Georgia Power Company
Georgia Power Company is a regulated electric utility founded in 1883 and headquartered in Atlanta, serving 2.8 million customers across Georgia as the largest subsidiary of Southern Company (NYSE: SO). It generates, transmits, and distributes electricity from a diversified mix including nuclear, natural gas, coal, solar, hydro, and battery storage.
- Company typePublic
- Founded1883
- HeadquartersAtlanta, United States
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingServices
What Georgia Power Company does
Georgia Power Company, founded in 1883 and headquartered in Atlanta, Georgia, is a vertically integrated, regulated electric utility and the largest subsidiary of Southern Company (NYSE: SO). The company serves approximately 2.8 million customers across all but four of Georgia's 159 counties, operating under regulatory oversight from the Georgia Public Service Commission. Its generation portfolio is diversified across nuclear (Plant Hatch and Plant Vogtle), coal, natural gas, solar, hydroelectric, and battery energy storage, with Plant Hatch alone contributing nearly 30% of total production following a 20-year NRC license renewal extending operations to 2054-2058.
The company's revenue model is built on usage-based electricity sales across residential, commercial, industrial, and large-load customer segments under rates approved by the Georgia PSC. Residential customers can choose from seven rate plans including Standard Residential Time-of-Use, Overnight Advantage, FlatBill, Pay by Day, PrePay, and Budget Billing. Commercial and industrial revenue is increasingly driven by 32 committed large-load customers representing approximately 15,600 MW, with data center and hyperscaler demand surging 42% year-over-year in Q1 2026. The company generates supplemental revenue through debt issuance (most recently $1.3 billion in senior notes across three tranches), receives federal funding (over $160 million DOE GRIP grant, $26.5 billion DOE loan package), and operates the Georgia Power Marketplace e-commerce storefront.
Georgia Power's technology stack includes a $1.3 billion Grid Investment Program with smart grid, advanced metering infrastructure (AMI), digital twin technology developed with Microsoft and ThinkLabs AI, AI-powered drones for inspection, automated switching, and real-time monitoring systems. The company is deploying nearly 3,000 MW of battery energy storage systems, achieved the first 50% hydrogen fuel blend on an advanced-class gas turbine (with Mitsubishi Power at Plant McDonough-Atkinson), and is expanding solar procurement through the CARES program (2,200+ MW over two years) and the new CARES CIR (Customer Identified Resource) program approved for 3,000 MW of additional renewable capacity. Distribution occurs through direct grid service, 4,000+ authorized payment locations, online/mobile self-service, and regulatory proceedings with the Georgia PSC.
Georgia Power Company firmographics
Firmographics- Name
- Georgia Power Company
- Legal name
- Georgia Power Company
- Website
- https://georgiapower.com
- Company type
- Public
- Founded year
- 1883
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Georgia Power Company is a regulated electric utility founded in 1883 and headquartered in Atlanta, serving 2.8 million customers across Georgia as the largest subsidiary of Southern Company (NYSE: SO). It generates, transmits, and distributes electricity from a diversified mix including nuclear, natural gas, coal, solar, hydro, and battery storage.
- Ownership category
- akta.pro rank
Georgia Power Company industry classification
Industry- Product category
- Electric Utility Services
- NAICS
- Electric Power Generation, Transmission and Distribution (2211), Electric Power Transmission, Control, and Distribution (22112), Electric Power Distribution (221122), Solar Electric Power Generation (221114)
- SIC
- Electric Services (4911), Electric, Gas & Sanitary Services (4900)
- akta.pro primary industry
- Public Power Districts & State/Provincial Utilities (EUADABAD)
- akta.pro secondary industries
- High-Voltage Electrical Systems (Switchgear, Transformers, Protection & Control) (EUAEAFAA), Grid-Scale Power Conversion & Interconnection (PCS, Grid-Tie Inverters, Converter Stations) (IMAGAAAI)
Keywords
Where Georgia Power Company is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices14 records
Markets served
Georgia Power Company business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Infrastructure, Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Electricity Sales - Residential: Revenue from residential electricity sales under regulated rates approved by the Georgia Public Service Commission. Includes base rates, fuel costs, and environmental compliance charges. Residential customers include approximately 2.8 million accounts in all but four of Georgia's 159 counties.
