Prop-AI

Real Estate Technology / PropTechprop-ai.com

Company typePrivate
Founded2023
HeadquartersDubai, United Arab Emirates
Headcount11–50
GTM typeB2B and B2C
OfferingSoftware

Prop-AI firmographics

Firmographics

Name: Prop-AI
Legal name: PAI Real Estate LLC
Website: https://prop-ai.com
Company type: Private
Founded year: 2023
Operating status: Operating
Headcount range: 11–50 employees
Ownership category
akta.pro rank

Prop-AI industry classification

Industry

Product category: Real Estate Technology / PropTech
NAICS: Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (531210)
SIC: Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)
akta.pro primary industry: Real Estate Transaction Advisory & Due Diligence (FSAEAJAJ)
akta.pro secondary industry: Land & Development Site Brokerage (BPAJABAG)

Keywords

AI real estate analytics
Proptech intelligence platform
Property valuation software
Buyer brokerage services
Real estate market data

Where Prop-AI is headquartered

Location

Headquarters

HQ city: Dubai
HQ country: United Arab Emirates
HQ region: Middle East

Offices1 record

Markets served

Prop-AI business model

Business model

GTM type: B2B and B2C
Offering type: Software
Cost components: Technology or R&D, Personnel, Marketing or Sales, Operations, Others

Revenue model

Buyer's Brokerage Commission (Ready/Resale Properties): PAI Real Estate LLC acts exclusively as a buyer's broker. On ready/resale properties, PAI charges a standard 2% buyer-side agency fee, payable only upon successful completion of a transaction. On most off-plan properties, no fee is charged to the buyer.
Prop-AI Business Platform & APIs: The company launched Prop-AI Business and APIs for real estate professionals, suggesting a B2B SaaS revenue stream providing data, analytics, and tools to brokers, developers, and institutions via API access.
AI Agentic Solutions for Real Estate Professionals: Advanced agentic AI solutions for real estate professionals across the Middle East, likely monetized through subscription or usage-based pricing as part of the B2B platform.

Pricing tiers

Model	Billing	Price
Freemium	Others	Free for individual owners
Transaction based/ take rate	Pay-as-you-go	2% buyer-side commission on resale transactions
Subscription	Annual	Prop-AI Business and APIs (not publicly priced)

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Prop-AI product offering

Product offering

Core offering

Prop-AI operates an AI-powered real estate investment platform that aggregates Dubai Land Department (DLD) transaction data, EJARI rental contracts, RERA rental index, and live marketplace listings to deliver daily market timing signals, property valuations, and below-market deal detection for Dubai real estate. Through its licensed entity PAI Real Estate LLC, the company also acts as a buyer's broker, charging a 2% commission on successful resale transactions, while offering free consumer tools and subscription-based B2B platform and APIs for real estate professionals.

Product overview

Prop-AI operates as an AI-powered real estate investment platform offering multiple interconnected products. The core platform consists of Dubai Deal Index (daily market timing signals and deal discovery), Smart Portfolio (property valuation and tracking), and Market Intelligence (DLD transaction data analytics). Additional modules include Prop-AI Business (B2B platform with sales metrics), Prop-AI APIs (data integration for professionals), Advisor Dashboard (internal CRM), and the upcoming AI Advisor (conversational search). The platform serves over 100 customers including investors, agents, developers, and institutions, with plans to expand AI capabilities through Agentic AI systems.

Differentiator

Problem solved

Functional benefit

Brands

Dubai Deal Index: A daily buyer signal for Dubai real estate built for fast-moving markets, providing live market timing, deal discovery, and market intelligence based on DLD transaction data
Smart Portfolio
Market Intelligence
Prop-AI Business

Products and services

Dubai Deal Index A daily buyer timing signal for Dubai real estate that analyzes transaction volumes, pricing pressure, demand pulse (property search trends and flight volumes), and global context (oil prices, news sentiment) to generate a single daily market timing signal. The platform scans 300,000+ listings daily to surface deals priced below market value, with verified DLD transaction comparables, Prop-AI valuation intelligence, pricing gap vs market, and rent/yield estimates for each deal.
Smart Portfolio A property valuation and tracking tool that computes fair market value from comparable DLD sales (matched by bedrooms, floor, and size), refreshed daily. Shows month-on-month and year-on-year movement, price per sqft, confidence level, gain since purchase, and rental yield, comparing user's annual rent against EJARI-registered contracts and calculating RERA rental cap at renewal. Free for individual property owners.
Market Intelligence Live rent and sales data platform from Dubai Land Department records with charts, filters, and analytics, providing transaction volume, price per sqft, supply analysis, and handover pipeline data across Dubai's real estate market.
Prop-AI Business Platform & APIs B2B platform and APIs for real estate professionals, brokers, developers, and institutions. Provides data integration and automation capabilities, an interactive map with 50+ metrics related to sales transactions, and access to Prop-AI's AI-powered property analytics and data infrastructure.
PAI Buyer-side Brokerage Service Licensed buyer's brokerage service operated through PAI Real Estate LLC, sourcing, evaluating, negotiating, and facilitating property transactions on behalf of clients. Charges a standard 2% buyer-side agency fee on ready/resale properties, payable only upon successful completion of a transaction. No fee is charged on most off-plan properties.

