Reeco
Reeco is a Miami-based SaaS company founded in 2021 that sells an AI-driven procure-to-pay platform automating purchasing, accounts payable, inventory, and invoice processing for hotel management companies, deployed across 1,000+ properties.
- Company typePrivate
- Founded2021
- HeadquartersMiami, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Reeco does
Reeco is a private, venture-backed software company founded in 2021 by Henrik Shimony and Omri Shalev and headquartered in Miami, Florida. The company sells an AI-driven procure-to-pay platform purpose-built for the hospitality industry, unifying purchasing, inventory management, accounts payable, and invoice processing into a single workflow. Its core technical differentiators are AI-powered invoice coding, automated price-and-quantity mismatch detection, real-time payment status tracking, and automated general ledger posting, all delivered through a vertically integrated system designed for hotel back-of-house operations. The platform is deployed across more than 1,000 hotel properties operated by over 90 management companies, primarily in the US market.
Reeco operates a SaaS subscription revenue model targeting enterprise hotel management companies, with pricing that is negotiated rather than publicly disclosed and likely tied to property count or entity volume. Go-to-market combines direct enterprise sales, led by a Senior Vice President of Revenue and Head of Enterprise Sales, with a channel partnership as a Preferred Partner in M3's Strategic Alliance program, which exposes Reeco to over 9,000 North American hospitality entities. In June 2026, Reeco extended its product surface through a three-party HITEC launch with M3 (accounting) and Corpay (payments) to deliver a unified procurement-accounting-payment solution. The company has raised approximately $30 million across three funding rounds (pre-seed/seed in 2021, a round in March 2023, and a $15M Series A in January 2025 led by Aleph VC) and has built out a senior commercial leadership team in 2026 to support continued enterprise scaling.
Reeco firmographics
Firmographics- Name
- Reeco
- Legal name
- Reeco
- Website
- https://reeco.io
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Reeco is a Miami-based SaaS company founded in 2021 that sells an AI-driven procure-to-pay platform automating purchasing, accounts payable, inventory, and invoice processing for hotel management companies, deployed across 1,000+ properties.
- Ownership category
- akta.pro rank
Reeco industry classification
Industry- Product category
- Hospitality Procurement Software
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Expense, Invoice Capture & Spend Management (T&E Integration) (THALAGAG)
Keywords
Where Reeco is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Markets served
Reeco business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Platform SaaS/Subscription: Reeco generates revenue through a software-as-a-service model, providing its AI-driven procure-to-pay platform to hotel management companies on a subscription basis. The platform automates purchasing, inventory management, accounts payable, and invoice processing, with pricing likely based on property count or hotel entity volume.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Reeco product offering
Product offeringCore offering
Reeco provides an AI-driven procure-to-pay platform purpose-built for the hospitality industry that unifies purchasing, inventory management, accounts payable, and invoice processing into a single system. The platform uses AI for automated invoice coding, price and quantity mismatch detection, real-time payment status tracking, and GL posting, and is sold to hotel management companies on a subscription basis to streamline back-of-house hotel operations.
Product overview
Reeco offers a single unified AI-driven procure-to-pay platform for the hospitality industry that streamlines back-of-house hotel operations. The platform integrates procurement management, accounts payable automation, inventory management, and invoice processing into one system. Through strategic partnerships with M3 (accounting) and Corpay (payments), the platform connects procurement, accounting, and payments into a single workflow, enabling hoteliers to manage purchase orders through payments in one integrated system.
Differentiator
Problem solved
Functional benefit
Products and services
- AI-Driven Procure-to-Pay Platform Unified AI-powered platform for hotel management companies that automates purchasing, inventory management, accounts payable, and invoice processing in a single system. Includes AI-powered invoice coding, price and quantity mismatch flagging, real-time payment status tracking, and automated GL posting, and integrates with M3 Accounting Core and Corpay to deliver a full purchase-order-to-payment workflow.
- Unified Procure-to-Pay Solution (Reeco + M3 + Corpay) Integrated procure-to-pay offering unveiled at HITEC 2026 that combines Reeco's procurement platform with M3's Accounting Core and Corpay's payment capabilities into one workflow, enabling hotel teams to manage purchase orders through payments in a single system with AI-powered invoice coding and automated price/quantity mismatch flagging.
Quantifiable outcome
- Deployed across 1,000+ hotel properties managed by 90+ management companies in the US market
Companies that use Reeco
Customer profileSegments1 record
Ideal customer profiles1 record
Reeco technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability5 records
Feature6 records
Reeco partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- CorpaycoreReeco partnered with M3 and Corpay to unveil a unified procure-to-pay solution for the hospitality industry at HITEC 2026. The integrated workflow combines procurement, accounting, and payment capabilities, enabling hotel teams to manage purchase orders through payments in a single system with AI-powered invoice coding and automated mismatch detection.
- M3coreM3, a leading provider of accounting and financial solutions for the hospitality industry, announced a strategic alliance with Reeco. The partnership integrates M3's Accounting Core platform with Reeco's procurement management system, enabling hoteliers to automate purchasing, financial tracking, and vendor management in a single workflow. Reeco has become a Preferred Partner in M3's Strategic Alliance program, providing the company access to M3's customer base of over 9,000 entities across North America's hospitality industry.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Reeco competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks1 record
Key highlights6 records
Customer concentration
Reeco social profiles
Digital presenceReeco financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reeco leadership team
Management profileNumber of profiles
Profiles5 records
Reeco funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reeco M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reeco
What does Reeco do?
Reeco provides an AI-driven procure-to-pay platform purpose-built for the hospitality industry that unifies purchasing, inventory management, accounts payable, and invoice processing into a single system. The platform uses AI for automated invoice coding, price and quantity mismatch detection, real-time payment status tracking, and GL posting, and is sold to hotel management companies on a subscription basis to streamline back-of-house hotel operations.
Is Reeco a public or private company?
Reeco is a private company. It is classified as venture growth investor backed and is currently operating.
When was Reeco founded?
Reeco was founded in 2021. It employs 51 to 100 people.
Where is Reeco based?
Reeco is headquartered in Miami, United States, in the North America region.
How does Reeco make money?
One revenue line is on record: platform SaaS/Subscription.
Does Reeco have an API?
No public API is recorded for Reeco.
What industry is Reeco in?
Reeco's product category is Hospitality Procurement Software. Its primary akta.pro industry code is THALAGAG, Expense, Invoice Capture & Spend Management (T&E Integration). Its NAICS code is 541511 and its SIC code is 7372.