- Electricity Sales - Commercial and Industrial: Revenue from commercial and industrial customers including general service rates, large-load customers (data centers, manufacturers). Data center demand has driven 42% surge in power consumption. Georgia Power has 32 committed large-load customers representing approximately 15,600 MW of electric service.
- Debt Issuance: Georgia Power issues senior notes to refinance existing debt and fund construction programs. Recent offerings include $1.3 billion in senior notes across three separate offerings including Series 2025B 4.85% Senior Notes, Series 2026A Floating Rate Senior Notes, and Series 2026B 4.60% Senior Notes.
- DOE Grid Investment Funding: Received over $160 million from the Department of Energy through the GRIP program for grid improvements, resilience against extreme weather, and integration of renewable energy sources including solar.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Monthly | Standard Residential Rate with Time-of-Use pricing |
| Usage-based | Monthly | Overnight Advantage Time-of-Use Rate |
| Subscription | Monthly | Budget Billing |
| Subscription | Annual | FlatBill |
| Usage-based | Monthly | Pay by Day |
| Usage-based | Pay-as-you-go | PrePay |
| Usage-based | Monthly | General Service (Business) |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels8 records
Georgia Power Company product offering
Product offeringCore offering
Georgia Power Company is a regulated electric utility that generates, transmits, and distributes electricity to approximately 2.8 million residential, commercial, industrial, and large-load customers across all but four of Georgia's 159 counties. The company offers multiple residential rate plans (Standard Residential with Time-of-Use, Overnight Advantage, FlatBill, Pay by Day, PrePay, Budget Billing), commercial and industrial electricity service, renewable energy subscription programs (CARES and CARES CIR), commercial energy efficiency rebates, outdoor lighting, electric transportation solutions, and grid infrastructure services under Georgia Public Service Commission oversight.
Product overview
Georgia Power Company operates as a vertically integrated electric utility serving 2.8 million customers across all but four of Georgia's 159 counties. The company's product portfolio centers on core electricity generation, transmission, and distribution services, supported by a comprehensive suite of customer-facing digital tools including the Georgia Power mobile app, interactive outage map, and online account management. The company offers flexible rate plans (seven residential options including Smart Usage, Overnight Advantage, FlatBill, and Pay by Day), energy efficiency programs (residential solutions and Commercial Energy Efficiency Program), renewable energy options (CARES and CARES CIR programs for commercial customers), and infrastructure services (outdoor lighting, EV charging programs, Advanced Metering Infrastructure). The Grid Investment Program represents a $1.3 billion modernization initiative, while battery energy storage systems (BESS) projects totaling hundreds of megawatts support grid reliability. Customer assistance includes Budget Billing for predictable payments, income-qualified discounts, and the EASE program for qualifying households.
Differentiator
Problem solved
Functional benefit
Products and services
- Georgia Power Residential Electricity Service Core electricity distribution service for approximately 2.8 million residential customers across Georgia, providing power delivery, billing, outage management, and customer support through multiple channels including online, mobile app, phone, and in-person authorized payment locations.
- Georgia Power Business Electricity Service Commercial and industrial electricity service with specialized rate plans, demand management tools, energy efficiency programs, and construction/developer services for business customers of all sizes.
- Residential Rate Plans
- Commercial Energy Efficiency Program (CEEP)
- CARES Program (Clean and Renewable Energy Subscription) Clean and Renewable Energy Subscription program enabling commercial and industrial customers to procure renewable energy through Georgia Power, having procured more than 2,200 MW of solar over the past two years.
- CARES CIR Program (Customer Identified Resource) Customer-Identified Resource program approved by the Georgia Public Service Commission allowing commercial and industrial customers to identify and submit their own renewable energy projects for Georgia Power to potentially purchase through power purchase agreements, approved for up to 3,000 additional MW of renewable energy capacity.
