Nature Coatings
Nature Coatings manufactures bio-based black pigments and dispersions from FSC-certified recycled wood waste, serving the apparel, cosmetics, food packaging, asphalt, and coatings industries as a carbon-negative alternative to petroleum-derived carbon black.
- Company typePrivate
- Founded2017
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Nature Coatings does
Nature Coatings is a Las Vegas, Nevada-based biochemical manufacturer founded in 2017 that produces bio-based black pigments and pre-formulated dispersions under the BioBlack brand, serving the apparel, cosmetics, food packaging, asphalt, paints and coatings, plastics, and industrial sectors. Its core technology is a closed-loop thermal conversion process that transforms FSC-certified recycled wood waste into 100% bio-based, carbon-negative black pigments without combustion, producing no PAHs, VOCs, PFAS, or nanomaterials. The portfolio comprises BioBlack TX for textiles and leather, BioBlack Beauty for cosmetics (the first USDA BioPreferred-certified 100% biobased black pigment for cosmetics), BioBlack AR for FAA P-632-compliant asphalt rejuvenation, and the BioBlack Blends customization platform for application-specific dispersions, supported by the BioBlack Impact & Risk Calculator as a lead-generation and quantification tool.
The company operates domestic manufacturing in Valdosta, Georgia, and generates revenue primarily through direct enterprise sales of pigments and tailored dispersions on a quote-based, multi-year contract model, supplemented by exclusive distribution agreements such as iTextiles in Pakistan. Customers include Levi's, Kering Group, Bestseller's Jack & Jones and Selected HOMME, Ferragamo, Pangaia, Pretty Smart (sold at Walmart), TS Designs, Chapelton (Sustaina Black packaging), IKEA, Costco, Asahi, and Dixie Belle. Nature Coatings is venture-backed (Regeneration.VC, The 22 Fund, Safer Made, Portfolia, and Leonardo DiCaprio as an individual investor), holds certifications including GOTS, USDA BioPreferred, OEKO-TEX, ECOPASSPORT, ZDHC MRSL, FAA P-632, EU Cosmetic Regulation 1223/2009, EU 10/2011, and FDA 21 CFR, and was ranked No. 8 in Sustainability on Fast Company's World's Most Innovative Companies of 2026.
Nature Coatings firmographics
Firmographics- Name
- Nature Coatings
- Legal name
- Nature Coatings Inc.
- Website
- https://naturecoatingsinc.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Nature Coatings manufactures bio-based black pigments and dispersions from FSC-certified recycled wood waste, serving the apparel, cosmetics, food packaging, asphalt, and coatings industries as a carbon-negative alternative to petroleum-derived carbon black.
- Ownership category
- akta.pro rank
Nature Coatings industry classification
Industry- Product category
- Bio-based Black Pigments and Dispersions
- NAICS
- Synthetic Dye and Pigment Manufacturing (32513), Synthetic Dye and Pigment Manufacturing (325130), Paint and Coating Manufacturing (325510), Paint, Coating, and Adhesive Manufacturing (3255)
- SIC
- Industrial Organic Chemicals (2860), Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Carbon Black & Bulk Pigments (IMAEAAAF)
- akta.pro secondary industries
- Biodegradable Coatings & Barrier Layers (paper/packaging barriers) (IMAEAOAH), Biodegradable Packaging Materials (films, trays, foams) (IMAEAOAB)
Keywords
Where Nature Coatings is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Nature Coatings business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- BioBlack Pigment and Dispersion Sales: Nature Coatings generates revenue primarily through the sale of bio-based black pigments and pre-formulated dispersions across multiple industry verticals (textiles, cosmetics, asphalt, packaging, coatings, plastics, industrial). Products are sold directly to brands and manufacturers and through distribution partners. The company also offers customized BioBlack Blends with application-specific formulations (particle size, pigment loading, carrier, compatibility), opening additional revenue streams from tailored product development.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Quote-based pricing tailored to application and volume |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Nature Coatings product offering
Product offeringCore offering
Nature Coatings manufactures and sells BioBlack, a 100% bio-based, carbon-negative black pigment and dispersion line made from FSC-certified recycled wood waste. Its products replace petroleum-derived carbon black across textiles (BioBlack TX), cosmetics and personal care (BioBlack Beauty), asphalt rejuvenation (BioBlack AR), and application-specific custom dispersions (BioBlack Blends). The company sells pigments, pre-formulated dispersions, and customized blends directly to brands, mills, contract manufacturers, and packaging converters, supplemented by exclusive regional distributors.
