What Jelt does

Jelt is a B2B e-commerce platform founded in 2023 and headquartered in Bogotá, Colombia, that distributes medical supplies to healthcare institutions through a digital-first model. The company operates a Shopify-based online storefront offering more than 4,000 SKUs across twelve product categories: surgical textiles, gloves, laboratory chemicals, hygiene and disinfection products, medical instruments, medical furniture, wound care and ostomy, physiotherapy and orthopedics, respiratory care, probes/drains/gastrostomy, injections, and a student line. Jelt serves over 3,600 healthcare businesses in Colombia including clinics, hospitals, dental practices, veterinary clinics, aesthetic centers, medical students, and laboratories, with named customers including Clínicos, Colsubsidio, Audifarma, Biosteel, and LIH.

The platform pairs its self-service e-commerce catalog with a WhatsApp-based inside-sales motion that handles personalized quotes, bulk orders, custom specifications, and post-sale support, which functions as the primary conversion channel for B2B customers. The underlying technology is a Shopify storefront supplemented by WhatsApp Business communication; there is no proprietary AI, app, or API layer described. Jelt supplements its distribution model with two value-added services: custom clinical and hospital furniture design/manufacturing adapted to buyer spaces, and equipment calibration services. The company holds authorized distributor status for several international and local brands including Convatec (wound care/ostomy), 3M, Eufar, Holandina, GMD (instruments), Konfort Plus (furniture), and Minerva Medical (respiratory).

Jelt's business model is primarily transactional one-time product sales at unit pricing with no minimum order requirement and free shipping on orders above 250,000 COP. Secondary revenue comes from custom furniture manufacturing and equipment calibration as professional services. The company has raised approximately $1.87M in disclosed funding across three rounds (a $570K seed led by Techstars in October 2023, a $1.3M round led by Orbit Ventures in May 2025, and a follow-on with Reflect Ventures in February 2026), and operates with a small team of 1-10 employees serving the Colombian market exclusively.

Name

Jelt

Legal name

Jelt CO

Website

https://jelt.com.co

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Jelt is a Bogotá-based B2B e-commerce platform founded in 2023 that distributes 4,000+ medical supplies across 12 categories to 3,600+ Colombian clinics, hospitals, dental practices, veterinary clinics, and laboratories via a Shopify storefront and WhatsApp-based inside-sales motion.

Ownership category

akta.pro rank

Product category

Medical Supplies Distribution

NAICS

Health and Personal Care Retailers (456)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)

akta.pro primary industry

Medical, Dental & Lab Supply Marketplaces (CRAFAHAG)

akta.pro secondary industry

Health & Pharmacy Omnichannel (CRAFAEAK)

Keywords

• Medical supplies distribution
• B2B medical e-commerce
• Healthcare procurement
• Clinical supplies retail
• Medical equipment supply

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Medical Supplies Sales: Direct sales of medical supplies including surgical textiles, gloves, laboratory chemicals, hygiene/disinfection products, medical instruments, furniture, wound care, physiotherapy equipment, respiratory care, and injectology supplies. Products sold at unit prices with no minimum order requirement.
2. Custom Furniture Manufacturing: Design and manufacturing of custom medical furniture to order, fulfilling specific space and functional requirements for healthcare institutions.
3. Equipment Calibration Services: Calibration services for medical equipment provided as an additional service to customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Jelt operates a B2B e-commerce platform distributing 4,000+ medical supplies to healthcare institutions across Colombia, including clinics, hospitals, medical practices, veterinary clinics, dental offices, and aesthetic centers. The platform combines a digital Shopify-based storefront with WhatsApp-based inside sales for personalized quotes and support, complemented by custom medical furniture manufacturing and equipment calibration services. The company operates with a digital-first distribution model serving more than 3,600 healthcare businesses nationwide with 1-5 day delivery.

Product overview

Jelt is a B2B e-commerce platform specializing in medical supplies for healthcare institutions in Colombia. The platform offers access to over 4,000 medical products across twelve main categories: Surgical Textiles, Gloves, Laboratory and Chemicals, Hygiene and Disinfection, Medical Instruments, Medical Furniture, Wound Care and Ostomy, Physiotherapy and Orthopedics, Respiratory Care, Probes/Drains/Gastrostomy, Injections, and a Student Line. Jelt operates as both a distributor and marketplace, offering products from owned brands as well as distributed brands including Convatec (wound/ostomy), Eufar (biosafety), Holandina (antiseptics/disinfectants), and other manufacturers. The platform provides nationwide delivery in Colombia with service to over 3,600 healthcare businesses. Jelt also offers custom manufacturing of medical furniture and equipment calibration services.

