NewRoad Capital Partners
NewRoad Capital Partners is a Bentonville, Arkansas-based operator-led growth equity firm investing $5M-$20M in commerce-focused technology companies across Supply Chain & Logistics, Retail Tech / CPG Tech, and Marketing Technology, leveraging a deep bench of former Fortune 500 retail and CPG executives.
- Company typePrivate
- Founded2013
- HeadquartersRogers, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
NewRoad Capital Partners firmographics
Firmographics- Name
- NewRoad Capital Partners
- Legal name
- NewRoad Capital Partners, LLC
- Website
- https://newroadcp.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- NewRoad Capital Partners is a Bentonville, Arkansas-based operator-led growth equity firm investing $5M-$20M in commerce-focused technology companies across Supply Chain & Logistics, Retail Tech / CPG Tech, and Marketing Technology, leveraging a deep bench of former Fortune 500 retail and CPG executives.
- Ownership category
- akta.pro rank
NewRoad Capital Partners industry classification
Industry- Product category
- Growth Equity and Venture Capital
- NAICS
- Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394), Funds, Trusts, and Other Financial Vehicles (525)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Sector-Focused Venture Capital (Vertical Specialists) (FSANAAAD)
- akta.pro secondary industry
- Multi-Sector / Generalist Growth Equity (FSANACAO)
Keywords
Where NewRoad Capital Partners is headquartered
LocationHeadquarters
- HQ city
- Rogers
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
NewRoad Capital Partners business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Fund management and capital deployment: Operates multiple private investment funds (NRV, KNRV II, NRF III, NRF IV) deploying initial checks of $5M-$20M per portfolio company. Generates revenue through management fees charged to limited partners and carried interest from successful exits, plus capital appreciation on equity stakes in portfolio companies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Initial investment size of $5M-$20M per portfolio company with board representation |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
NewRoad Capital Partners product offering
Product offeringCore offering
NewRoad Capital Partners is an operator-led venture and growth equity firm that deploys $5M-$20M equity investments into best-in-class technology companies across three sector theses: Supply Chain & Logistics, Retail Tech / CPG Tech, and Marketing Technology. The firm operates multiple private investment funds (NRV, KNRV II, NRF III, NRF IV), takes board representation, and provides active operator support from former Fortune 500 executives at Walmart, J.B. Hunt, Tyson, and General Mills to help portfolio companies scale.
Product overview
NewRoad Capital Partners is a single, unified investment platform — branded as "An Investment Platform For Smarter Commerce" — that channels capital from its funds (NRV, KNRV II, NRF III, and NRF IV) into best-in-class operating companies across its three core sector theses: Supply Chain & Logistics, Retail Tech / CPG Tech, and Marketing Technology. The platform's distinguishing feature is its embedded operator support: each portfolio company is paired with former industry executives (e.g., former Walmart, J.B. Hunt, Tyson, and Sam's Club leaders) who serve on boards, advise on technology roadmaps, facilitate customer introductions, and assist with talent sourcing and exit planning. Surrounding this core platform are the firm's core values (Entrepreneurial Spirit, Purpose Built, Thoughtful Interaction, Humility, Stewardship) and an investor portal used to communicate with limited partners.
Differentiator
Problem solved
Functional benefit
Products and services
- Investment Platform for Smarter Commerce An investment platform that partners with best-in-class companies in Supply Chain & Logistics, Retail Tech / CPG Tech, and Marketing Technology, providing demand-driven solutions backed by on-demand operator support from former industry executives.
- NRV (NewRoad Ventures Fund) An active NewRoad venture investment fund that backs portfolio companies across Supply Chain, Retail Tech / CPG Tech, and Marketing sectors, with initial investments typically ranging from $5M to $20M.
- KNRV II (Kayne NewRoad Ventures II) A NewRoad investment fund managed in partnership with Kayne Capital, backing active portfolio companies such as ReFiBuy, Spangle AI, 4screen, Voxel, Optilogic, tvScientific, Orderful, Tracer, WaveBL, MyCarrier, and Insite AI.
