Encore Consumer Capital
Encore Consumer Capital is a San Francisco-based private equity firm founded in 2005 that invests growth and buyout capital in lower-middle-market U.S. consumer products companies generating $10M–$150M in revenue, across branded products, manufacturing, and distribution sub-sectors.
- Company typePrivate
- Founded2005
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Encore Consumer Capital does
Encore Consumer Capital is a San Francisco-based private equity firm founded in 2005 that invests exclusively in the consumer products sector. The firm targets lower-middle-market companies generating approximately $10 million to $150 million in annual revenue, operating across three vertical sub-segments: branded consumer products (beauty, wellness, pet, snacking), consumer manufacturers (frozen foods, beverages, bakery, specialty ingredients), and consumer distributors (fresh produce, specialty beverages). The firm differentiates through the combination of investing experience and the operating expertise of its industry adviser network, which is intended to accelerate growth of portfolio companies via add-on acquisitions, capacity expansion, and operational improvements.
Encore's investment model is a traditional closed-end private equity fund structure. Fund V closed at $350 million in an oversubscribed raise completed in under five months in February 2026, bringing total platform committed capital to more than $1.4 billion across the firm's history. The firm generates revenue from management fees on committed capital, transaction and monitoring fees, and carried interest on realizations. Notable current portfolio companies include LYS Beauty, Open Farm, Navitas Organics, Love Wellness, Lion Beverage, and General Produce; notable exited investments include Supergoop! (sold to Blackstone Growth), Tarte (sold to KOSÉ), Isopure (sold to Glanbia), Aidells (sold to Tyson/Sara Lee), Zuke's (sold to Nestlé Purina), Thanasi Foods (sold to ConAgra), Banneton (sold to Vandemoortele), Mesa Foods (sold to Teasdale), and Murry's (sold to Entrepreneurial Equity Partners). The firm is led by Co-Founder and Co-Managing Partner Scott Sellers with a lean team of Managing Directors, a CFO, and Vice President-level staff.
Encore Consumer Capital firmographics
Firmographics- Name
- Encore Consumer Capital
- Legal name
- Encore Consumer Capital
- Website
- http://www.encoreconsumercapital.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Encore Consumer Capital is a San Francisco-based private equity firm founded in 2005 that invests growth and buyout capital in lower-middle-market U.S. consumer products companies generating $10M–$150M in revenue, across branded products, manufacturing, and distribution sub-sectors.
- Ownership category
- akta.pro rank
Encore Consumer Capital industry classification
Industry- Product category
- Private Equity / Consumer Products Buyout Investing
- akta.pro primary industry
- Consumer & Retail Growth Equity (FSANACAC)
Keywords
Where Encore Consumer Capital is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Encore Consumer Capital business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Distribution channels1 record
Marketing channels3 records
Encore Consumer Capital product offering
Product offeringCore offering
Encore Consumer Capital is a private equity firm that raises and deploys dedicated funds to invest growth capital into lower-middle-market U.S. consumer products companies — including consumer brands, specialty food and beverage manufacturers, and distributors — generating approximately $10 million to $150 million in annual revenue. The firm combines financial capital with operating expertise from an industry adviser network to support add-on acquisitions, capacity expansion, and exit transactions.
Product overview
Encore Consumer Capital is a private equity firm that invests in consumer products companies, operating across two main segments: branded consumer products and manufacturing/distribution. Their branded portfolio includes beauty brands (LYS Beauty, Supergoop, Tarte), wellness brands (Navitas Organics, Love Wellness, Isopure), pet brands (Open Farm, Zuke's), and snack brands (Thanasi/BIGS/Duke's, Aidells). Their manufacturing/distribution portfolio includes specialty beverage manufacturing (Lion Beverage), produce distribution (General Produce, FreshKo), and frozen food manufacturing (Banneton, Murry's, Mesa Foods, Juice Tyme). The firm provides growth capital through add-on acquisitions, organic growth, and capacity investments, targeting consumer staples companies generating approximately $10 million to $150 million in annual revenue.
Differentiator
Problem solved
Functional benefit
Products and services
- Encore Consumer Capital Fund V (Private Equity Fund) Vintage-specific private equity fund that invests growth capital into lower-middle-market U.S. consumer products companies generating $10M–$150M in revenue, for institutional limited partners seeking exposure to the consumer staples sector.