Product overview
Nature Coatings offers a portfolio of bio-based black pigment products derived from FSC-certified wood waste, positioned as non-toxic, carbon-negative replacements for petroleum-derived carbon black. The core product family includes BioBlack TX (for textiles and industrial applications), BioBlack Beauty (for cosmetics and personal care), and BioBlack AR (for asphalt rejuvenation). The BioBlack Blends platform enables application-specific customization of dispersions for various industries including packaging, coatings, and industrial applications. The BioBlack Impact & Risk Calculator provides quantification tools for customers evaluating the switch from carbon black. All products share a common biochemicals platform that converts wood waste into high-performance black pigments through a closed-loop thermal conversion process.
Differentiator
Problem solved
Functional benefit
Brands
- BioBlack: The company's flagship brand of bio-based black pigments made from FSC-certified wood waste, serving multiple industries including cosmetics, textiles, packaging, plastics, paints, coatings, and asphalt. Product line includes BioBlack TX (textiles), BioBlack Beauty (cosmetics), and BioBlack AR (asphalt rejuvenator).
- BioBlack Beauty
- BioBlack TX
- BioBlack AR
- BioBlack Blends
- Sustaina Black
Products and services
- BioBlack TX Plant-based, GOTS-certified black pigment dispersion engineered for mainstream textile production, made from FSC-certified recycled wood waste. Used by fashion brands and mills (e.g., Levi's, Kering Group, Bestseller, TS Designs) to replace petroleum-derived carbon black in dyeing, printing, coating, and finishing without capital investment or workflow disruption.
- BioBlack Beauty 100% bio-based, USDA BioPreferred-certified black pigment line for cosmetics and personal care, the first black pigment for cosmetics to carry USDA BioPreferred certification. Free of PAHs, VOCs, PFAS, and nanoparticles; passes EU Cosmetic Regulation 1223/2009. Used in eyeliners, mascaras, and other color cosmetics (e.g., Pretty Smart's Matte Liquid Eyeliner sold at Walmart).
- BioBlack AR 98.9% bio-based, FAA P-632-certified asphalt rejuvenator engineered from agricultural waste byproducts. Replenishes maltene oils in oxidized asphalt binder, extending pavement service life by 30%, reducing aggregate raveling by over 50%, and cutting long-term maintenance costs by up to 85%. Carbon-neutral replacement for coal tar and petroleum-based sealants used by municipalities, airports, and commercial property owners.
- BioBlack Blends Application-specific customization platform for bio-based pigment dispersions, allowing customers to specify particle size, pigment loading, carrier chemistry, compatibility, and compliance requirements. Includes solventborne dispersions for printing inks, vegetable oil dispersions for protective coatings, and waterborne dispersions for food contact barrier coatings.
- BioBlack Impact & Risk Calculator Web-based interactive tool that lets prospective customers estimate annual emissions reductions, PAH/PFAS/VOC elimination, and health risk improvements by switching from carbon black to BioBlack, generating quantitative data tailored to industry, product type, and annual carbon black usage volume.
Quantifiable outcome
- Reduces CO2 emissions by up to 90% compared to traditional petroleum-derived black pigments; Scope 3 emissions reduction of up to 85% for customers switching from conventional carbon black
- +4 more outcomes
Companies that use Nature Coatings
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles4 records
Nature Coatings technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Nature Coatings partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered flagship, minor and core.
- ChapeltonflagshipChapelton, a leading UK-based supplier of sustainable paper and cartonboard products with over 40 years of industry experience and dual FSC/PEFC certification, partnered with Nature Coatings to co-develop and launch Sustaina Black — an advanced food-safe black barrier coating for packaging applications. Chapelton's Sustaina range targets food and beverage packaging, luxury goods, retail packaging, CPG, printing, and graphic arts.
- Hokkaido F Village x HFX 2025minorNature Coatings was selected to join the Hokkaido F Village x HFX 2025 Inaugural Cohort, a breakthrough sustainability program. This partnership provides access to a sustainability-focused innovation ecosystem in Japan and supports the company's expansion into Asian markets.
- iTextilescoreiTextiles was appointed as the exclusive distributor for BioBlack products in Pakistan. As a regional textile solutions provider, iTextiles handles local sales, technical support, and customer relationships for Nature Coatings within the Pakistani market.