Differentiator

Problem solved

Functional benefit

Products and services

• Surgical Textiles (Textiles Quirúrgicos) Distribution of surgical textile products for healthcare institutions performing surgical procedures, including gowns, drapes, and related sterile supplies.
• Gloves (Guantes) Distribution of medical examination and surgical gloves for clinical, dental, and laboratory use across healthcare institutions.
• Laboratory and Chemicals (Laboratorio y Químicos) Distribution of laboratory supplies and chemicals for clinical laboratories and healthcare research facilities in Colombia.
• Hygiene and Disinfection (Higiene y Desinfección) Distribution of hygiene and disinfection products for healthcare facility sanitation, including Eufar brand items and surface disinfectants.
• Medical Instruments (Instrumental Médico) Distribution of medical instruments for clinical examinations, surgical procedures, and specialty medical practices.
• Medical Furniture (Mobiliario Médico) Distribution of medical furniture including examination tables, hospital beds, and clinical furniture for healthcare institutions.
• Wound Care and Ostomy (Cuidado de Heridas y Ostomías) Distribution of wound care and ostomy products including authorized distribution of Convatec brand items, serving hospitals, clinics, and home-care patients.
• Physiotherapy and Orthopedics (Fisioterapia y Ortopedia) Distribution of physiotherapy and orthopedic supplies including braces, supports, and rehabilitation equipment for clinics and rehabilitation centers.
• Respiratory Care (Cuidado Respiratorio) Distribution of respiratory care products including oxygen therapy supplies, nebulizers, and related equipment for healthcare facilities.
• Probes, Drains and Gastrostomy (Sondas, drenajes y gastrostomía) Distribution of probes, drains, and gastrostomy devices for clinical and hospital use across multiple medical specialties.
• Injectology (Inyectología) Distribution of injection supplies including syringes, needles, and infusion sets for clinical and hospital use.
• Student Line (Línea Estudiantil) Dedicated product line offering affordable medical instruments and supplies for medical students for training and educational purposes.
• Custom Medical Furniture Manufacturing (Fabricamos mobiliarios a medida) Custom design and manufacturing service for medical furniture tailored to the specific needs of healthcare institutions, clinics, and medical practices.
• Equipment Calibration Services (Calibración de Equipos) Equipment calibration and maintenance services for medical and laboratory equipment, supporting compliance and operational reliability for healthcare institutions.

Quantifiable outcome

• 3,600+ healthcare businesses trust Jelt for their medical supply needs
• +3 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered minor, core and moderate.

• BioplastminorChannel Partner/ Reseller/ DistributorSupplier of medical supplies including oil immersion and mineral oil products for laboratory use.
• Minerva MedicalcoreChannel Partner/ Reseller/ DistributorMajor supplier of respiratory care products with 336 products in catalog. Key partner for respiratory therapy and airway management supplies.
• AlfaSafeminorChannel Partner/ Reseller/ DistributorSupplier of safety products including examination gloves, sanitary products, and disinfecting wipes.
• 3MmoderateChannel Partner/ Reseller/ DistributorInternational brand partner supplying Littmann stethoscopes, Tegaderm dressings, electrodes, and biosafety products.
• GMDcoreChannel Partner/ Reseller/ DistributorMajor Colombian supplier with 152+ products including medical instruments, tourniquets, scissors, diagnostic equipment, and consumables. Key partner for core medical supplies.
• EufarmoderateChannel Partner/ Reseller/ DistributorFeatured supplier of biosafety kits, biological spill kits, and disinfection products.
• HolandinacoreChannel Partner/ Reseller/ DistributorMajor supplier with 72+ products including antiseptic alcohol, glutaraldehyde disinfectants, Germidina, Bactidina, and biological spill kits. Key partner for hygiene and disinfection category.
• Albor QuímicosmoderateChannel Partner/ Reseller/ DistributorSupplier of laboratory chemicals and reagents including acetic acid, immersion oil, distilled water, and chemical indicators.
• Dissan OrtopédicosminorChannel Partner/ Reseller/ DistributorSupplier of orthopedic and comfort products including relaxation eye masks for patients.
• ConvateccoreChannel Partner/ Reseller/ DistributorAuthorized distributor in Colombia for ConvaTec products with 176+ products including wound care, ostomy supplies, and stoma care products.
• Konfort PluscoreChannel Partner/ Reseller/ DistributorKey supplier of medical furniture including 54+ products: wheelchairs, shower chairs, walkers, hydraulic lifts, commodes, and pressure management surfaces.
• PAKIS MEDICALmoderateChannel Partner/ Reseller/ DistributorSupplier of surgical textiles, medical instruments, and mobility aids with 144+ products.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Market position

Strengths4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/jelt-app
• Instagraminstagram.com/jeltcolombia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds3 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jelt