- NRF III (NewRoad Fund III) A NewRoad investment fund supporting both active and exited portfolio companies across supply chain, retail tech, marketing, healthcare, industrials, and other sectors.
- NRF IV (NewRoad Fund IV) NewRoad's flagship later-stage investment fund backing active and exited portfolio companies across supply chain, retail tech, marketing, healthcare, and other sectors.
- Operator Partnership & Board Support Service An offering that pairs portfolio companies with NewRoad's operating partners and strategic advisors (many of whom are former Walmart, J.B. Hunt, Tyson, Sam's Club, and other industry executives) to assist with strategy, technology roadmaps, customer introductions, executive sourcing, and exit preparation.
Quantifiable outcome
- Co-founder Clete Brewer scaled Staffmark from less than $1 million in sales to over $1 billion in sales and took the company public through an IPO; scaled Sport Clips franchise from 42 to over 675 locations and grew it to a $250 million business
- +3 more outcomes
Companies that use NewRoad Capital Partners
Customer profileSegments6 records
Ideal customer profiles4 records
NewRoad Capital Partners technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
NewRoad Capital Partners partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- Ericsson VenturescoreMade a strategic investment in Voxel (a NewRoad Capital Partners portfolio company) in October 2025 as part of Ericsson's broader AI and workplace safety technology partnership efforts. The investment followed Voxel's $44 million Series B, bringing total funding to $64 million.
- Sam's ClubcoreJoined with DRINKS (a NewRoad Capital Partners portfolio company) to offer home wine delivery. DRINKS provides the Wine-as-a-Service enterprise-grade platform enabling Sam's Club's alcohol e-commerce capabilities.
- ShopifycorePartnered with DRINKS (a NewRoad Capital Partners portfolio company) to power the next era of e-commerce for wineries through DRINKS' enterprise-grade Wine-as-a-Service platform.
- WalmartcorePartnered with Platform Science (a NewRoad Capital Partners portfolio company) for improved driver workflow. Platform Science's Virtual Vehicle Platform enables Walmart's fleet management transformation.
- PACCARcoreMade a strategic equity investment in Platform Science (a NewRoad Capital Partners portfolio company) in March 2023 to support OEM telematics and fleet management platform development.
- Federal Bank (India)corePartnered with WaveBL (a NewRoad Capital Partners portfolio company) to streamline digital trade and announce a successful electronic Bill of Lading transaction in India.
- SWIFTcoreCompleted a network connectivity proof of value with WaveBL (a NewRoad Capital Partners portfolio company), five global banks, and MSC for digital trade document interoperability.
- MSC (Mediterranean Shipping Company)coreJoined NYSHEX (a NewRoad Capital Partners portfolio company) in June 2024 to improve tracking of ocean contract performance and digitalize shipping contract execution.
- ICE (Intercontinental Exchange)coreICE to launch NYSHEX Container Freight Futures in March 2026, leveraging NYSHEX (a NewRoad Capital Partners portfolio company) digital container shipping platform data.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
NewRoad Capital Partners competitors and assessment
Company assessmentDirect peers
- Edison Partners: Edison Partners is a growth equity firm that invests in technology-enabled services and SaaS companies with check sizes typically in the $10M-$50M range. Both firms share a similar growth-stage, sector-focused model and comparable check sizes targeting B2B commerce and enterprise software companies.
- Elsewhere Partners: Elsewhere Partners is a growth equity firm focused on vertical SaaS and commerce technology companies, often co-investing with strategics and operating partners. Both firms emphasize sector depth and operator involvement in commerce and supply chain verticals.
- Camford Capital (formerly Camber Creek): Camford Capital invests in technology companies that modernize real estate, retail, and commerce workflows. Both firms target commerce-enabling technology with operator networks and disciplined check sizing in the growth-equity range.