Scale indicators3 records
Recent moves10 records
Expansion highlights6 records
Nature Coatings competitors and assessment
Company assessmentBroad incumbents
- Birla Carbon: Aditya Birla Group subsidiary and the world's largest carbon black producer, serving tires, industrial rubber, plastics, coatings, and inks. Directly comparable as the dominant incumbent in the exact product category Nature Coatings is disrupting with a bio-based alternative.
- Orion S.A. Global specialty chemicals company and one of the world's largest carbon black producers, with a portfolio spanning rubber, coatings, inks, and batteries. Directly comparable as a high-volume carbon black incumbent whose customers Nature Coatings is targeting.
- Cabot Corporation: Specialty chemicals and performance materials company with a leading carbon black business serving tires, infrastructure, and specialty applications. Comparable as a global carbon black incumbent with adjacent specialty pigment capabilities.
- Sun Chemical: World's largest producer of printing inks and pigments, including carbon black-based colorants. Comparable as a broad incumbent supplying black pigments and dispersions into packaging inks, coatings, and specialty applications.
- Sensient Technologies: Specialty ingredients company producing colors, flavors, and fragrances, including cosmetic and personal care pigments. Comparable as a supplier of black and specialty color pigments into the cosmetics and personal care segment that BioBlack Beauty targets.
- Imerys: French specialty minerals group supplying carbon black, fillers, and pigments for paints, plastics, and industrial applications. Comparable as a broad incumbent in specialty pigments and mineral-based black colorants.
Emerging players
- LanzaTech: Carbon recycling company that converts industrial off-gases into sustainable carbon feedstocks, including carbon black alternatives via partnerships. Comparable as a climate-tech peer using alternative carbon pathways to displace petroleum-derived carbon black.
- Origin Materials: Public climate-tech company producing bio-based chemicals and materials from sustainable feedstocks (wood residues) for packaging, textiles, and chemicals. Comparable as a bio-based chemicals platform converting biomass into performance chemicals serving overlapping end markets.
- Pyran: Early-stage bio-based chemicals company producing renewable 1,5-pentanediol and other bio-based building blocks from biomass. Comparable as a biomass-to-chemicals emerging player leveraging similar feedstocks and a sustainability thesis.
- Renmatix: Bio-based chemicals company using proprietary supercritical hydrolysis to convert plant biomass into sugars and downstream performance chemicals. Comparable as an emerging biomass-conversion technology company targeting the bio-based materials value chain.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Nature Coatings social profiles
Digital presenceNature Coatings compliance and trust
Trust signalCompliance9 records
Nature Coatings financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nature Coatings leadership team
Management profileNumber of profiles
Profiles4 records
Nature Coatings funding detail
Funding detailFunding overview
Funding rounds4 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nature Coatings M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nature Coatings
What does Nature Coatings do?
Nature Coatings manufactures and sells BioBlack, a 100% bio-based, carbon-negative black pigment and dispersion line made from FSC-certified recycled wood waste. Its products replace petroleum-derived carbon black across textiles (BioBlack TX), cosmetics and personal care (BioBlack Beauty), asphalt rejuvenation (BioBlack AR), and application-specific custom dispersions (BioBlack Blends). The company sells pigments, pre-formulated dispersions, and customized blends directly to brands, mills, contract manufacturers, and packaging converters, supplemented by exclusive regional distributors.
Is Nature Coatings a public or private company?
Nature Coatings is a private company. It is classified as venture growth investor backed and is currently operating.
When was Nature Coatings founded?
Nature Coatings was founded in 2017. It employs 11 to 50 people.
Where is Nature Coatings based?
Nature Coatings is headquartered in Los Angeles, United States, in the North America region.
How does Nature Coatings make money?
One revenue line is on record: bioBlack Pigment and Dispersion Sales.
Who are Nature Coatings's main competitors?
Broad incumbents on record are Birla Carbon, Orion S.A., Cabot Corporation, Sun Chemical, Sensient Technologies and Imerys. Emerging players are LanzaTech, Origin Materials, Pyran and Renmatix.
Does Nature Coatings have an API?
No public API is recorded for Nature Coatings.
What industry is Nature Coatings in?
Nature Coatings's product category is Bio-based Black Pigments and Dispersions. Its primary akta.pro industry code is IMAEAAAF, Carbon Black & Bulk Pigments, with a secondary code of IMAEAOAH, Biodegradable Coatings & Barrier Layers (paper/packaging barriers). Its NAICS code is 32513 and its SIC code is 2860.