Parfait

What Parfait does

Parfait is a New York-based beauty technology company that operates an AI-powered custom wig platform, founded in 2020 by Isoken Igbinedion (formerly of Amazon's Prime Now launch team, Microsoft, and Target). Its proprietary computer vision system analyzes customer photos to extract head measurements and match lace color to individual skin tone, then routes inputs through a 7-point customization matrix (color, texture, density, length, lace type, cap size, hair origin) that human stylists hand-finish. Product tiers span semi-custom wigs starting at approximately $253, fully custom wigs at $600-$1,100+, and luxury Atelier/ready-to-ship units reaching $1,442, supplemented by bundle sets, professional services ($105-$300), and complimentary virtual stylist consultations.

The company runs a primarily DTC e-commerce model through myparfait.com with global shipping to the United States, Canada, and the United Kingdom, supported by buy-now-pay-later integrations (Affirm, Afterpay, Sezzle, Shop Pay). It supplements DTC with retail partnerships at Ulta Beauty and TJ Maxx and has expanded into a multi-brand ecosystem including UNTAIMED (ready-to-wear extensions), Chloe Bean (medical hair loss), ATERET (Orthodox market), and the Legendary by Beverly Johnson signature collection. The company has raised over $12 million in cumulative funding, including a $5 million Series A in April 2022 led by Upfront Ventures and Serena Ventures, and serves individual consumers across three primary segments: women experiencing hair loss, women seeking protective styles, and beauty-conscious premium buyers. Parfait has delivered 4,000+ custom wigs with a reported 60% repeat purchase rate.

Name

Parfait

Legal name

Parfait Tailored Hair

Website

https://myparfait.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Parfait is an AI-powered custom wig platform that uses computer vision to personalize fit, skin tone, and style, selling direct-to-consumer and through Ulta Beauty and TJ Maxx, serving women with hair loss, protective styling needs, and premium beauty buyers.

Ownership category

akta.pro rank

Product category

Custom Wigs and Hair Products

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Hair Extensions, Wigs & Hairpieces (CRABABAH)

akta.pro secondary industry

Wig Styling, Customization & Maintenance (HSALAAAL)

Keywords

• Custom wig manufacturing
• AI hair technology
• Wig retail ecommerce
• Hair extension products
• Wig customization services

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Custom Wig Sales: One-time purchase of AI-customized wigs tailored to individual measurements, skin tone, and style preferences. Prices range from $600 to over $1,100 for fully custom options.
2. Semi-Custom Wig Sales: Pre-styled wigs with limited customization options available at lower price points starting around $253.
3. Signature Styles Collection: Curated collection of signature styles created in collaboration with fashion icons, sold as custom or semi-custom options.
4. Atelier Ready-to-Ship Wigs: Pre-finished wigs in signature colorways available for immediate shipping, with 30% off during sales.
5. Bundle Sets: Wefted hair sets including closures and frontals in various textures, sold as add-on or standalone products.
6. Wig Services: Professional services including HD lace replacement, coloring, styling, haircuts, cap adjustment, and pamper packages ranging from $105 to $300.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Parfait sells AI-customized wigs and hair products directly to consumers through its e-commerce platform and retail partners. The company's core product is a custom wig built using computer vision that analyzes customer photos to extract head measurements, match lace color to skin tone, and recommend styles across a 7-point customization matrix (color, texture, density, length, lace type, cap size, hair origin). Supporting the core wig line are semi-custom wigs, ready-to-ship Atelier wigs, bundle kits, pony kits, and professional wig services including styling, coloring, lace replacement, and cap adjustment.

Product overview

Parfait operates as a multi-brand beauty technology platform built around AI-powered custom wigs and hair products. The core offering is the Custom Wig platform, which combines AI-powered measurement technology with expert craftsmanship to create personalized wigs tailored to each customer's unique head shape, skin tone, and style preferences. Supporting the core custom wig line are several product tiers: the Atelier Collection (ready-to-ship luxury wigs), Signature Styles (fashion icon collaborations), the Legendary by Beverly Johnson Collection, and the Essentials Collection (accessible price points). Semi-custom and V-Part options provide middle-market alternatives. The portfolio extends to Bundle Kits and Pony Kits for DIY installation, plus professional Wig Services including styling, cutting, coloring, and lace replacement. Parfait has expanded into a multi-brand ecosystem including UNTAIMED (TJ Maxx extensions), Chloe Bean (medical hair loss), and ATERET (Orthodox market), with retail partnerships at Ulta Beauty and TJ Maxx.

Differentiator

Problem solved

Functional benefit

Brands

• UNTAIMED: Ready-to-wear extensions brand sold at TJ Maxx
• Chloe Bean
• ATERET
• Legendary by Beverly Johnson

Products and services

• Custom Wigs Fully custom wigs tailored to individual customer specifications including color, texture, density, length, lace type, cap size, and hair origin. AI-mapped to customer features and hand-finished by stylists, priced $608–$1,145+.
• Atelier Collection

Quantifiable outcome

• 60% repeat purchase rate
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability5 records

Feature4 records

Partnerships

Three partnerships are on record, tiered flagship and core.

• Beverly JohnsonflagshipStrategic or Co-development Partner · 1 January 2022Supermodel and fashion icon collaborated with Parfait to create the 'Legendary by Beverly Johnson' signature collection. The collection features curated styles approved by the legendary model, customized to each customer's specifications using Parfait's AI technology.
• Ulta BeautycoreChannel Partner/ Reseller/ Distributor · 1 January 2022Major retail partnership for distribution of Parfait products through Ulta Beauty stores and online platform.
• TJ MaxxcoreChannel Partner/ Reseller/ Distributor · 1 January 2022Partnership for distribution of Parfait's UNTAIMED brand (ready-to-wear extensions) through TJ Maxx's retail locations and online presence.

Scale indicators5 records

Recent moves6 records

Expansion highlights7 records

Market position

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCdrze0SGd9AelWGlvdmE6hw
• Facebookfacebook.com/my.parfait
• Instagraminstagram.com/my.parfait
• TikToktiktok.com/@my.parfait
• Xx.com/myparfait_
• LinkedInlinkedin.com/company/parfaithair

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds2 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Parfait