Name

Purefacts Financial Solutions

Legal name

PureFacts Financial Solutions Inc.

Website

https://purefacts.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Platform Subscription: Enterprise SaaS subscription model for Revenue Performance Management platform. Includes modules for Fees & Billing, Advisor Compensation, and Practice Management, all built on the Revenue Book of Record.
2. Professional Services: Implementation and consulting services including data migration, system integration, training, and ongoing support. Referenced in RBC case study and partnership agreements.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

PureFacts Financial Solutions sells an enterprise SaaS platform called the PureRevenue Platform that helps wealth and asset management firms manage their full revenue lifecycle. The platform unifies fee billing, advisor compensation, and pricing intelligence through a single Revenue Book of Record, enabling firms to eliminate revenue leakage, automate complex billing, and improve advisor payout accuracy.

Product overview

PureFacts offers the PureRevenue Platform, a unified enterprise revenue management solution for wealth and asset management firms. The platform comprises three core modules—Fees & Billing, Compensation (Advisor Compensation), and Practice Management—all built on the Revenue Book of Record as the foundational commercial data layer. Additional products include FeeManager for asset manager-specific fee operations, and the Enterprise Value Simulator as an analytical tool. The company was founded in 2010 and has grown through acquisitions including Xtiva Financial Systems (2023).

Differentiator

Problem solved

Functional benefit

Brands

• PureRevenue Platform: The company's integrated platform for revenue performance management, combining Practice Management, Compensation, and Fees & Billing modules built on a Revenue Book of Record.

Products and services

• PureRevenue Platform

Quantifiable outcome

• Recover $5M to $25M+ within first year of implementation
• +6 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability9 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• Innover DigitalcoreStrategic or Co-development Partner · 9 March 2026Strategic partnership to develop AI-powered financial services solutions for improving revenue management, compliance, and operational efficiency. Collaboration focuses on building predictive AI capabilities and integrating data modernization across North America and Europe.
• CapcocoreImplementation/ SI/ Consulting Partner · 2 December 2025Strategic partnership to enhance revenue optimization for wealth and asset management firms. Combines Capco's advisory and transformation expertise with PureFacts' revenue management technology. Capco, a Wipro company, will refer clients and deliver PureFacts platform through consulting engagements.
• BNY PershingcoreChannel Partner/ Reseller/ Distributor · 26 June 2025BNY Pershing selected PureFacts as the select provider for their clients' billing and advisor compensation management needs. PureFacts' capabilities complement BNY Pershing's Wove suite of advisory tools for streamlining operations and enhancing client engagement.

Scale indicators12 records

Recent moves6 records

Expansion highlights8 records

Direct peers

• Orion Advisor Technology: Orion offers advisor-facing technology including portfolio accounting, performance reporting, billing, and practice management for RIAs and broker-dealers. Directly comparable to PureFacts' Fees & Billing and Practice Management modules for the wealth advisor customer segment.
• Envestnet: Envestnet provides wealth management technology including advisor workstation, practice management, and billing/compensation tools for RIAs and broker-dealers. Directly competes with PureFacts across the practice management and revenue management stack for the same wealth advisor customer base.
• Addepar: Addepar is a portfolio and wealth management analytics platform serving large RIAs, family offices, and private banks. Competes with PureFacts for the same enterprise wealth management buyer, particularly around data unification and analytics for high-net-worth advisor workflows.
• Backstop Solutions: Backstop provides investment management workflow software including performance reporting, client reporting, and CRM/operations tools for hedge funds and institutional asset managers. Competes with PureFacts in adjacent revenue management and reporting workflows for institutional asset managers.

Emerging players

• Salesforce (Financial Services Cloud): Salesforce Financial Services Cloud is a CRM and advisor workspace platform with growing wealth management features, including some compensation and pricing workflows. Represents an emerging competitive threat as it extends upward from CRM into PureFacts' revenue management territory.
• SimCorp: SimCorp provides an integrated investment management platform (Dimension) for buy-side institutions covering front-to-back operations, including fee billing and IBOR/ABOR. Competes with PureFacts in the institutional asset management segment, particularly around fee billing automation.

Broad incumbents

• BlackRock Aladdin: BlackRock's Aladdin is an enterprise investment management platform providing risk, analytics, and operational tools to large asset managers and asset owners. As a broad incumbent, it represents both a competitor and potential partner for PureFacts' institutional asset management clients.
• Broadridge Financial Solutions: Broadridge is a large incumbent financial services technology provider offering fee billing, investor communication, and advisor solutions. Its Wealth Trust suite overlaps with PureFacts' Fees & Billing and Compensation modules for broker-dealer and wealth management clients.
• FIS (Fidelity National Information Services): FIS provides enterprise financial technology including wealth and asset management platforms (e.g., FIS Private Cloud, InvestOne). As a broad incumbent, it offers overlapping capabilities around fee billing, custody, and asset servicing that compete at the platform level with PureFacts.
• SS&C Technologies: SS&C is a large incumbent financial services software company offering Advent, Geneva, and other wealth/asset management platforms. It competes in adjacent slots to PureFacts through fee billing, fund administration, and back-office solutions serving many of the same Tier-1 institutional clients.

Market position

Strengths5 records

Weaknesses1 record

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/PureFactsFS
• Facebookfacebook.com/PureFactsFS
• LinkedInlinkedin.com/company/purefacts-financial-solutions-inc-

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A5 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Purefacts Financial Solutions