StashAway
StashAway is a Singapore-licensed digital wealth management platform offering managed ETF portfolios, cash management, and private-market alternatives to retail, mass-affluent, and accredited investors across Singapore, Hong Kong, and the UAE.
- Company typePrivate
- Founded2016
- HeadquartersSingapore, Singapore
- Headcount101–250
- GTM typeB2C
- OfferingServices
What StashAway does
StashAway, operated by Asia Wealth Platform Pte Ltd and licensed by the Monetary Authority of Singapore (CMS100604), is a Singapore-headquartered digital wealth management platform founded in 2016. The company serves retail, mass-affluent, and accredited investors primarily in Singapore, with additional operations in Hong Kong and the United Arab Emirates, offering a single mobile- and web-based app for portfolio management, cash management, and self-directed investing.
The platform is built around three product pillars: (1) managed investment portfolios including General Investing (powered by the proprietary ERAA framework and by BlackRock), Income Investing (powered by J.P. Morgan Asset Management), Singapore Investing, Shariah Global Portfolios, Flexible Portfolios, Thematic Portfolios, and Responsible Investing (ESG); (2) cash management solutions (Simple, Simple Plus, Simple Fixed) using money market and short-duration bond funds; and (3) ETF Explorer, a self-directed platform across 90+ asset classes. For Accredited Investors, StashAway Reserve layers on Private Markets, Multi-Strategy Hedge Fund, Private Credit, Private Infrastructure, Unicorn Top 20, and a Bitcoin ETF Portfolio. The underlying technology stack comprises the proprietary Economic Regime-based Asset Allocation (ERAA) framework backed by 30,000+ hours of research, the StashAway Risk Index (99% VaR), fractional-share execution, and Singpass-integrated onboarding.
StashAway monetises primarily through tiered annual management fees of 0.2%-0.8% of AUM (charged monthly), $1 USD ETF transaction fees plus 0.09% on SGX-listed ETFs, and embedded 0.15%-0.2% net fees on cash-management products. Distribution is product-led and digital-first via web and mobile apps (iOS, Android, Huawei AppGallery), supported by content marketing, a referral program, and welcome-bonus promotions. The company has raised approximately $73.65M across seven funding rounds from 2016 to 2022, with investors including Eight Roads Ventures, Square Peg Capital, Peak XV Partners, Fidelity International, Burda Principal Investments, and Hamilton Lane.
StashAway firmographics
Firmographics- Name
- StashAway
- Legal name
- Asia Wealth Platform Pte Ltd
- Website
- https://www.stashaway.sg/
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- StashAway is a Singapore-licensed digital wealth management platform offering managed ETF portfolios, cash management, and private-market alternatives to retail, mass-affluent, and accredited investors across Singapore, Hong Kong, and the UAE.
- Ownership category
- akta.pro rank
StashAway industry classification
Industry- Product category
- Digital Wealth Management (Robo-Advisory)
- NAICS
- Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Robo-Advisors & Digital Wealth Managers (FSAAAAAD)
- akta.pro secondary industry
- Digital/Hybrid Robo-Wealth & Retirement Advisory (FSAEABAK)
Keywords
Where StashAway is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
StashAway business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Investment Portfolio Management Fees: Annual management fees charged as percentage of assets under management, ranging from 0.2% to 0.8% depending on total investment amount. Fees are charged monthly and calculated proportionally across portfolios.
- ETF Transaction Fees: $1 USD fee per buy or sell order through ETF Explorer, plus 0.09% operation fee for SGX-listed ETFs. No additional monthly management fees for ETF Explorer.