- Growth Equity & Buyout Investment Services for Consumer Products Companies Core investment service offering equity capital, operational expertise, and strategic guidance to founders and management teams of U.S. consumer brands, manufacturers, and distributors to accelerate growth, support add-on acquisitions, and prepare for exit.
- Industry Adviser Operating Expertise Service Value-added service layer that supplements financial capital with operating expertise from a network of industry advisers, supporting portfolio companies in capacity expansion, operational improvements, and add-on integration.
Companies that use Encore Consumer Capital
Customer profileNamed customers17 records
Segments3 records
Ideal customer profiles2 records
Encore Consumer Capital technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Encore Consumer Capital partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Latham & Watkins LLPminorLatham & Watkins LLP advised Encore Consumer Capital on closing a single-asset continuation vehicle for Lion Beverages, LLC. The multidisciplinary deal team included Investment Funds and M&A partners along with associates from various practice groups. This represents a routine private equity fund management advisory relationship.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Encore Consumer Capital competitors and assessment
Company assessmentDirect peers
- TSG Consumer Partners: Long-tenured consumer-focused PE firm investing in growth-stage brands in beauty, food/beverage, and wellness — directly comparable strategy and target profile to Encore Consumer Capital.
- L Catterton: Large consumer-specialist PE platform investing across beauty, food, pet, and wellness brands — operates a similar consumer-only thesis but at meaningfully larger fund sizes than Encore.
- Brynwood Partners: Operations-focused PE firm investing in lower-middle-market consumer brands and food manufacturers — closely mirrors Encore's brand-plus-manufacturing split and operating-improvement approach.
- Swander Pace Capital: Private equity firm focused on consumer products companies, including branded food, personal care, and specialty consumer businesses — comparable lower-middle-market consumer mandate.
- Centre Partners: Middle-market PE firm with a dedicated consumer/retail vertical investing in branded consumer companies — overlapping target segment and growth-equity orientation.
- VMG Partners: Consumer-products-focused growth equity firm investing in emerging and established brands across food, beauty, and wellness — directly comparable growth-stage consumer thesis.
- Nexus Capital Management: Middle-market PE firm focused on consumer, business services, and specialty manufacturing — comparable lower-middle-market check size and consumer exposure.
Broad incumbents
- Bregal Sagemount: Growth-focused PE platform with significant consumer/retail activity, often co-investing with consumer specialists — broader mandate but material consumer-products overlap.
- HIG Capital: Large diversified alternative asset manager with an active consumer products practice, including lower-middle-market brand and manufacturing deals — broader portfolio but overlapping consumer focus.
- Ares Management (Consumer PE): Large diversified alternative asset manager whose private equity group invests across consumer and retail — represents the mega-fund competitive set pushing into Encore's segment.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Encore Consumer Capital social profiles
Digital presenceEncore Consumer Capital financial estimates
Financial estimateRevenue estimate
Valuation estimate
Encore Consumer Capital leadership team
Management profileNumber of profiles
Profiles7 records
Encore Consumer Capital funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Encore Consumer Capital M&A and investment
M&A and investmentM&A5 records
Investments11 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Encore Consumer Capital
What does Encore Consumer Capital do?
Encore Consumer Capital is a private equity firm that raises and deploys dedicated funds to invest growth capital into lower-middle-market U.S. consumer products companies — including consumer brands, specialty food and beverage manufacturers, and distributors — generating approximately $10 million to $150 million in annual revenue. The firm combines financial capital with operating expertise from an industry adviser network to support add-on acquisitions, capacity expansion, and exit transactions.
Is Encore Consumer Capital a public or private company?
Encore Consumer Capital is a private company. It is classified as venture growth investor backed and is currently operating.
When was Encore Consumer Capital founded?
Encore Consumer Capital was founded in 2005. It employs 11 to 50 people.
Where is Encore Consumer Capital based?
Encore Consumer Capital is headquartered in San Francisco, United States, in the North America region.
Who are Encore Consumer Capital's main competitors?
Direct peers on record are TSG Consumer Partners, L Catterton, Brynwood Partners, Swander Pace Capital, Centre Partners, VMG Partners and Nexus Capital Management. Broad incumbents are Bregal Sagemount, HIG Capital and Ares Management (Consumer PE).
Does Encore Consumer Capital have an API?
No public API is recorded for Encore Consumer Capital.
What industry is Encore Consumer Capital in?
Encore Consumer Capital's product category is Private Equity / Consumer Products Buyout Investing. Its primary akta.pro industry code is FSANACAC, Consumer & Retail Growth Equity.