Seeds

What Seeds does

Seeds empowers financial advisors to more deeply understand investors and to automatically deliver custom portfolios that align. Founded in 2019, Seeds is enabling the evolution toward truly intentional, purposeful, and personalized investing.

Name

Seeds

Legal name

Seeds Investor LLC

Website

https://www.useseeds.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Seeds empowers financial advisors to more deeply understand investors and to automatically deliver custom portfolios that align.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D

Revenue model

1. Investment Advisory Services: Seeds Investor LLC is a Registered Investment Advisor (RIA) providing investment advisory and related services for clients nationally. Revenue is generated through advisory fees, likely based on assets under management (AUM) given the platform's focus on portfolio management and trading services for RIAs.
2. Platform Subscription/Service Fees: Provides financial advisors access to the Seeds platform for client onboarding, portfolio construction, proposal generation, and ongoing investment management. The platform enables advisors to build, manage, and execute investment strategies, with the company handling systematic rebalancing, tax-loss harvesting, and transitions as a service.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Seeds is an SEC-registered investment advisory platform that combines technology and service to help financial advisors (RIAs) deliver personalized investing experiences at scale. The platform connects a three-dimensional investor assessment to proposal generation and portfolio implementation within a Unified Managed Account (UMA) framework, offering direct indexing, automated rebalancing, tax-loss harvesting, and tax-aware transitions.

Product overview

Seeds is an investing platform for financial advisors that delivers personalized investment experiences through a unified platform architecture combining Portfolio Implementation, Portfolio Design, and Client Experience modules. The platform centers on a three-dimensional investor assessment capturing goals, mindset, and values, which powers automated proposal generation and connects directly to portfolio execution within a UMA framework. Seeds offers multiple investment series including the Values Series (ESG/values-based investing), Index SMA Series (benchmark-tracking separately managed accounts), and Factor SMA Series (factor-based investing using proprietary iValue and iQuality metrics). Additional offerings include Money Market Models, Faith-Based Models, and Global Liquid Alternatives. The platform supports direct indexing, tax-loss harvesting, systematic rebalancing, and tax-efficient transitions. Founded in 2020, Seeds positions itself around the principle that 'The Future of Investing is Human,' enabling advisors to scale personalized client relationships without compromising service quality.

Differentiator

Problem solved

Functional benefit

Products and services

• Investment Experience Platform A unified investment platform for Registered Investment Advisors (RIAs) that connects client assessment to proposal generation and portfolio implementation, enabling advisors to deliver personalized investing experiences at scale within a UMA framework.
• Portfolio Implementation Disciplined trading execution service with systematic rebalancing, tax-loss harvesting, cash management, and tax-efficient transitions within a UMA framework for advisor client accounts.
• Portfolio Design Investment model management module enabling advisors to use Seeds models, import proprietary or third-party models, and design custom OCIO portfolios within a unified workflow.
• Client Experience Three-dimensional investor assessment capturing client goals, mindset, and values; robust proposal tool with side-by-side comparisons; end-to-end investing experience from onboarding to ongoing management.
• Index SMA Series Index-tracking separately managed accounts providing diversified exposure to U.S. Large Cap, U.S. Mid Cap, U.S. Small Cap, and Developed Ex-U.S. markets through single stocks with tax-efficient implementation.
• Factor SMA Series Factor-based separately managed accounts using iValue and iQuality metrics to incorporate intangible asset valuation, seeking to outperform S&P 500, S&P 400, and S&P 600 benchmarks over longer time horizons.
• Values Series

Quantifiable outcome

• Advisors report reclaiming 1 day per week (20-30% workload reduction) by automating investment operations
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature7 records

Partnerships

Four partnerships are on record, tiered core and minor.

• AltruistcoreTechnology or Integration · 2 June 2022Strategic partnership giving Altruist advisors exclusive access to the Seeds platform. Seeds syncs with Altruist's custodian platform, enabling advisors to understand investors through Seeds' assessment and recommend personalized portfolios before implementing strategies on the Altruist Model Marketplace. Altruist combines self-clearing brokerage with software for account opening, trading, reporting, and billing.
• Citizen MintminorStrategic or Co-development Partner · 1 May 2022Seeds partnered with Citizen Mint to give advisors exclusive access to well-vetted private market impact investments. Citizen Mint provides alternative investment sourcing to complement Seeds' platform for advisors seeking to offer sophisticated investment strategies to next-generation investors.
• JUST CapitalcoreStrategic or Co-development Partner · 13 April 2021Seeds partnered with JUST Capital to deliver deeper portfolio impact insights to advisors and investors. The partnership expanded Seeds' values-aligned portfolio offering by incorporating JUST Capital's ESG and impact research and rankings.
• AllianceBernsteincoreStrategic or Co-development Partner · 13 April 2021Seeds partnered with AllianceBernstein to expand values-aligned portfolio offerings. The partnership enabled Seeds to offer AllianceBernstein's investment strategies within its platform, providing advisors access to institutional-quality investment management.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Orion Advisor Technology: Orion is one of the largest TAMP and portfolio-management platforms serving RIAs, offering UMA, rebalancing, model marketplace, and trading. It is the most direct head-to-head competitor in providing end-to-end portfolio operations to advisors.
• Envestnet: Envestnet's Tamarac platform is a long-standing TAMP and unified managed account provider for RIAs. It overlaps directly with Seeds on UMA, rebalancing, and direct indexing, with broader enterprise scale and established enterprise RIA relationships.
• Addepar: Addepar provides wealth management technology for advisors and family offices, including portfolio analytics, reporting, and trading. It targets similar RIA and high-net-worth segments and competes for similar platform consolidation budgets.
• AssetMark: AssetMark is a leading TAMP serving RIAs with model portfolios, UMA, and practice-management resources. It directly competes for the same mid-market RIA relationships Seeds targets with personalized, values-aligned portfolios.
• SS&C Black Diamond: Black Diamond provides portfolio accounting, reporting, and rebalancing for RIAs. While heavier on reporting, it competes for the same platform-consolidation dollars and overlaps on UMA and rebalancing workflows.
• Advyzon: Advyzon offers an integrated wealth management platform combining CRM, portfolio management, reporting, and trading for RIAs. It competes for small-to-mid RIA firms seeking all-in-one platforms similar to Seeds' integrated offering.
• Pontera: Pontera enables advisors to manage and trade held-away assets (e.g., 401(k)s) within their existing advisory workflows. It competes for the same 'personalized, full-balance-sheet portfolio management' thesis Seeds pursues.

Emerging players

• Riskalyze: Riskalyze focuses on risk tolerance and client personality profiling for advisors. It addresses the front-end discovery piece Seeds integrates into its three-dimensional assessment, making it adjacent and partially competitive on the personalization workflow.
• iCapital: iCapital provides alternative investment access for advisors and wealth platforms. With Seeds launching liquid alternatives and private market access via Citizen Mint, iCapital is an emerging adjacent player competing for similar wallet share.

Broad incumbents

• Morningstar Advisor Workstation: Morningstar's Advisor Workstation offers research, analytics, and portfolio construction tools broadly across the advisor market. It overlaps with Seeds' model and proposal workflows as a broader incumbent platform rather than a niche specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/seedsinvestor
• YouTubeyoutube.com/channel/UCmnqFOUjKKAu5C_uPb7h9Mw
• LinkedInlinkedin.com/company/seeds-investor

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds4 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seeds