Rumi Spice
- Company typePrivate
- Founded2014
- HeadquartersChicago, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Rumi Spice firmographics
Firmographics- Name
- Rumi Spice
- Legal name
- Rumi Spice
- Website
- https://rumispice.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Rumi Spice industry classification
Industry- Product category
- Premium Spices
- NAICS
- Spice and Extract Manufacturing (311942)
- akta.pro primary industry
- Specialty & Single-Origin Spices (Geographic/Varietal, Premium Grades) (AFAJANAK)
- akta.pro secondary industry
- Spices, Herbs & Seasonings Trading/Wholesale (AFAIAKAE)
Keywords
Where Rumi Spice is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Rumi Spice business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Direct-to-Consumer E-commerce: Online sales through their Shopify storefront featuring product bundles, gift sets, and individual spices with promotional pricing and free shipping offers
- Wholesale/Retail Distribution: B2B sales through distributors (UNFI, KeHE) to retail chains including Whole Foods nationwide
- Food Service: Sales to restaurants, bars, and culinary professionals with dedicated account management and personalized spice recommendations
- Corporate Gifting: Customizable gift sets for corporate clients for holidays, promotions, and special events
- Amazon Marketplace: Sales through Amazon storefront reaching additional consumer customers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Spice Blend Sampler - 8 jars of online-exclusive blends |
| One time/ perpetual license | Pay-as-you-go | Signature Spices and Salts Collection |
| Unit Pricing | Pay-as-you-go | Organic Saffron Threads 0.5g |
| Unit Pricing | Pay-as-you-go | Saffron Threads 1.0 gram |
| Unit Pricing | Pay-as-you-go | Saffron Threads Bulk 1 ounce |
| Unit Pricing | Pay-as-you-go | The Saffron Lover Gift Set |
| Unit Pricing | Pay-as-you-go | Wild Black Cumin Whole Seed |
| Unit Pricing | Pay-as-you-go | Saffron Seasoned Salt |
| Subscription | Pay-as-you-go | Gift Cards |
| One time/ perpetual license | Pay-as-you-go | Rumi Spice Kitchen Essentials Collection |
| One time/ perpetual license | Pay-as-you-go | Rumi Spice Blend Collection |
Go-to-market motion5 records
Distribution channels8 records
Marketing channels11 records
Rumi Spice product offering
Product offeringCore offering
Rumi Spice sources premium saffron and spices directly from Afghan farmers, processing them in centralized facilities and distributing through DTC e-commerce (rumispice.com), retail partners (Whole Foods), food service channels for restaurants, and corporate gifting programs. The company sells saffron threads, regional spice blends, whole spices (wild black cumin, dill seed, wild fennel), seasoned salts, and curated gift sets, while employing over 4,000 Afghan women annually as the largest private employer of women in Afghanistan.
Product overview
Rumi Spice is a direct-to-consumer e-commerce company specializing in premium, ethically sourced spices from Afghanistan. The product portfolio centers on saffron (their flagship product rated Category 1 under ISO 3632 with highest crocin levels globally) supported by whole spices (Wild Black Cumin, Dill Seed, Wild Fennel), spice blends (Afghan Curry Braise, Harissa, Garam Masala, Za'atar, and 9+ other regional blends), and curated gift bundles (Seasoned Salt Gift Set, Spice Blend Sampler, Signature Spices and Salts, Kitchen Essentials Collection). Additional offerings include customizable 'Build a Bundle' options and Digital Gift Cards. The company operates primarily through its Shopify-hosted e-commerce platform with wholesale distribution through UNFI and KeHE to Whole Foods and regional retailers nationwide.
Differentiator
Problem solved
Functional benefit
Products and services
- Saffron Threads Premium Afghan saffron threads rated Category I under ISO 3632 standards with the highest crocin levels globally; available in multiple sizes for home cooks, chefs, and bulk commercial buyers.
- Spice Blends Collection Globally-sourced regional spice blend collection including Afghan Curry Braise, Ethiopian Berbere, Garam Masala, Harissa, Kabul Piquant, Mulling Spice, Paella, Persian Gulf Baharat, Ras el Hanout, Shawarma, Smoky Cajun, Southwest Chili, and Za'atar, for home cooks and culinary professionals.
Quantifiable outcome
- Afghan saffron rated best in the world for 9 consecutive years
- +4 more outcomes
Companies that use Rumi Spice
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles5 records
Rumi Spice technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Rumi Spice partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered notable, core and key.
- Chobani IncubatornotableRumi Spice participated in the Chobani Incubator program, a food business incubator that provides mentorship, resources, and support for emerging food brands to scale their operations
- Girls' ForcenotablePartnership for earthquake relief efforts in Afghanistan, demonstrating commitment to humanitarian aid beyond spice sourcing
- UNFI (United Natural Foods Inc)coreMajor natural and organic food distributor enabling Rumi Spice products to reach retail stores nationwide through wholesale distribution
- KeHE DistributorscoreWholesale distributor partner for natural and organic products facilitating retail distribution of Rumi Spice products
- Whole FoodskeyNational premium grocery chain retail partnership for in-store product availability
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Rumi Spice competitors and assessment
Company assessmentMarket position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Rumi Spice social profiles
Digital presenceRumi Spice financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rumi Spice leadership team
Management profileNumber of profiles
Profiles2 records
Rumi Spice funding detail
Funding detailFunding overview
Funding rounds4 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rumi Spice M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rumi Spice
What does Rumi Spice do?
Rumi Spice sources premium saffron and spices directly from Afghan farmers, processing them in centralized facilities and distributing through DTC e-commerce (rumispice.com), retail partners (Whole Foods), food service channels for restaurants, and corporate gifting programs. The company sells saffron threads, regional spice blends, whole spices (wild black cumin, dill seed, wild fennel), seasoned salts, and curated gift sets, while employing over 4,000 Afghan women annually as the largest private employer of women in Afghanistan.
Is Rumi Spice a public or private company?
Rumi Spice is a private company. It is classified as venture growth investor backed and is currently operating.
When was Rumi Spice founded?
Rumi Spice was founded in 2014. It employs 1 to 10 people.
Where is Rumi Spice based?
Rumi Spice is headquartered in Chicago, United States, in the North America region.
How does Rumi Spice make money?
Five revenue lines are on record. Direct-to-Consumer E-commerce is the primary driver. The others are wholesale/Retail Distribution, food Service, corporate Gifting and amazon Marketplace.
Does Rumi Spice have an API?
No public API is recorded for Rumi Spice.
What industry is Rumi Spice in?
Rumi Spice's product category is Premium Spices. Its primary akta.pro industry code is AFAJANAK, Specialty & Single-Origin Spices (Geographic/Varietal, Premium Grades), with a secondary code of AFAIAKAE, Spices, Herbs & Seasonings Trading/Wholesale. Its NAICS code is 311942.