Columbia Sportswear, MillerKnoll, IDEO, and Trimble. Naya has raised $5,745,000 in a single institutional round filed via SEC Form D in December 2021, with 11-50 employees and operating primarily in the United States.

Name

Naya

Legal name

Naya Studio, Inc.

Website

https://naya.studio

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Naya Studio provides an AI-driven digital studio platform for enterprise physical product development teams, integrating workflow management, manufacturing cost estimation, and sustainability footprint analysis across 11+ verticals. It serves enterprise customers including Nike, BMW, Bose, Google, and Tiffany & Co.

Ownership category

akta.pro rank

Product category

Product Design Software

akta.pro primary industry

AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)

akta.pro secondary industry

Model Development & Training Platforms (AutoML, Notebooks, Feature Stores) (HDAEANAB)

Keywords

• Physical product design
• Manufacturing cost estimation
• Product lifecycle management
• Sustainability footprint analysis
• AI design platform

Headquarters

HQ city

Allston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Supply Chain, Infrastructure

Revenue model

1. Enterprise SaaS Subscriptions: AI-powered platform for physical product development offered as enterprise software with custom workflow integration, expert-in-the-loop validation, and integrated datasets. Revenue likely comes from enterprise licensing and subscriptions.
2. Hardware Sales: Sale of the Naya Create modular keyboard, a physical hardware product launched after a successful Kickstarter campaign

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Naya provides an AI-powered digital studio platform for physical product development, combining workflow management, AI-driven manufacturing cost estimation, and environmental sustainability footprint analysis into a unified workspace. The platform uses a proprietary Skills Engine of vertical-specific industry knowledge models to deliver cost estimates and sustainability assessments in minutes, integrating with existing design tools such as Figma, Miro, Onshape, and Autodesk Fusion 360. Targeted at enterprise product development teams in industries such as Apparel, Consumer Electronics, Furniture, Automotive, and Sporting Goods.

Product overview

Naya is a digital studio platform for developing physical products, combining AI and human expertise. The platform comprises three integrated AI-powered products: (1) Workflow AI for end-to-end workflow and asset management across all teams and functions, from concept to launch; (2) Estimation AI for AI-driven manufacturing cost intelligence that delivers cost estimates in minutes with value engineering and scenario planning; and (3) Sustainability AI for enterprise-grade environmental footprint intelligence covering carbon, water, energy, and plastic impacts. All three products share a common Skills engine with built-in industry knowledge models across verticals including Apparel, Consumer Electronics, Automotive, Medical, Furniture, and more.

Differentiator

Problem solved

Functional benefit

Brands

• Workflow AI: End-to-end workflow and asset management across all teams and functions for physical product development.
• Estimation AI
• Sustainability AI
• Naya Create

Products and services

• Naya Estimation AI-driven manufacturing cost intelligence platform that delivers cost estimates in minutes using proprietary algorithms, vertical-specific industry knowledge models, and expert-in-the-loop validation. Supports product visualization from uploaded photos, BOM analysis, 3D model processing, value engineering, and scenario planning for enterprise product costing teams.
• Naya Workflow End-to-end workflow and asset management platform for physical product development. Provides a unified workspace where enterprise teams collaborate across all stages from concept to launch, with AI-powered search, insights, and creative intelligence tools that sync with 200+ design and file tools.
• Naya Sustainability Enterprise-grade environmental footprint intelligence platform for physical products. Provides rapid sustainability assessments for carbon, water, energy, and plastic footprints using AI-driven lifecycle analysis and vertical-specific knowledge models, enabling better design and sourcing decisions before launch.
• Naya Create Modular Keyboard A modular keyboard hardware product featuring a split-hinge design, hot-swappable keys, and customizable modules for enhanced functionality. Sold to individual buyers and enthusiasts starting at $499.99 with configurable modules.
• Naya Platform Digital studio platform for developing physical products that combines AI and human expertise, integrating Workflow AI, Estimation AI, and Sustainability AI into a unified workspace for enterprise product development teams.

Quantifiable outcome

• Saves close to 70% of the time for costing teams
• +7 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability18 records

Feature4 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Cukierman & Co. Investment HouseminorGTM or Marketing Partner · 16 March 2026Partner in organizing the GoforIsrael Investment Conference where Naya was featured among approximately 40 Israeli technology startups across sectors including AI, Cyber, Defense, and Agri-Tech.
• Catalyst FundsminorGTM or Marketing Partner · 16 March 2026Co-organizer of the GoforIsrael Investment Conference where Naya was featured as one of approximately 40 Israeli technology startups.
• OnshapecoreTechnology or IntegrationIntegration partnership enabling cloud-native CAD users to connect product development workflows with Naya's platform. Joint go-to-market activities including co-authored blog posts and the 'Reimagine' design challenge.
• AutodeskcoreTechnology or IntegrationIntegration partnership with Fusion 360 enabling designers to access Naya's product development tools. Featured in Autodesk's blog showcasing customer projects like the Reset Hotel by Ben Uyeda.

Scale indicators1 record

Expansion highlights6 records

Emerging players

• Aras: Aras Innovator is a next-generation PLM platform competing for enterprise product workflow and lifecycle management budgets alongside Naya Workflow. It targets complex manufacturing organizations and is investing in AI-augmented PLM capabilities.
• Jiga: Jiga is an AI-enabled manufacturing sourcing and parts marketplace serving hardware and industrial product teams. It overlaps with Naya's cost estimation and supplier conversation use cases for early-stage and mid-market hardware companies.

Broad incumbents

• Autodesk: Autodesk offers Fusion 360 and a broad PLM/CAD portfolio that overlaps with Naya's workflow and estimation capabilities for physical product development. It is both an integration partner and the most likely incumbent competitor to embed AI cost estimation into its existing enterprise stack.
• PTC (Onshape): PTC's Onshape is a cloud-native CAD/PLM platform and a current Naya integration partner. It serves the same enterprise product development teams and competes for the same workflow, asset management, and AI-augmented design intelligence budget.
• Ansys: Ansys provides simulation and digital engineering software used by enterprise product teams across automotive, aerospace, and industrial verticals. It competes for design decision-support budget and could expand into AI-driven cost and sustainability analysis.
• Siemens Digital Industries Software: Siemens offers Teamcenter PLM, NX CAD, and digital twin solutions that compete directly with Naya's workflow and estimation capabilities. It serves large industrial and automotive product development organizations with deep enterprise penetration.
• Dassault Systèmes: Dassault's 3DEXPERIENCE platform combines CAD, PLM, and simulation for physical product development across automotive, aerospace, and industrial verticals. It is a broad incumbent with the resources to bundle AI cost and sustainability features into its enterprise stack.

Direct peers

• Fictiv: Fictiv is a digital manufacturing platform that combines quoting, sourcing, and workflow tools for physical product development. It overlaps with Naya's Estimation AI for instant cost intelligence and serves similar enterprise customers across hardware and consumer products.
• Sphera: Sphera offers product sustainability, LCA, and ESG software that directly overlaps with Naya Sustainability AI. It competes for the same sustainability team budget inside enterprise product development organizations and brings established regulatory reporting depth.
• aPriori Technologies: aPriori provides AI-driven manufacturability and cost estimation for physical products, directly competing with Naya Estimation. It targets similar enterprise product development teams with should-cost analysis and value engineering workflows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/naya__studio

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Naya