iotaMotion
- Company typePrivate
- Founded2015
- HeadquartersSaint Paul, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
iotaMotion firmographics
Firmographics- Name
- iotaMotion
- Legal name
- iotaMotion, Inc.
- Website
- https://iotamotion.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
iotaMotion industry classification
Industry- Product category
- Cochlear Implant Surgical Robotics
- NAICS
- Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)
- SIC
- Electromedical & Electrotherapeutic Apparatus (3845)
- akta.pro primary industry
- Surgical Navigation, Robotics & Patient-Matched Instrumentation (Ortho/Spine) (HLAHAEAL)
Keywords
Where iotaMotion is headquartered
LocationHeadquarters
- HQ city
- Saint Paul
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
iotaMotion business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Supply Chain, Infrastructure
Revenue model
- iotaSOFT Insertion System Sales: Sale of the iotaSOFT Robotic-Assisted Cochlear Implant Insertion System to hospitals and cochlear implant centers. The system includes a bone-mounted drive unit and reusable console with foot pedal control.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise/hospital sales - custom pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
iotaMotion product offering
Product offeringCore offering
iotaMotion develops and sells the iotaSOFT Insertion System, a robotic-assisted system used by surgeons during cochlear implant surgery to control the speed of electrode array insertion. The system consists of a thumb-sized bone-mounted drive unit and a reusable console with foot pedal control, designed as an open platform compatible with multiple cochlear implant manufacturers. It is sold to hospitals and cochlear implant centers as a capital equipment purchase to standardize electrode insertion and reduce insertion trauma.
Product overview
iotaMotion is a single-product medical technology company offering the iotaSOFT Insertion System, the first and only FDA-cleared robotic-assisted cochlear implant insertion system commercially available in the United States. The system is an open platform designed to work with surgeons during the critical electrode array insertion phase of cochlear implant surgery, controlling insertion speed to reduce force variability and trauma. The technology standardizes one of the most delicate steps in cochlear implantation, enabling slow and consistent electrode advancement that preserves intracochlear structures.
Differentiator
Problem solved
Functional benefit
Brands
- iotaSOFT: iotaSOFT Insertion System - The first and only FDA-cleared robotic-assisted cochlear implant insertion system that provides controlled electrode array insertion at speeds beyond human capabilities.
Products and services
- iotaSOFT Insertion System The iotaSOFT Insertion System is a robotic-assisted cochlear implant insertion device consisting of a thumb-sized bone-mounted drive unit and a reusable console with foot pedal control. It provides slow and consistent electrode array insertion at speeds beyond human capability, reducing maximum insertion force by 51% and insertion force variation by 78% compared to manual insertion. It is an open platform compatible with multiple cochlear implant manufacturers and is FDA cleared for patients 4 years and older. Sold to hospitals, academic medical centers, and cochlear implant centers for use by ENT surgeons during cochlear implant procedures.
Quantifiable outcome
- 51% reduction in maximum insertion force compared to manual insertion
- +4 more outcomes
Companies that use iotaMotion
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles2 records
iotaMotion technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
iotaMotion partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Cincinnati Children's HospitalcoreFirst dedicated pediatric center to adopt iotaSOFT following FDA clearance for expanded pediatric use (ages 4+). Nationally ranked pediatric medical center and U.S. News & World Report Honor Roll member for 2025-2026.
- University Hospital of ZurichcoreFirst international clinical investigation site for iotaSOFT outside the United States, led by Professor Alexander Huber. Study titled 'Analysis of electrocochleographic signals during speed-controlled cochlear implant electrode array insertion'.
- AudiologyOnlineminorPartnership for continuing education (CEU) courses for audiologists, helping to educate hearing professionals about iotaSOFT technology and robotic-assisted cochlear implantation.
Scale indicators10 records
Recent moves9 records
Expansion highlights6 records
iotaMotion competitors and assessment
Company assessmentBroad incumbents
- MED-EL: MED-EL is a privately held cochlear implant manufacturer based in Austria with a global footprint. iotaSOFT's open-platform design is compatible with MED-EL electrode arrays, positioning MED-EL as a complementary partner serving the same surgical workflow that iotaMotion enables.
- Intuitive Surgical: Intuitive Surgical dominates surgical robotics with the da Vinci platform. While it does not currently compete in cochlear insertion, its scale, R&D capacity, and hospital relationships make it a potential long-term entrant into ENT or other subspecialty robotic insertion.