- BIP Capital: BIP Capital (Business Intelligence Partners) is a venture and growth equity firm focused on enterprise technology companies in fintech, retail tech, and supply chain. Both firms share a sector-focused approach to commerce and retail technology investing.
- Mainsail Partners: Mainsail Partners is a growth equity firm that invests in bootstrapped B2B software and commerce technology companies. Both firms deploy similar check sizes ($5M-$20M) into niche-leading vertical software companies with operating partner support.
- Peterson Partners: Peterson Partners is a Utah-based growth equity firm investing in commerce, consumer, and enterprise technology companies. Both firms share a regional, operator-led approach to growth-stage commerce technology investing with comparable check sizes.
Broad incumbents
- Insight Partners: Insight Partners is a large-scale global growth equity and venture firm investing across software, internet, and data services. While broader and much larger in AUM, it overlaps with NewRoad in commerce tech, supply chain, and marketing technology growth-stage investing.
- TPG Growth: TPG Growth is the growth equity arm of TPG, a large alternative asset manager, investing across consumer, retail, and technology. Both firms deploy capital into growth-stage commerce and consumer-facing technology companies, though TPG operates at significantly larger scale.
Emerging players
- Kayne Anderson Capital Advisors: Kayne Anderson is a large alternative investment manager that co-manages the KNRV II fund alongside NewRoad Capital Partners. Both firms collaborate on the Kayne NewRoad Ventures II vehicle, providing a direct operational relationship in the commerce venture capital space.
- Commerce Ventures: Commerce Ventures is a venture capital firm focused exclusively on commerce technology and fintech, and is an existing investor in NewRoad portfolio company ReFiBuy. Both firms target the same commerce and retail technology verticals with overlapping deal flow.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
NewRoad Capital Partners social profiles
Digital presenceNewRoad Capital Partners financial estimates
Financial estimateRevenue estimate
Valuation estimate
NewRoad Capital Partners leadership team
Management profileNumber of profiles
Profiles16 records
NewRoad Capital Partners subsidiaries and ownership
Company hierarchySubsidiaries5 records
NewRoad Capital Partners funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NewRoad Capital Partners M&A and investment
M&A and investmentM&A
Investments35 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NewRoad Capital Partners
What does NewRoad Capital Partners do?
NewRoad Capital Partners is an operator-led venture and growth equity firm that deploys $5M-$20M equity investments into best-in-class technology companies across three sector theses: Supply Chain & Logistics, Retail Tech / CPG Tech, and Marketing Technology. The firm operates multiple private investment funds (NRV, KNRV II, NRF III, NRF IV), takes board representation, and provides active operator support from former Fortune 500 executives at Walmart, J.B. Hunt, Tyson, and General Mills to help portfolio companies scale.
Is NewRoad Capital Partners a public or private company?
NewRoad Capital Partners is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was NewRoad Capital Partners founded?
NewRoad Capital Partners was founded in 2013. It employs 11 to 50 people.
Where is NewRoad Capital Partners based?
NewRoad Capital Partners is headquartered in Rogers, United States, in the North America region.
How does NewRoad Capital Partners make money?
One revenue line is on record: fund management and capital deployment.
Who are NewRoad Capital Partners's main competitors?
Direct peers on record are Edison Partners, Elsewhere Partners, Camford Capital (formerly Camber Creek), BIP Capital, Mainsail Partners and Peterson Partners. Broad incumbents are Insight Partners and TPG Growth. Emerging players are Kayne Anderson Capital Advisors and Commerce Ventures.
Does NewRoad Capital Partners have an API?
No public API is recorded for NewRoad Capital Partners.
What industry is NewRoad Capital Partners in?
NewRoad Capital Partners's product category is Growth Equity and Venture Capital. Its primary akta.pro industry code is FSANAAAD, Sector-Focused Venture Capital (Vertical Specialists), with a secondary code of FSANACAO, Multi-Sector / Generalist Growth Equity. Its NAICS code is 523940 and its SIC code is 6282.