- Outdoor Lighting Services
- Electric Transportation Business Programs
- Large-Load Customer Service Agreements
- Battery Energy Storage Systems (BESS) Expansion Large-scale battery energy storage systems under construction and approved across Georgia, totaling nearly 3,000 MW including 765 MW across Bibb, Lowndes, Floyd and Cherokee counties, 260 MW in Wadley, 200 MW near Macon, 530 MW McGrau Ford BESS, Robins 128 MW, Moody 49.5 MW, and Hammond 57.5 MW facilities.
- Grid Resilience and Innovation Partnership (GRIP) Program Grid improvement initiative funded by over $160 million from the U.S. Department of Energy through the GRIP program, deploying innovative technologies to enhance grid resilience against extreme weather and integrate renewable energy sources.
- Grid Investment Program
- Builders EV Circuit Program
Quantifiable outcome
- 76% reduction in outages following Hurricane Helene through smart grid technology
- +8 more outcomes
Companies that use Georgia Power Company
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles4 records
Georgia Power Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability8 records
Feature4 records
Georgia Power Company partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Black & VeatchcoreEngineering and infrastructure consulting partnership for large-scale grid upgrades. Following Hurricane Helene, Black & Veatch cited partnership with Georgia Power as success case with 76% reduction in outages and 80% improvement in restoration times.
- U.S. Soccer FederationcoreGeorgia Power is a Supporting Partner of the Arthur M. Blank U.S. Soccer National Training Center, a 200-acre facility near Atlanta. Georgia Power serves as entitlement partner of the Georgia Power Court, an indoor adaptive sports facility dedicated to Power Soccer and Futsal for athletes of all abilities.
- Kia GeorgiacorePartnership with Kia Georgia and VPS to install 3.2-million-square-foot solar canopy system at West Point manufacturing facility generating 10 MW of power while protecting cars from hail damage.
- Corporate Energy Buyers Association (CEBA)coreCEBA advocated for and worked closely with Georgia Power on design of Customer Identified Resource (CIR) program, enabling large customers to bring clean generation resources onto the grid. CEBA represents Amazon, Google, Meta, Microsoft, Oracle.
- GooglecoreGoogle and Georgia Power partnered on a $5 million home energy efficiency fund to help certain households pay for upgrades that boost energy efficiency and potentially lower their power bills.
- GooglecoreGoogle partnered with Georgia Power on a $5 million home energy efficiency fund to help qualifying households pay for upgrades that reduce energy consumption and potentially lower power bills.
- Atlanta Community Food BankminorGeorgia Power as Presenting Sponsor of Atlanta Community Food Bank's 42nd annual Hunger Walk Run, addressing surging food insecurity that has seen 70% increase in neighbors served over four years.
- Atlanta HawkscoreGeorgia Power and Atlanta Hawks expanded the HBCU Pathways program for its fourth consecutive year, providing paid internships for students from Historically Black Colleges and Universities in Georgia across various departments.
- MicrosoftcoreMicrosoft hosted AI for Grid Operations webinar with ThinkLabs AI and Georgia Power discussing AI transformation in power sector. Georgia Power demonstrated digital twin technology for infrastructure simulation and workforce training.
- Mitsubishi PowercoreStrategic partnership for hydrogen blending technology in gas turbines. Successfully tested 50% hydrogen fuel blend at Plant McDonough-Atkinson, achieving 22% CO2 reduction - first such test globally on advanced-class gas turbine.
Scale indicators20 records
Recent moves11 records
Expansion highlights7 records
Georgia Power Company competitors and assessment
Company assessmentRegional players
- Santee Cooper: South Carolina's state-owned electric and water utility. Comparable as a state/regional regulated utility in the Southeast with mixed generation portfolio and significant industrial customer base.
- Entergy Corporation: Regulated electric utility serving Louisiana, Mississippi, Arkansas, and Texas Gulf South region with similar vertically integrated model, mix of nuclear/gas/coal generation, and storm exposure along the Gulf Coast. Comparable in scale and regulatory framework.
- Tennessee Valley Authority (TVA): Federal corporate utility serving Tennessee, Alabama, Mississippi, Kentucky, Georgia, and North Carolina. Comparable generation mix including nuclear and hydro, similar hyperscaler-driven data center demand growth, and significant BESS deployment programs.
