Eastern Union
Eastern Union Funding is a privately held commercial real estate mortgage brokerage that arranges acquisition, bridge, construction, and refinancing loans for property owners and developers, leveraging a network of 150+ lenders across 34 states and five specialized divisions.
- Company typePrivate
- Founded2001
- HeadquartersHowell, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Eastern Union does
Eastern Union Funding, LLC is a privately held commercial real estate (CRE) mortgage brokerage founded in 2001 by Ira Zlotowitz and Abraham Bergman, headquartered in Howell, NJ. The firm operates as an intermediary between commercial property owners/developers/investors and a network of 150+ lenders, arranging acquisition, bridge, construction, refinancing, and HUD/FHA financing across 20+ property types including multifamily, retail, office, mixed-use, healthcare, mobile home parks (MHP), and industrial. It runs a vertically segmented platform organized into five divisions: Equity (capital introductions from $500K to $50M+), Structured & Bridge, Healthcare, MHP, and Investment Sales. Operations are sales-led through in-house broker teams across offices in NJ, NY, and MD, with deal coverage spanning 34 U.S. states. The company reports an average of $5 billion in annual closings and approximately $30 billion in cumulative refinancings and acquisitions since inception.
The firm is supported by proprietary technology, most notably the "Loan Tracker" platform — developed with millions of dollars of investment — which provides real-time loan documentation, processing, and tracking for all transaction parties. The companion Eastern Union mobile app layers on mortgage calculators, a CRE vendor directory, live interest rate feeds (Fannie, Freddie, SBL, CMBS, bank rate sheets), curated CRE news, property comps with mapping, and customizable listings. Eastern Union earns transaction-based fees/commissions for arranging and closing loans and for investment sales advisory; pricing is quote-based and not publicly disclosed, varying by loan size, complexity, and structure. The firm sells primarily through direct broker relationships, its website inquiry funnel, a downloadable "Eastern Way" eBook, and earned media across Wall Street Journal, New York Times, Crain's, and industry publications. Leadership is founder-controlled, with no disclosed institutional or private equity ownership.
Eastern Union firmographics
Firmographics- Name
- Eastern Union
- Legal name
- Eastern Union Funding, LLC
- Website
- https://easternunion.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Eastern Union Funding is a privately held commercial real estate mortgage brokerage that arranges acquisition, bridge, construction, and refinancing loans for property owners and developers, leveraging a network of 150+ lenders across 34 states and five specialized divisions.
- Ownership category
- akta.pro rank
Eastern Union industry classification
Industry- Product category
- Commercial Mortgage Brokerage
- NAICS
- Mortgage and Nonmortgage Loan Brokers (52231), Mortgage and Nonmortgage Loan Brokers (522310)
- SIC
- Mortgage Bankers & Loan Correspondents (6162), Loan Brokers (6163)
- akta.pro primary industry
- Commercial Mortgage Brokerage (FSAEAEAB)
Keywords
Where Eastern Union is headquartered
LocationHeadquarters
- HQ city
- Howell
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Eastern Union business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Loan Brokerage Commissions: Eastern Union earns fees/commissions for arranging and closing commercial real estate loans between borrowers and lenders. As a mortgage intermediary, the firm facilitates financing and negotiates terms on behalf of clients, earning a percentage or fixed fee per transaction closed.
- Investment Sales Advisory: The Investment Sales division provides advisory services for property acquisitions and dispositions, earning fees on completed transactions.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Eastern Union product offering
Product offeringCore offering
Eastern Union is a commercial real estate mortgage brokerage that arranges financing between borrowers and a network of 150+ lenders across 34 states, facilitating acquisition, refinancing, bridge, structured, mezzanine, HUD, agency, and CMBS loans. The firm operates through specialized divisions covering Equity capital introductions, Structured & Bridge loans, Healthcare real estate, Mobile Home Parks (MHP), and Investment Sales advisory, supported by proprietary Loan Tracker software and a mobile application.
Product overview
Eastern Union is a full-service commercial real estate mortgage brokerage offering a platform with multiple divisions: Equity, Structured & Bridge, Healthcare, MHP (Mobile Home Park), and Investment Sales. The core offering is the loan origination and brokerage service, supported by proprietary technology including the Loan Tracker software and the Eastern Union App. The app serves as a mobile toolkit providing mortgage calculators, a CRE vendor directory, live interest rate feeds, property comparables, and listing search. The Equity Division provides capital introductions for projects requiring equity from $500,000 to over $50 million. The Structured & Bridge Division handles mezzanine and bridge financing for complex transactions. Healthcare, MHP, and Investment Sales divisions serve specialized property sectors and advisory needs.
Differentiator
Problem solved
Functional benefit
Products and services
- Commercial Real Estate Loan Brokerage Core brokerage service arranging commercial real estate debt financing between borrowers and a network of 150+ lenders, facilitating acquisition loans, refinancing, construction loans, bridge financing, mezzanine loans, HUD/FHA financing, and permanent debt placement for property owners and investors.
- Equity Capital Introductions Equity division providing capital introductions for commercial real estate projects, connecting developers and investors with equity capital sources for transactions ranging from $500,000 to over $50,000,000.
