Reali
- Company typePrivate
- Founded2016
- HeadquartersSan Mateo, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
Reali firmographics
Firmographics- Name
- Reali
- Legal name
- Reali
- Website
- https://reali.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Reali industry classification
Industry- Product category
- Residential Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (5312), Mortgage and Nonmortgage Loan Brokers (522310)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Loan Brokers (6163)
- akta.pro primary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
- akta.pro secondary industries
- Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE), Debt & Structured Finance / Mortgage Brokerage (BPAJABAK)
Keywords
Where Reali is headquartered
LocationHeadquarters
- HQ city
- San Mateo
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Reali business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Real Estate Commission: Traditional real estate brokerage commissions on home purchase and sale transactions. Agents represent buyers and sellers in residential real estate transactions across California, Washington, Massachusetts, and Texas markets.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Full-service real estate brokerage commission |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Reali product offering
Product offeringCore offering
Reali is a full-service residential real estate brokerage that pairs licensed-agent buying and selling services across California, Washington, Massachusetts, and Texas with two fintech products: Cash Offers, which uses short-term partner funding to give buyers cash-like purchasing power, and Buy Before You Sell, a bridge-equity program that lets homeowners purchase their next home before selling their current one. The brokerage is supported by an online property search platform, AI-assisted communications, AI-generated listing and marketing content, and a property recommendation engine.
Product overview
Reali is a full-service real estate brokerage operating across California, Washington, Massachusetts, and Texas, combining traditional real estate agent services with modern financial products. The core offering includes Cash Offers (a cash-like offer program using short-term partner funding) and Buy Before You Sell (a bridge financing program enabling sequential transactions), supplemented by an online property search platform, home valuation tools, real estate calculators, and Comparative Market Analysis services. The company reports over $7B in lifetime sales volume and more than 8,500 homes sold nationwide.
Differentiator
Problem solved
Functional benefit
Brands
- Cash Offer Buyers: Cash offer program enabling buyers to make cash-like offers with partner lender short-term funding
- Buy Before You Sell
Products and services
- Cash Offers
Quantifiable outcome
- Over $7 billion in lifetime sales volume
- +3 more outcomes
Companies that use Reali
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles3 records
Reali technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature5 records
Reali partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- FlyHomesminorFlyHomes is referenced in relation to some property listings and appears to be a related real estate entity. Testimonials mention using Flyhomes programs for home purchases. Reali agents are affiliated with FlyHomes Inc. on certain property listings.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Reali competitors and assessment
Company assessmentDirect peers
- Compass: Largest U.S. tech-enabled residential brokerage. Competes with Reali directly for agents and listings in CA, NY, MA, TX and similar metros, with an agent-platform-plus-settlement-services model parallel to Reali's.
- eXp Realty: Cloud-based residential brokerage with a national agent network. Direct competitor to Reali for agent recruitment and buyer/seller representation, using a low-overhead distributed model.
- FlyHomes: Tech-enabled brokerage offering Cash Offer-like and Buy-Before-You-Sell products in the same metros as Reali (Seattle, Bay Area, Southern California, Boston, Dallas). Reali agents are explicitly 'affiliated with FlyHomes Inc.' on certain listings per the source data.
- Redfin: Consumer-tech-first residential brokerage operating nationwide with salaried plus bonus agents. Competes with Reali for sellers who self-list on Redfin and for buyers who expect heavy digital tooling.
- The Real Brokerage: Tech-forward, agent-centric residential brokerage with a national footprint and a high-revenue-share model. Competes with Reali primarily for agent talent and offers similar transaction-based compensation.
- Opendoor: Direct iBuyer that makes cash offers to home sellers — the same core pain point Reali's Cash Offer program solves for buyers. Competes with Reali for seller mindshare when sellers weigh guaranteed cash speed vs. traditional listing with a tech-enabled agent.
- Offerpad: iBuyer that provides cash offers and integrated mortgage and title services. Operates in select Reali-served metros (e.g., Texas, California) and competes for the same seller-side Cash Offer positioning Reali provides buyer-side.
Emerging players
- HomeLight: Tech-enabled real estate platform connecting consumers with agents and providing Cash Offer and Trade-in products. Overlaps with Reali on Cash Offer (HomeLight Cash Offer) and Buy-Before-You-Sell-style solutions in shared markets.
- Side: Technology platform that partners with independent brokerages to provide back-office, branding, and transaction support. Conceptually adjacent to Reali's brokerage-services-plus-tech model.
Broad incumbents
- Zillow: Largest U.S. consumer real-estate portal with Zillow Premier Agent and Zillow Home Loans. While Zillow exited iBuying, its portal and partner-agent model make it the broadest competitive threat to Reali's agent recruitment funnel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Reali social profiles
Digital presenceReali financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reali leadership team
Management profileNumber of profiles
Profiles7 records
Reali funding detail
Funding detailFunding overview
Funding rounds7 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reali M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reali
What does Reali do?
Reali is a full-service residential real estate brokerage that pairs licensed-agent buying and selling services across California, Washington, Massachusetts, and Texas with two fintech products: Cash Offers, which uses short-term partner funding to give buyers cash-like purchasing power, and Buy Before You Sell, a bridge-equity program that lets homeowners purchase their next home before selling their current one. The brokerage is supported by an online property search platform, AI-assisted communications, AI-generated listing and marketing content, and a property recommendation engine.
Is Reali a public or private company?
Reali is a private company. It is classified as venture growth investor backed and is currently operating.
When was Reali founded?
Reali was founded in 2016. It employs 101 to 250 people.
Where is Reali based?
Reali is headquartered in San Mateo, United States, in the North America region.
How does Reali make money?
One revenue line is on record: real Estate Commission.
Who are Reali's main competitors?
Direct peers on record are Compass, eXp Realty, FlyHomes, Redfin, The Real Brokerage, Opendoor and Offerpad. Emerging players are HomeLight and Side. Zillow is listed as a broad incumbent.
Does Reali have an API?
No public API is recorded for Reali.
What industry is Reali in?
Reali's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes), with a secondary code of BPAJAAAE, Residential Investment Property Brokerage (SFR/Small Multifamily). Its NAICS code is 5312 and its SIC code is 6531.