Others
- MEAG Power: Joint action agency serving 49 Georgia communities and co-owner of nuclear facilities with Georgia Power. Directly comparable as a Georgia-based utility partner sharing generation assets and infrastructure with Georgia Power.
- Oglethorpe Power Corporation: Georgia's largest generation and transmission cooperative and co-owner of Plant Hatch and Plant Vogtle nuclear facilities with Georgia Power. Directly comparable in the Georgia energy ecosystem and a key B2B partner/co-investor.
Broad incumbents
- Duke Energy: One of the largest U.S. regulated electric utilities serving the Carolinas, Florida, and the Midwest. Highly comparable as a vertically integrated utility with similar generation mix (nuclear, gas, renewables) and significant data center demand exposure in the Carolinas.
- NextEra Energy: Parent of FPL and the world's largest generator of wind and solar energy. Comparable as a regulated utility platform with aggressive renewables and storage buildout, and operates at a similar scale of capital deployment.
- Dominion Energy: Mid-Atlantic regulated electric utility with rapidly growing data center load in Virginia (largest U.S. data center market). Directly comparable in terms of hyperscaler demand exposure, large-scale grid investment programs, and regulatory cost-allocation dynamics.
Direct peers
- Alabama Power: Sister Southern Company subsidiary jointly receiving the $26.5B DOE loan with Georgia Power. Operates as a regulated vertically integrated utility in Alabama with similar generation portfolio, regulatory framework under the Alabama PSC, and storm recovery profile.
- Florida Power & Light (FPL): Largest U.S. regulated electric utility subsidiary (of NextEra Energy) operating in Florida with similar vertically integrated business model, large residential customer base, and exposure to hurricane/storm recovery dynamics analogous to Georgia Power.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Georgia Power Company social profiles
Digital presenceGeorgia Power Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
Georgia Power Company leadership team
Management profileNumber of profiles
Profiles6 records
Georgia Power Company funding detail
Funding detailFunding overview
Funding rounds4 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Georgia Power Company M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Georgia Power Company
What does Georgia Power Company do?
Georgia Power Company is a regulated electric utility that generates, transmits, and distributes electricity to approximately 2.8 million residential, commercial, industrial, and large-load customers across all but four of Georgia's 159 counties. The company offers multiple residential rate plans (Standard Residential with Time-of-Use, Overnight Advantage, FlatBill, Pay by Day, PrePay, Budget Billing), commercial and industrial electricity service, renewable energy subscription programs (CARES and CARES CIR), commercial energy efficiency rebates, outdoor lighting, electric transportation solutions, and grid infrastructure services under Georgia Public Service Commission oversight.
Is Georgia Power Company a public or private company?
Georgia Power Company is a public company. It is classified as corporate owned and is currently operating.
When was Georgia Power Company founded?
Georgia Power Company was founded in 1883. It employs 5,001 to 10,000 people.
Where is Georgia Power Company based?
Georgia Power Company is headquartered in Atlanta, United States, in the North America region.
How does Georgia Power Company make money?
Four revenue lines are on record. Electricity Sales - Residential is the primary driver. The others are electricity Sales - Commercial and Industrial, debt Issuance and DOE Grid Investment Funding.
Who are Georgia Power Company's main competitors?
Regional players on record are Santee Cooper, Entergy Corporation and Tennessee Valley Authority (TVA). Others are MEAG Power and Oglethorpe Power Corporation. Broad incumbents are Duke Energy, NextEra Energy and Dominion Energy. Direct peers are Alabama Power and Florida Power & Light (FPL).
Does Georgia Power Company have an API?
No public API is recorded for Georgia Power Company.
What industry is Georgia Power Company in?
Georgia Power Company's product category is Electric Utility Services. Its primary akta.pro industry code is EUADABAD, Public Power Districts & State/Provincial Utilities, with a secondary code of EUAEAFAA, High-Voltage Electrical Systems (Switchgear, Transformers, Protection & Control). Its NAICS code is 2211 and its SIC code is 4911.