- Cash Management Fees: Simple portfolio charges 0.15% p.a., Simple Plus charges 0.2% p.a. These are embedded in the projected rates/yields offered to customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | First $25,000 invested |
| Subscription | Monthly | $25,000 to $50,000 |
| Subscription | Monthly | $50,000 to $100,000 |
| Subscription | Monthly | $100,000 to $250,000 |
| Subscription | Monthly | $250,000 to $500,000 |
| Subscription | Monthly | $500,000 to $1,000,000 |
| Subscription | Monthly | Above $1,000,000 |
| Unit Pricing | Pay-as-you-go | ETF Explorer per order |
| Subscription | Monthly | Flexible Portfolio Single ETF |
| Subscription | Monthly | StashAway Simple |
| Subscription | Monthly | StashAway Simple Plus |
| Subscription | Multi-year contract | StashAway Simple Fixed |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
StashAway product offering
Product offeringCore offering
StashAway operates a self-serve digital wealth management platform that constructs and rebalances globally diversified ETF portfolios for individual investors using its proprietary ERAA framework, charges tiered AUM-based management fees, and additionally offers cash management portfolios and self-directed ETF trading. It serves both retail and Accredited Investors through a mobile and web app, with MAS-licensed custody and onboarding via Singpass.
Product overview
StashAway is a digital wealth management platform operated by Asia Wealth Platform Pte Ltd, offering a comprehensive suite of investment and cash management products. The platform operates on a modular architecture with three core pillars: (1) Investment Portfolios including General Investing (powered by StashAway's proprietary ERAA® framework and BlackRock®), Income Investing (powered by J.P. Morgan Asset Management), Singapore Investing, Shariah Global Portfolios, Flexible Portfolios, Thematic Portfolios, and Responsible Investing (ESG); (2) Cash Management Solutions comprising Simple™, Simple Plus™, and Simple Fixed™ offering varying risk-return profiles from ultra-low risk money market to short-duration bond funds; and (3) ETF Explorer for self-directed investing across 90+ asset classes. For Accredited Investors, the platform offers Private Markets including Multi-Strategy Hedge Fund, Unicorn Top 20, Private Credit, Private Infrastructure, and Bitcoin ETF Portfolio through StashAway Reserve. The platform is licensed by MAS (CMS100604) and integrates with Singpass for onboarding.
Differentiator
Problem solved
Functional benefit
Products and services
- General Investing powered by StashAway
Quantifiable outcome
- General Investing portfolios deliver 1.7%-8.8% annualized returns
- +3 more outcomes
Companies that use StashAway
Customer profileSegments5 records
Ideal customer profiles5 records
StashAway technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
StashAway partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core.
- iShares/BlackRockcoreProvides ETFs from iShares, a BlackRock company, for portfolio construction across General Investing, Flexible Portfolios, and other investment offerings. iShares is one of the world's largest ETF providers.
- VanguardcoreProvides Vanguard ETFs for diversified portfolio construction, utilized across multiple portfolio types including General Investing and Flexible Portfolios.
- JPMorgan Asset ManagementcorePartnership for Income Investing portfolios powered by J.P. Morgan Asset Management, providing fixed income expertise and fund management for income-focused strategies.
- State Street (SPDR)coreProvides State Street SPDR ETFs for portfolio construction across various investment offerings.
- InvescocoreProvides Invesco ETFs utilized across General Investing and Thematic Portfolio offerings.
- VanEckcoreProvides VanEck ETFs including gold and other commodity exposures for Flexible Portfolios.
- Global XcoreProvides Global X ETFs for thematic and sector exposures in Flexible Portfolios and Thematic Portfolios.
- AmundicoreProvides Amundi ETFs for Responsible Investing (ESG) portfolios and underlying funds for Simple and Simple Plus cash management products.
- LionGlobalcoreProvides underlying funds for Simple and Simple Plus cash management products including LionGlobal SGD Enhanced Liquidity Fund and LionGlobal Short Duration Bond Fund.
- Monetary Authority of Singapore (MAS)coreRegulatory licensing and oversight body. StashAway is licensed under CMS100604 as a digital wealth management platform.