- Structured & Bridge Financing
Quantifiable outcome
- $5 billion average annual closings facilitated
- +3 more outcomes
Companies that use Eastern Union
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles4 records
Eastern Union technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Eastern Union partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Elliott KunstlingercoreElliott Kunstlinger, known for closing large complex transactions including $225 million engagements on Manhattan assets and $92 million in Brooklyn, signed as the first senior broker under Eastern Union's nationwide expansion plan.
- Benmark CapitalcoreEastern Union and Benmark Capital co-closed on an $11.85 million loan for the purchase and development of two parcels in Miami Beach, FL, representing a collaborative partnership on a mixed-use development project valued at 90,000 square feet.
Scale indicators12 records
Recent moves1 record
Eastern Union competitors and assessment
Company assessmentDirect peers
- Dougherty Mortgage LLC: Dougherty Mortgage is a commercial mortgage banking firm originating agency (Fannie, Freddie, HUD) and conventional loans across multifamily, healthcare, and other property types. Closely comparable to Eastern Union's specialty brokerage structure, particularly its Healthcare division.
- Walker & Dunlop: Walker & Dunlop is one of the largest U.S. commercial real estate finance intermediaries, originating agency (Fannie, Freddie, HUD) and balance sheet loans for multifamily and other CRE properties. Directly comparable to Eastern Union's commercial mortgage brokerage model, though significantly larger and publicly traded with a broader national footprint.
- Marcus & Millichap: Marcus & Millichap is a leading U.S. commercial real estate investment sales brokerage with a national platform of investment advisors. Comparable to Eastern Union's Investment Sales division and Alex Bensahel's prior role there; both firms serve middle-market CRE investors with financing and disposition advisory.
- Northmarq: Northmarq is a privately held commercial real estate capital markets platform offering debt, equity, investment sales, and loan servicing. Highly comparable to Eastern Union as a privately held, multi-division CRE intermediary competing in similar middle-market transactions.
- Greystone: Greystone is a national commercial real estate finance company with FHA/HUD, agency, and bridge lending capabilities serving multifamily, healthcare, and senior housing. Comparable to Eastern Union's Healthcare, MHP, and Structured & Bridge divisions, with similar specialization-driven business model.
- Berkadia: Berkadia is a joint venture between Berkshire Hathaway and Jefferies providing commercial real estate capital solutions including mortgage banking, investment sales, and servicing. Closely mirrors Eastern Union's full-service CRE brokerage model across debt origination, equity placement, and investment sales.
Broad incumbents
- JLL Capital Markets: JLL Capital Markets is the debt and equity origination arm of Jones Lang LaSalle, a global commercial real estate services firm. Overlaps with Eastern Union on debt placement and investment sales but operates at significantly larger scale with institutional and cross-border capabilities.
- CBRE Capital Markets: CBRE's Capital Markets group provides debt and structured finance origination, investment sales, and loan servicing for institutional clients worldwide. Competes with Eastern Union for larger institutional CRE transactions and access to major lender relationships.
- Newmark: Newmark Group provides commercial real estate services including capital markets (debt origination, investment sales) and is comparable to Eastern Union's full-service CRE intermediary model, though at a substantially larger scale as a publicly traded firm.
- Cushman & Wakefield: Cushman & Wakefield's Debt & Structured Finance practice provides commercial mortgage origination and capital markets advisory globally. Competes with Eastern Union for institutional and middle-market CRE debt placement across property types.
Market position
Strengths5 records
Weaknesses5 records
Key risks6 records
Key highlights6 records
Customer concentration
Eastern Union social profiles
Digital presenceEastern Union financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eastern Union leadership team
Management profileNumber of profiles
Profiles15 records
Eastern Union funding detail
Funding detailFunding overview
Funding rounds7 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eastern Union M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eastern Union
What does Eastern Union do?
Eastern Union is a commercial real estate mortgage brokerage that arranges financing between borrowers and a network of 150+ lenders across 34 states, facilitating acquisition, refinancing, bridge, structured, mezzanine, HUD, agency, and CMBS loans. The firm operates through specialized divisions covering Equity capital introductions, Structured & Bridge loans, Healthcare real estate, Mobile Home Parks (MHP), and Investment Sales advisory, supported by proprietary Loan Tracker software and a mobile application.
Is Eastern Union a public or private company?
Eastern Union is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Eastern Union founded?
Eastern Union was founded in 2001. It employs 51 to 100 people.
Where is Eastern Union based?
Eastern Union is headquartered in Howell, United States, in the North America region.
How does Eastern Union make money?
Two revenue lines are on record. Loan Brokerage Commissions are the primary driver. The others are investment Sales Advisory.
Who are Eastern Union's main competitors?
Direct peers on record are Dougherty Mortgage LLC, Walker & Dunlop, Marcus & Millichap, Northmarq, Greystone and Berkadia. Broad incumbents are JLL Capital Markets, CBRE Capital Markets, Newmark and Cushman & Wakefield.
Does Eastern Union have an API?
No public API is recorded for Eastern Union.
What industry is Eastern Union in?
Eastern Union's product category is Commercial Mortgage Brokerage. Its primary akta.pro industry code is FSAEAEAB, Commercial Mortgage Brokerage. Its NAICS code is 52231 and its SIC code is 6162.