Quantifiable outcome

Tripled revenue in Q1 2025
+3 more outcomes

Companies that use Prop-AI

Customer profile

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Prop-AI technology and API

Technology

Technology focussed Yes

API detail

Has API: Yes
API docs
API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature7 records

Prop-AI partnerships and signals

Strategic signal

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Prop-AI competitors and assessment

Company assessment

Broad incumbents

Property Finder: Leading property portal in UAE and broader MENA. Comparable as a digital real estate marketplace serving investors and agents in the same geographies, though it does not specialize in buy-side brokerage or proprietary AI valuation.
Bayut: Major UAE/Saudi property listing platform owned by EMPG. Comparable target market (Dubai property seekers and brokers) but competes primarily on listings, not proprietary AI-driven valuation or daily market timing signals.
Dubizzle (OLX): UAE classifieds platform with a strong real estate vertical. Comparable consumer audience in Dubai but broader marketplace focus rather than AI-native property intelligence or licensed brokerage services.
Zillow: US-based AI-driven residential real estate platform combining data, valuation (Zestimate), and marketplace. Highly comparable product concept ('Bloomberg Terminal for real estate') but operates at vastly larger scale in the US market.
Compass: US tech-enabled real estate brokerage with proprietary agent platform and data tools. Comparable business model combining brokerage with SaaS/internal tooling, though at much larger scale and US-only.

Direct peers

Redfin: Tech-enabled real estate brokerage and consumer portal in the US. Directly comparable buy-side brokerage and AI/ML-driven valuation model, but operates in a different regulatory and geographic context.
HouseCanary: AI-powered residential real estate analytics and valuation platform serving investors and institutions. Directly comparable on AI valuation and B2B data/API monetization, though US-focused.
Reonomy: Commercial real estate data and analytics platform (Altus Group). Comparable on AI-driven property intelligence and institutional data products, though focused on US commercial rather than MENA residential.

Emerging players

Spacely AI: AI-powered spatial design and real estate intelligence platform. Comparable as an AI-native real estate startup targeting investors and professionals, with partial product overlap on AI property analytics.

Regional players

Property Monitor: UAE real estate market intelligence platform providing DLD-based transaction data and analytics. Direct regional overlap on Dubai transaction data and investor intelligence, though less focus on AI-driven daily timing signals or licensed brokerage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

Prop-AI compliance and trust

Trust signal

Compliance3 records

Prop-AI financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Prop-AI leadership team

Management profile

Number of profiles

Profiles2 records

Prop-AI funding detail

Funding detail

Funding overview

Funding rounds3 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Prop-AI M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prop-AI

What does Prop-AI do?

Is Prop-AI a public or private company?

Prop-AI is a private company. It is classified as venture growth investor backed and is currently operating.

When was Prop-AI founded?

Prop-AI was founded in 2023. It employs 11 to 50 people.

Where is Prop-AI based?

Prop-AI is headquartered in Dubai, United Arab Emirates, in the Middle East region.

How does Prop-AI make money?

Three revenue lines are on record. Buyer's Brokerage Commission (Ready/Resale Properties) is the primary driver. The others are prop-AI Business Platform & APIs and AI Agentic Solutions for Real Estate Professionals.

Who are Prop-AI's main competitors?

Broad incumbents on record are Property Finder, Bayut, Dubizzle (OLX), Zillow and Compass. Direct peers are Redfin, HouseCanary and Reonomy. Spacely AI is listed as an emerging player. Property Monitor is listed as a regional player.

Does Prop-AI have an API?

Yes. Prop-AI Business and APIs for real estate professionals. The company plans to use the capital to accelerate regional data integration and launch Prop-AI Business and APIs for real estate professionals across the Middle East.

What industry is Prop-AI in?

Prop-AI's product category is Real Estate Technology / PropTech. Its primary akta.pro industry code is FSAEAJAJ, Real Estate Transaction Advisory & Due Diligence, with a secondary code of BPAJABAG, Land & Development Site Brokerage. Its NAICS code is 5312 and its SIC code is 6531.