- SingpasscoreSingapore's national digital identity system used for seamless account onboarding and identity verification on the StashAway platform.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
StashAway competitors and assessment
Company assessmentBroad incumbents
- Betterment: US pioneer robo-advisor with automated portfolio management, tax-loss harvesting, and cash reserve products — broader incumbent comparable in product mix to StashAway's General Investing + Simple cash products.
- MoneyLion: US-listed digital finance platform combining automated investing, banking, and credit products — provides a benchmark for a vertically integrated consumer wealth/finance super-app model.
- Wealthfront: US-headquartered pioneer robo-advisor offering automated portfolio management, ETF portfolios, and cash management at scale — a global benchmark for the digital wealth model StashAway operates.
- Saxo Markets: Global online trading and wealth platform offering self-directed investing and managed portfolios across multiple geographies — broader incumbent comparable to StashAway on multi-asset, multi-region access.
- OCBC Bank: Major Singapore bank offering OCBC RoboInvest and digital wealth/investment products — domestic incumbent competitor to StashAway with deep deposit-funded trust and bundled distribution.
- DBS Bank: Singapore's dominant bank operating digiPortfolio, a robo-advisory wrapper integrated with its deposit, brokerage, and SRS franchise — overlapping with StashAway on automated investing while leveraging unmatched distribution.
Others
- Interactive Brokers: Global electronic brokerage with deep ETF/instrument access and competitive transaction pricing — sets the floor on self-directed trading economics that constrain StashAway's ETF Explorer pricing power.
Direct peers
- Endowus: Singapore-headquartered digital wealth platform offering robo-advisory for cash management (cash funds), SRS, and CPF investing with institutional fund access — directly comparable mass-affluent digital wealth offering targeting Singapore investors.
- Syfe: Hong Kong/Singapore digital wealth platform providing managed portfolios, cash management, and brokerage-like ETF investing across SE Asia — closely overlapping with StashAway on automated portfolio construction, fee structure, and target customer.
- Kristal.AI: Singapore-based digital wealth manager focused on alternative investments and private markets access for mass affluent and accredited investors — overlapping with StashAway Reserve's private markets/alternatives offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
StashAway social profiles
Digital presenceStashAway compliance and trust
Trust signalCompliance1 record
StashAway financial estimates
Financial estimateRevenue estimate
Valuation estimate
StashAway leadership team
Management profileNumber of profiles
Profiles5 records
StashAway funding detail
Funding detailFunding overview
Funding rounds7 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
StashAway M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about StashAway
What does StashAway do?
StashAway operates a self-serve digital wealth management platform that constructs and rebalances globally diversified ETF portfolios for individual investors using its proprietary ERAA framework, charges tiered AUM-based management fees, and additionally offers cash management portfolios and self-directed ETF trading. It serves both retail and Accredited Investors through a mobile and web app, with MAS-licensed custody and onboarding via Singpass.
Is StashAway a public or private company?
StashAway is a private company. It is classified as venture growth investor backed and is currently operating.
When was StashAway founded?
StashAway was founded in 2016. It employs 101 to 250 people.
Where is StashAway based?
StashAway is headquartered in Singapore, Singapore, in the Asia region.
How does StashAway make money?
Three revenue lines are on record. Investment Portfolio Management Fees are the primary driver. The others are ETF Transaction Fees and cash Management Fees.
Who are StashAway's main competitors?
Broad incumbents on record are Betterment, MoneyLion, Wealthfront, Saxo Markets, OCBC Bank and DBS Bank. Interactive Brokers is listed as an others. Direct peers are Endowus, Syfe and Kristal.AI.
Does StashAway have an API?
No public API is recorded for StashAway.
What industry is StashAway in?
StashAway's product category is Digital Wealth Management (Robo-Advisory). Its primary akta.pro industry code is FSAAAAAD, Robo-Advisors & Digital Wealth Managers, with a secondary code of FSAEABAK, Digital/Hybrid Robo-Wealth & Retirement Advisory. Its NAICS code is 523940 and its SIC code is 6282.