- Cochlear Limited: Cochlear Limited is the world's largest cochlear implant manufacturer and a complementary counterpart to iotaMotion. While iotaMotion sells the robotic insertion system, Cochlear sells the implant and electrode array that iotaSOFT inserts. Their compatibility creates a partnership dynamic in the surgical workflow.
- Stryker (Mako Robotics): Stryker's Mako robotic system is the dominant orthopedic surgical robotics platform. As a broad incumbent with deep hospital capital relationships and Mike Lobinsky's prior tenure, Stryker represents a potential large-player threat that could choose to extend into ENT surgical robotics.
- Smith & Nephew (Surgical Robotics): Smith & Nephew acquired Blue Belt Technologies (where iotaMotion CEO Mike Lobinsky and CTO Costa Nikou previously worked) for surgical robotics in orthopedics. As a broad incumbent in surgical robotics with deep ENT ties via Smith & Nephew ENT, it represents a potential competitor that could leverage scale to enter cochlear insertion robotics.
- Advanced Bionics (Sonova): Advanced Bionics, owned by Sonova, is one of the major cochlear implant manufacturers globally. Like Cochlear Limited, it is complementary to iotaMotion because iotaSOFT is an open platform compatible with its electrode arrays, making them channel partners rather than direct competitors.
Direct peers
- THINK Surgical: THINK Surgical develops robotic systems for orthopedic surgery, similar in scale and stage to iotaMotion. Both companies are independent surgical robotics firms commercializing procedure-specific robotic platforms with FDA clearances, comparable capital equipment sales motions, and similar customer profiles (academic hospitals).
Emerging players
- Moon Surgical: Moon Surgical is a venture-backed surgical robotics company developing a laparoscopic surgical assist platform with a small footprint similar in design philosophy to iotaSOFT. Comparable in stage and go-to-market approach (enterprise sales to academic hospitals), though in a different surgical specialty.
- Galen Robotics: Galen Robotics is an early-stage company developing collaborative robotic assistance for ENT and other microsurgical procedures. It overlaps with iotaMotion's clinical niche (ENT surgical robotics) but focuses on different sub-procedures, making it the closest emerging peer in robotic-assisted ENT surgery.
- Vicarious Surgical: Vicarious Surgical is a publicly-traded, venture-backed surgical robotics company developing a combined robotics and VR platform for minimally invasive surgery. Comparable in stage-of-life (commercializing a novel robotic platform) but serves general/abdominal surgery rather than cochlear insertion.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
iotaMotion social profiles
Digital presenceiotaMotion financial estimates
Financial estimateRevenue estimate
Valuation estimate
iotaMotion leadership team
Management profileNumber of profiles
Profiles14 records
iotaMotion funding detail
Funding detailFunding overview
Funding rounds11 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
iotaMotion M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about iotaMotion
What does iotaMotion do?
iotaMotion develops and sells the iotaSOFT Insertion System, a robotic-assisted system used by surgeons during cochlear implant surgery to control the speed of electrode array insertion. The system consists of a thumb-sized bone-mounted drive unit and a reusable console with foot pedal control, designed as an open platform compatible with multiple cochlear implant manufacturers. It is sold to hospitals and cochlear implant centers as a capital equipment purchase to standardize electrode insertion and reduce insertion trauma.
Is iotaMotion a public or private company?
iotaMotion is a private company. It is classified as venture growth investor backed and is currently operating.
When was iotaMotion founded?
iotaMotion was founded in 2015. It employs 11 to 50 people.
Where is iotaMotion based?
iotaMotion is headquartered in Saint Paul, United States, in the North America region.
How does iotaMotion make money?
One revenue line is on record: iotaSOFT Insertion System Sales.
Who are iotaMotion's main competitors?
Broad incumbents on record are MED-EL, Intuitive Surgical, Cochlear Limited, Stryker (Mako Robotics), Smith & Nephew (Surgical Robotics) and Advanced Bionics (Sonova). THINK Surgical is listed as a direct peer. Emerging players are Moon Surgical, Galen Robotics and Vicarious Surgical.
Does iotaMotion have an API?
No public API is recorded for iotaMotion.
What industry is iotaMotion in?
iotaMotion's product category is Cochlear Implant Surgical Robotics. Its primary akta.pro industry code is HLAHAEAL, Surgical Navigation, Robotics & Patient-Matched Instrumentation (Ortho/Spine). Its NAICS code is 334510 and its SIC code is 3845.